0
DreamWorks Animation
Just
SHREK
It!
By Kirsten Khire, MSU NMDL Fall 2010
Goals
"The horizon is the limit"- CEO Jeffrey Katzenberg
of the studio's new partnership with Royal Caribbean (Nov. 20)
3D...
Challenge
Pixar Gross
Toy Story 3
Gross
Shrek 2
But
it’s not
so ogre…
4 +
Shreks
=
Success
mage is issue
Just SHREK It!
The SHREK Guide to Social Media
Get more Social
How-to Videos
“I live in a swamp! I put up signs! I'm a terrifying ogre!
What do I have to do to get a lit...
Really Reach Out
Engage & Monitor
“Onions have layers. Ogres have layers. Onions have layers.
You get it? We both have lay...
K ick It Up
“You didn't slay the dragon?”
- Princess Fiona
“It's on my to-do list,
now come on!”
- Shrek
Timeline & Budget
$450,000
over 2 years
Let’s break it down
Metrics
Better image
+ more sales
Credits
Gross totals from Toy Story 3 and Shrek 2:
List of highest-grossing animated films 1980-2010
http://en.wikipedia.o...
Upcoming SlideShare
Loading in...5
×

Just Shrek It!

1,767

Published on

The "Just Shrek It!" social media strategy focused on using the acronym SHREK to apply one of DreamWorks Animation's biggest success stories to its social media game. Each letter of SHREK symbolizes a unique way that DreamWorks Animation can ramp up work they are already doing, or new ways to reach company goals.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,767
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Just Shrek It!"

  1. 1. DreamWorks Animation Just SHREK It! By Kirsten Khire, MSU NMDL Fall 2010
  2. 2. Goals "The horizon is the limit"- CEO Jeffrey Katzenberg of the studio's new partnership with Royal Caribbean (Nov. 20) 3D TV & …
  3. 3. Challenge Pixar Gross Toy Story 3 Gross Shrek 2 But it’s not so ogre…
  4. 4. 4 + Shreks = Success mage is issue
  5. 5. Just SHREK It! The SHREK Guide to Social Media
  6. 6. Get more Social How-to Videos “I live in a swamp! I put up signs! I'm a terrifying ogre! What do I have to do to get a little privacy?” - Shrek
  7. 7. Really Reach Out Engage & Monitor “Onions have layers. Ogres have layers. Onions have layers. You get it? We both have layers.”- Shrek
  8. 8. K ick It Up “You didn't slay the dragon?” - Princess Fiona “It's on my to-do list, now come on!” - Shrek
  9. 9. Timeline & Budget $450,000 over 2 years Let’s break it down
  10. 10. Metrics Better image + more sales
  11. 11. Credits Gross totals from Toy Story 3 and Shrek 2: List of highest-grossing animated films 1980-2010 http://en.wikipedia.org/wiki/List_of_highest-grossing_animated_films Images courtesy of Flickr Creative Commons: Happy Batatinha (slide 1) Kevin H. (slide 2) Bunchofpants (slide 4) Air Force One (slide 5) )Butterfly(_Finite_le_ferie:-( (slide 8) Shrek quotes courtesy of IMDB
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×