Kim Holmberg, PhD
(e) kim.holmberg@abo.fi
(w3) http://kimholmberg.fi
Research plan/proposal on April 10, 2014
Identifying ...
”We define rumor as ’unverified and instrumentally
relevant information statements in circulation that
arise in contexts o...
“Rumors arise from situational contexts that are
ambiguous, threatening or potentially threatening,
and where people feel ...
Function of a rumour
DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends.
Diogenes, vol. 54, no. 19. DOI: 10....
Content of a rumour
DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends.
Diogenes, vol. 54, no. 19. DOI: 10.1...
How can we identify rumours,
verify information and track their origin?
Context – Function – Content
Identifying rumours
Content of a rumour
DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends.
Diogenes, vol. 54, no. 19. DOI: 10.1...
A rumour is transmitted
“There are measurable differences in the way
microblog messages propagate. The paper
shows that these differences are rela...
A rumour is transmitted
Data about the
tweet (e.g. number
of retweets, URLs),
tweeter (e.g. activity
on Twitter) and
tweet...
Bla bla bla bla
bla bla bla ...
Bla bla
bla bla
bla bla
bla ...
Bla bla
bla bla
bla bla
bla ...
Rumours are information st...
Rumours are information statements
Bordia, P. & Difonzo, N. (2004). Problem Solving in Social Interactions
on the Internet...
• Interrogatory
• Sensemaking
• Providing information
• Disbelief
• Digressive
Rumours are information statements
http://www.pheme.eu/
Four types of phemes (rumorous memes) or online rumours
based on t...
Identifying rumours: Research proposal
• Spike and/or Burst detection
o detect sudden increases in word frequencies
• Co-w...
Identifying rumours: Research proposal
Context
Information
Rumours
Identifying rumours: Research proposal
• Annotation scheme
• Tweet level vs word level annotation
• Ideally something in b...
Identifying rumours: Research proposal
Annotation scheme: Example
Context
Function
Content (that may indicate a possible r...
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Ident...
Identifying rumours: Research proposal
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Speculation
Controversy
Misinformation
Disinformation
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World Economic Forum
Top 10 trends of 2014:
10. The rapid spread of misinformation online
“Finally, we should remember tha...
Kim Holmberg
kim.holmberg@abo.fi
http://kimholmberg.fi
@kholmber
Thank you for your attention
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Identifying rumours on Twitter

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Identifying rumours on Twitter

  1. 1. Kim Holmberg, PhD (e) kim.holmberg@abo.fi (w3) http://kimholmberg.fi Research plan/proposal on April 10, 2014 Identifying rumours on Twitter
  2. 2. ”We define rumor as ’unverified and instrumentally relevant information statements in circulation that arise in contexts of ambiguity, danger or potential threat, and that function to help people make sense and manage risk’ (DiFonzo and Bordia, 2007: 13). This definition highlights three facets of social discourse: The context (the situation and/or psychological need out of which discourse arises), function (what people are trying to accomplish by engaging in the discourse), and content (the types of statements uttered).” DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends. Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433
  3. 3. “Rumors arise from situational contexts that are ambiguous, threatening or potentially threatening, and where people feel a psychological need for understanding or security.” • “physical insecurity and desire to enhance their sense of security” • “psychological insecurity and desire to enhance the sense of self” Context of a rumour DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends. Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433
  4. 4. Function of a rumour DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends. Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433 Rumors function to make collective sense (sense-making) in an ambiguous situation and/or manage a threat • “Opportunity to actively avoid or neutralize the threat” • “Interpreting the dreaded negative event in a way that reduces its emotional impact” • “To build oneself up by putting other groups down” • “Rumors can perform other functions, such as entertainment, communication of group norms, and defining social network power structure and boundaries, but this is not their primary role.”
  5. 5. Content of a rumour DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends. Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433 • Rumours are information statements (they are declarative rather than directive or interrogatory) • A rumour is transmitted, the information statements are communicated through people • These information statements are perceived as relatively useful in some way • Rumours are unverified
  6. 6. How can we identify rumours, verify information and track their origin?
  7. 7. Context – Function – Content Identifying rumours
  8. 8. Content of a rumour DiFonzo, N. & Bordia, P. (2007). Rumor, Gossip and Urban Legends. Diogenes, vol. 54, no. 19. DOI: 10.1177/0392192107073433 • Rumours are information statements (they are declarative rather than directive or interrogatory) • A rumour is transmitted, the information statements are communicated through people • These information statements are perceived as relatively useful in some way • Rumours are unverified
  9. 9. A rumour is transmitted
  10. 10. “There are measurable differences in the way microblog messages propagate. The paper shows that these differences are related to the newsworthiness and credibility of the information conveyed, and describes features [e.g. number of followers, URLs, sentiment, etc.] in the tweets, that are effective for classifying information automatically as credible or not credible.” Castillo, C., Mendoza, M. & Poblete, B. (2012). Predicting information credibility in time-sensitive social media. Internet Research, vol. 23, no. 5, pp. 560-588. A rumour is transmitted
  11. 11. A rumour is transmitted Data about the tweet (e.g. number of retweets, URLs), tweeter (e.g. activity on Twitter) and tweeter’s network (number of following/followers)
  12. 12. Bla bla bla bla bla bla bla ... Bla bla bla bla bla bla bla ... Bla bla bla bla bla bla bla ... Rumours are information statements
  13. 13. Rumours are information statements Bordia, P. & Difonzo, N. (2004). Problem Solving in Social Interactions on the Internet: Rumor As Social Cognition. Social Psychology Quarterly, vol. 67, no. 33. DOI: 10.1177/019027250406700105 Most prevalent types of statements identified by RIAS (Rumor Interaction Analysis System): • Interrogatory: questions seeking information • Sensemaking: implied attempts at solving a problem, namely whether or not the rumor was true • Providing information: were statements that included material relevant to the rumor under discussion • Disbelief: indicated disbelief a person’s disbelief in the rumor • Digressive: were not directly relevant to the original rumor, as in narrating some experience or seeking information that was not relevant.
  14. 14. • Interrogatory • Sensemaking • Providing information • Disbelief • Digressive
  15. 15. Rumours are information statements http://www.pheme.eu/ Four types of phemes (rumorous memes) or online rumours based on their level of harmfullness: • Speculation: the forming of a theory or conjecture without firm evidence • Controversy: prolonged public disagreement or heated discussion • Misinformation: false or inaccurate information that is spread unintentionally • Disinformation: intentionally false or inaccurate information that is spread deliberately
  16. 16. Identifying rumours: Research proposal • Spike and/or Burst detection o detect sudden increases in word frequencies • Co-word analysis o map connections between frequent words • Network analysis o identify word clusters, central words and outliers, but perhaps also data about the tweeters and their social networks to identify the most likely tweeters to start/spread rumours (see Castillo et al., 2012) To identify relevant words and phrases, that may be unique for rumours:
  17. 17. Identifying rumours: Research proposal Context Information Rumours
  18. 18. Identifying rumours: Research proposal • Annotation scheme • Tweet level vs word level annotation • Ideally something in between or a combination • Level of ambiguity • Level of uncertainty/skepticism • Level of sensationalism • Sentiment of tweet (see Castillo et al., 2012) • and more...
  19. 19. Identifying rumours: Research proposal Annotation scheme: Example Context Function Content (that may indicate a possible rumour) Vague, ambiguous, uncertainty
  20. 20. 0 10 20 30 40 cat1 cat2 cat3 cat4 cat5 0 10 20 30 40 cat1 cat2 cat3 cat4 cat5 0 10 20 30 40 cat1 cat2 cat3 cat4 cat5 Identifying rumours: Research proposal Using the chosen measures categorize tweets into speculative, controversal, misinformation and disinformation 0 10 20 30 40 cat1 cat2 cat3 cat4 cat5 Speculation Controversy Misinformation Disinformation
  21. 21. Identifying rumours: Research proposal 0 50 100 150 200 250 300 350 Speculation Controversy Misinformation Disinformation Verified information Unclear Perhaps a tweet can simultaneously score on different measures?
  22. 22. World Economic Forum Top 10 trends of 2014: 10. The rapid spread of misinformation online “Finally, we should remember that every case of misinformation is unique and should be considered independently, paying attention to the complexities of the ecosystem it circulates within. In terms of interpreting misinformation, human evaluation will remain essential to put information into context, and context is ultimately what this is all about.” http://reports.weforum.org/outlook-14/top-ten-trends-category- page/10-the-rapid-spread-of-misinformation-online/
  23. 23. Kim Holmberg kim.holmberg@abo.fi http://kimholmberg.fi @kholmber Thank you for your attention
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