Digital trends-dmf-121012072741-phpapp01
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Digital trends-dmf-121012072741-phpapp01 Digital trends-dmf-121012072741-phpapp01 Presentation Transcript

  • DIGITAL TRENDS
  • Hello! My name is Bart.
  • This is my daughter Merel.
  • I’m passionate about coffee.
  • I live and work about coffee.I’m passionate in Ghent.
  • I work at digital agency Wijs (ex: Netlash-bSeen).
  • @netlash
  • http://slideshare.net/netlash
  • DIGITAL TRENDSDMF, 11/10/2012
  • Based on Netlash-bSeen Online Trendrapport 2012.
  • Based on Netlash-bSeen Online Trendrapport 2012. Crowdsourced, postmodern collection of opinions.
  • 10 trends based on my personal opinion.
  • Listen carefully.
  • Personal opinion. Listen carefully.
  • 1. The rise of the Death Stars
  • It’s a Winner Takes All world. 2012will continue the trend of 1 big behemoththat eats all its competition.
  • Death Stars‣ Online will eat all communications‣ Digital will eat all interfaces‣ Facebook will eat all social networks‣ Apple will eat the PC-market?
  • Network effects are dominant online.
  • Network effects are dominant online. Look it up. Metcalfe’s Law.
  • Network effects are dominant online. Look it up. Metcalfe’s Law. http://en.wikipedia.org/wiki/Metcalfes_law
  • 2. Fragmentation of social
  • Yes, Facebook will be the dominant‘general’ social network.
  • Yes, Facebook will be the dominant‘general’ social network.Next to that general SN, we will subscribe toa truckload of niche-networks.
  • Communities can not be built. They form aroundexisting common interests.Just like in real life (work, sport, bar, hobby, family...).
  • The Facebook IPO will spawn a new breed ofstartups, ideas and business.(2 - 3 years)
  • 3. Location is the new context
  • Context is the way to break through the‘banner blindness’ of consumers.
  • Context is the way to break through the‘banner blindness’ of consumers.See: Google. Ads are relevant to the search words.
  • Location is the new context.Make your online offering more relevant byadding location as a filter.
  • 4. Sensors everywhere
  • Location sensors (gps) are only the beginning.
  • Location sensors (gps) are only the beginning.Our devices (starting with our smartphones) willbecome aware of their surroundings.
  • The nerd in me is happy. Star Trek is coming!
  • Nest is a thermostat with activity, light,temperature... sensors.
  • iBGStar Blood Glucose Meter is meant tomanage diabetes, with integrated app.
  • Twine is a DIY-kit with temperature, vibration,moisture... sensors.
  • Jawbone Up measuresmovement and sleep cycle.
  • Watch out for:‣ Cars with apps and sensors‣ Face recognition‣ Smart Clothing‣ Even more sensors in smartphones
  • 5. Data, data, data
  • Everything is measurable‣ Online analytics‣ Trend data from social media‣ Personal data from ‘quantified self’
  • Start hiring statisticians and data gurus.Invest in “big data” infrastructure and CRM.
  • 6. NFC is the new QR
  • Near Field Communication‣ RFID chips on steroids‣ Contactless communication‣ Expect it in smartphones next year
  • You will still use it wrong.
  • You will still use it wrong‣ It’s not a marketing tool‣ cfr. QR-codes‣ cfr. Bluetooth
  • 7. Mainstream 3D-printers
  • Makerbot is a 3D-printer that costs 1.749 USD...
  • Everything will be digitized.
  • 8. Mobile first
  • More internet access with mobiledevices then with laptop/desktop.
  • Think Mobile First‣ touch‣ context‣ different screens‣ responsive!
  • 9. Think Integrated
  • Think integrated‣ mobile / desktop‣ offline / online‣ data silos
  • Siloes‣ website ‣ analytics‣ seo ‣ press releases‣ sea ‣ community‣ social ‣ affiliate‣ e-mail marketing ‣ ...
  • Playtime’s over.
  • 10. Keep an eye out for...
  • Keep an eye out for...‣ mobile payments‣ Facebook credits‣ API’s‣ disappointing video‣ HTML5‣ tablets
  • Start with strategy.Think integrated.
  • Remember 1 thing.
  • There will be only 2 types of companies left.
  • There will be only 2 types of companies left. The quick and the dead.
  • Conversation
  • Questions?
  • twitter.com/netlashbart@wijs.bewww.wijs.be