Conceptbakery - Product Testing Campaigns Done Right

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Learn about the benefits of doing a product testing for a targeted audience and how to do it the right way. conceptbakery has been doing successful product testing campaigns for years and is opening …

Learn about the benefits of doing a product testing for a targeted audience and how to do it the right way. conceptbakery has been doing successful product testing campaigns for years and is opening its toolbox for you :)

These campaigns are best suited for businesses that have a product that can easily be shipped or distributed digitally.

We manage the entire process from campaign planning & management, to product distribution and monitoring feedback via surveys, blog posts, video reviews, etc.

Of course we are also happy to share with you how it is done.

These campaigns are scalable and produce results for small and larger businesses alike.

Hopefully you'll find the information provided helpful. We'd love to hear your feedback!

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  • 1. Building Client Communities with PRODUCT GIVEAWAYSconceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2013
  • 2. Specialty: Freshly-baked alternativemarketing strategiesFounded: September 2002Locations: Denver, USA andCologne, GermanyTeam: 22 in-house employeessupported by a worldwidefreelancer network OUR BAKERY
  • 3. DON’T BREAK THE BANKGiving something away for freedoesn’t have to cost a lot of dough.
  • 4. DON’T BREAK THE BANKGiving something away for freedoesn’t have to cost a lot of dough. Our campaigns are scalable and can target a few hundred to tens of thousands of testers.
  • 5. CHALLENGESTo find relevant testersnot just freebie hunters.
  • 6. CHALLENGESTo find relevant testersnot just freebie hunters. To ge t tes spre ters ad th to e wor d.
  • 7. CHALLENGESTo find relevant testersnot just freebie hunters. To ge t tes spre ters ad th to e wor d. To gro w future loyal customer base.
  • 8. Encourage audience to apply and qualify them as testers;don’t just give products away for free. OUR SOLUTIONS
  • 9. Encourage audience to apply and qualify them as testers;don’t just give products away for free. Recruit future brand ambassadors OUR SOLUTIONS
  • 10. Encourage audience to apply and qualify them as testers;don’t just give products away for free. Recruit Use social future brand media to ambassadors continue the conversation OUR SOLUTIONS
  • 11. Encourage audience to apply and qualify them as testers;don’t just give products away for free. Recruit Use social future brand media to ambassadors continue the conversation Get relevant feedback OUR SOLUTIONS
  • 12. se us overWhy c h oo ices? urnke y ser v t Turnkeys let their community test products for many brands. the other guys THEIR COMMUNITY
  • 13. We build your se us over community, andWhy c h oo ices? urnke y ser v your members test t the product. us YOUR COMMUNITY
  • 14. We build your se us over community, and itsWhy c h oo ices? urnke y ser v members test your t product. usGrow your own list of brand loyalists and have the conversationtake place through your communication channels. YOUR COMMUNITY
  • 15. WHAT WE CAN DO FOR YOU Concept development Programming and design Community management Sample shipment Results monitoring & analysis
  • 16. WHAT WE CAN DO FOR YOU Concept development Programming and design EITHER Community management YOU O We c R US an show you! Sample shipment Results monitoring & analysis
  • 17. WHAT’S IN OUR PANTRY NICE-TO-HAVESMUST-HAVES OPTIONAL
  • 18. Build a community with YOUR look, feel, and tone of voice. All elements are made for you, from scratch and fully customizable.SOME OF OUR CLIENTS MADE FROM SCRATCH
  • 19. REGISTERING VS. APPLYINGSigning up creates a sense ofentitlement. Applying opens up the opportunity to notify testers they have been chosen.
  • 20. REGISTERING VS. APPLYINGTaking the extra step toqualify your testers . . .
  • 21. REGISTERING REGISTERING APPLYING VS. VS. APPLYING A little extra step in qualifying your testers will work magic Letting people sign up creates a sense of entitlement. Letting people apply to become testers opens up the opportunity to tell people that they have been chosen. This little magic really works >>> need some screenshots! . . . will work magicfor future interaction.
  • 22. REGISTERING VS. APPLYING This litt le change really w orks:
  • 23. KICK IT UP A NOTCH product tester product product tester tester usAsk your most enthusiastic testers to give their friendsyour product.
  • 24. team captain team team captain captain usTurn your promotion into a game and grow your networkat the same time.
  • 25. We can manage a one-time campaig n or ongoing programs.Social media requires constant intera ction with your audience. ONE-TIME OR ONGOING?
  • 26. BENEFITS
  • 27. SOME OF OUR CLIENTS
  • 28. GIVE US A RINGGive us a call at 303 500 3130 oremail us at info@conceptbakery.com.
  • 29. GIVE US A RINGGive us a call at 303 500 3130 oremail us at info@conceptbakery.com.We would love to talk about giveaways,promotions and/or any digital marketingneeds (social media, mobile, online storesetup and optimization, etc.).
  • 30. 303 50 info@co 0 3130 nceptba kery.com THANK YOU for your attention!conceptbakery GmbH & Co. KG | Lindenstr. 82 | 50674 Köln | T: (+49) 221 292 177 0 | E: info@conceptbakery.de | www.conceptbakery.de | ©2002 - 2013