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Introduction to internet marketing
 

Introduction to internet marketing

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Introduction to internet marketing from http://kerul.blogspot.com

Introduction to internet marketing from http://kerul.blogspot.com

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    Introduction to internet marketing Introduction to internet marketing Presentation Transcript

    • Introduction to Internet Marketing
      KhirulnizamAbdRahman
      0129034614
      khirulnizam@gmail.com
      kerul.blogspot.com
      Facebook.com/khirulnizam
    • What is Marketing?
      Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
      (Kotler, Philip; Gary Armstrong, Veronica Wong, John Saunders (2008). "Marketing defined". Principles of marketing (5th ed.). p. 7.)
    • What is Electronic (Web/Online) Marketing?
      Using Web/Internet or anything electronic (in the sense of computerised world) to do marketing.
      The term Web (WWW) Marketing is the most correct. Why? Because Web (WWW) is defined as the interrelated documents contained on the Internet. While the Internet is actually the infrastructure (computer, copper cables, routers, modem, mobile devices, WiFi, etc) that supports the existing of the Web.
    • Content
      Intro to Web Marketing
      Planning and Designing the Website
      Building the Website
      Content Marketing
      Blogging
      Social Media Marketing (Facebook)
      Search Engine Optimization and Web Analytics.
      Third Party Online Advertisement (AdWords)
      Permission Marketing
    • Main text
      Internet Marketing: A Practical Approach
      Alan Charlesworth
    • Main Web Resources
    • Content marketing
    • Blog
    • Social Media Marketing
    • Third Party Ads Provider
    • Third Party Ads Provider
      AdWords
    • SEO
      Search Engine Optimization
      Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. It is a process to make the website in the front page as the top ranking on the search Engine when the client search on Google, Yahoo! or Bing. SEO is an important knowledge for a web master to promote visitor to come to their website.
    • Permission Marketing
    • E-Mail Marketing