dagen       Entreprenörer Innoverar - Kunder Validerar                         Dagens värdar              Henrik Berglund ...
Users and innovation• Invention vs innovation• Listening to customers?• Listening to customers!
Invention and InnovationInvention implies bringing something newinto being. Innovation implies bringingsomething new into ...
Invention and InnovationInvention implies bringing something newinto being. Innovation implies bringingsomething new into ...
Invention and InnovationInvention implies bringing something newinto being. Innovation implies bringingsomething new into ...
Innovations take many forms
Innovations (but not invention)require customers and markets
But is it wise to listen to customers?When developing radical innovations?
Is it wise to listen to customers?
Is it wise to listen to customers?"If I had asked my customers whatthey wanted, they would have saida faster horse.“   - H...
Is it wise to listen to customers?“A firm’s scope for strategic changeis strongly bounded by theinterests of customers who...
So, is it wise to listen to customers?
The answer is Yes!(with some caveats)
Yes – but not just any customer!
Yes – but not just customers!
Yes – but not simply listening!Customers may not be ableto articulate a solution
Yes – but not simply listening!Customers may not be ableto articulate a solution, butthey can talk about theproblems they ...
Yes – but not simply listening!Customers may not be ableto articulate a solution, butthey can talk about the              ...
So, how use customers for innovation? Design Thinking Customer Development
Upcoming SlideShare
Loading in...5
×

Cbi Day Henrik - Introduction - Users and Radical Innovation

449
-1

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
449
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Bell Lab’slawyersdidn’twantto patent without anapplicationconnectedtocommunication. Theydidn’tsee the valueof the invention.
  • Tim Paterson Seattle Computer Products (SCP) – Intel 8086.Gates bought thelicence the day after he sold it as standard OS to all IBM PCs.
  • Mostcommon andmostcommonlythough of as innovations.
  • process innovation is the implementation/adoption of new or significantly improved production or delivery methods
  • process innovation is the implementation/adoption of new or significantly improved production or delivery methods
  • process innovation is the implementation/adoption of new or significantly improved production or delivery methods
  • process innovation is the implementation/adoption of new or significantly improved production or delivery methods
  • Cbi Day Henrik - Introduction - Users and Radical Innovation

    1. 1. dagen Entreprenörer Innoverar - Kunder Validerar Dagens värdar Henrik Berglund & Sofia Börjesson Chalmers University of Technology Center for Business Innovation2011-12-02 1
    2. 2. Users and innovation• Invention vs innovation• Listening to customers?• Listening to customers!
    3. 3. Invention and InnovationInvention implies bringing something newinto being. Innovation implies bringingsomething new into widespread use.
    4. 4. Invention and InnovationInvention implies bringing something newinto being. Innovation implies bringingsomething new into widespread use.
    5. 5. Invention and InnovationInvention implies bringing something newinto being. Innovation implies bringingsomething new into widespread use.
    6. 6. Innovations take many forms
    7. 7. Innovations (but not invention)require customers and markets
    8. 8. But is it wise to listen to customers?When developing radical innovations?
    9. 9. Is it wise to listen to customers?
    10. 10. Is it wise to listen to customers?"If I had asked my customers whatthey wanted, they would have saida faster horse.“ - Henry Ford
    11. 11. Is it wise to listen to customers?“A firm’s scope for strategic changeis strongly bounded by theinterests of customers who providethe resources the firm needs tosurvive.” - Christensen and Bower
    12. 12. So, is it wise to listen to customers?
    13. 13. The answer is Yes!(with some caveats)
    14. 14. Yes – but not just any customer!
    15. 15. Yes – but not just customers!
    16. 16. Yes – but not simply listening!Customers may not be ableto articulate a solution
    17. 17. Yes – but not simply listening!Customers may not be ableto articulate a solution, butthey can talk about theproblems they have and thejobs they are trying to getdone
    18. 18. Yes – but not simply listening!Customers may not be ableto articulate a solution, butthey can talk about the Customers could not articulateproblems they have and the their need for a microwave oven, but they did know theyjobs they are trying to get wanted to:  Minimize the time it takes todone prepare a meal  Minimize the time it takes to clean up after cooking  Minimize the likelihood of overcooking a meal  Increase the likelihood that the food is cooked evenly throughout
    19. 19. So, how use customers for innovation? Design Thinking Customer Development
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×