SOCIAL MEDIA MARKETING Khirulnizam Abd Rahman 0129034614 [email_address] kerul.blogspot.com facebook.com/khirulnizam
What is social media?
Social media are media for social interaction , using highly accessible and scalable communication techniques.
Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 , which allows the creation and exchange of user-generated content .“
Businesses also refer to social media as consumer-generated media (CGM).
Social Media Marketing in 3 minutes
Video from Youtube
Example on the usage of SM
Social media may have been integral to the Arab revolutions and revolts of 2011 .
As one Cairo activist put it, "“We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world."
YET, you can also use it to market your business.
Social media tools
Social media marketing strategy
Think of something that can improve people’s life. Not just to promote your product.
Think something that interesting, not necessary formal of informative (put some jokes or birthday/good luck whishes.).
If you’re an authority in web development, give personal advice about your field.
Top 4 SM
What is Social Network?
What is Social Networking and Facebook?
A social networking service is an online service , platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities.
A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.
Most social network services are web based and provide means for users to interact over the internet , such as e-mail and instant messaging
Social Network in Plain English (Youtube)
Founded on 2004.
Main founder Mark Zuckerberg.
>500M active users.
>200M access FB on mobile phone.
Statistic about facebook http://www.facebook.com/press/info.php?statistics
Marketing through Facebook
FB is an Active Marketing
Compared to blog, FB sent the information to the user.
FB is a Viral Marketing
Viral is word-of-mouth.
How Facebook boosts business?
Low cost customer service
FB Builds awareness
Connections via personal profiles, pages and groups.