Blogging and-content-marketing
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    Blogging and-content-marketing Blogging and-content-marketing Presentation Transcript

    • BLOGGING Khirulnizam Abd Rahman 0129034614 [email_address] http://blog.kerul.net facebook.com/khirulnizam
      • A blog (a contraction of the term " Web log ") is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
      WHAT IS BLOG?
      • What is blog?
      • small-scale website,
      • usually composed of some brief and frequently-updated postings,
      • in reverse chronological order.
      • (Ma and Wang, 2008)
      • has the ability to gather feedback.
      Introduction
      • Blogging facilities - Blogger.com
      • Entry Editor – Microsoft Live Writer
      • File hosting – Skydrive
      • Some of useful widgets.
        • Announcements – CBox
        • Subscribe by email - FeedBurner
        • Information gathering - GoogleDocs
      Developing blog using freely available tools
      • Personal
      • News Blog
      • Organization Blog
      • Technology Blog
      Samples of BLOG
    • Personal Blog
    • News blog
    • Organization blog
    • Technology Blog
      • Easy to create
      • Easy to maintain
      • Blogs are search engine friendly
      • Blog allows you to interact with your customer base.
      • Blogs hosts available for free
      • Blogs give you unlimited space.
      Advantages Of Blog
      • Drives traffic via Content
      • Gives a human Face
      • Demonstrate Customer Service in Full View
      • Develop Niche Markets
      • Help “Long Tail” Sales
      • Freeway to promote Press Release / News
      • Functions like Focus Group
      • Saves Money on Support Calls and Emails
      Blogging Benefits for ORG
      • FEEDBACK (allow to comment)
      • Title and Tagline
      • Search Box
      • Permanent Link
      • Subcribe
      • RSS
      • Tag
      Important Criteria for a Blog
      • Grows your User Base
      • Builds Partnerships and Followers
      • Repurposing Old Content
      • Free Press Coverage
      • Quick way of Announcing News
      • Quick Response
      • Help Promotes Social Media Marketing
      A Marketing Powerhouse
      • Voice
      • Theme
      • Content
      • Design
      • SEO
      • Outreach
      Blogging Success
      • Optimize your KEYWORD in your blog article.
      • Use the right SEO techniques
      • Listing in Directories
      • Social Bookmarking
      • Use Social Networking (eg Facebook Fan Page)
      • RSS
      • Email Subscription
      How to Promote Blog
      • Comparison
      • Problems
      • Better way to solve problems
      • New use of a product
      • User stories
      Blog Entries that Enhance Sales
      • Visit http://www.problogger.net/
      More tips on blogging
    • CONTENT MARKETING
      • Content marketing  is an umbrella term encompassing all  marketing  formats that involve the creation or sharing of  content  for the purpose of engaging current and potential consumer bases.
      • Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action.
      • Content marketing has benefits in terms of retaining reader attention and improving  brand loyalty
      • Promoting your product or blog through content creation.
      • E-Book / E-Zine Book
      • Video
      • Website Template
      • Articles in Wikipedia / Knol
      • Blog content
      • Articles in Facebook
      • Newsletter
      • Documents
      What is Content Marketing?
    • E-Book / E-Zine Book
    • Books Pakdi.net Syahrulnizam.com saifulislam.com
    • Instructions / How to Manual
    • Newsletter
    • Video
    • Documents sharing slideshare.net/khirulnizam scribd.com/khirulnizam
    • Wikipedia/ Knol
    • HOW TO CREATE BLOG USING BLOGGER
      • In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyra had charged) to become free. About a year later, Pyra Labs' co-founder,Evan William, left Google.
      • On August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format.
      HISTORY OF BLOGGER.com
      • On May 9, 2004, Blogger introduced a major redesign, adding features such as web standards-compliant templates, individual archive pages for posts, comments, and posting by email.
      • On August 14, 2006, Blogger launched its latest version in beta, codenamed "Invader", alongside the gold release. This migrated users to Google servers and included some new features
      • In December 2006, this new version of Blogger was taken out of beta.
      • By May 2007, Blogger had completely moved over to Google operated servers.
      • In October 2008, Turkey blocked access to Blogger.
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    • Q&A