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Social media marketing

Social media marketing






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    Social media marketing Social media marketing Presentation Transcript

    • SOCIAL MEDIA MARKETING Khirulnizam Abd Rahman 0129034614 [email_address] kerul.blogspot.com facebook.com/khirulnizam
    • What is social media?
      • Social media  are  media  for  social interaction , using highly accessible and scalable communication techniques.
      • Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
      • Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of  Web 2.0 , which allows the creation and exchange of  user-generated content .“
      •   Businesses  also refer to social media as  consumer-generated media  (CGM).
    • Social Media Marketing in 3 minutes
      • Video from Youtube
    • Example on the usage of SM
      • Social media may have been integral to the  Arab revolutions and revolts of 2011 .
      • As one Cairo activist put it, "“We use  Facebook  to schedule the protests,  Twitter to  coordinate, and YouTube  to tell the world." 
      • YET, you can also use it to market your business.
    • Social media tools
      • Blogging
      • Micro-blogging
      • Social networking
      • Events
      • Photo sharing
      • Video sharing
      • Virtual worlds
      • Wikis
      • Social bookmarking
    • Social media marketing strategy
      • Value
        • Think of something that can improve people’s life. Not just to promote your product.
      • Values
        • Think something that interesting, not necessary formal of informative (put some jokes or birthday/good luck whishes.).
      • Voice
        • Authentic voice.
        • If you’re an authority in web development, give personal advice about your field.
    • Top 4 SM
      • Twitter
      • Facebook
      • LinkeIn
      • Youtube
    • What is Social Network?
      • What is Social Networking and Facebook?
        • A  social networking service  is an  online service , platform, or site that focuses on building and reflecting of  social networks  or  social relations  among people, e.g., who share interests and/or activities.
        • A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.
        • Most social network services are  web based  and provide means for users to interact over the  internet , such as  e-mail  and  instant messaging
      • Social Network in Plain English (Youtube)
    • Facebook
      • Founded on 2004.
      • Main founder Mark Zuckerberg.
      • >500M active users.
      • >200M access FB on mobile phone.
      • Statistic about facebook http://www.facebook.com/press/info.php?statistics
    • Marketing through Facebook
      • FB is an Active Marketing
        • Compared to blog, FB sent the information to the user.
      • FB is a Viral Marketing
        • Viral is word-of-mouth.
    • How Facebook boosts business?
      • Builds awareness
      • Distributes information
      • Creates community
      • Low cost customer service
      • Boosts sales
    • FB Builds awareness
      • Connections via personal profiles, pages and groups.
      • Affordable, and geographically diversified.
    • FB Distributes information
      • Share info freely.
      • Announce events freely.
    • FB Creates community
      • Bring people together.
      • Community can be the best salespeople.
    • FB Low cost customer service
      • After sale support.
      • Talk to the customer.
      • Receive feedback.
    • FB Boosts sales
      • Through the people recommendations.
      • Support.
    • FB Page
      • https://www.facebook.com/pages/create.php
    • Usage of FB Pages
      • Promote Products/Organization/Person/Website (or virtually everything)
      • Invite your friends (Suggest to Friends)
    • Q&A