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Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
Meeting Conceptbakery 2009
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Meeting Conceptbakery 2009

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conceptbakery develops and executes alternative marketing strategies for our clients in North America and Europe. …

conceptbakery develops and executes alternative marketing strategies for our clients in North America and Europe.

This slideshow describes briefly what our approaches to guerilla marketing, social media networking, cross media marketing and digital marketing are.

Published in: Business, News & Politics
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  • 1. Navigation Start Bakery Ingredients Clients Summing it up Contact MARKETING GOODIES - TAILOR MADE conceptbakery llc. We develop alternative marketing strategies to our clients in North 10230 Zenobia Circle America and Europe. Our offices are located in Westminster, Colorado Westminster, CO 80031 and Cologne, Germany. T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 2. CONCEPTBAKERY – WHERE, WHO, WHAT Navigation Start Bakery Founded September 2002 Ingredients Clients Offices Westminster, CO + Cologne, Germany Summing it up Specializing in Guerilla, Viral & Social Media Marketing Digital Marketing (Online & Mobile) Cross Media Contact conceptbakery llc. Award Innovation award in the category “Web 2.0“ 10230 Zenobia Circle Westminster, CO 80031 T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 3. INGREDIENTS Navigation Start Bakery Ingredients Clients Summing it up SELECTING THE RECIPE Contact conceptbakery llc. Our Ingredients Who are the Gourmets? 10230 Zenobia Circle Social Media TÜV: Twitter, Facebook & Co Westminster, CO 80031 Guerilla Marketing SWISS: Taking It To The Streets T: (310) 356 - 6624 Viral Marketing Sharp: Web Video Marketing www.conceptbakery.com info@conceptbakery.com Digital Marketing MFC24: Cross-media Guerilla Attack Cross Media …
  • 4. INGREDIENTS – MULTIPLE STRATEGIES COMBINED Navigation Start Bakery Ingredients Clients Summing it up Contact conceptbakery llc. 10230 Zenobia Circle Westminster, CO 80031 T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 5. INGREDIENTS Navigation Start Bakery Ingredients Clients Summing it up Contact conceptbakery llc. GUERILLA MARKETING 10230 Zenobia Circle Westminster, CO 80031 T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 6. GUERILLA MARKETING Navigation Start Bakery Guerilla marketing - A philosophy we embrace: Ingredients Thinking ahead of competitors Clients Being unpredictable and surprising Summing it up Focus on available resources in order to maximize effects Precise planning leading to results - not just non-targeted volume Contact Staying on high alert at all times conceptbakery llc. Guerilla marketing can be applied to all forms of marketing. 10230 Zenobia Circle It stretches from small print ads to full fledged cross platform Westminster, CO 80031 campaigns. T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 7. INGREDIENTS Navigation Start Bakery Ingredients Clients Summing it up Contact conceptbakery llc. VIRAL MARKETING – CONVERSATION 2.0 10230 Zenobia Circle Westminster, CO 80031 T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 8. VIRAL MARKETING – CONVERSATION 2.0 Navigation Start Bakery Viral Marketing - motivate your audience to become part of your Ingredients marketing efforts. Clients People love to talk - why not about you? Summing it up Conversations can include you or your products & services Focus on highly dynamic social media networks Contact Funny, shocking, drastic - in order to get maximum attention conceptbakery llc. Locating brand evangelists within your target groups 10230 Zenobia Circle Use of “sticky content”: web videos, interactive micro sites, games Westminster, CO 80031 T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 9. INGREDIENTS Navigation Start Bakery Ingredients Clients Summing it up Contact conceptbakery llc. SOCIAL MEDIA – NETWORKING2 10230 Zenobia Circle Westminster, CO 80031 T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 10. SOCIAL MEDIA – NETWORKING2 Navigation Social Media offers companies a new & authentic way to reach out Start to consumers - you could call it: “The everyone is involved and talks Bakery to each other web 2.0” ;-) I Ingredients Consumers spend most of their online time on social network Clients sites: Facebook, MySpace, LinkedIn, Ning, YouTube,Flickr, etc. Summing it up Blogs or websites like Twitter, Digg, Delicious serve as platforms to share resources and manage them collectively. Contact Traditional marketing is almost pointless in this environment conceptbakery llc. Consumers talk directly to other. They make up their mind 10230 Zenobia Circle as a consequence of that conversation. Westminster, CO 80031 Companies need to get involved in this talk. The conversation T: (310) 356 - 6624 serves as a giant focus group and can’t be ignored. www.conceptbakery.com Interactive marketing campaigns are one way to provide info@conceptbakery.com discussion material.
  • 11. INGREDIENTS Navigation Start Bakery Ingredients Clients Summing it up Contact conceptbakery llc. ONLINE + MOBILE = DIGITAL 10230 Zenobia Circle Westminster, CO 80031 T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 12. DIGITAL MARKETING = ONLINE + MOBILE Navigation Start The world of web 2.0 offers infinite possibilities for creative marketers. Bakery Capitalizing on them requires solid knowledge of the latest trends Ingredients and developments: Clients Functionality check of your website: Summing it up What works? What doesn’t? What is missing? Integration with existing marketing content & campaigns Contact Use of blogs, web video & podcasts to provide content conceptbakery llc. Multiple ways to access content: Computers, smart phones, etc. 10230 Zenobia Circle Advanced social media networking strategies Westminster, CO 80031 Pull approach - avoiding to push content towards users T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 13. INGREDIENTS Navigation Start Bakery Ingredients Clients Summing it up Contact conceptbakery llc. CROSS MEDIA – 1+1+1=5 10230 Zenobia Circle Westminster, CO 80031 T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 14. CROSS MEDIA – 1+1+1=5 Navigation Start Cross media marketing uses a combination of various activities on Bakery different media Ingredients Meet consumers via their preferred channel - no matter what Clients their preference is. Summing it up Reaching target groups in more efficient ways and yielding better results Contact Using each media for what it can do best Improved accountability: Focus on moving consumer from offline to conceptbakery llc. online & mobile so their behavior can be tracked 10230 Zenobia Circle Planning: Arranging a song for multiple instruments Westminster, CO 80031 Execution: Conducting an (media) orchestra T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 15. Navigation Start Bakery Ingredients Clients Summing it up Contact conceptbakery llc. 10230 Zenobia Circle Westminster, CO 80031 T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 16. CLIENTS Navigation Start Bakery Ingredients Clients Summing it up Contact WHO’S ALREADY THERE? conceptbakery llc. 10230 Zenobia Circle We’ve been around for a little while. Westminster, CO 80031 The same accounts for many of our clients. T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 17. CLIENTS – WHO’S ALREADY THERE? Navigation Start Bakery Ingredients Clients Summing it up Contact conceptbakery llc. 10230 Zenobia Circle Westminster, CO 80031 T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 18. SUMMING IT UP Navigation Start Bakery Ingredients Clients Summing it up Contact conceptbakery llc. WHY US?! 10230 Zenobia Circle Westminster, CO 80031 T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 19. SUMMING IT UP Navigation Start Bakery Unique combination of strong creative and technologic expertise Ingredients Cutting edge strategies and technologies are permanently being developed and applied Clients Summing it up Use of guerilla tactics to reach your target group and include them into your marketing efforts Contact Affordable and timely implementations via our global network We like what we do - our clients feel the same way conceptbakery llc. conceptbakery = high energy, hungry for success, being ahead, 10230 Zenobia Circle meeting or exceeding objectives Westminster, CO 80031 T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com
  • 20. Navigation Start Bakery Ingredients Clients Summing it up Interested? Please get in touch! Contact conceptbakery llc. 10230 Zenobia Circle Westminster, CO 80031 T: (310) 356 - 6624 www.conceptbakery.com info@conceptbakery.com

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