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The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
The Effect of Cloud Computing on Growth of Startups and Entrepreneurship
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The Effect of Cloud Computing on Growth of Startups and Entrepreneurship

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How Cloud Computing effects on the Growth of Startups and Entrepreneurship? A case review: Amazon Web Services. …

How Cloud Computing effects on the Growth of Startups and Entrepreneurship? A case review: Amazon Web Services.

سرویس کلاود و تاثیر آن بر رشد استارتاپ‌ها و کارآفرینی
بررسی موردی
AWS شرکت آمازون

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  • 1. The Effect of Cloud Computing on Growth of Startups and Entrepreneurship (Case Review: Amazon AWS) By Sohail Abasi Founder of www.khoshfekri.com @SohailAbasi
  • 2. The Idea • Use your existing data center to provide cloud services
  • 3. Why it is a good idea? • Make a lot of money • offer services much cheaper than medium-size company and still make profit • Leverage existing investment • New revenue stream at low incremental cost (example: many Amazon AWS technologies were initially developed for Amazon's internal operations) • Defend a franchise (Example: Microsoft enterprise apps Microsoft Azure)
  • 4. The pioneers • Jul 2002: Amazon Web Services launched – Third-party sites can search and display products from Amazon's web site, add items to Amazon shopping carts – Available through XML and SOAP • Mar 2006: Amazon S3 launched – Innovative 'pay-per-use' pricing model, which is now the standard in cloud computing – Cheaper than many small/medium storage solutions: $0.15/GB/month of storage, $0.20/GB/month for traffic – Amazon no longer a pure retailer, entering technology space • Aug 2006: EC2 launched – Core computing infrastructure becomes available
  • 5. Wide-spread adoption • Apr 2008: Google App Engine launched – Same building blocks Google uses for its own applications: Bigtable and GFS for storage, automatic scaling and load balancing, ... • Nov 2009: Windows Azure Beta launched – Becomes generally available in 21 countries in Feb 2010
  • 6. New World of IT
  • 7. Old World • High Cap Ex (Capital Expenditure) • Charge as much as you can • Guess on Capacity Needs New World • Low variable Expenses • Only pay for what you use • Scale seamlessly up, Shed capacity as you wish
  • 8. Predicting infrastructure need is difficultComputePower Time Predicted Usage Actual Usage Waste Customer Dissatisfaction
  • 9. The two prediction problems
  • 10. Example: Video App on Amazon EC2NumberofEC2Instances Launch of a Facebook modification Scaled to peak of 5,000 instances in 3 days
  • 11. Old World • Need a new server? See you in 2 or 3 months! • Undifferentiated Heavy Lifting (Spend lots of time of exterior stuffs: – Coordinating large teams – Legacy software – Heterogeneous hardware – Scaling and managing physical growth – Moving facilities – Purchase decisions – Bandwidth management – Contract negotiation – Server hosting New World • Need a new server? Spin up hundreds, even thousands of servers in minutes • Focus scarce engineering resources on Agency mission
  • 12. How did Amazon get into Cloud Computing?
  • 13. How did Amazon get into Cloud Computing? • Working on it for over a decade • Development of a platform to enable sellers on the Amazon global infrastructure • Internal need for centralized, scalable deployment environment for applications • Developers were hungry for more
  • 14. 7 Reasons for Startups to use AWS
  • 15. 1. Zero upfront costs. No admin. • Without a big investment in cash, or time • Pay-as-you-go, zero admin services.
  • 16. 2. From your initial customer to your initial public offering. • Launching is fast and simple with AWS • Infrastructure will grow with your business
  • 17. 3. Lightning fast web content. • Amazon CloudFront is a global content delivery network
  • 18. 4. Stay lean as you grow. • Extend your runway by driving down your AWS infrastructure costs. • Scale based on demand
  • 19. 5. Global by default. • Global expansion doesn’t require a global workforce. • multiple datacenters in multiple geographic regions
  • 20. Evolving AWS Worldwide Infrastructure Amazon Edge Locations (CloudFront & Route 53) US West (Northern California) US East (Northern Virginia) Europe West (Dublin) Asia Pacific Region (Singapore) Hong Kong Tokyo Singapore Ashburn, VA Dallas Los Angeles Miami Newark New York Palo Alto Seattle St. Louis Amsterdam Dublin Frankfurt London Paris Stockholm AWS Regions Asia Pacific Region (Tokyo)
  • 21. 6. Bring your own app. • Build with the tools you know. • HTML5 mobile apps, to Django-driven social networks • Technology choices which best suit your business • Flexibility to change your mind.
  • 22. 7. Scale up. Scale fast. • Build architectures from day one that will scale up automatically with your business.
  • 23. What is Amazon AWS? • Different services: – Amazon Elastic Compute Cloud (EC2) Virtual machines for running custom software – Amazon Simple Storage Service (S3) Simple key-value store, accessible as a web service – Amazon SimpleDB Simple distributed database – Amazon CloudFront Content delivery network – ... 23
  • 24. AWS Platform Your Application
  • 25. What is Amazon EC2? • Infrastructure-as-a-Service (IaaS) – You can rent various types of virtual machines by the hour – In your VMs, you can run your own (Linux/Windows) programs • Examples: Web server, search engine, movie renderer, ... University of Pennsylvania 26 http://aws.amazon.com/ec2/#pricing(9/11/2013)
  • 26. The AWS management console • Used to control many AWS services: – For example, start/stop EC2 instances, create S3 buckets...
  • 27. CloudFront • Content distribution network – Caches S3 content at edge locations for low-latency delivery – Some similarities to other CDNs like Akamai, Limelight, ...
  • 28. AWS GovCloud (US)
  • 29. Mars Exploration Rovers Mars Science Laboratory Deep Space Network Carbon in the Arctic Reservoir Vulnerability Experiment Lunar Mapper Mission Project ATHLETE Robot
  • 30. Demo • Logging into AWS Management Console • Launching an instance • Contacting the instance via ssh • Terminating an instance
  • 31. ‫سرویس‬Cloud ‫و‬ ‫ها‬‫استارتاپ‬ ‫رشد‬ ‫بر‬ ‫آن‬ ‫تاثیر‬ ‫و‬ ‫کارآفرینی‬ (‫موردی‬ ‫بررسی‬:AWS‫آمازون‬ ‫شرکت‬) ‫عباسی‬ ‫سهیل‬ @SohailAbasi

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