Building Client Communities with                                            PRODUCT GIVEAWAYSconceptbakery llc. | 10230 Ze...
Specialty: Freshly-baked alternativemarketing strategiesFounded: September 2002Locations: Denver, USA andCologne, GermanyT...
DON’T BREAK THE BANKGiving something away for freedoesn’t have to cost a lot of dough.
DON’T BREAK THE BANKGiving something away for freedoesn’t have to cost a lot of dough.                                    ...
CHALLENGESTo find relevant testersnot just freebie hunters.
CHALLENGESTo find relevant testersnot just freebie hunters.     To ge           t tes     spre        ters          ad th ...
CHALLENGESTo find relevant testersnot just freebie hunters.     To ge           t tes     spre        ters          ad th ...
Encourage audience to apply and qualify them as testers;don’t just give products away for free.                       OUR ...
Encourage audience to apply and qualify them as testers;don’t just give products away for free.     Recruit  future brand ...
Encourage audience to apply and qualify them as testers;don’t just give products away for free.     Recruit               ...
Encourage audience to apply and qualify them as testers;don’t just give products away for free.     Recruit               ...
se us  overWhy  c h oo                 ices?   urnke y ser v t                          Turnkeys let their community      ...
We build your            se us  over          community, andWhy  c h oo                 ices?   urnke y ser v             ...
We build your            se us  over                community, and itsWhy  c h oo                 ices?   urnke y ser v   ...
WHAT WE CAN DO FOR YOU   Concept development           Programming and design    Community management              Sample ...
WHAT WE CAN DO FOR YOU   Concept development           Programming and design                              EITHER    Commu...
WHAT’S IN OUR PANTRY               NICE-TO-HAVESMUST-HAVES               OPTIONAL
Build a community with YOUR        look, feel, and tone of voice. All        elements are made for you, from        scratc...
REGISTERING VS. APPLYINGSigning up creates a sense ofentitlement.                  Applying opens up the opportunity to no...
REGISTERING VS. APPLYINGTaking the extra step toqualify your testers . . .
REGISTERING REGISTERING      APPLYING VS. VS. APPLYING   A little extra step in qualifying your testers will work magic   ...
REGISTERING VS. APPLYING            This litt                      le change             really w                        o...
KICK IT UP A NOTCH                        product                         tester     product                              ...
team                       captain       team                             team      captain                          capta...
We can manage a one-time campaig                                     n or ongoing programs.Social media requires constant ...
BENEFITS
SOME OF OUR CLIENTS
GIVE US A RINGGive us a call at 303 500 3130 oremail us at info@conceptbakery.com.
GIVE US A RINGGive us a call at 303 500 3130 oremail us at info@conceptbakery.com.We would love to talk about giveaways,pr...
303 50                                                                                 info@co    0 3130                  ...
Conceptbakery - Product Testing Campaigns Done Right
Conceptbakery - Product Testing Campaigns Done Right
Conceptbakery - Product Testing Campaigns Done Right
Upcoming SlideShare
Loading in …5
×

Conceptbakery - Product Testing Campaigns Done Right

1,132 views
1,050 views

Published on

Learn about the benefits of doing a product testing for a targeted audience and how to do it the right way. conceptbakery has been doing successful product testing campaigns for years and is opening its toolbox for you :)

These campaigns are best suited for businesses that have a product that can easily be shipped or distributed digitally.

We manage the entire process from campaign planning & management, to product distribution and monitoring feedback via surveys, blog posts, video reviews, etc.

Of course we are also happy to share with you how it is done.

These campaigns are scalable and produce results for small and larger businesses alike.

Hopefully you'll find the information provided helpful. We'd love to hear your feedback!

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,132
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Conceptbakery - Product Testing Campaigns Done Right

  1. 1. Building Client Communities with PRODUCT GIVEAWAYSconceptbakery llc. | 10230 Zenobia Circle | Westminster, CO 80031 | T: (+1) 303 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2013
  2. 2. Specialty: Freshly-baked alternativemarketing strategiesFounded: September 2002Locations: Denver, USA andCologne, GermanyTeam: 22 in-house employeessupported by a worldwidefreelancer network OUR BAKERY
  3. 3. DON’T BREAK THE BANKGiving something away for freedoesn’t have to cost a lot of dough.
  4. 4. DON’T BREAK THE BANKGiving something away for freedoesn’t have to cost a lot of dough. Our campaigns are scalable and can target a few hundred to tens of thousands of testers.
  5. 5. CHALLENGESTo find relevant testersnot just freebie hunters.
  6. 6. CHALLENGESTo find relevant testersnot just freebie hunters. To ge t tes spre ters ad th to e wor d.
  7. 7. CHALLENGESTo find relevant testersnot just freebie hunters. To ge t tes spre ters ad th to e wor d. To gro w future loyal customer base.
  8. 8. Encourage audience to apply and qualify them as testers;don’t just give products away for free. OUR SOLUTIONS
  9. 9. Encourage audience to apply and qualify them as testers;don’t just give products away for free. Recruit future brand ambassadors OUR SOLUTIONS
  10. 10. Encourage audience to apply and qualify them as testers;don’t just give products away for free. Recruit Use social future brand media to ambassadors continue the conversation OUR SOLUTIONS
  11. 11. Encourage audience to apply and qualify them as testers;don’t just give products away for free. Recruit Use social future brand media to ambassadors continue the conversation Get relevant feedback OUR SOLUTIONS
  12. 12. se us overWhy c h oo ices? urnke y ser v t Turnkeys let their community test products for many brands. the other guys THEIR COMMUNITY
  13. 13. We build your se us over community, andWhy c h oo ices? urnke y ser v your members test t the product. us YOUR COMMUNITY
  14. 14. We build your se us over community, and itsWhy c h oo ices? urnke y ser v members test your t product. usGrow your own list of brand loyalists and have the conversationtake place through your communication channels. YOUR COMMUNITY
  15. 15. WHAT WE CAN DO FOR YOU Concept development Programming and design Community management Sample shipment Results monitoring & analysis
  16. 16. WHAT WE CAN DO FOR YOU Concept development Programming and design EITHER Community management YOU O We c R US an show you! Sample shipment Results monitoring & analysis
  17. 17. WHAT’S IN OUR PANTRY NICE-TO-HAVESMUST-HAVES OPTIONAL
  18. 18. Build a community with YOUR look, feel, and tone of voice. All elements are made for you, from scratch and fully customizable.SOME OF OUR CLIENTS MADE FROM SCRATCH
  19. 19. REGISTERING VS. APPLYINGSigning up creates a sense ofentitlement. Applying opens up the opportunity to notify testers they have been chosen.
  20. 20. REGISTERING VS. APPLYINGTaking the extra step toqualify your testers . . .
  21. 21. REGISTERING REGISTERING APPLYING VS. VS. APPLYING A little extra step in qualifying your testers will work magic Letting people sign up creates a sense of entitlement. Letting people apply to become testers opens up the opportunity to tell people that they have been chosen. This little magic really works >>> need some screenshots! . . . will work magicfor future interaction.
  22. 22. REGISTERING VS. APPLYING This litt le change really w orks:
  23. 23. KICK IT UP A NOTCH product tester product product tester tester usAsk your most enthusiastic testers to give their friendsyour product.
  24. 24. team captain team team captain captain usTurn your promotion into a game and grow your networkat the same time.
  25. 25. We can manage a one-time campaig n or ongoing programs.Social media requires constant intera ction with your audience. ONE-TIME OR ONGOING?
  26. 26. BENEFITS
  27. 27. SOME OF OUR CLIENTS
  28. 28. GIVE US A RINGGive us a call at 303 500 3130 oremail us at info@conceptbakery.com.
  29. 29. GIVE US A RINGGive us a call at 303 500 3130 oremail us at info@conceptbakery.com.We would love to talk about giveaways,promotions and/or any digital marketingneeds (social media, mobile, online storesetup and optimization, etc.).
  30. 30. 303 50 info@co 0 3130 nceptba kery.com THANK YOU for your attention!conceptbakery GmbH & Co. KG | Lindenstr. 82 | 50674 Köln | T: (+49) 221 292 177 0 | E: info@conceptbakery.de | www.conceptbakery.de | ©2002 - 2013

×