Blogging and-content-marketing
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Blogging and-content-marketing Blogging and-content-marketing Presentation Transcript

  • BLOGGING Khirulnizam Abd Rahman 0129034614 [email_address] http://blog.kerul.net facebook.com/khirulnizam
    • A blog (a contraction of the term " Web log ") is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
    WHAT IS BLOG?
    • What is blog?
    • small-scale website,
    • usually composed of some brief and frequently-updated postings,
    • in reverse chronological order.
    • (Ma and Wang, 2008)
    • has the ability to gather feedback.
    Introduction
    • Blogging facilities - Blogger.com
    • Entry Editor – Microsoft Live Writer
    • File hosting – Skydrive
    • Some of useful widgets.
      • Announcements – CBox
      • Subscribe by email - FeedBurner
      • Information gathering - GoogleDocs
    Developing blog using freely available tools
    • Personal
    • News Blog
    • Organization Blog
    • Technology Blog
    Samples of BLOG
  • Personal Blog
  • News blog
  • Organization blog
  • Technology Blog
    • Easy to create
    • Easy to maintain
    • Blogs are search engine friendly
    • Blog allows you to interact with your customer base.
    • Blogs hosts available for free
    • Blogs give you unlimited space.
    Advantages Of Blog
    • Drives traffic via Content
    • Gives a human Face
    • Demonstrate Customer Service in Full View
    • Develop Niche Markets
    • Help “Long Tail” Sales
    • Freeway to promote Press Release / News
    • Functions like Focus Group
    • Saves Money on Support Calls and Emails
    Blogging Benefits for ORG
    • FEEDBACK (allow to comment)
    • Title and Tagline
    • Search Box
    • Permanent Link
    • Subcribe
    • RSS
    • Tag
    Important Criteria for a Blog
    • Grows your User Base
    • Builds Partnerships and Followers
    • Repurposing Old Content
    • Free Press Coverage
    • Quick way of Announcing News
    • Quick Response
    • Help Promotes Social Media Marketing
    A Marketing Powerhouse
    • Voice
    • Theme
    • Content
    • Design
    • SEO
    • Outreach
    Blogging Success
    • Optimize your KEYWORD in your blog article.
    • Use the right SEO techniques
    • Listing in Directories
    • Social Bookmarking
    • Use Social Networking (eg Facebook Fan Page)
    • RSS
    • Email Subscription
    How to Promote Blog
    • Comparison
    • Problems
    • Better way to solve problems
    • New use of a product
    • User stories
    Blog Entries that Enhance Sales
    • Visit http://www.problogger.net/
    More tips on blogging
  • CONTENT MARKETING
    • Content marketing  is an umbrella term encompassing all  marketing  formats that involve the creation or sharing of  content  for the purpose of engaging current and potential consumer bases.
    • Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action.
    • Content marketing has benefits in terms of retaining reader attention and improving  brand loyalty
    • Promoting your product or blog through content creation.
    • E-Book / E-Zine Book
    • Video
    • Website Template
    • Articles in Wikipedia / Knol
    • Blog content
    • Articles in Facebook
    • Newsletter
    • Documents
    What is Content Marketing?
  • E-Book / E-Zine Book
  • Books Pakdi.net Syahrulnizam.com saifulislam.com
  • Instructions / How to Manual
  • Newsletter
  • Video
  • Documents sharing slideshare.net/khirulnizam scribd.com/khirulnizam
  • Wikipedia/ Knol
  • HOW TO CREATE BLOG USING BLOGGER
    • In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyra had charged) to become free. About a year later, Pyra Labs' co-founder,Evan William, left Google.
    • On August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format.
    HISTORY OF BLOGGER.com
    • On May 9, 2004, Blogger introduced a major redesign, adding features such as web standards-compliant templates, individual archive pages for posts, comments, and posting by email.
    • On August 14, 2006, Blogger launched its latest version in beta, codenamed "Invader", alongside the gold release. This migrated users to Google servers and included some new features
    • In December 2006, this new version of Blogger was taken out of beta.
    • By May 2007, Blogger had completely moved over to Google operated servers.
    • In October 2008, Turkey blocked access to Blogger.
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  • Q&A