Smart TV. Should Smart TV platform be focus for OTT video & TV products development TODAY
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Smart TV. Should Smart TV platform be focus for OTT video & TV products development TODAY

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Smart TV - ready for business platform or still inmature service?

Smart TV - ready for business platform or still inmature service?
Should Smart TV platform be focus for OTT video & TV products development

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Smart TV. Should Smart TV platform be focus for OTT video & TV products development TODAY Smart TV. Should Smart TV platform be focus for OTT video & TV products development TODAY Presentation Transcript

  • Smart TV. On the verge of maturity Andrey Kholodnyy Executive Director on Media Assets Management, Rostelecom 1
  • Dedicated vs. Universal network 2
  • Dedicated vs. Universal Network Frequency separation • xDSL • DOCSIS Physical Separation • Telephone • Data Logical separation • IP networks 3
  • Dedicated vs. Universal Device 4
  • Dedicated vs. Universal Device Browser PVR STB Game console Smart TV Media player 5
  • Smart TV is the Winner 6
  • But… 7
  • Service maturity • Low service performance – Slow content access. From switching on to watching content 30..90 seconds and two clicks at least – Low user interaction speed 8
  • Service maturity • No interoperability – Separate applications for each vendor – Every year new hardware, functionality, limitations, design, SDKs – Fast platform changes cause Smart TV becoming obsolete earlier than customer is ready to replace it 9
  • Service maturity • Hardware & SDK limitations – HLS and some other technologies are not fully supported – Limited support of existing software libraries – No access to hardware functions (e.g. video management) 10
  • Service maturity • DRM issues – TV vendor specific DRM required – Poor rolled out DRMs support 11
  • Service maturity • Connection issues – Connection quality (backbone and residential “last inch”) affects perceived service quality – Connection quality impacts product performance 12
  • Service maturity • Customer interaction – Different remotes – Accelerometer – Voice control – Gestures 13
  • Service maturity • Design guidelines – Clients forced to adopt its design for vendors guidelines – Very limited design animation abilities 14
  • Service maturity • Payment systems – No built-in payment system – Developers forced to use 3rd party payment gateways 15
  • Service maturity • Business contradictions – Vendors are now attracting content providers – However vendors are already developing their own content platforms 16
  • Conclusion • Smart TV is the potential winner as content access platform • Current implementation limits Smart TV platform utilization as content access platform • In 1-3 years horizon Smart TV platform will reach its maturity stage and will compete for its market share as content delivery platform 17