A Humble Beginning
Neither William Procter nor
ever intended to settle in
the city was a busy center of
industry in the early nineteenth
William, emigrating from England,
James, arriving from Ireland, were
On April 12, 1837, William
Procter and James Gamble start
making and selling their soap
and candles. On August 22,
they formalize their business
relationship by pledging
$3,596.47 apiece. The formal
partnership agreement is
signed on October 31, 1837.
The Moon and Stars begins to
appear in the 1850s as the
unofficial trademark of Procter
As a crude cross
workers on the
painted on cases
of P&G star
S T O R Y
During The Civil War, Procter &
Gamble Is Awarded Several
Contracts To Supply Soap And
Candles To The Union Armies.
Harley Procter Convinces The
Partners To Allocate $11,000
To Advertise Ivory Nationally
For The First Time.
The Company builds its first
manufacturing facility outside
the United States, in Canada.
Employing 75 people, the plant
produces Ivory soap and Crisco.
U.S. Government requests
Gillette supply razors and
blades for the
entire U.S. Armed Forces
Crisco Sponsors Cooking Shows
On Network Radio, Placing
Among The Medium’s
In response to the growing
popularity of perfumed beauty
soaps, P&G introduces Camay
The Company expands its
with the acquisition of the
Company – the Company’s first
operations in the Far East.
Just five months after the
introduction of television in
the U.S., P&G airs its first TV
commercial (for Ivory Soap)
during the first televised major
league baseball game.
Tide, “the washing miracle,” is
introduced. Tide incorporates
a new formula that cleans
better than anything currently
on the market. Its superior
performance at a reasonable
price makes Tide the country’s
leading laundry product
The Company announces a
joint venture to manufacture
products in China. This is the
Company’s first operation in
the largest consumer market in
According to the Nielsen Company, in 2007 P&G
spent more on U.S. advertising than any other
company; the $2.62 billion spent by P&G is almost
twice as much as that spent by General Motors, the
next company on the Nielsen list. P&G was named
2008 Advertiser of the Year by Cannes International
B R A N D S
Ariel is a brand of laundry detergent/liquid available in
numerous forms and scents.
Actonel is a brand of the osteoporosis drug risedronate comarketed by Sanofi-Aventis. Bounty is a brand of paper
towel sold in the United States, Canada, and the United
Kingdom (rebranded to "Plenty" in the UK after being sold
to SCA Svenska Cellulosa Aktiebolaget).
Braun is a small-appliances manufacturer specializing in
electric razors, coffeemakers, toasters, and blenders.
Crest is a brand of toothpaste.
B R A N D S
Dawn is a brand of dishwashing detergent.
Downy/Lenor is a brand of fabric softener.
Duracell is a brand of batteries and flashlights.
Fusion is a brand of men's wet shave razors and is the quickest
P&G brand to have reached $1 billion in annual sales.
Gain is a brand of laundry detergent and fabric softeners.
Gillette is a safety razor manufacturer.
Head & Shoulders is a brand of shampoo body wash, and
B R A N D S
Old Spice is a brand of aftershave and shaving cream.
Ivory is a soap.
Nice 'n Easy is a hair coloring product.
Olay is a brand of women's skin care products.
Oral-B is a brand of toothbrush.
Pampers is a brand of disposable diaper
B R A N D S
Pantene is a brand of hair care products
Prilosec OTC is a brand of heartburn medicine comarketed by AstraZeneca.
Pringles is a brand of potato chips.
Puffs is a brand of facial tissues
Secret is a brand of antiperspirant and deodorant.
B R A N D S
TAG is a deodorant and body spray.
Tide is a brand of laundry detergent.
Vicks is a brand name of over-the-counter
Wella is a brand name of hair care products
(shampoo, conditioner, styling, and hair color).
Whisper is a brand of pantyliners sold primarily
in Asian markets.
History in Pakistan
Procter & Gamble Pakistan, headquartered in Karachi,
commenced operations in Pakistan in 1991. Our goal was
to become the finest global consumer goods company
operating locally in Pakistan. To fulfill this goal, we are
serving Pakistani consumers with premium quality brands
including Head & Shoulders, Pantene, Ariel, Safeguard,
Pampers and Always that strive to make everyday lives
As a company with vast global experience, P&G has always
believed in the potential Pakistan has as a country. Since its
inception in Pakistan, P&G has invested significantly in Pakistan.
In 1994 P&G acquired a soap-manufacturing facility Hub,
Balochistan. In 2004, a PUR facility was set up to produce P&G’s
water purifying technology. The P&G Hub plant is the first of its
kind in the world. It provides people access to safe drinking
water and is able to export millions of liters across the globe.
Today, the Hub plant is equipped with state-of-the-art
manufacturing technologies and quality assurance processes
and systems, reflecting the company's values of safe, hygienic
and ethical manufacturing practices.
P a k i s t a n P&G
P&G Pakistan has invested more than Rs. 6 Billion in terms
of assets, working capital and market development. With
continuous growth and expansion P&G Pakistan has two
plants fully established which is located at HUB Baluchistan
and Port Qasim Pakistan. Our organization employees more
than 250 in Pakistan directly and helps create more than
400 jobs indirectly.
VISION of P&G
“To be a leading consumer goods company and to improve
the lives of world consumers by providing valuable and
We will provide products and services of superior quality
and value that improve the lives of the world's consumers.
As a result, consumers will reward us with leadership sales,
profit and value creation, allowing our people, our
shareholders, and the communities in which we live and
work to prosper.
Think globally act locally
Build major global brands through strong programs based
on local understanding.
Improve the environmental quality of its products,
packaging and operations around the world.
Produce quality products at very competitive costs.
Bring together transactional activities such as accounting and order
management in a single organization to provide services to all P&G units at
best in class.
Remains on the cutting edge of the industry.
be a thought leader within each corporate function.
be the first consumer goods company in Pakistan.
competitive with other high quality companies in order to help,
attract, motivate and retain the talent needed to lead and grow P&G’s
Strive to be best in all areas of strategic importance to the company.
POLITICAL AND LEGAL FORCES
Rapid changes in the political scenario of the country along
with the uncertain policies of the Government have made
the whole business community as uncertain. Also there is
terrorism prevailing in the important cities of the country
like Karachi and Afghan War, which are affecting the
business activities. Policies about taxes are changing
continuously due to changing government.
• Increasing inflation in the country, persistently reducing the
purchasing power of the people and dropping people from high
price soap to low price soap and providing more fuel for
expansion of local Producers.
• Increased import duties on the finished goods and raw
material have increased the price of the product, along with
this, increasing inflation in the country have made it difficult for
soap industry to transfer the whole increased cost at the
consumer, thus forcing the industry to operate at a very low
• Sanctions imposed by the developed nations on Pakistan due
to nuclear experimentation create the uncertainty in business
Greater The Tendency Towards Urbanization In Pakistan,
The Living Standard Which Is Forcing The People To Use
Standardized Product And People Are Diverting From The
Beauty Soap To Anti Bacterial Soap.
No major and rapid breakthrough in the technology of
soap and their manufacturing process, but innovations is
required so that the product does not become obsolete.
Heavy and impressive promotional plan for safeguard.
Strong social & corporate image of P&G.
Strong financial position of company.
Highly health caring product, safeguard gives protections
Strong emphasis on environmental prosperity.
Safeguard is available in limited pack sizes; only two sizes
are available. One is 125 gm and other is 75 gm.
Unwilling to serve low-income market. Price is especially
very high towards lower income groups.
Due to limited manufacturing facility, they cannot reduce
production cost of the safeguard. But now expansion is
being made in hub plant to increase production of
According to the information obtained by Chamber of
Commerce and Industry Lahore, the soap market is growing at
an annual rate of 9.8%. The main reasons for this growth are:
Rapid growth in population,
Increase in awareness among people about new
Due to this growing market, there are lots of opportunities for
P&G to exploit this growing market by introducing new soaps.
Increasing market share of local Producers. The local Producers are
playing an important role in soap industry, because they are
providing low price soaps and try to penetrate in their local market
by replacing the branded products.
Threat of new entrants is also present. As Lever Brothers is a
potential threat in soap industry, because they are already involved
in different related businesses and providing raw material for soap
production to different manufacturing companies like Colgate
Increasing inflation in the country is also a major threat of P&G
because it is reducing the purchasing power of consumers.
LEVER BROTHERS LIMITED
SAFEGAURD & P&G
P&G Is The World’s Renowned Manufacturer Of Different
Kinds Of Detergents. The Company First Introduced Tide
Detergent In 1947 After Years Of Research To Determine
How To Make A Cleanser Work Well In Hard Water. Since
That Time, They Have Introduced Variety Of Laundry And
Cleaning Products With Respect To Demand And
Environment Of Different Countries. After A Thorough
Research, The Company Introduced/Launched Its
Safeguard Brand In Pakistan In 1995.
Beauty (33% of sales, 37% of net income)
The Beauty GBU includes all hair and skin
products, medications, razors, electric shavers,
and batteries. Proctor & Gamble's global
market share in blades and razors is 70%,
primarily centered around its Mach3, Fusion,
Venus, and Gillette brands.
Household Care (46% of sales, 42% of net income):
The Household Care GBU manufactures a wide
range of products from snack food to laundry
detergent to diapers. The company's baby care
market share in 2008 was 29%.
Procter & Gamble Co. was the world's top
advertiser in 2007, spending almost $9.4
billion worldwide. The company outspent its
largest competitor, Unilever, the secondhighest advertiser, by almost two-to-one
(Unilever spent $5.2 billion).
Health and Well-Being (23% of sales, 25% of net income):
The Health and Well-Being GBU provides oral
care, feminine health, pharmaceuticals,
snacks, coffee, and pet care products.
oral care, the company has the number two
market share position at 20% globally.
In potato chips and coffee, the company holds
a market share of approximately 10% and
STEPS TO PROTECT ENVIRONMENT
In 2007 Procter & Gamble pledged to reduce their
carbon emissions, mainly through reduction in
packaging along with decreases in water and energy
use. The stated emission reduction goal was ten
percent by 2012.