Do you have a social web presence

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Kathy Hogeveen leads a consulting firm that specializes in helping companies and businesspeople build a powerful online presence. With over twenty-five years in the software industry, formal education in information technology, and extensive experience in sales and marketing, Kathy is well-known in her field. Kathy shares her knowledge and experience in workshops and conferences across North America and her firm offers a portfolio of web presence services including the latest social marketing tools and technologies.

For more information, to arrange personal web presence coaching, webinars, onsite speaking engagements and obtain a description of our services, please visit www.thetouchmarketing.com or contact us at: info@thetouchmarketing.com.

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Do you have a social web presence

  1. 1. What is happening… Do you have a Social Web Presence?
  2. 2. What is happening….
  3. 3. Staying Relevant <ul><li>Strategy </li></ul><ul><li>Optimization </li></ul><ul><li>Blogging </li></ul><ul><li>Social Media </li></ul><ul><li>Relationships </li></ul><ul><li>Leads </li></ul><ul><li>Analytics </li></ul>
  4. 4. What is really happening? Excerpt from Hubspot’s Online Marketing Report by Industry 2010 ©
  5. 5. Website Real Estate
  6. 6. Blogs/Publishing <ul><li>Incredible opportunity for quality links </li></ul><ul><li>Allows consumers to build trust </li></ul>
  7. 7. Real Estate and Social Media Excerpt from Hubspot’s Online Marketing Report by Industry 2010 ©
  8. 8. Relationships
  9. 9. Search Marketing = Keyword Strategy and Social Web Presence
  10. 10. Analytics <ul><li>Who’s coming to the site? </li></ul><ul><li>How did they find your site? </li></ul><ul><li>Engagement: What’s happening once people get there? </li></ul><ul><li>Are You Ready for the Social Web? </li></ul>
  11. 11. The “Burden of Proof” Marketing has the opportunity to move from the hot seat to the driver’s seat with the tools to engage the consumer Google > Facebook Search > Spontaneity Findability > Trustability
  12. 12. Contact us for a complimentary Web Analysis <ul><li>Website: www.TheTouchMarketing.com </li></ul><ul><li>Email: info@TheTouchMarketing.com </li></ul><ul><li>Facebook: www.facebook.com/TouchMrktg </li></ul><ul><li>YouTube: www.youtube.com/TouchMrktg </li></ul><ul><li>Twitter: http://twitter.com/TouchMrktg </li></ul>

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