Your SlideShare is downloading. ×
0
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Blogging and-content-marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Blogging and-content-marketing

604

Published on

Published in: Business
1 Comment
1 Like
Statistics
Notes
  • Content is the lifeblood of the internet. Generating a quality content is vital to the success of any online business.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
604
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. BLOGGING Khirulnizam Abd Rahman 0129034614 [email_address] http://blog.kerul.net facebook.com/khirulnizam
  • 2. <ul><li>A blog (a contraction of the term &amp;quot; Web log &amp;quot;) is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. </li></ul>WHAT IS BLOG?
  • 3. <ul><li>What is blog? </li></ul><ul><li>small-scale website, </li></ul><ul><li>usually composed of some brief and frequently-updated postings, </li></ul><ul><li>in reverse chronological order. </li></ul><ul><li>(Ma and Wang, 2008) </li></ul><ul><li>has the ability to gather feedback. </li></ul>Introduction
  • 4. <ul><li>Blogging facilities - Blogger.com </li></ul><ul><li>Entry Editor – Microsoft Live Writer </li></ul><ul><li>File hosting – Skydrive </li></ul><ul><li>Some of useful widgets. </li></ul><ul><ul><li>Announcements – CBox </li></ul></ul><ul><ul><li>Subscribe by email - FeedBurner </li></ul></ul><ul><ul><li>Information gathering - GoogleDocs </li></ul></ul>Developing blog using freely available tools
  • 5. <ul><li>Personal </li></ul><ul><li>News Blog </li></ul><ul><li>Organization Blog </li></ul><ul><li>Technology Blog </li></ul>Samples of BLOG
  • 6. Personal Blog
  • 7. News blog
  • 8. Organization blog
  • 9. Technology Blog
  • 10. <ul><li>Easy to create </li></ul><ul><li>Easy to maintain </li></ul><ul><li>Blogs are search engine friendly </li></ul><ul><li>Blog allows you to interact with your customer base. </li></ul><ul><li>Blogs hosts available for free </li></ul><ul><li>Blogs give you unlimited space. </li></ul>Advantages Of Blog
  • 11. <ul><li>Drives traffic via Content </li></ul><ul><li>Gives a human Face </li></ul><ul><li>Demonstrate Customer Service in Full View </li></ul><ul><li>Develop Niche Markets </li></ul><ul><li>Help “Long Tail” Sales </li></ul><ul><li>Freeway to promote Press Release / News </li></ul><ul><li>Functions like Focus Group </li></ul><ul><li>Saves Money on Support Calls and Emails </li></ul>Blogging Benefits for ORG
  • 12. <ul><li>FEEDBACK (allow to comment) </li></ul><ul><li>Title and Tagline </li></ul><ul><li>Search Box </li></ul><ul><li>Permanent Link </li></ul><ul><li>Subcribe </li></ul><ul><li>RSS </li></ul><ul><li>Tag </li></ul>Important Criteria for a Blog
  • 13. <ul><li>Grows your User Base </li></ul><ul><li>Builds Partnerships and Followers </li></ul><ul><li>Repurposing Old Content </li></ul><ul><li>Free Press Coverage </li></ul><ul><li>Quick way of Announcing News </li></ul><ul><li>Quick Response </li></ul><ul><li>Help Promotes Social Media Marketing </li></ul>A Marketing Powerhouse
  • 14. <ul><li>Voice </li></ul><ul><li>Theme </li></ul><ul><li>Content </li></ul><ul><li>Design </li></ul><ul><li>SEO </li></ul><ul><li>Outreach </li></ul>Blogging Success
  • 15. <ul><li>Optimize your KEYWORD in your blog article. </li></ul>
  • 16. <ul><li>Use the right SEO techniques </li></ul><ul><li>Listing in Directories </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Use Social Networking (eg Facebook Fan Page) </li></ul><ul><li>RSS </li></ul><ul><li>Email Subscription </li></ul>How to Promote Blog
  • 17. <ul><li>Comparison </li></ul><ul><li>Problems </li></ul><ul><li>Better way to solve problems </li></ul><ul><li>New use of a product </li></ul><ul><li>User stories </li></ul>Blog Entries that Enhance Sales
  • 18. <ul><li>Visit http://www.problogger.net/ </li></ul>More tips on blogging
  • 19. CONTENT MARKETING <ul><li>Content marketing  is an umbrella term encompassing all  marketing  formats that involve the creation or sharing of  content  for the purpose of engaging current and potential consumer bases. </li></ul><ul><li>Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. </li></ul><ul><li>Content marketing has benefits in terms of retaining reader attention and improving  brand loyalty </li></ul>
  • 20. <ul><li>Promoting your product or blog through content creation. </li></ul><ul><li>E-Book / E-Zine Book </li></ul><ul><li>Video </li></ul><ul><li>Website Template </li></ul><ul><li>Articles in Wikipedia / Knol </li></ul><ul><li>Blog content </li></ul><ul><li>Articles in Facebook </li></ul><ul><li>Newsletter </li></ul><ul><li>Documents </li></ul>What is Content Marketing?
  • 21. E-Book / E-Zine Book
  • 22. Books Pakdi.net Syahrulnizam.com saifulislam.com
  • 23. Instructions / How to Manual
  • 24. Newsletter
  • 25. Video
  • 26. Documents sharing slideshare.net/khirulnizam scribd.com/khirulnizam
  • 27. Wikipedia/ Knol
  • 28. HOW TO CREATE BLOG USING BLOGGER
  • 29. <ul><li>In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyra had charged) to become free. About a year later, Pyra Labs&apos; co-founder,Evan William, left Google. </li></ul><ul><li>On August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format. </li></ul>HISTORY OF BLOGGER.com
  • 30. <ul><li>On May 9, 2004, Blogger introduced a major redesign, adding features such as web standards-compliant templates, individual archive pages for posts, comments, and posting by email. </li></ul><ul><li>On August 14, 2006, Blogger launched its latest version in beta, codenamed &amp;quot;Invader&amp;quot;, alongside the gold release. This migrated users to Google servers and included some new features </li></ul>
  • 31. <ul><li>In December 2006, this new version of Blogger was taken out of beta. </li></ul><ul><li>By May 2007, Blogger had completely moved over to Google operated servers. </li></ul><ul><li>In October 2008, Turkey blocked access to Blogger. </li></ul>
  • 32. &nbsp;
  • 33. &nbsp;
  • 34. &nbsp;
  • 35. &nbsp;
  • 36. &nbsp;
  • 37. &nbsp;
  • 38. &nbsp;
  • 39. &nbsp;
  • 40. Q&amp;A

×