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The Power Of Events
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
Economic

Social

Environmental
The Power of Events for a Destination
why were you created?
The Power of Events for a Destination
why do you exist?
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
Laura Dance Festival

The power of the
destination for the event
location, climate, culture,
environment, wildlife
Laura Dance Festival
Laura dance festival
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
How could we better integrate the
destination into our event?
Why? Create an
experience not easily
copies…sustainable
The real power of events
The impact of an event on
a destination image
Mount Isa
The Power of Events for a Destination
Julia Creek
The Power of Events for a Destination
Toowoomba
The Power of Events for a Destination
Woodford
The Power of Events for a Destination
The Power of Events for a Destination
The Power of Events for a Destination
How do I chose the best date
for my event?
NEW YEAR
st
1

“the
of January is
the most important
day of the festival”
Celebrating a new
beginning
….feeling refreshed
The Power of Events for a Destination
The Power of Events for a Destination
Customer – families, school holidays , customer
trends
Weather – tropical, hot, cool, seasons
Season – low and shoulder seasons
Availability - of volunteers/committee
Events Calender – check ATDW, community
events, local papers, Visitor Information Centres
New ? Date claimer in media, VIC
Understanding why were you
created helps you
with
theming, programing, busines
s planning, finding
sponsors, grants, marketing

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The Power of Events for a Destination