• Save
A Vietnamese– American Cross Cultural Study On Cultural Reflection Of Television Advertisements  Vu Thi Thanh Huyen  051 E8  Appendices
Upcoming SlideShare
Loading in...5
×
 

A Vietnamese– American Cross Cultural Study On Cultural Reflection Of Television Advertisements Vu Thi Thanh Huyen 051 E8 Appendices

on

  • 2,574 views

 

Statistics

Views

Total Views
2,574
Views on SlideShare
2,568
Embed Views
6

Actions

Likes
1
Downloads
0
Comments
0

1 Embed 6

http://www.slideshare.net 6

Accessibility

Upload Details

Uploaded via as Microsoft Word

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

A Vietnamese– American Cross Cultural Study On Cultural Reflection Of Television Advertisements  Vu Thi Thanh Huyen  051 E8  Appendices A Vietnamese– American Cross Cultural Study On Cultural Reflection Of Television Advertisements Vu Thi Thanh Huyen 051 E8 Appendices Presentation Transcript

  • APPENDIX 1 The Frequency of Advertising Appeals Utilized in American TV Ads Advertising Group / Individual/ Solf- Hard- Veneration Modernity/ Status Sex Oneness Manipulation Appeals Consensus Independence sell sell of elderly/ youth appeal appeal with of Nature appeal appeal appeal appeal traditional appeal nature Appeals appeal appeal Coding number 1 2 3 4 5 6 7 8 9 10 Brands American TV Ads Advertising Appeals Coded 1 2 3 4 5 6 7 8 9 10 Avon 1. ANEWclinical Avon v v v Aidas 2. Adidas v v Kraft 3. Alyssa Shafer Kraft singles v v Commercial i
  • 4. Bridgestone- Super Bowl Commercial v v 2008 Bridge Stone 5. Bridgestone –Potato Family- super v bowl 2009 6. Bridgestone Super Bowl Ad 2009 v 7. Budweiser beer v v 8. Bud-light 2008 v v v Budweiser 9. Bud light – super bowl commercial v v v 2007 10.Bud Light - super bowl 2009 v v v Calvin Klein 11. Calvin Klein - Eternity Moment- Ads v v v v 2007 Campbell 12.Campbell Chunky commercial 2008 v v v Career builder 13.CareerBuilde-2008 Super Bowl Ads v v Cheetos 14.Cheetos Super Bowl Ads 2009 v v Cinnamon 15. Cinnamon Toast Crunch- Super Bowl v Ads 2009 Colgate 16.Colgate Max Fresh v v v 17. Coca-cola Super bowl Commercial v 2008 Coca- Cola 18.Coca-Cola - Classic Romance-super v v v bowl 2009 19.Coca-Cola - Heist Super Bowl Ads v v 2009 Dell. 20.Dell –Super bowl XLII Commercial ad v v v 2009 ii
  • Degree 21.Degree v v v Dove 22.Dove v v Doritos 23.Doritos Super commercial 2007 v v 24.Doritos Super commercial 2009 v v v Extra Gum 25.Extra Gum Commercial 2008 v Footlocker 26.Footlocker - Super Bowl Ads 2007 v v Gatorade 27.Gatorade 2008 Super Bowl v v v v Commercial GE 28.GE- Wind capture –Super Bowl Ads v v v v 2008 Gillette 29.Gillette v v v v 30. Heineken – Walk-in Fridge commercial v v v Heineken 2008 31.Heineken - Warrior-super bowl 2009 v v v v Hyundai 32.Hyundai Super Bowl commercial 2008 v Ice cubes 33.Ice breaker- Super Bowl Commercial v v v v v 2008 Lenux 34.Lenux v v 35. McDonalds Ads 2008- Mc Nugget v v v Mc Donald’s Love 36.Pepsi max - super Bowl 2008 v v 37.Pepsi Commercial Superbowl 2008 v v v v Pepsi- cola 38.Pepsi - Forever Young -Super bowl v v 2009 39.Pepsi Max - I'm Good- Super Bowl v v v v 2009 iii
  • Pizza Hut 40.Pizza Hut - Cheesy Super Bowl Ads v v v v 2008 Planters Cashews 41.Planters Peanuts -Super bowl XLII ads v v 2008 Prudential 42.Retirement- Prudential TV commercial. v v Insurance 2007. 43.Prudential Commercial 2008 v Saturn 44.Saturn ASTRA TV Commercial 2008 v v Sobe 45.SoBe Super Bowl Ad 2008 v v v v v Sunsilk 46.Sunsilk v v v v 47.Fiesta Flattes v v v v Taco Bell 48.Bacon club chalupo v v v v 49.Taco Bell - The Speed of Love-Super v v Bowl 2009 Sunsilk 50.Sunsilk v v v v Total number 50 6 32 11 37 3 32 10 9 1 1 iv
  • APPENDIX 2 The Frequency of Advertising Appeals Utilized in Vietnamese TV Ads Advertising Group / Individual/ Solf- Hard- Veneration Modernity/ Status Sex Oneness Manipulation Appeals Consensus Independence sell sell of elderly/ youth appeal appeal with of Nature appeal appeal appeal appeal traditional appeal nature Appeals appeal appeal Coding number 1 2 3 4 5 6 7 8 9 10 Brands Vietnamese TV Ads Advertising appeals coded 1 2 3 4 5 6 7 8 9 10 Ajinomoto 1. Ajinomoto v v v v Anlene 2. Anlene 10,000 steps- commercial 2007 v v Anuta 3. Anuta-green tea v v v v Ben Thanh beer 4. Ben Thanh Beer –commercial 2008 v v v Cafe Viet 5. Cafe Viet- Coffi Moment v v v v
  • Colgate 6. Colgate –Ad 2008 v v Coke 7. Coke Commercial Vietnam v v Coolair 8. Coolair singum –commercial 2008 v v Dielac 9. Dielac- Commercial – 2007 v v v Dove 10.Dove Conditioner- commercial 2007 v v v 11.Dove Shampoo v v v Downy 12.Downy- commercial 2007 v v Dr. Thanh Tea 13.Dr. Thanh Tea- commercial 2009 v v v Enfagrow 14.Enfagrow- commercial 2008 v v v Enplus 15.Enplus – Ad 2007 v v v Honda Lead 16.Honda Lead- commercial 2008 v v v Izzi Perfume 17.Izzi Perfume v v v v KFC 18.KFC v v v Knor 19.Knor v v v Kotex 20.Kotex White Pro-commercial v v v v v Lips ice sheer color 21.Lips ice sheer color commercial 2007 v v Lipton 22.Lipton –commercial 2007 v v v 23.Lipton Pure Green –commercial 2008 v v v Milmax 24.Milmax Ad 2008 v v v Friso 25.Friso Vietnam- Ad 2008 v v Nescafe 26.Nescafe 3 in 1 – Vietnamese v v v 27.NesCafe-Open Up v v v Nivea 28.Nivea Whitening Body Lotion 2008 v v v Nuti 29.Nuti Fullcream v v v 30.NutiVita v v v vi
  • Lip on Lip 31.Lip on Lip-Ad 2007 v v Olay 32.Olay Total Effect v v v v Omo 33.Omo –commercial 2008 v v Orion 34.Orion_Vietnamese Ad v v v Oxymen 35.Oxymen Ad 2007 v v v Pantene 36.Pantene Commercial v v v v Pepsi 37.Pepsi –Commercial 2007 v v Pond's 38.Pond's -commercial 2008 v v v Prudential 39.Prudential –Ad 2007 v v v Rohto 40.Rohto Acnes –Acnes v v v Mentholatum P/S 41.P/S-Smile Vietnam 2007 v v v Sunsilk 42.Sunsilk Boket Vietnam 2007 v v Tide 43.Tide commercial 2008 v v v v Toyota 44.Toyota Vios v v 45.Vinamilk Ad 2009 v v v Vinamilk 46.Vinamilk 100% v v 47.Vinamilk 2008 v v v 48.Vinamilk Yoghurt commercial 2007 v v v Zinzin 49.Zinzin Ad 2008 Rejoice 50.Rejoice v v v Total number 50 29 20 17 20 12 31 9 5 5 0 vii