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Agenda for TodayI. IntroductionsII. About GENESISIII. Overview of how films are typically financedIV. Overview of fundraising methodsV. Crowdfunding tipsVI. Next steps
My Interestin Promoting Indie Film B. S. in Marketing at UF, 2000 11 years experience in fundraising Direct mail, e-solicitations, giving web sites, events,phonathon, peer-to-peer fundraising 1 year in health care consulting Strategic planning, employee management, projectmanagement B. A. in Communication at UWF, August 2013 Extensive research on the independent film industry Industry structure and trends, marketing strategy,distribution strategy, fan group formation.
IntroductionsWho is onyour team?www.demotivators.com
About GENESIS Production company and fiscal sponsor Production Budget Prints & Advertising (P&A) budget Target release date Gifts versus investments Past fundraising efforts Future fundraising plans Donor base Communications (e-mail, newsletter, social media, etc.) Past feature-length film productions
How Films are Financed1. In-house studio production2. Studio Production, Finance & Distribution (PFD)Deal3. Negative Pick-up Deal4. Single, active investor5. Investor (Equity) Financing6. Self-financing / Fundraising
Fundraising Methods1. Grant writing2. Corporate solicitations3. Public broadcasting funds4. Personal solicitation One-on-one, events, peer-to-peer, challenges, etc. My experience with RED SEPTEMBER; the fundingproposal5. Crowdfunding
Sources: Tim Ferris article Help section ofIndiegogo andKickstarter websites
Budget No costs to get started on Indiegogo Funds for a virtual assistant are helpful Indiegogo charges 4% if you reach our goal and 0% ifyou do not Firstgiving.com charges 4% of every donationprocessed through a nonprofit organization (EINnumber required for set-up) Fees are deducted from donations before they are sentto the nonprofit organization
“Hacking Kickstarter” ArticleI. Minimum Effective Dose (MED) Focus on the top three things that will bring the mostresults and eliminate any extrasII. Outsource and automate Virtual assistant (VA) Odesk.com is more affordable than ZirtualIII. Prep and pick up Do 90% of the work in advance of your launch date.
How Much? How Long? Crowdfunding is ONE piece of the funding pie Success stories often relate to a personal network builtover many years or via wealthy friends People respond to goalsand deadlines Determine your timeline Consider multiple campaigns Set a realistic goal
Key = Driving Traffic Drive a large number of the right people to yourcampaign page How?1. Bit.ly tracking Give your virtual assistant a list of projects like yours andhave him / her list the referral sources for each one Focus your attention on those types of media
How to Drive Traffic (Cont’d)2. Work with your VA to create a media list based on Relevance Readership (traffic) Relationships (do you know anyone related?) Reach (will they send it out?)3. Identify bloggers who will promote your campaign Google images Compete.com Identify mutual friends on Facebook
How to Drive Traffic (Cont’d)4. Prioritize and arrange introductions for the top 10bloggers5. Build genuine, mutually-beneficial relationshipswith those 106. Get coverage Make it VERY easy for them to write a story that theirreaders will LOVE Ask if they can publicize the story on day one of yourcampaign Can they feature it in their newsletter? On Facebook?Put a picture on Pinterest?
Use Humor Humor drives traffic Post new media tokeep the page fresh(pics, clips, posters,etc.) Provide frequentupdates(every 3 or 4 days)
Activate your Network Create an Advisory Committee Expands your personal network Ensures high quality campaign page Create ownership Ask for advice Offer sneak peaks that no one else gets Throw a launch party Day 1 is Critical Secure commitments from advisory committee members,colleagues, friends and family to make a gift and share thepage ON DAY ONE.
Other Key Tips Consider perks carefully Use a landing page to encourage sharing
Ralph & Reality Television? Hmmm…..OPPORTUNITY TO DEVELOP UNSCRIPTED REALITY SERIESThe History channel (AETN) is seeking new ideas/characters that couldbe turned into an unscripted reality series and could lead to a $10,000 fee.We are looking for fascinating American characters that live and/or workin interesting environments that may not be familiar to ouraudience. The main characters should be male (History is a male-skewing network) and could be buddies, part of a multi-generationalfamily, competitors, and/or people who work together. It’s critical thattheir personalities and everyday lives are strong enough to engage atelevision audience week after week.Models for success include: Duck Dynasty (A+E), Ax Men (History),Pawn Stars (History), Swamp People (History).Deadline is June 30, 2013.