APPENDIX 1
The Frequency of Advertising Appeals Utilized in American TV Ads
Advertising Group / Individual/ Solf- Hard- Veneration Modernity/ Status Sex Oneness Manipulation
Appeals Consensus Independence sell sell of elderly/ youth appeal appeal with of Nature
appeal appeal appeal appeal traditional appeal nature Appeals
appeal appeal
Coding
number 1 2 3 4 5 6 7 8 9 10
Brands American TV Ads Advertising Appeals Coded
1 2 3 4 5 6 7 8 9 10
Avon 1. ANEWclinical Avon v v v
Aidas 2. Adidas v v
Kraft 3. Alyssa Shafer Kraft singles v v
Commercial
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4. Bridgestone- Super Bowl Commercial v v
2008
Bridge Stone 5. Bridgestone –Potato Family- super v
bowl 2009
6. Bridgestone Super Bowl Ad 2009 v
7. Budweiser beer v v
8. Bud-light 2008 v v v
Budweiser 9. Bud light – super bowl commercial v v v
2007
10.Bud Light - super bowl 2009 v v v
Calvin Klein 11. Calvin Klein - Eternity Moment- Ads v v v v
2007
Campbell 12.Campbell Chunky commercial 2008 v v v
Career builder 13.CareerBuilde-2008 Super Bowl Ads v v
Cheetos 14.Cheetos Super Bowl Ads 2009 v v
Cinnamon 15. Cinnamon Toast Crunch- Super Bowl v
Ads 2009
Colgate 16.Colgate Max Fresh v v v
17. Coca-cola Super bowl Commercial v
2008
Coca- Cola 18.Coca-Cola - Classic Romance-super v v v
bowl 2009
19.Coca-Cola - Heist Super Bowl Ads v v
2009
Dell. 20.Dell –Super bowl XLII Commercial ad v v v
2009
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Degree 21.Degree v v v
Dove 22.Dove v v
Doritos 23.Doritos Super commercial 2007 v v
24.Doritos Super commercial 2009 v v v
Extra Gum 25.Extra Gum Commercial 2008 v
Footlocker 26.Footlocker - Super Bowl Ads 2007 v v
Gatorade 27.Gatorade 2008 Super Bowl v v v v
Commercial
GE 28.GE- Wind capture –Super Bowl Ads v v v v
2008
Gillette 29.Gillette v v v v
30. Heineken – Walk-in Fridge commercial v v v
Heineken 2008
31.Heineken - Warrior-super bowl 2009 v v v v
Hyundai 32.Hyundai Super Bowl commercial 2008 v
Ice cubes 33.Ice breaker- Super Bowl Commercial v v v v v
2008
Lenux 34.Lenux v v
35. McDonalds Ads 2008- Mc Nugget v v v
Mc Donald’s Love
36.Pepsi max - super Bowl 2008 v v
37.Pepsi Commercial Superbowl 2008 v v v v
Pepsi- cola 38.Pepsi - Forever Young -Super bowl v v
2009
39.Pepsi Max - I'm Good- Super Bowl v v v v
2009
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Pizza Hut 40.Pizza Hut - Cheesy Super Bowl Ads v v v v
2008
Planters Cashews 41.Planters Peanuts -Super bowl XLII ads v v
2008
Prudential 42.Retirement- Prudential TV commercial. v v
Insurance 2007.
43.Prudential Commercial 2008 v
Saturn 44.Saturn ASTRA TV Commercial 2008 v v
Sobe 45.SoBe Super Bowl Ad 2008 v v v v v
Sunsilk 46.Sunsilk v v v v
47.Fiesta Flattes v v v v
Taco Bell 48.Bacon club chalupo v v v v
49.Taco Bell - The Speed of Love-Super v v
Bowl 2009
Sunsilk 50.Sunsilk v v v v
Total number 50 6 32 11 37 3 32 10 9 1 1
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APPENDIX 2
The Frequency of Advertising Appeals Utilized in Vietnamese TV Ads
Advertising Group / Individual/ Solf- Hard- Veneration Modernity/ Status Sex Oneness Manipulation
Appeals Consensus Independence sell sell of elderly/ youth appeal appeal with of Nature
appeal appeal appeal appeal traditional appeal nature Appeals
appeal appeal
Coding
number 1 2 3 4 5 6 7 8 9 10
Brands Vietnamese TV Ads Advertising appeals coded
1 2 3 4 5 6 7 8 9 10
Ajinomoto 1. Ajinomoto v v v v
Anlene 2. Anlene 10,000 steps- commercial 2007 v v
Anuta 3. Anuta-green tea v v v v
Ben Thanh beer 4. Ben Thanh Beer –commercial 2008 v v v
Cafe Viet 5. Cafe Viet- Coffi Moment v v v
v

Colgate 6. Colgate –Ad 2008 v v
Coke 7. Coke Commercial Vietnam v v
Coolair 8. Coolair singum –commercial 2008 v v
Dielac 9. Dielac- Commercial – 2007 v v v
Dove 10.Dove Conditioner- commercial 2007 v v v
11.Dove Shampoo v v v
Downy 12.Downy- commercial 2007 v v
Dr. Thanh Tea 13.Dr. Thanh Tea- commercial 2009 v v v
Enfagrow 14.Enfagrow- commercial 2008 v v v
Enplus 15.Enplus – Ad 2007 v v v
Honda Lead 16.Honda Lead- commercial 2008 v v v
Izzi Perfume 17.Izzi Perfume v v v v
KFC 18.KFC v v v
Knor 19.Knor v v v
Kotex 20.Kotex White Pro-commercial v v v v v
Lips ice sheer color 21.Lips ice sheer color commercial 2007 v v
Lipton 22.Lipton –commercial 2007 v v v
23.Lipton Pure Green –commercial 2008 v v v
Milmax 24.Milmax Ad 2008 v v v
Friso 25.Friso Vietnam- Ad 2008 v v
Nescafe 26.Nescafe 3 in 1 – Vietnamese v v v
27.NesCafe-Open Up v v v
Nivea 28.Nivea Whitening Body Lotion 2008 v v v
Nuti 29.Nuti Fullcream v v v
30.NutiVita v v v
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Lip on Lip 31.Lip on Lip-Ad 2007 v v
Olay 32.Olay Total Effect v v v v
Omo 33.Omo –commercial 2008 v v
Orion 34.Orion_Vietnamese Ad v v v
Oxymen 35.Oxymen Ad 2007 v v v
Pantene 36.Pantene Commercial v v v v
Pepsi 37.Pepsi –Commercial 2007 v v
Pond's 38.Pond's -commercial 2008 v v v
Prudential 39.Prudential –Ad 2007 v v v
Rohto 40.Rohto Acnes –Acnes v v v
Mentholatum
P/S 41.P/S-Smile Vietnam 2007 v v v
Sunsilk 42.Sunsilk Boket Vietnam 2007 v v
Tide 43.Tide commercial 2008 v v v v
Toyota 44.Toyota Vios v v
45.Vinamilk Ad 2009 v v v
Vinamilk 46.Vinamilk 100% v v
47.Vinamilk 2008 v v v
48.Vinamilk Yoghurt commercial 2007 v v v
Zinzin 49.Zinzin Ad 2008
Rejoice 50.Rejoice v v v
Total number 50 29 20 17 20 12 31 9 5 5 0
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