StrongMailInfluencer is a social marketing campaign execution system for email marketers.<br />
Proprietary and Confidential  | <br />2<br />Extend your existing forward to a friend and referral programs into social me...
Proprietary and Confidential  | <br />3<br />Drive social capital with a rich media experience that can be created, tested...
Socialize Email Marketing to Boost Reach & Conversions<br />StrongMail® Influencer<br /><ul><li>The most powerful social m...
Lift conversions over traditional email marketing campaigns by 23%*
Turnkey system can be easily integrated into existing campaigns.</li></ul>- 	Strategic Services to maximize performance of...
StrongMail Can Help Develop Strategy and Creative<br />
Centralized Tracking of Social Performance<br /><ul><li>Identify, track and remarket to key social influencers in your opt...
Monitor campaign performance in an easy to use dashboard.</li></ul>- 	Reporting integrated into StrongMail Message Studio ...
Identify and Remarket to Key Social Influencers<br />emailaddress1@gmail.com<br />emailaddress1@hotmail.com<br />emailaddr...
Mint.com Case Study<br />Launched an Influencer program designed to drive new user registrations.<br />Ran an A/B Test usi...
Mint.com Case Study<br />Rich, interactive experience is easily customized to reflect the brand.<br />
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StrongMail Influencer: Integrating Email Marketing and Social Media

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StrongMail® Influencer™ enables email marketers to extend the reach of their existing campaigns into Facebook, Twitter, MySpace, blogs and other social channels and track the results. By enabling marketers to easily identify their biggest social brand advocates, StrongMail Influencer provides marketers with a powerful segment for future re-marketing efforts and customer loyalty programs. This presentation contains a detailed case study of how Mint.com leveraged email marketing and social media to achieve the lowest Cost Per Acquisition (CPA) of any other marketing channel.

Published in: Business, Technology

StrongMail Influencer: Integrating Email Marketing and Social Media

  1. 1. StrongMailInfluencer is a social marketing campaign execution system for email marketers.<br />
  2. 2. Proprietary and Confidential | <br />2<br />Extend your existing forward to a friend and referral programs into social media.<br />
  3. 3. Proprietary and Confidential | <br />3<br />Drive social capital with a rich media experience that can be created, tested and reported with a quick-to-market tool.  <br />Expand Your Influence.<br />
  4. 4. Socialize Email Marketing to Boost Reach & Conversions<br />StrongMail® Influencer<br /><ul><li>The most powerful social media platform available for email marketers.
  5. 5. Lift conversions over traditional email marketing campaigns by 23%*
  6. 6. Turnkey system can be easily integrated into existing campaigns.</li></ul>- Strategic Services to maximize performance of your campaigns.<br />*Results of Sephora.com campaign.<br />
  7. 7. StrongMail Can Help Develop Strategy and Creative<br />
  8. 8. Centralized Tracking of Social Performance<br /><ul><li>Identify, track and remarket to key social influencers in your opt-in list.
  9. 9. Monitor campaign performance in an easy to use dashboard.</li></ul>- Reporting integrated into StrongMail Message Studio UI.<br />
  10. 10. Identify and Remarket to Key Social Influencers<br />emailaddress1@gmail.com<br />emailaddress1@hotmail.com<br />emailaddress1@aol.com<br />emailaddress2@gmail.com<br />emailaddress1@yahoo.com<br />emailaddress2@hotmail.com<br />emailaddress3@aol.com<br />emailaddress3@gmail.com<br />emailaddress3@hotmail.com<br />emailaddress4@gmail.com<br />emailaddress4@yahoo.com<br />
  11. 11. Mint.com Case Study<br />Launched an Influencer program designed to drive new user registrations.<br />Ran an A/B Test using three different offers:<br />A free iPod<br />Early Access to a Beta<br />Nothing (Control Group)<br />The Winner deployed to the remainder of the list.<br />
  12. 12. Mint.com Case Study<br />Rich, interactive experience is easily customized to reflect the brand.<br />
  13. 13. Used StrongMail Influencer to Drive Higher Invites per User<br />One mailing drove a 44% lift in New Users versus prior week<br />
  14. 14. Mint.com Program Results<br />Typical Email Campaign<br />Socialized Email Campaign<br />– 20% increase in reach beyond their opt-in list<br />– 10% of the Mint.com list became Influencers – Each Influencer shared w/ 5 people on average<br />Reach<br />208,024<br />248,332<br />– New Users per Invite: 1:2.6<br /><ul><li> – 40,308 invitations netted an additional 8,549 new accounts</li></ul>Conversion<br />Average CPA: $0.50<br />Revenue<br />
  15. 15. Questions?<br /><ul><li>Visit www.strongmail.com
  16. 16. Whitepapers
  17. 17. Case studies
  18. 18. Webinars
  19. 19. Email Marketing Insights & Monetizing Social Media Blogs</li></ul>Contact Us Today650.421.4200<br />info@strongmail.com<br />Twitter: @strongmail<br />www.facebook.com/strongmail<br />

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