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Zavojko Social Networking Engl
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Zavojko Social Networking Engl

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Transcript

  • 1. Social networks : trends and perspectives
  • 2. Who I am ? PROFILE
  • 3. We will discus:
    • What a social networking is ?
    • Social networking trends
    • Review of world’s social networks
    • Review of Ukrainian’s social networks
    • Advantages and disadvantages of using
  • 4. What a social networking is
    • In 1954 english sociologist James Burns first used a term « social networking » in his collection of works « Human’s relationships »
    • Duncan J. Watts and Steven H. Strogatz developed the theory of social networks and were first who suggest a conception coefficient of clusterization.
  • 5. What a social networking is ?
    • Social network – it’s a people community that have similar interests, preferences or have another reasons for direct communicating in the community.
    • social networking service - it’s a program service, a platform for interaction people in group or in groups. An objective of that service is providing users with all possible tool for communicating – video, chats, images, music, blogs, forums etc .
  • 6. Why we need social networking ?
  • 7. Pioneers of sphere
    • When all was started :
    • 1995 - Classmates.com
    • 2001 - Ryze
    • 2003 - LinkedIn
    • 2003 - Hi5
    • 2004- Orkut
    • 2004 - MySpace
    • 2004 - Facebook
    • 2004 - Friendster
    • Results of 2008 year :
    • 40 .000000 users
    • 500 .000 users
    • 2 0.000000users
    • 80 .000000 users
    • 60 .000000 users
    • 140 .000000 users
    • 80 .000000 users
    • 50 .000000 users
  • 8. Classification of social networks
    • All social networks could be devoted in three types умовно:
    • General
    • Спеціолізовані
    • Ділові
  • 9.  
  • 10. The last trends of 2008
  • 11. The last trends
  • 12. The last trends
  • 13. The last trends
    • Networks’ localisation
      • Vkontakte.ru, odnoklassniki.ru, connect.com.ua
    • Niche social networks
      • Dogster.com, last.fm, dopple.com
    • DIY social networks
      • Ning.com, onesite.com
    • Management of personal brand
      • Wink.com
    • Social networking aggregators
      • Profilefly.com
    • Social Media Marketing
    • PayPerPost
    • Consulting and С2С
  • 14. Who and how many?
  • 15.  
  • 16. Ukraine
    • Odnoklassniki – 1,3 million
    • Vkontakte – 700 .000
    • Connect – 240.000
    • Tuse – 140.000
    • Global :
    • FaceBook
    • LinkedIn
    • Hi5
    • Plaxo