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Text A Cab Overivew

Text A Cab Overivew



text using any cell phone to request a cab, taxi, shuttle or a tow truck

text using any cell phone to request a cab, taxi, shuttle or a tow truck



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    Text A Cab Overivew Text A Cab Overivew Presentation Transcript

    • Text A Cab, LLC Max Belenitsky, President Gregory Khitrov, COO May 5, 2009 Text A Cab, LLC © 2009, All rights reserved.
    • Management Team
      • Max Belenitsky, CFA, President
        • B.S. in Business Management and Computer Science, Carnegie Mellon University
        • M.A. in applied Mathematics, Columbia University
        • Chartered Financial Analyst
        • Vice President at Goldman Sachs Asset Management. Headed a team of quantitative portfolio managers with over 120 billion USD in assets under management.
        • Co-founder, CFO, and an advisory board member for Outlines.com.
      • Greg Khitrov, PhD, COO
        • B.S. in Biology, SUNY Stony Brook
        • M.S. Biology, New York University
        • Ph.D. in Business Administration, Buxton University
        • Currently a Director of Institute for Personalized Medicine Core Laboratories at the Mount Sinai Medical Center. Run a fore-front laboratory focused on building and buildings a biobank from DNA and plasma samples for over 100,000 patients.
        • Co-founder of GK Genomics, a biotechnology consulting firm
      Text A Cab, LLC © 2009, All rights reserved.
    • Business Overview
      • Text A Cab, LLC is a communication company focused on connecting individuals and corporations with ground transportation providers.
      • Our nationwide system and network of transportation operators facilitates, improves, enhances, and expedites the experience of locating and reserving:
      • Our communication platform allows for interaction between riders and operators via any combination of:
      • Innovative approach to technology and business growth allows for access to:
      Text A Cab, LLC © 2009, All rights reserved.
      • Patents
        • Trademarks
      • Copyrights
        • SMS (Text Messaging)
        • Phone
        • Instant Messaging (IM)
      • E-mail
      • Website
        • Metered Taxi or Cab
        • Black and Executive Car Service
        • Urban and Airport Shuttle
      • Tow Truck
      • Special Needs
      • Exotic Car and Stretch Limousine
    • Products and Services
      • … for Transportation Operators
        • Benefit from nationwide Advertising and Branding campaigns
        • Increase in customer base
        • Access to cutting-edge technology , without incurring the costs.
        • Complete control over the spending budget, pay for confirmed (not expected) business
        • Price setters , not takers, via our Pay-As-You-Grow™ campaign management tools.
        • Improvement in efficiency and customer satisfaction .
      • … for Individual Users
        • Fast and convenient way to arrange and pay for ground transportation
        • Access to discounts and promotions arranged by Text A Cab, LLC.
        • Easy to remember contact information for nationwide service
      • … for Corporate/Group Users
        • Set consistent transportation preferences for companies and families
        • Eliminate paperwork and the tedious reimbursement process.
        • Simplify oversight and control process through advanced reporting
        • Arrange for discounts applicable to all users within a group
      • … Advertising
        • SMS Alerts
        • Directory Assistance and Listings
        • Banner Advertising
      Text A Cab, LLC © 2009, All rights reserved.
      • www.textacab.net
        • EZCAB™ (39222)
      • 877.43.EZCAB
    • Pay-As-You-Grow™ Pricing Model
      • Text A Cab, LLS delivers fixed amount of quotes to the requestor.
      • Operators compete for request delivery priority with other local available operators by setting and managing their bids in each zip code.
      • Bid is the price an operator is willing to pay Text A Cab, LLC for each confirmed trip.
      Text A Cab, LLC © 2009, All rights reserved.
    • Competition
      • We have several potential rivals in early stages of development and deployment:
      • Our service, design, and business model offers many advantages
      • that will help us succeed:
      • Operators incur the cost of advertising with 100% efficiency, and users receive a free service.
      • Robust pricing model for individual drivers and large, nationwide fleets.
      • Unique benefits to participating ground transportation providers.
      • Easy to make requests using any device for individual and corporate users.
      • Intelligent request parsing allows users to input request as they would if dealing directly with a live person.
      • We are a technology company with a focus on connecting operators and users, and do not act as a dispatcher.
      • Innovative marketing campaigns.
      • There are various barriers to entry:
      • Intellectual property – we believe that our Pay-As-You-Grow™ campaign can become a new standard for pricing of advertising for and connecting with transportation providers.
      • Existing relationships – over the past year we have built real relationships with operators in the tri-state area and continue to receive regular calls from operators interested in using our system to offer their services. Operators are not likely to use multiple providers.
      • Time to market with an efficient marketing campaign will prevent new entries into this industry. A new competitor would need to spend at least a year to develop the technology required.
      Text A Cab, LLC © 2009, All rights reserved.
      • SMScab.net
      • TextATaxi.com
      • HailACab.com
      • RideCharge.com
    • Potential Strategic Relationships
      • Establish relationships and/or exclusive arrangements with:
        • Operator Networks and Commissions:
          • Taxi & Limousine Commission
          • AAA
        • Communication/GPS Device Manufacturers
          • Motorola, Nokia, etc.
          • Garmin, Magellan, etc.
        • Dispatching Software Vendors
          • Aleph, Inc
        • Directory Assistance
          • CitySearch, Zagat, etc.
        • Non-Profit Organizations
          • MADD
      • Growth Venues:
        • Platform robustness offers easy opportunities to expand network of operators and offer a uniform worldwide service.
      Text A Cab, LLC © 2009, All rights reserved.
    • Revenue Projections Text A Cab, LLC © 2009, All rights reserved.
    • Income
      • Expenses
      • Our funding request is limited capital requirements of ensuring profitability of Text A Cab, LLC.
      • We expect to incur minimum costs, and focus a majority of the invested capital into our advertising and marketing efforts.
      Text A Cab, LLC © 2009, All rights reserved.
    • Equity Valuation (pre-infusion) Text A Cab, LLC © 2009, All rights reserved.
      • Risk, Return, and Beta for Standard & Poor and Russell indexes is calculated as of 12/31/2008
    • Since our last meeting… Text A Cab, LLC © 2009, All rights reserved.
      • Goals and Objectives
      • Define a universal business model and pricing plan.
      • Create a technology infrastructure and design a graphical interface.
      • Establish Vendor and other Relationships.
      • Develop Market Expertise.
      • Accomplishments
        • Created Pay-As-You-Grow™ Pricing Model for Car Operators, to suit any budget for any size operator, establish competitive pricing, and ensure competitive transparency to our clients. Model allows to deliver value-added, advanced reports to improve clients’ profitability and increase profit margins.
      • Implemented a complex, yet robust, technology infrastructure using Microsoft Product Suite.
      • Finished search for vendors and development for Location Based Services, Telephony services, Text Messaging (SMS), and securing of personal data.
        • Completed work with designers to enhance the usability and appeal of our service.
        • Established identity, through acquisition of toll-free number and short-code.
        • Increased user and client base through internet presence
        • Working to establish strategic alliances with similar service provider in London.
    • Future Direction and Objectives Text A Cab, LLC © 2009, All rights reserved.
      • Immediate -term (2 – 4 months)
      • Complete outstanding development and implementation
      • Product Launch
      • Sign up operators and assure an operator presence in the tri-state area
      • Begin marketing campaigns in Tri-State area
      • Short -term (4 months – 1 year)
      • Strategic alliances with nationwide organizations
      • Attain patents and other vehicles to increase value of intellectual property
      • Continued development and feature and design enhancements
      • Evaluate, adjust, and enhance.
      • Long -term (years 2 – 3)
      • Growth and expansion of operators and users.
      • Strategic alliances with nationwide and global organization.
      • Evaluate, adjust, and enhance.
      • Employ a dedicated user /client support team.
    • Summary
      • Goals:
      • Create a multi-faceted company with strong revenues.
      • Create a nationwide recognizable brand, associated with easy interaction and communication with local ground transportation providers, anywhere.
      • Utilize popular technology to enhance the user and client experience.
      • Create a single service accessible to any type of operator, across the globe.
      • Objectives:
      • We seek a long-term partnership with an experienced, reliable partner with a wide network of contacts and relationships.
      • $500,000 - $1,000,000 of investment capital.
      Text A Cab, LLC © 2009, All rights reserved.
    • Appendix Text A Cab, LLC © 2009, All rights reserved.
    • Market Analysis
      • Transportation Services
        • Annual revenues $14.4 billion across 175,000 operators nationwide
        • In 2007, revenues grew between 1 and 2 percent across operator types.
        • 40% of total cab mileage in NYC in 2005 was spent cruising for passengers
        • Highly fragmented market: each operator has 5 – 10 cars .
        • An average NYC resident uses ground transportation up to 100 times per year .
      • Mobile Services
        • 75% of nationwide population uses the Internet every day and 85% owns a cell phone.
        • An average user sends up to 200 SMS per month.
        • Mobile data revenues expected to grow to $205 billion from $80 billion in next 5 years.
        • Mobile advertising expected to reach $1.5 billion in revenues over same time.
        • Geo-Positioning services to represent 1 out of every 5 mobile businesses by 2012.
      • Survey
        • www.textacab.net/survey/user.html
        • 85% of participants are interested in using this service
        • 100% willing to disclose location to use Geo-Positioning features
        • 40% own a GPS enabled device
        • 60% of participants get reimbursed for business related travel
      Text A Cab, LLC © 2009, All rights reserved.
    • Market Analysis (cont.) Trip Destinations Text A Cab, LLC © 2009, All rights reserved.
    • Graphic User Interface (GUI) Text A Cab, LLC © 2009, All rights reserved.
    • Text A Cab, LLC © 2009, All rights reserved.
    • Text Messaging (SMS) Protocol
      • Sample SMS Responses
      • Thank you! U are opted in to receive alerts from Text A Cab (max 5x/mo). T/C's on www.textacab.net. For help, txt HELP, to stop, txt STOP. Std msg chgs apply.
      • Text a Cab error: Invalid Group Code in request. Please resubmit. www.textacab.net for details. For help, txt HELP, to stop, txt STOP. Std msg chgs apply.
      • Need help? Have questions? Visit www.textacab.net or call 877.43.EZCAB for info. For help, txt HELP, to stop, txt STOP. Std msg chgs apply.
      • This msg confirms that you will no longer receive promotions/alerts from Text a Cab. Tell us why at www.textacab.net, feedback@textacab.net, or 877.43.EZCAB.
      • From Text a Cab: You have cancelled all pending trips. Visit www.textacab.net for details.
      Text A Cab, LLC © 2009, All rights reserved.
    • Marketing Strategy
      • Our marketing campaign will focus on individual users, corporate users, and car operators .
      • We expect to use the following media vehicles:
      • Printed Media
      • Internet
      • Moving Advertising
      • Coupons and Promotions
      • Radio Advertising
      • Reciprocal Advertising
      • Industry Conventions
      • In addition, Car Operators will:
      • Receive complementary referrals.
      • Lower advertising costs via the reciprocal advertisement program.
      • Become part of the Text A Cab® brand.
      • Will receive quarterly newsletters with developments, updates, and enhancements.
      • Individual and Group Users will:
      • Receive coupons and earn Cab Miles™ for discounts and free trips
      • Participate in a Quarterly Survey to become eligible for various rewards