5 things you want to know
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5 things you want to know

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5 things you want to know

5 things you want to know

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5 things you want to know 5 things you want to know Presentation Transcript

  • Part 2 5 Things you should know about internet usage for 2013
  • 1. From wet-market shopper to credit-card holder, the majority of your customers are likely to be online... 3 Base: Urban users of stated category
  • 2. Key Decision Makers & Influencers for household brand-purchases are predominantly online... 4 Base: Urban Key Decision Maker/Influencer for household purchase of stated category
  • 3. Consumers are online every day of the week and they are not quiet... Mon Tues Weds Thurs Fri Sat Sun 67%every day 48% chatting weekly 5 48% chatting weekly 45%socially networked Base: Urban online consumers
  • 4. There is a mobile revolution going on... 48% have accessed the internet via mobile phone 6 of whom 25% have looked up a product in-store 19% have price-checked a product in-store Base: Urban online consumers
  • 5. Consumers are probably looking for you now... 75%say the internet helps them find out about new products 7 75%say the internet helps them find out about new products Base: Urban online consumers
  • Questions worth asking for 2013... 1. Is your communication & brand engagement strategy taking online sufficiently into account? 2. Are your online assets currently building brand and product understanding effectively? 3. Are your online assets suited to the mobile revolution and are they easy to use via tablet or phone? 4. Have you considered a POS online strategy to help consumers make their choice, e.g. with QR codes? 5. Do you sufficiently understand how consumers are using the internet to engage with your brand? 8 1. Is your communication & brand engagement strategy taking online sufficiently into account? 2. Are your online assets currently building brand and product understanding effectively? 3. Are your online assets suited to the mobile revolution and are they easy to use via tablet or phone? 4. Have you considered a POS online strategy to help consumers make their choice, e.g. with QR codes? 5. Do you sufficiently understand how consumers are using the internet to engage with your brand?
  • Part 9 What next?
  • What next? Expansion into Rural & Smartphones... These headline results come from Cimigo’s annual “NetCitizens” study of online behaviour in Vietnam. They are the result of over 5,800 interviews of on- and off-line consumers across Urban Vietnam covering Metro, Tier 1, & Tier 2 urban centres. Cimigo is about to launch the fieldwork for its next study. There will be important changes to this year’s design: 1. We will be going Rural: In addition to the Urban study, we will be covering both rural towns and communes to get a full national perspective on internet usage in Vietnam. Are rural consumers important to your growth? Is a digital campaign truly national? Can you reach the rural mass via online engagement? 2. Special focus on smartphone users: We will be adding a further bank of questions to pose to smartphone users. How can you benefit and utilise this rapid evolution and adoption of internet connected handsets? 10 These headline results come from Cimigo’s annual “NetCitizens” study of online behaviour in Vietnam. They are the result of over 5,800 interviews of on- and off-line consumers across Urban Vietnam covering Metro, Tier 1, & Tier 2 urban centres. Cimigo is about to launch the fieldwork for its next study. There will be important changes to this year’s design: 1. We will be going Rural: In addition to the Urban study, we will be covering both rural towns and communes to get a full national perspective on internet usage in Vietnam. Are rural consumers important to your growth? Is a digital campaign truly national? Can you reach the rural mass via online engagement? 2. Special focus on smartphone users: We will be adding a further bank of questions to pose to smartphone users. How can you benefit and utilise this rapid evolution and adoption of internet connected handsets?
  • Gain access to need-to-know analysis for your specific category, Rural, or Smartphone users... Through subscribing to the additional specialist reports you will gain an understanding of: how consumers of your specific category are engaging online; how Rural consumers use the internet; or how smartphone users are leading the way. NetCitizens 2013 Report Type Access Fee (USD) Urban Vietnam Free – as usual! Rural Vietnam Includes rural district towns & communes 2500 11 Smartphone Users* Includes additional questions on smartphone users & usage 2000 Your Specific Category Analysis* Have the NetCitizens report cut specifically to users of your category; e.g. beer drinkers, insurance holders, personal-care decision-makers etc. 2000 * These reports will be Urban-only unless the Rural Vietnam component is subscribed to. 20% Early Bird Discount for subscriptions confirmed before 31-10-12
  • Contact us... To register to receive your free Urban NetCitizens report, to subscribe to the Rural or Smartphone NetCitizens reports, or to have the 2013 analysis cut by your category, please contact us using the following methods: Or send an email request to: Mr. Joe Wheller Managing Director joewheller@cimigo.com Ms. Huynh Xuan Uyen Business Support Manager uyenhuynh@cimigo.com 12 Scan this QR Code with your smartphone Or send an email request to: Mr. Joe Wheller Managing Director joewheller@cimigo.com Ms. Huynh Xuan Uyen Business Support Manager uyenhuynh@cimigo.com
  • Part 13 About Cimigo
  • Cimigo VietnamIndonesia India China Hong Kong Philippines Singapore Starting 9 years ago in HCMC we’ve expanded to... 14 ChinaSingapore 3 billion customers We now have the privilege of representing
  • From seven main cities in Vietnam… 15 in Vietnam…
  • consumer-rooted growth Online Panels 45 Consultants 130 Full-time staff 12 Qualitative Specialists 5 Call Centres Face-to-face …put the consumer into the boardroom to deliver 650 Fieldworkers Cimigo’s extensive set of resources and expertise... 16 consumer-rooted growth …put the consumer into the boardroom to deliver
  • Cimigo delivers a full range of services to ensure your business remains connected to your consumers Motivational research Market scoping and segmentation Concept testing New product development Brand positioning 1. Consulting Services Market tracking Product optimisation Brand equity Touch point management Customer loyalty 2. Research Services Ethnography Accompanied shopping In-depth interviewing Focus groups Vox pops Telephone interviewing Street intercepts Mystery shopping On line surveys Social media tracking
  • Net-gains for Brand Value And for stronger consumer engagement & intelligence. www.facebook.com/CimigoVietnam www.linkedin.com/company/cimigo www.chaocimigo.vn 18 @cimigovietnam www.chaocimigo.vn
  • We look forward to talking with you. 19 cimigo.com The Voice of the Customer