So What is SEO Today?
Looking back at the history of SEO, we can see how much marketing strategies have changed to adapt to search engine algorithms. Today, Google wants to reward companies who focus less on gaming algorithms and more on creating value for their leads and customers. A strategy Google would love today includes:
A website with an amazing user experience. One that keeps people coming back for more because it’s been developed with your potential and existing customers in mind.
Content that is designed for a certain group of people; people who have shared goals, pain points, and challenges (we call these buyers personas). Content that’s available in the right place at the right time, so it’s helpful and relevant, not interruptive.
Social channels that are used to communicate with customers to help them and make them happy.
If I focused on those things, would I have a good SEO strategy? Would I start to capture more traffic from Google? Of course I would, because I am building a brand and we all know what Eric Schmidt from Google thinks about brands (and if you don’t, you might want to take another look at the SlideShare above ;) ).