Heineken Experience

  • 2,283 views
Uploaded on

By Annelie de Bruijne & Ricky Langeveld

By Annelie de Bruijne & Ricky Langeveld

More in: Education , Travel , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,283
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
0
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. http://www.youtube.com/watch?v=nNMZFhdqVJY WELCOME
  • 2. PRESENTATION
    • Company description
    • Target Group
    • Result Analysis
    • Goals | Criteria
    • Strategy
    • Concept
  • 3. COMPANY DESCRIPTION
    • Heineken Experience
    • Current strategy
  • 4. TARGET GROUP
    • Tourists Amsterdam
  • 5. RESULTS ANALYSES
    • Conclusion
    • Strengths
    • Weaknesses
    • Opportunities
    • Threaths
  • 6. GOALS / CRITERIA
    • Clearance
    • Must see attraction
    • Collaboration
    • Digital Media Communication
    • Innovative
    • Education, interaction, entertainment on the website
  • 7. STRATEGY Tourists Amsterdam Unfamiliair with HE Tourists Amsterdam Familiair with HE Collaboration with must see attractions Website Visit Heineken Experience
  • 8. COLLABORATIONLINE
    • Involved must see attractions
  • 9.
    • www.highamsterdam.com
  • 10. CITY MARKETING: BLUE TOOTH
    • Basis
    • Poster points
    • Blue tooth points
  • 11. www.heinekenexperience.com
    • Entering website
    • Community
    • Information and history
    • Events and tours
  • 12. INTRO MOVIE
    • It’s all about the Experience …
    Enter your name and country
  • 13. COMMUNITY
  • 14. HISTORY AND INFORMATION
  • 15. EVENTS & TOURS
  • 16.
    • Heineken Experience
    • Target Group
    • Internal & external analysis
    • Goals
    • Strategy & Concept
    SUMMARY
  • 17. Questions?