OCTOBER ACHIEVEMENT
good$to$
in$2013$
Khomeini Mujahid
delivered by:
Komeng
Digital Business Specialist, IT Consultant, Lecturer,
Community Specialist and Experienced almost 10 Years in
#1 In...
ABOUT
Share Holder Telkom 65%, Singtel 35%
Member of Telkom Group
Member of Singtel Group
Member of Bridge Alliance
1st ce...
MARKETING
CHANGED.
HTTP://BIGHUGELABS.COM/ONBLACK.PHP?ID=3812261243&SIZE=LARGE
MARKET
telah berubah drastis....
!
!
!
TELKOMSEL is approaching Decline Stage of Cellular
Industry Lifecycle ….
!  Uncertain in terms of
demand
Product/
Se...
transform 2.0
People
Business
Organization
Culture
Change
“...Be a world-class, trusted provider of mobile
digital lifesty...
Change
YESTERDAY:
B2C
Business-to-Consumer
meskipun bisnis traditional telkomsel masih sangat digemari
dan masih sangan me...
S.M.A.R.T - InternalTransformation
ta for just 11% of all
ons *CEB
apakah TELKOMSEL siap.. !?
Advanced
Infrastructures
Sup...
DIGITAL
MARKETING
WWW.THEFWA.COM/
Digital Marketing is the practice of promoting products and services using digital distr...
Pelanggan Kita hidup di
dunia digital dengan “always
connected behaviour”
Berapa banyak dari
pelangan kita yang tidak
bisa...
customized
KartuHALO
kartuAS
“HALO Fit”
PaketYangTidak Ribet,All-In,
Mengikuti Kebutuhan
“Corporate Solutions”
Solusi Komu...
commitment
commitment
commitment
THANK
YOU
VERY
MUCH
Khomeini Mujahid
http://khomeinimuj.me
@KhomeiniMuj
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Telkomsel Transform 2.O [Public Version]

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Telkomsel 2.O (two point O-red) adalah titik waktu di masa yang akan datang dimana Telkomsel telah memiliki kapabilitas yang tinggi dalam mendeteksi, menanggapi, mengantisipasi dan mengeksploitasi perubahan-perubahan dari ekosistem bisnis dengan cara yang dapat mempertahankan daya saing serta menghasilkan laba dan pertumbuhan yang berkelanjutan (sustainable profitability and growth) yang digunakan dalam mengemban misi sebagai akselerator transformasi masyarakat ke gaya hidup mobile, nyaman dan ramah lingkungan.

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Telkomsel Transform 2.O [Public Version]

  1. 1. OCTOBER ACHIEVEMENT good$to$ in$2013$ Khomeini Mujahid delivered by:
  2. 2. Komeng Digital Business Specialist, IT Consultant, Lecturer, Community Specialist and Experienced almost 10 Years in #1 Indonesia Wireless Company [PT.Telkomsel Indonesia] Lelaki yang selalu ingin berbagi apa saja dengan siapa saja, terutama pengetahuan dan apa saja yang ia tahu, sangat jarang tidur dan hobby ketawa. Seorang GadgetFreak, tukang ngoprek dan selalu ter-inspirasi dengan lagu-lagu jaman dulu juga film-film yang berdasarkan kisah nyata. Oh iya, dia sangat Addicted to Social Media. Khomeini Mujahid ...sang lelaki tempo doeloe...
  3. 3. ABOUT Share Holder Telkom 65%, Singtel 35% Member of Telkom Group Member of Singtel Group Member of Bridge Alliance 1st cellular operator alliance in Asia Pacific Market Leader in cellular industry which hold 60% market share. Total subscriber, OVER 100 Million Broadband Partners Voice Roaming Partner: 380 Operator in 157 Country GPRS Roaming Partner 162 Operator in 103 Country 3G Roaming Partner 86 Operator in 54 Country. Network & Coverage Cover more than 95% of Populations more than ~30.000 BTS 47,100 SMS/second GPRS, EDGE, 3G, 3.5G/HSDPA, HSPA
  4. 4. MARKETING CHANGED. HTTP://BIGHUGELABS.COM/ONBLACK.PHP?ID=3812261243&SIZE=LARGE MARKET telah berubah drastis....
  5. 5. ! ! ! TELKOMSEL is approaching Decline Stage of Cellular Industry Lifecycle …. !  Uncertain in terms of demand Product/ Service Market Dynamics Consumer Behavior !  Not standardized !  Need to support new product development !  Barriers to entry is low !  Potential competition may be high !  Sophisticated and difficult to understand !  The demand in the market starts to decline !  The new products and applications are harder to come by !  Barriers to entry is high !  Some companies may seek business opportunities overseas when the industries reach the maturity stage because the penetration might be saturated !  Growth Slowing !  Declining number of rivals as many are forced to leave the industry, or !  They may develop new products or services that meet the demand in the market !  Need new Innovation breakthrough !  Fully satisfied with the current and starts seeking something new !  New innovation & invention !  No barrier to entry !  The behavior is not develop and need to create Embrionic! Developing! Mature! Decline! 1995 2004 2005 2008 2009 2010 2011 + …. TELKOMSEL Industry) Maturity) Change Inbound M ark = depth of creat (m ium )
  6. 6. transform 2.0 People Business Organization Culture Change “...Be a world-class, trusted provider of mobile digital lifestyle services and solutions...” Visi Telkomsel:
  7. 7. Change YESTERDAY: B2C Business-to-Consumer meskipun bisnis traditional telkomsel masih sangat digemari dan masih sangan menguntungkan bagi mitra telkomsel, namun tuntutan jaman dan gaya hidup digital-lah yang membuat telkomsel terus berkreasi untuk indonesia B2B Business-to-Business People Business Organization Culture TODAY: B2C2C2B2C2C2C2B...
  8. 8. S.M.A.R.T - InternalTransformation ta for just 11% of all ons *CEB apakah TELKOMSEL siap.. !? Advanced Infrastructures Supported Systems NewBiz Platform Working Spirits People Business Organization Culture
  9. 9. DIGITAL MARKETING WWW.THEFWA.COM/ Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of the Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor. Newbiz! Marketing ServicesI TelkomselFLASH BlackBerry Digital Music Digital Payment Digital Music Mobile News Voucher DATA Modern Channel Device Channel Ambasadors Lifestyle Outlet Non-Telco Cross Selling Communities People Business Organization Culture DIGITAL
  10. 10. Pelanggan Kita hidup di dunia digital dengan “always connected behaviour” Berapa banyak dari pelangan kita yang tidak bisa lepas dari HP & gadgets, sejak bangun pagi, sarapan, perjalanan, di kantor, kamar mandi, dan kembali ke rumah lagi.. Seberapa dominan social media digunakan untuk berinteraksi sekarang ini Gaya Hidup Digital
  11. 11. customized KartuHALO kartuAS “HALO Fit” PaketYangTidak Ribet,All-In, Mengikuti Kebutuhan “Corporate Solutions” Solusi Komunikasi Untuk Segala Kebutuhan Telekomunikasi di Perusahaan Anda. @simPATI “Loop..!” kartu utama untuk semua solusi broadband, digital business & lifestyle.. “WooW..!” Broadband Ready & Selalu Punya Kejutan Khusus Untuk Komunitas,Youth dengan varian tarifnya!!
  12. 12. commitment
  13. 13. commitment
  14. 14. commitment
  15. 15. THANK YOU VERY MUCH Khomeini Mujahid http://khomeinimuj.me @KhomeiniMuj

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