Mediaspace Potentials / Open Video Conference / 19.6.2009

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  • I think the openness will all the time increase, it will be hard to stop that development. But all of these potentials will be growing little by little, and different potentials with different media formats.

    The list of potentials can be used as a tool for envisioning new possibilities for any media - for example, how would one increase the 'structured' potential or characteristic of the programming at Yle, and what new possibilities would that create, or how could the programs be made 'navigable' and what would that facilitate, and so on...
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  • Very much potentials indeed. How I see it, a new doctrine of production companies and a new ethos of public journalism needs to emerge for this openness to happen. Current models of acquiring rights will stop this cold. Have to create new models in program acquisition. Will take time but eventually will be able to create stock of footage interesting enough to make a difference. Getting rights for previously pubkushed material - hard hard hard.
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Mediaspace Potentials / Open Video Conference / 19.6.2009

  1. 1. Mediaspace Potentials Kari-Hans Kommonen Arki / Media Lab University of Art and Design Helsinki TAIK khk@taik.fi • http://arki.uiah.fi 19.6.2009 • Open Video Conference Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 1
  2. 2. Context for Open Video - digitalization of society - emergence of the Mediaspace - characteristics of the Mediaspace - Mediaspace potentials - designability and the openness of the Mediaspace Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 2
  3. 3. Evolution of the digital dimension Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 3
  4. 4. Computer as Metamedium Alan Kay, Adele Goldberg: Personal Dynamic Media “Although digital computers were originally designed to do arithmetic computation, the ability to simulate the details of any descriptive model means that the computer, viewed as a medium itself, can be all other media if the embedding and viewing methods are sufficiently well provided. Moreover, this new “metamedium” is active—it can respond to queries and experiments—so that the messages may involve the learner in a two-way conversation.” Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 4
  5. 5. Foundation of the Networked Information Economy - networked, ubiquitous, compatible metamedia - infinitely flexible, continuously evolving, individually customized, zero material cost, global, shared design platform Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 5
  6. 6. Driven by pragmatic economics and efficiency Digital technology brings dramatic increases in efficiency. Most systems and structures in society will eventually take advantage of this. It becomes expensive and solitary to not go digital. The convergence of all kinds of activities and applications in the same equipment, and the special characteristics of software, make this development fast and pervasive. Digitalization influences all people and all areas of life; also those who want to choose not to get involved. Strong dependencies are created; opportunities and competitiveness are at stake. People need to be able to make a living and take advantage of the digital potential and design their own digital lives. Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 6
  7. 7. Digitalization of the Media Environment Digitalization and the global, ubiquitous network bring about fundamental structural transformations also for the media environment. The rigid hardware based channels of the past turn into flexible software structures in the digital dimension, a global metamedium. -> From channels to a space – the Mediaspace Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 7
  8. 8. Key characteristics of the Mediaspace hard boundaries  soft boundaries one-to-many  many-to-many consumer/receiver  creator/distributor mass media  diverse media Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 8
  9. 9. Media is where society thinks The society negotiates its beliefs and designs in the various media that its members share. Redesign of the media environment leads to redesign of the societal thinking process. Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 9
  10. 10. Mediaspace potentials Open Changing Individual Unbounded Reconfigurable Shareable Available Redistributable Software Addressable Interconnected Structured Navigable Semantic Organizable Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 10
  11. 11. Potentials 1 Open Unbounded Available Everyone has Due to digital The Mediaspace is access to the flexibility, media a memory system Mediaspace as user is freed from its that keeps media and creator, as containers and available if we can editor and packaging identify it, either distributor with identity or metadata Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 11
  12. 12. Potentials 2 Addressable Structured Semantic Media of interest Media entities Metadata describes can be identified have internal media content and with an address structures that meaning in that makes it make it possible machine-readable available and to address and way, either within linkable. refer to their it or externally parts. linked to its structures. Makes media findable, searchable, organizable. Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 12
  13. 13. Potentials 3 Changing Reconfigurable Redistributable Programs can Media can be Media can be change and evolve reconfigured by redistributed by dynamically; anyone at any anyone. creators and time to create new communities can versions. design their media for managing and exploiting such change. Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 13
  14. 14. Potentials 4 Interconnected Navigable Organizable Any program or Media is not Media can be fragment of media constrained to organized by can be connected linear formats, it anyone, by giving in unlimited ways, can be designed as it new layers of and using multiple a navigable space metadata, and strategies, to any where directions these organizations other media; of movement can can be selectively connections are be offered by connected to the designed, random, multiple media and shared. or software strategies. created. Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 14
  15. 15. Potentials 5 Individual Shareable Designable Digital flexibility Media can be As a new form of makes it possible shared with digital software, for everyone to anyone who is media is now configure their connected to the designable in view of the Mediaspace. content, form and Mediaspace – the Software based function. Software Personal sharing strategies powered media Mediascape – in a form powerful can be designed to completely tools for evolving support and individual way. communities. facilitate complex practices. Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 15
  16. 16. Examples Digital television - None of these potentials, expect when media is captured and moved to the Mediaspace P2P file sharing - availability, semantic at a file level – files can be found based on their names, that have a semantic encoding YouTube - provides universal availability and addressability and semantic support with tags - no internal structure – the clip is the limit of granularity – no support for reconfigurability Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 16
  17. 17. Examples Sharing Media I watch news and see something I want to share with my friend. I should be able to simply send him a link with the address of the pre-structured and pre-annotated news program. Anyone in any social media (Twitter etc.) should be able to quote and comment with such a link and also get access to the original media. Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 17
  18. 18. Examples Collection management I should be able to easily manage my media collections, both video that I create myself and the video I see. Metadata could be attached to any video when it is made, and my systems of viewing video could maintain a personal metadata history of what I have seen – according to my preferences, of course. Access management I need sophisticated control of who can access my personal videos and the metadata I connect to media. Some of these I want to share with anyone, some with various groups, and some with no-one. Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 18
  19. 19. Concerns of closedness Centralized servers What happens to my media, my community, my history, my social network (substitute any X), if the service Y - does something with my material that I do not like? - goes out of business? - changes its terms of service? - stops supporting a feature I rely on? - is bought and moves its servers and data into a country whose laws do not protect me? Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 19
  20. 20. Software Powered Media - media is increasingly media data, dynamic metadata and software functionality combined – not just static data files - e.g. software combines videos or songs based on tags and recommendations into individually customized program streams - the digital flexibility of software powered media makes it possible for new design to be applied externally without touching the original design (e.g. mashups, social enrichment) – the more so the more open the original design is Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 20
  21. 21. Designability as Openness - increasingly, software powered media are embedded in everyday life and its practices - increasing sophistication and importance of practices creates increasing need and interest for custom design - design moves closer to users - designability becomes increasingly important - designability depends on designs, capabilities, and skills - open modifiable designs, toolkits, metadata driven software - designability is a good measure of openness – openness is design potential Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 21
  22. 22. Key Potentials for Openness Structured - internal structures that address also fragments of media Semantic - ways to describe meaningful media and fragments Addressable - universal addressing across applications and systems Designable - tools for building software powered media applications that can take advantage of these potentials and can reconfigure media according to strategies designed by users, to support the practices they invent Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 22
  23. 23. Concrete wishes for the Open Mediaspace - most popular video formats and editing software infrastructures and platforms are not open and ubiquitous enough and have constraints for realizing the key potentials (e.g. QuickTime, Flash, MPEG-4, YouTube) - open developments and standards hopefully recruit enough developer and user community to provide more open and sustainable designable alternatives - design for designability – facilitate design by others - challenge large institutions (broadcasters, publishers etc.) to consider the potentials, upgrade their media and environments Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 23
  24. 24. Thank you! Kari-Hans Kommonen, Media Lab, University of Art and Design Helsinki TAIK khk@taik.fi Mediaspace Potentials / Kari-Hans Kommonen / Arki · Media Lab TAIK / 19.6.2009 24

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