Information Strategies

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Information strategies: how information management can support business activities

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  • ” Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal.” Wikipedia: Management.
  • And an information strategy is the roadmap to achieve with these goals, the guide how to do it and how to create a successful information management.
  • Information Strategies

    1. 1. Åbo, 21.11.2011 #INST11Information strategies:how information management can support business activities Kim Holmberg Department of Information Studies Åbo Akademi University (e) kim.holmberg@abo.fi (w3) http://kimholmberg.fi @kholmber
    2. 2. DATA – INFORMATION – KNOWLEDGE
    3. 3. What is data? Unorganized and unprocessed numbers, images, words, soun ds, and e.g. observations. Rowley, J. & Hartley. R. (2008) . Organizing knowledge: An introduction to managing access to information.
    4. 4. What is information? • Information as a process • Information as knowledge • Information as a thing Buckland, M. K. (1991). Information as Thing. Journal of the American Society for Information Science, 42(5), 351-360.
    5. 5. What is knowledge? Knowledge is dynamic Knowledge is context-specific Knowledge is humanistic Knowledge is relational Nonaka, I., Toyama, R. & Konno, N. (2000). SECI, Ba and leadership: a unified model of dynamic knowledge creation. Long range planning, vol. 33, pp. 5-34.
    6. 6. EXPLICIT KNOWLEDGE Can be processed, transmitted, shared and stored Expressed in formal and systematic language Shared in the form of data, manuals, etc Highly personal Hard to formalise Difficult to communicate to others Subjective insights, intuitions and hunches Rooted in actions, procedures and emotions TACIT KNOWLEDGENonaka, I., Toyama, R. & Konno, N. (2000). SECI, Ba and leadership: a unified model of dynamic knowledge creation. Long range planning, vol. 33, pp. 5-34.
    7. 7. EXPLICIT KNOWLEDGE Tacit and explicit knowledge are complementary Both types are essential to knowledge creation Tacit and explicit knowledge are inseparable TACIT KNOWLEDGE Nonaka, I., Toyama, R. & Konno, N.(2000). SECI, Ba and leadership: a unified Hislop, D. (2005). Knowledge model of dynamic knowledge creation. management in organizations. Long range planning, vol. 33, pp. 5-34.
    8. 8. Management of relationships”Management, and the act ofmanaging, is increasingly embedded incomplex and fluid relationships, wherethe old notions of managing employeesor their behaviour is giving way to theemphasis on relational management.”Linstead, S., Fulop, L. & Lilley, S. (2004).Management and organization: a critical text.
    9. 9. What is information management?• Information management is concerned with searching, finding, evaluating, organising, storing and disseminating information.• Information managers are providing the right information to the right people, at the right time and in the right format.• Information managers understand organisational behaviour and they know how information strategies, incorporating information technology, must recognize peoples individual needs.
    10. 10. Core competencies in information management Gorman, G.E. & Corbitt, B.J.(2002). Core competencies in Manage information management education. New Library information World, vol. 103, no. 1182/1183, pp. 436-445. Disseminate and deliver information Source information Understand user requirements
    11. 11. Information strategies
    12. 12. Information Management: A Proposal Information as a network http://info.cern.ch/Proposal.html
    13. 13. Landscape of business information Information that IS controlled by the company InformationInformation that Information that that the the company the company company acquires delivers possesses Information that is NOT controlled by the company
    14. 14. Landscape of business information Market information Research and development (R&D)Information that Decision making the company acquires Routine activities Tactical information Competitive intelligence
    15. 15. Landscape of business information Market information Research and development (R&D)Information that Decision making the company acquires Routine activities Tactical information Competitive intelligence
    16. 16. Landscape of business information Inventory Data security Personnel Tacit knowledge Information Accounting and finance that the Maintaining an intranet Customers company Data warehousing possesses Sales and turnover Decision-support tools Legal regulations Groupware
    17. 17. Landscape of business information Inventory Data security Personell Copyright Information Accounting and finance that the Maintaining an intranet Customers company Data warehousing possesses Sales and turnover Decision-support tools Legal regulations Groupware
    18. 18. Landscape of business information Marketing information Information products Performance measures Information that the companyCommunication (internal and external) delivers Annual reports Reputation management
    19. 19. Landscape of business information Marketing information Information products Performance measures Information that the companyCommunication (internal and external) delivers Annual reports Reputation management
    20. 20. Landscape of business information What’s being said about our company, brands and products? Information that is NOT controlled by the company
    21. 21. Landscape of business information What’s being said about our company, brands and products? Information that can be controlled by the company
    22. 22. Information strategyInformation that the company... How information management can support business activities:... acquires Information seeking Information retrieval Competitive intelligence... possesses Data warehousing Data security Groupware and other IT tools... delivers Information dissemination Key Performance Indicators Communication... can control Listen, monitor, engage, inform, educate, be proactive, participate
    23. 23. Information as a sourcefor competitive advantage
    24. 24. Slides are available at http://www.slideshare.net/kholmber/ Course Information strategies starts at 10.15 am on March 16, 2012 in ASA B 212Questions? Kim Holmberg | kim.holmberg.fi

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