Introduction to Internet Marketing KhirulnizamAbdRahman 0129034614 firstname.lastname@example.org kerul.blogspot.com Facebook.com/khirulnizam
What is Marketing? Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. (Kotler, Philip; Gary Armstrong, Veronica Wong, John Saunders (2008). "Marketing defined". Principles of marketing (5th ed.). p. 7.)
What is Electronic (Web/Online) Marketing? Using Web/Internet or anything electronic (in the sense of computerised world) to do marketing. The term Web (WWW) Marketing is the most correct. Why? Because Web (WWW) is defined as the interrelated documents contained on the Internet. While the Internet is actually the infrastructure (computer, copper cables, routers, modem, mobile devices, WiFi, etc) that supports the existing of the Web.
Content Intro to Web Marketing Planning and Designing the Website Building the Website Content Marketing Blogging Social Media Marketing (Facebook) Search Engine Optimization and Web Analytics. Third Party Online Advertisement (AdWords) Permission Marketing
Main text Internet Marketing: A Practical Approach Alan Charlesworth
SEO Search Engine Optimization Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. It is a process to make the website in the front page as the top ranking on the search Engine when the client search on Google, Yahoo! or Bing. SEO is an important knowledge for a web master to promote visitor to come to their website.