What’s all the buzz about social networking applications? Karen Huffman ~ [email_address] National Geographic Society 2008 SLA Annual Conference Seattle, Washington June 16, 2008

http://del.icio.us/tag/ 2008SLAKMBuzz

Agenda Perspectives Trends The Buzz…(or groundswell) Walking the talk Implications & potentials

Perspectives

Trends

The Buzz…(or groundswell)

Walking the talk

Implications & potentials

2007 OCLC Report on Social Networking “ To continue to be vital to society , libraries must adopt new objectives. In particular, they must strive to participate with individuals in their cultural activities ; passive, depersonalized service is no longer enough.” Frederick Kilgour, “Evolving, Computerizing, Personalizing,” in American Libraries, February 1972

“ As librarians, our task has always been and remains to use the tools of information technology to serve the needs of information workers or seekers, bearing in mind that all recorded information and its support infrastructure — books and shelves no less than online search engines — is information technology.” (May 2003)

Trends: Today’s Realities Globalization Global workforce Shifting workplace patterns Products and services Shorter development cycles Increased effort for cross-collaboration Decreased budgets More with less Traditional “meeting” models $$

Globalization

Global workforce

Shifting workplace patterns

Products and services

Shorter development cycles

Increased effort for cross-collaboration

Decreased budgets

More with less

Traditional “meeting” models $$

Source: Forrester Research (2008): Global Enterprise spending on Web 2.0.

Source: Forrester Research (2008): Features and benefits of online communities.

Source: Forrester Research (2008): Features and benefits of online communities.

http://services.alphaworks.ibm.com/manyeyes/

The Buzz… (or Groundswell)

Features of the Groundswell Micro interactions: Fluidity of communication User driven: Living it! Defining it! Making connections, building relationships Portability across applications Profile 2.0: Just-for-me resources

Micro interactions: Fluidity of communication

User driven: Living it! Defining it!

Making connections, building relationships

Portability across applications

Profile 2.0: Just-for-me resources

Shifting Paradigms: Micro Interactions “ We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.” ~ David Armano

Portability across Applications nationalgeographic.com/widgets

Connections & Relationships

Profile 2.0: Just-for-Me

Walking the Talk

Social Web & Sense-making Wisdom of the crowds vs. Anarchy of the masses Active participation Define the toolsets Model best practices Establish policies and security models Monitor trends Learn from our mistakes

Active participation

Define the toolsets

Model best practices

Establish policies and security models

Monitor trends

Learn from our mistakes

NG’s Collectors Corner

Blogs

Portable Apps & RSS Feeds

Digital Dashboards

Second Life

Our Challenge Millions of sandboxes Time constraints: 24 hours in a day Just “Plurk” Expand your knowledge and definitions Stretch beyond your comfort zone Expect to not have all the answers Participatory networks Involve others, collaborate Accuracy of information

Millions of sandboxes

Time constraints: 24 hours in a day

Just “Plurk”

Expand your knowledge and definitions

Stretch beyond your comfort zone

Expect to not have all the answers

Participatory networks

Involve others, collaborate

Accuracy of information

Networks in Social Sites

Localizing Learnings

Ways YOU can get involved today!

Implications & Potentials Interactive/dynamic knowledge exchange, sharing stories @ a global level Unanticipated relationships, learnings Increased productivity, shorter development cycles, cohesive products Marketing opportunities Delivery channels for products and services: Just-for-me

Interactive/dynamic knowledge exchange, sharing stories @ a global level

Unanticipated relationships, learnings

Increased productivity, shorter development cycles, cohesive products

Marketing opportunities

Delivery channels for products and services: Just-for-me

Thank you!