Co-inlinking to a municipal Web space

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Presentation held at ISSI 2009 in Rio De Janeiro, Brazil, in July 15, 2009

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Co-inlinking to a municipal Web space

  1. 1. ISSI conference, 15 July, 2009, Rio De Janeiro, Brazil<br />Co-inlinking to a municipal Web space: A webometric and content analysis<br />Kim Holmberg<br />Department of Information Studies<br />Åbo Akademi University<br />(e) kim.holmberg@abo.fi <br />(w3) www.kimholmberg.fi<br />
  2. 2. C<br />Co-inlinking <br />(colinked (Björneborn, 2004))<br />Interlinking<br />Co-outlinking <br />(co-linking (Björneborn, 2004))<br />A<br />B<br />D<br />2<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  3. 3. Municipalities and the functional regions in the Region of Finland Proper<br />3<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  4. 4. Research questions<br />Does co-inlinking to local government Web sites follow geographic patterns?<br />Are municipal Web sites in the same functional regions co-inlinked together more frequently than with municipalities in other functional regions?<br />What are the motivations to create co-inlinks to municipal Web sites?<br />4<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  5. 5. Methods<br />Data collection <br />1,431 queries submitted to MSN/Live Search/Bing using LexiURL Searcher <br /> (http://lexiurl.wlv.ac.uk/)<br />About 78,000 pages with co-inlinks retrieved<br />5<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  6. 6. Methods<br />Comparison with neighboring connections<br />- QAP<br />- Precision / Recall<br />Block Density Matrix of co-inlinking connections within the functional regions<br />Classification of linking motivations<br />6<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  7. 7. Results<br />Maximum number of co-inlinking connections: 1,005<br />Minimum number of co-inlinking connections: 7<br />Average number of co-inlinking <br />connections: 54<br />Cut-off level in the data conversion: <br />54 co-inlinks<br />7<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  8. 8. Figure 1. Co-inlinking in the region of Finland Proper<br />8<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  9. 9. Results<br />Co-inlinking matrix<br />670 connections (density: 23.4%)<br />Geographic matrix<br />316 connections (density: 11%)<br />QAP<br />Simple match: 80.5% (p&lt;0.000)<br />9<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  10. 10. Figure 1. Co-inlinking in the region of Finland Proper<br />10<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  11. 11. Figure 2. Co-inlinking that matches neighborhood<br />11<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  12. 12. Co-inlinking matrix combined with geography<br />214 matching connections (density: 7.5%)<br />456 unmatched co-inlinks<br />Precision (=M11): 67.7% <br />Recall (=M10): 32.0% <br />12<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  13. 13. Co-inlinking within the functional regions<br />422 connections (63%) between municipalities in same functional regions<br />248 connections (37%) between municipalities in different functional regions<br />13<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  14. 14. Table 1. Block density matrix<br />Table 1. The percentage of co-inlinking out of all possible<br /> co-inlinking within and between the functional regions<br />14<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  15. 15. Co-inlinking motivations<br />Content analysis<br />The co-inlinkins in link lists: 87.4%<br />Municipalities in same geographic region: 60%<br />Homepages as target pages: 68.9%<br />Limitation<br />Single classifier<br />15<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  16. 16. Research questions<br />Does co-inlinking to local government Web sites follow geographic patterns?<br />Yes, QAP indicates a trend and the precision/recall approach confirms it, although the recall of the match between co-inlinking ang neighboring patterns was quite low <br />16<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  17. 17. Research questions<br />Are municipal Web sites in the same functional regions co-inlinked together more frequently than with municipalities in other functional regions?<br />Yes, 63% of the connections were within the functional regions and in some cases almost all of the possible connections within a functional region were present<br />17<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  18. 18. Research questions<br />What are the motivations to create co-inlinks to municipal Web sites?<br />The main motivation to co-inlink to the studied municipalities was for the source site to show a connection with the geographic area the municipalities were in<br />18<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  19. 19. Conclusions<br /> Although co-inlinking was shown to be a measure of similarity, geographic similarity, because the functional regions are formed based on cooperation and commuting for work, we have indirectly been able to use co-inlinking to map cooperation between the municipalities. <br />19<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />
  20. 20. Obrigado<br />Kim Holmberg :: kim.holmberg@abo.fi :: www.kimholmberg.fi<br />

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