Transverse up cloud 2012 - final


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  • Today we are talking about billing systems Why? Billing is the technology or systems that are core to your business and how you actually make money. It doesn’t matter how great your cloud service is if you can’t charge and realize revenue from its use.
  • Our culture has shifted the way we consume. We download instead of purchase in a store, We like user generated content and unscripted reality over Hollywood We prefer to buy single music tracks vs complete CDs. We like on-demand and sharing services instead of outright ownership.   This shows an economy that is moving more and more to an activity-based consumption model. In this economy companies survive and thrive by evolving old business models to address these new customer preferences for consuming
  • Business has ad-hoc, one-off purchasing options Activities are not measured, subscription options do not exist No formal billing capabilities, function is largely manual No insight into customer behavior
  • Business rolls out simple subscription offers More stable and predictable revenue Billing becomes more complex, prone to errors Revenue recognition is difficult Billing is resource and time intensive
  • Usage caps and activity charges are applied to subscriptions to increase revenue More advanced systems replace homegrown or manual billing systems that can’t support activities Market segmentation and business intelligence is greatly enhanced by formalized billing systems Is able to customize individual price offers because of multidimensional billing features The organization proactively optimizes billing activities, processes, and outcomes based on changing needs Billing becomes integrated with other systems
  • Transverse up cloud 2012 - final

    1. 1. Take the Leap: Reap the Rewards of Graduating FromSubscription to Activity- Based Billing
    2. 2. Who Cares About Billing?
    3. 3. We are Changing 83 percent of IT Gartner forecasts Cloud storage is decision say cloud cloud computing expected to have computing made market will be double digit business more $241 billion by growth until at productive 2014 least 2017 In More YouTube Car-sharing the business of video uploaded revenues in Northmoving “electrons in 2 months than America will hit and algorithms” all new network $3.3 billion by content combined 2016 since 1948
    4. 4. Billing Systems areEvolving, Too
    5. 5. The Evolution of BillingSystems
    6. 6. The Evolution of BillingSystems
    7. 7. The Evolution of BillingSystems
    8. 8. Billing Maturity and YourCompanyAs your businessevolves, your billingsystems mustmature, too.
    9. 9. Billing Maturity Stage 1:Ground ZeroCOMPLEXITY Ad-hoc Billing REVENUE OPPORTUNITIES
    10. 10. Billing Maturity Stage 2: SimpleSubscriptions Simple SubscriptionsCOMPLEXITY Ad-hoc Billing REVENUE OPPORTUNITIES
    11. 11. Billing Maturity Stage 3: Activity-based Billing Activity-based Billing Simple SubscriptionsCOMPLEXITY Ad-hoc Billing REVENUE OPPORTUNITIES
    12. 12. How Can Activity-basedBilling Help You? Acquire tons of new customers Expand revenue per customer Extend the duration of customer relationships
    13. 13. Questions?