BLOGGING Khirulnizam Abd Rahman 0129034614 [email_address] http://blog.kerul.net facebook.com/khirulnizam
A blog (a contraction of the term " Web log ") is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
WHAT IS BLOG?
What is blog?
usually composed of some brief and frequently-updated postings,
in reverse chronological order.
(Ma and Wang, 2008)
has the ability to gather feedback.
Blogging facilities - Blogger.com
Entry Editor – Microsoft Live Writer
File hosting – Skydrive
Some of useful widgets.
Announcements – CBox
Subscribe by email - FeedBurner
Information gathering - GoogleDocs
Developing blog using freely available tools
Samples of BLOG
Easy to create
Easy to maintain
Blogs are search engine friendly
Blog allows you to interact with your customer base.
Blogs hosts available for free
Blogs give you unlimited space.
Advantages Of Blog
Drives traffic via Content
Gives a human Face
Demonstrate Customer Service in Full View
Develop Niche Markets
Help “Long Tail” Sales
Freeway to promote Press Release / News
Functions like Focus Group
Saves Money on Support Calls and Emails
Blogging Benefits for ORG
FEEDBACK (allow to comment)
Title and Tagline
Important Criteria for a Blog
Grows your User Base
Builds Partnerships and Followers
Repurposing Old Content
Free Press Coverage
Quick way of Announcing News
Help Promotes Social Media Marketing
A Marketing Powerhouse
Optimize your KEYWORD in your blog article.
Use the right SEO techniques
Listing in Directories
Use Social Networking (eg Facebook Fan Page)
How to Promote Blog
Better way to solve problems
New use of a product
Blog Entries that Enhance Sales
More tips on blogging
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.
Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action.
Content marketing has benefits in terms of retaining reader attention and improving brand loyalty
Promoting your product or blog through content creation.
In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyra had charged) to become free. About a year later, Pyra Labs' co-founder,Evan William, left Google.
On August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format.
HISTORY OF BLOGGER.com
On May 9, 2004, Blogger introduced a major redesign, adding features such as web standards-compliant templates, individual archive pages for posts, comments, and posting by email.
On August 14, 2006, Blogger launched its latest version in beta, codenamed "Invader", alongside the gold release. This migrated users to Google servers and included some new features
In December 2006, this new version of Blogger was taken out of beta.
By May 2007, Blogger had completely moved over to Google operated servers.
In October 2008, Turkey blocked access to Blogger.