Mashups & More: Creating A Positive User Experience Karen Huffman Libraries & Information Services National Geographic Society KM World & Intranets: Web 2.0+ San Jose, California November 11, 2007

Agenda Who we are… Defining Web 2.0+ Physical: Engaging collaboration Virtual: Building knowledge networks Practical examples Getting started Lessons learned

Who we are…

Defining Web 2.0+

Physical: Engaging collaboration

Virtual: Building knowledge networks

Practical examples

Getting started

Lessons learned

National Geographic Society Vision Inspiring people to care about the planet. Mission Increase and diffuse geographic knowledge in its broadest sense Conduct and assist investigation, research and exploration in any branch of science. Encourage the experience and knowledge of other cultures and lands.

Vision

Inspiring people to care about the planet.

Mission

Increase and diffuse geographic knowledge in its broadest sense

Conduct and assist investigation, research and exploration in any branch of science.

Encourage the experience and knowledge of other cultures and lands.

Leadership “ Circles of Influence” Expertise Experience Products & Services Collaboration Cross-Organizational External Involvement & Influences Think Tank Trends Analysis Group Geo- Referencing Learning Systems Intranet Portal Deals Council Speakers Bureau Emergency Preparedness Style Committee eMagazines Archives Going Green Women Explorers Initiative Web 2.0 SLA ALA AIIM SAA OHMAR IAI Centers for Excellence Local Universities Volunteers & Mentors Conferences & Seminars Lubuto Project IPY Future Events Knowledge & Strategic Solutions Archives & Special Collections Records & Rights Management Business & Editorial Services Technical Services & Systems Indexing Services NG Libraries & Information Services

What is Web 2.0+?

Mashups 101 Integrating content/media from one or more sources API Javascript XML Improving access Enhancing experience Adding value/repurposing products and services

Integrating content/media from one or more sources

API

Javascript

XML

Improving access

Enhancing experience

Adding value/repurposing products and services

Fostering Web 2.0 and Web 3.0 Virtual Physical

How do you define the Web? What do you like best about Web 2.0? What do you use and why? What are the implications for your products and services? Remember: Creative ideas are limitless; technology is only a small piece of the puzzle. What Do You See?

How do you define the Web?

What do you like best about Web 2.0?

What do you use and why?

What are the implications for your products and services?

Remember: Creative ideas are limitless; technology is only a small piece of the puzzle.

Our Foundation Exploration and Experimentation

RSS and Podcasting

Impact: The Domino Effect… Re-purposed assets Gained buy-in from executives CFO 2.0 Launched on iTunes

Re-purposed assets

Gained buy-in from executives

CFO 2.0

Launched on iTunes

NG Insider: Our Corporate Intranet Built for scalability

Corporate Intranet: NG Insider

Banner region: - NG Insider logo - Search - Main navigation - Editor’s picks Top region: - Lead stories Center region: - Daily and recent news areas Right sidebar: - Opportunities - Green tips - Photo of the day - Press releases Bottom center region: - Weather widget - CNN RSS feed

Research Database: NG Time Line

Divisions & Teams

Customer Service Model: AskGeo

intranet

Community Area for Staff

Wikis: Defining Spaces Calendars Collaborative hubs Dictionaries and encyclopedias Directories Manuals, tutorials, and best practices Newsletters Project plans and status reports Prototyping ideas/ white-boarding Reference material/ FAQs Research and expertise database Resumes Special interest groups Team and division sites

Calendars

Collaborative hubs

Dictionaries and encyclopedias

Directories

Manuals, tutorials, and best practices

Newsletters

Project plans and status reports

Prototyping ideas/ white-boarding

Reference material/ FAQs

Research and expertise database

Resumes

Special interest groups

Team and division sites

Libraries & Information Services Wiki (LIS)

NG Learning Systems: Wikis 101

NG Lingo & Quick Reference

Cross-Divisional Team Space

Google Earth: HTML  Excel  KML BioBlitz name Dates City/Vicinity State/Province Zip code Country Latitude and Longitude URL (if available)

BioBlitz name

Dates

City/Vicinity

State/Province

Zip code

Country

Latitude and Longitude

URL (if available)

LIS Wiki: Project Planning

LIS Wiki: Mind Mapping Project

Intranet Team Site + Wiki

Cross-Team Wiki + Mind Mapping

Demographics & Census Data

Women Explorers Wiki

Examples: Women Explorers

Expand/Enrich Our Digital Collections

NG Channel International (NGCI)

International Children’s Site & Social Media Applications

Kids 2.0

NG Kids 2.0 + USA.gov

Travelers International Partners

National Geographic Entertainment Integrated Marketing and Sponsorship Wiki

Integrated Marketing and Sponsorship Wiki

Wiki Prototype to B2B

Positioned for Action!

NGS Collectors Form

www.metalens.org

Meta Lens: Working Space

www.metalens.org/story/baja.html

Practical Steps/Getting Started Keep current: Research and learn about new ideas & tools Play in multiple sandboxes Outline a plan Know your users Think and act outside “the box” Don’t wait until asked…. Just do it! Offer training/coaching

Keep current: Research and learn about new ideas & tools

Play in multiple sandboxes

Outline a plan

Know your users

Think and act outside “the box”

Don’t wait until asked…. Just do it!

Offer training/coaching

Lessons Learned Integrate scalability into your resources and products Ensure you have the right people “on the bus” MUST work in the “white spaces” to affect change Understand the culture in which your work, your customers Teach upward, communicate, share results/impact Don’t be afraid to fail.

Integrate scalability into your resources and products

Ensure you have the right people “on the bus”

MUST work in the “white spaces” to affect change

Understand the culture in which your work, your customers

Teach upward, communicate, share results/impact

Don’t be afraid to fail.

Web 2.0+ "Imagination is more important than knowledge." Albert Einstein