Web 2.0: Riding the Wave
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Web 2.0: Riding the Wave



Presentation given for Catholic University's LSC 555 class on February 25, 2008.

Presentation given for Catholic University's LSC 555 class on February 25, 2008.



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  • Reminders: Copies of Web 2.0 article, High Adventure , and academic internship flyer. Bio: Karen Huffman is manager of Knowledge Initiatives for National Geographic's Libraries & Information Services. She is information architect, application developer, and Web 2.0 integrator for the National Geographic's Corporate Intranet which was selected as one of the top 10 intranets by Nielsen Norman Group for 2007. Karen has worked nearly 23 years at National Geographic, 10 of which have been in the Libraries. She also started a business several year's ago called CyberSailors.com where she applies her skills developing solutions for organizations. Karen received an MLS from the University of Maryland and a B.A. in Behavioral Social Sciences/Management from Maryland's University College. Idea behind the title of my presentation: Wading out into the water Watching for and then selecting the right wave Sometimes not making the right choices Getting towed under Churned up Making it to shore Starting over Prize at the end: Where was this photo taken?

Web 2.0: Riding the Wave Web 2.0: Riding the Wave Presentation Transcript

  • Web 2.0: Riding the Wave Karen Huffman Libraries & Information Services National Geographic Society Catholic University, Washington, DC February 25, 2008
  • Agenda
    • Let’s get to know each other
    • Information trends
    • Knowledge management & Web 2.0/3.0
    • Examples
    • Implications
    • Practical advice for keeping up
    • And the winner is…
  • National Geographic Society
    • Vision
      • Inspiring people to care about the planet.
    • Mission
      • Increase and diffuse geographic knowledge in its broadest sense
      • Conduct and assist investigation, research and exploration in any branch of science.
      • Encourage the experience and knowledge of other cultures and lands.
  • Leadership “ Circles of Influence” Expertise Experience Products & Services Collaboration Cross-Organizational External Involvement & Influences Think Tank Trends Analysis Group Geo- Referencing Learning Systems Intranet Portal Deals Council Speakers Bureau Emergency Preparedness Style Committee eMagazines Archives Going Green Women Explorers Initiative Web 2.0 SLA ALA AIIM SAA OHMAR IAI Centers for Excellence Local Universities Volunteers & Mentors Conferences & Seminars Lubuto Project IPY Future Events Knowledge & Strategic Solutions Archives & Special Collections Records & Rights Management Business & Editorial Services Technical Services & Systems Indexing Services NG Libraries & Information Services
  • Tell Me About Who You Are
    • What type of library do you hope to work for?
    • What do you see as our roles?
    • How do you define our profession?
    • Where do information professionals add value?
    • What are you passionate about?
  • Information Trends
    • Globalization
    • Ever growing digital content to organize and synthesize
    • Growing role to manage electronic assets
    • More sophisticated research questions
    • Balance between digital for access, print for preservation
    • Increased outsourcing and external hosting
    • Social collaboration on upswing
    • Staffing challenges
  • KM = Collaborative Networks
    • Why should it matter to us?
    • How do you define it?
    • What do you like best?
    • What do you like least?
    • What are implications for libraries?
    What Does Web 2.0 Mean to You?
  • Social Networking Survey
    • URL: Survey results
  • Survey (Q7): Purpose & Usage
  • Survey (Q8): Interactivity
  • Survey (Q10): Reasons for Use
  • Web 3.0: Mashups 101
    • Integrating content/media from one or more sources
      • API
      • Javascript
      • XML
    • Improving access
    • Enhancing experience
    • Adding value/repurposing products and services
    • Directory: Programmableweb.com/mashups
  • Collaborative Knowledge Networks within an Organization
    • Hybrid of solutions: Thinking beyond barriers to solutions
    • One size does not fit all
    • Engaging people to generate ideas
    • Connecting the dots
    • Managing of resources
    • Capturing intelligence
    • Gaining support, selling it to management
  • Corporate Intranet: NG Insider
  • Divisions & Teams
  • International Children’s Site & Social Media Applications
  • Research Database: NG Time Line
  • Libraries Wiki
  • Examples: Women Explorers
  • Mapping Women Explorers
  • Expand/Enrich Our Digital Collections
  • National Geographic Entertainment
    • Integrated Marketing and Sponsorship Wiki
  • Wiki Prototype to B2B
  • Future NG Gazetteer
  • NG Gazetteer Place Names
  • www.metalens.org
  • Meta Lens: Working Space
  • www.metalens.org/story/baja.html
  • Taxonomies Project Mind Map
  • ngscollectors.ning.com
  • National Geographic Online
    • Building online communities
      • Mission support
      • Engagement, participation around logical content
      • Increased satisfaction
      • Brand loyalty
      • Additional avenues for brand distribution
    • Examples
      • NGM Online: ngm.nationalgeographic.com
      • Student Expeditions: ngstudentexpeditions.com
      • Intelligent Travel: intelligenttravel.typepad.com
  • External Communities
    • Facebook :
      • Groups: National Geographic Expeditions, Prints, Traveler, and Widgets
    • Flickr: Museum at Explorers Hall
    • iTunes: Videos
    • MySpace: myspace.com/natgeotv
    • YouTube: youtube.com/nationalgeographic
    • RSS feeds to various content
    • Virtual environments
    • And more…
  • Realize: Change IS Constant
    • Keep current; stay informed.
    • Play in multiple sandboxes.
    • Form alliances with “like minded” people.
    • Understand your work environment.
    • Think, plan, and act outside “the box.”
    • Don’t let a “closed door” stop you.
    • Teach upward, coach, offer learning opportunities.
    • Don’t be afraid to fail.
  • Implications & Considerations
    • Rights and ownership
    • Organizational policies
    • Resource management
    • Viral marketing
    • User generated content
    • Training and keeping users informed
    • Sustainability/staff expertise
  • Questions? Ideas?
  • Thank you!
    • “ Power Struggle,” March 2008
    • Source: ngm.nationalgeographic.com
    • Photograph by Jonas Bendiksen
    • Place: At Reynisdrangar, on Iceland's south coast, waves eroded softer parts of the rocky shore near the village of Vík, leaving these pillars of hard basalt standing alone in the ocean. Geologists call such formations sea stacks.