StrongMail Influencer: Integrating Email Marketing and Social Media

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StrongMail® Influencer™ enables email marketers to extend the reach of their existing campaigns into Facebook, Twitter, MySpace, blogs and other social channels and track the results. By enabling …

StrongMail® Influencer™ enables email marketers to extend the reach of their existing campaigns into Facebook, Twitter, MySpace, blogs and other social channels and track the results. By enabling marketers to easily identify their biggest social brand advocates, StrongMail Influencer provides marketers with a powerful segment for future re-marketing efforts and customer loyalty programs. This presentation contains a detailed case study of how Mint.com leveraged email marketing and social media to achieve the lowest Cost Per Acquisition (CPA) of any other marketing channel.

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  • 1. StrongMailInfluencer is a social marketing campaign execution system for email marketers.
  • 2. Proprietary and Confidential |
    2
    Extend your existing forward to a friend and referral programs into social media.
  • 3. Proprietary and Confidential |
    3
    Drive social capital with a rich media experience that can be created, tested and reported with a quick-to-market tool.  
    Expand Your Influence.
  • 4. Socialize Email Marketing to Boost Reach & Conversions
    StrongMail® Influencer
    • The most powerful social media platform available for email marketers.
    • 5. Lift conversions over traditional email marketing campaigns by 23%*
    • 6. Turnkey system can be easily integrated into existing campaigns.
    - Strategic Services to maximize performance of your campaigns.
    *Results of Sephora.com campaign.
  • 7. StrongMail Can Help Develop Strategy and Creative
  • 8. Centralized Tracking of Social Performance
    • Identify, track and remarket to key social influencers in your opt-in list.
    • 9. Monitor campaign performance in an easy to use dashboard.
    - Reporting integrated into StrongMail Message Studio UI.
  • 10. Identify and Remarket to Key Social Influencers
    emailaddress1@gmail.com
    emailaddress1@hotmail.com
    emailaddress1@aol.com
    emailaddress2@gmail.com
    emailaddress1@yahoo.com
    emailaddress2@hotmail.com
    emailaddress3@aol.com
    emailaddress3@gmail.com
    emailaddress3@hotmail.com
    emailaddress4@gmail.com
    emailaddress4@yahoo.com
  • 11. Mint.com Case Study
    Launched an Influencer program designed to drive new user registrations.
    Ran an A/B Test using three different offers:
    A free iPod
    Early Access to a Beta
    Nothing (Control Group)
    The Winner deployed to the remainder of the list.
  • 12. Mint.com Case Study
    Rich, interactive experience is easily customized to reflect the brand.
  • 13. Used StrongMail Influencer to Drive Higher Invites per User
    One mailing drove a 44% lift in New Users versus prior week
  • 14. Mint.com Program Results
    Typical Email Campaign
    Socialized Email Campaign
    – 20% increase in reach beyond their opt-in list
    – 10% of the Mint.com list became Influencers – Each Influencer shared w/ 5 people on average
    Reach
    208,024
    248,332
    – New Users per Invite: 1:2.6
    • – 40,308 invitations netted an additional 8,549 new accounts
    Conversion
    Average CPA: $0.50
    Revenue
  • 15. Questions?
    • Visit www.strongmail.com
    • 16. Whitepapers
    • 17. Case studies
    • 18. Webinars
    • 19. Email Marketing Insights & Monetizing Social Media Blogs
    Contact Us Today650.421.4200
    info@strongmail.com
    Twitter: @strongmail
    www.facebook.com/strongmail