The survey collected data from 77 respondents on their preferences and opinions regarding laptop purchases. Key findings include:
- Dell was the most preferred brand at 27 respondents, followed by Apple at 18.
- The most popular budget range was Rs. 30,000-40,000, chosen by 40 respondents.
- Over 50% preferred a screen size of 13-14 inches.
- Work and study were the most common purchase reasons, cited by 46 respondents each.
- After sales service was considered very important by 69% of respondents.
Business statistics research on consumer behaviour
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2. The preferences of people opting for a budget range of 30000-40000 almost half of all the response.
3. More than 50% of all the respondents preferred to choose thin & light i.e. 13``-14`` screen sized laptop. The fact that majority of the sample wish to buy a laptop for work and study makes it obvious that they preferred and thin and light laptop but a very low portion of the sample selected ultra-light laptops. So customer wants the laptop to be thin and light but do not want to compromise on the functionality. Dell should invest on its R&D to develop smaller and lighter laptops but having the same configuration as the bigger laptops.
4. When asked about the reason to buy a laptop, majority of the replies were related to either work or study, followed by portability and animation & gaming.
5. Most the consumers opt for the promotional offers offered by the companies only if they don’t cost them anything extra.
6. In case of optical drives, consumers are very indifferent, as most of the respondents said that they would go for any optical drive. Thus Dell should give customize option to its customer in optical drive. This would reduce the financial risk of purchasing its laptops.
7. The most important aspect that was found was that of after sales service. 69% of the respondents said that they consider after sales service as very important aspect before deciding upon the brand to be preferred.
8. 68% of the consumers opt for original OS while buying the laptops.
9. The mean rating on “please rate various brands of laptop on the basis of looks and stylishness” on a scale ranging from 0 = bad to 5 = excellent, Apple got the highest mean rating with a rating of 4.337 followed by Sony 3.480, Dell 3.272 and HP 3.246.
10. The median rating on “please rate various brands of laptop on the basis of looks and stylishness” was highest for Apple but there is uncertainty over the 3rd position in between Dell and HP with both having a median rating of 3, thus mean is preferred over here as there is no such extreme low or large values.
11. The mode rating on “please rate various brands of laptop on the basis of looks and stylishness” was again rating Apple as the most preferred brand in case of looks and style.
12. The sample variance comes out to be 5.48427, and the sample standard deviation is 2.3418 years. Thus we can say here that, in general each value of age varies from the mean value by a difference of 2.3418 years.
13. The coefficient of variation is 9.864 %. This means that sample standard deviation is 9.864 % of the value of sample mean.
14. The probability of a female to choose Apple is the highest and Apple has got the highest rating in terms of looks and style. So we can say that for female customer style and looks of the laptop is the top priority. So Dell should try and make its laptops more stylish or could launch a new line of laptops for women.