The 3 Step Business Plan
Simplify, Get Creative, Get Results
c0nfession….sometimes business planning
makes me feel like ………
FINANCIAL FUTURE
(SO I DON‟T NEED TO HOLD UP A BANK)
LIFESTYLE FUTURE

(SO I CAN RUN MY EVENT FROM A HAMMOCK)
TO MAKE MY AWESOME IDEAS A REALITY
BUSINESS PLAN
TYPICAL TABLE OF CONTENTS
Executive Summary
Business Description
Vision, Mission, Goals
Aims & Objectives
Ma...
BUSINESS
PLAN?
WHAT
BUSINESS
PLAN?
SIMPLIFY
GET CREATIVE
GET RESULTS
why were you created?
why do you exist?
understanding why you
were created and why
you exist helps you
focus
..so you can cut out the
clutter and simplify
where you want to be
BEFORE YOU START WRITING
What Business
Plan?
get everyone involved
LOCATION LOCATION LOCATION
3 step business plan
1. Where we‟ve been?
2. Where we‟re going?
3. Making it happen
1. where we‟ve been?
why do we exist?
1 word…..1 sentence….1 paragraph
make it heart felt
why do we exist?
“we are a group of volunteers staging our town‟s
largest sporting event to keep our community fit &
healt...
event snapshot
How would you summarise your event?
Particularly for someone who’s never been
before
(….think sponsors, gra...
medieval festival snapshot
Established 2001 to put End of Timbucktoo on the
map, the Medieval Festival celebrates all thin...
FESTIVAL SNAPSHOT
Map
Diagram
pictures
what set‟s us apart?
GOOD + DIFFERENT (beware of biggest & best)
know your trends
financial trends

Surplus (Deficit)
Total Expenditure
Total Revenue

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 201...
Merchan
dise
10%
Bars
23%

Stalls
9%

Income

Tickets
58%

 Effect of mid-strength beer on profits
 Effect of rising tra...
customer trends
where are they from?
Trends should inform your plan

“All too often our plans are affected by complaints and
politics”
trends over time
Description

(…..might help with festival amnesia)
2009-10
2010-11
2011-12

Visitor Numbers

Media Public...
consumer trends
Experience vs. possessions
“I’d rather spend my money on an experience, like going to
a festival, than buy...
food + coffee culture
hands on + interactive
changing face of markets
2. where we‟re going?
where do we want to be in 5 years?
what do you want to look like in 5
years?
how do you want to feel in 5 years?
IN 5 YEARS WE WANT TO BE……..
aim high. don‟t be afraid to
dream
top priorities?
get everyone involved
WHERE THEY WANTED TO BE
Julia Creek is known nationally as the place for extreme, outback sports.

The festival is a fine-...
Our top priorities are……
3. making it happen
People
Human Resourcing
financial strategies
Not just about increasing visitors

(more visitors = more toilets)

Increasing spend per visitor
Valu...
Survival Strategies
top 5 priority actions
1. Partnerships
Presentations to community/ industry networks. 3 year partnersh...
Bringing it

How do I
bring
together this all
together?
How can I present
this so our
committee can
remember it?
WHERE HAVE WE
BEEN?
FESTIVAL SNAPSHOT

WHERE ARE WE
GOING?
IN 5 YEARS TIME

MAKING IT HAPPEN
OUR PRIORITY ACTIONS
ARE
.

W...
WHERE HAVE WE
BEEN?

WHERE ARE WE
GOING?

FESTIVAL SNAPSHOT

IN 5 YEARS TIME

Established 2001 to put the town on
the map ...
Priority

2013-14

Budget/
Resources

2014-15

3 year
agreements

Naming
Sponsor

Presentations

Partnerships

Community
o...
We exist to ……….
In 5 years ………..
Our Top 5 Actions
1. New brand
2. Simplify reporting
3. Visitor spend
4. Improve experie...
2 page business plan
THANK YOU
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
The 3 Step Business Plan. Simplify.get Creative.get Results
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The 3 Step Business Plan. Simplify.get Creative.get Results

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Enjoy this Business Plan Workshop presentation from the 5th Annual TEQ Regional Events Conference held in Townsville, Queensland, Australia. Enjoy! Krista Hauritz

"Confession. Business Plans sometimes make me sick. Sick of staying up late to write them...sick of them sitting on a shelf (or worse still being filed into the rubbish bin)...and sick of my board not even remembering we have a Business Plan. Answer. Simplify, have fun and get creative. Make it the size of a business card."

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Transcript of "The 3 Step Business Plan. Simplify.get Creative.get Results"

  1. 1. The 3 Step Business Plan Simplify, Get Creative, Get Results
  2. 2. c0nfession….sometimes business planning makes me feel like ………
  3. 3. FINANCIAL FUTURE (SO I DON‟T NEED TO HOLD UP A BANK)
  4. 4. LIFESTYLE FUTURE (SO I CAN RUN MY EVENT FROM A HAMMOCK)
  5. 5. TO MAKE MY AWESOME IDEAS A REALITY
  6. 6. BUSINESS PLAN TYPICAL TABLE OF CONTENTS Executive Summary Business Description Vision, Mission, Goals Aims & Objectives Marketing Strategy Operations Plan Management & Personnel Plan Financial Plan Risk Mitigation Strategy Action Plans Monitoring
  7. 7. BUSINESS PLAN? WHAT BUSINESS PLAN?
  8. 8. SIMPLIFY GET CREATIVE GET RESULTS
  9. 9. why were you created?
  10. 10. why do you exist?
  11. 11. understanding why you were created and why you exist helps you focus
  12. 12. ..so you can cut out the clutter and simplify where you want to be
  13. 13. BEFORE YOU START WRITING
  14. 14. What Business Plan?
  15. 15. get everyone involved
  16. 16. LOCATION LOCATION LOCATION
  17. 17. 3 step business plan 1. Where we‟ve been? 2. Where we‟re going? 3. Making it happen
  18. 18. 1. where we‟ve been?
  19. 19. why do we exist? 1 word…..1 sentence….1 paragraph
  20. 20. make it heart felt
  21. 21. why do we exist? “we are a group of volunteers staging our town‟s largest sporting event to keep our community fit & healthy”
  22. 22. event snapshot How would you summarise your event? Particularly for someone who’s never been before (….think sponsors, grant providers, media, potential visitors)
  23. 23. medieval festival snapshot Established 2001 to put End of Timbucktoo on the map, the Medieval Festival celebrates all things medieval from jousting tournaments to Shakespeare. Try your hand at Robyn Hood crafts, have a go at archery and feast like a king in the Castle Food Court. The event attracts 8,000 visitors annually, generates more than $1m in media publicity and creates a 2m economic impact.
  24. 24. FESTIVAL SNAPSHOT Map Diagram pictures
  25. 25. what set‟s us apart?
  26. 26. GOOD + DIFFERENT (beware of biggest & best)
  27. 27. know your trends
  28. 28. financial trends Surplus (Deficit) Total Expenditure Total Revenue 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
  29. 29. Merchan dise 10% Bars 23% Stalls 9% Income Tickets 58%  Effect of mid-strength beer on profits  Effect of rising transport costs, e.g. hire equipment
  30. 30. customer trends where are they from?
  31. 31. Trends should inform your plan “All too often our plans are affected by complaints and politics”
  32. 32. trends over time Description (…..might help with festival amnesia) 2009-10 2010-11 2011-12 Visitor Numbers Media Publicity Competitors/Performers Volunteers Stall Holders Income Expenditure Profit Facebook followers/website hits Merchandise Economic Impact (spend) 2012-13 2013-14
  33. 33. consumer trends Experience vs. possessions “I’d rather spend my money on an experience, like going to a festival, than buying a car” Gen Y
  34. 34. food + coffee culture
  35. 35. hands on + interactive
  36. 36. changing face of markets
  37. 37. 2. where we‟re going?
  38. 38. where do we want to be in 5 years?
  39. 39. what do you want to look like in 5 years?
  40. 40. how do you want to feel in 5 years?
  41. 41. IN 5 YEARS WE WANT TO BE……..
  42. 42. aim high. don‟t be afraid to dream
  43. 43. top priorities?
  44. 44. get everyone involved
  45. 45. WHERE THEY WANTED TO BE Julia Creek is known nationally as the place for extreme, outback sports. The festival is a fine-tuned event staged at Dirt‟n‟Dust Central attracting 5,000 visitors. The committee is focused but relaxed, with the community embracing the event. THEIR TOP 5 PRIORITIES 1. 2. 3. 4. 5. Location – securing a permanent home for the festival Infrastructure – developing permanent and mobile event infrastructure Financial Growth – diversifying income and creating higher yield Local Profile – maximising return to local economy and community Three Year Partnership Agreements – strengthening relationships with major stakeholders for future planning
  46. 46. Our top priorities are……
  47. 47. 3. making it happen
  48. 48. People
  49. 49. Human Resourcing
  50. 50. financial strategies Not just about increasing visitors (more visitors = more toilets) Increasing spend per visitor Value add/Experience enhancement – shaded seating, shaded car parking, VIP passes/area, VIP camping, Behind the scenes experiences e.g. green room pass
  51. 51. Survival Strategies top 5 priority actions 1. Partnerships Presentations to community/ industry networks. 3 year partnership agreements. Networking. Naming Sponsor. Community outsourcing. 2. Venue Site feasibility study. Purchase of permanent venue. 3. Accommodation Increase accommodation capacity with overflow camp site, tent city, glamping and packages. 4. Increasing Yield Develop VIP packages, VIP camping/parking. Introduce coffee vans. 5. Succession Plan Mentor current volunteers in senior positions. Attract new volunteers. Partner with sponsors‟ human resources.
  52. 52. Bringing it How do I bring together this all together?
  53. 53. How can I present this so our committee can remember it?
  54. 54. WHERE HAVE WE BEEN? FESTIVAL SNAPSHOT WHERE ARE WE GOING? IN 5 YEARS TIME MAKING IT HAPPEN OUR PRIORITY ACTIONS ARE . WHAT SETS US APART? WHO ARE WE? TRENDS + CHALLENGES OUR TOP 5 PRIORITIES
  55. 55. WHERE HAVE WE BEEN? WHERE ARE WE GOING? FESTIVAL SNAPSHOT IN 5 YEARS TIME Established 2001 to put the town on the map and celebrate hot chillies. 8,000 visitors annually Generate $1m in media publicity Create a 2m economic impact We will be an icon event synonymous with our region, attracting national media, with visitors staying 3 nights. OUR TOP 5 PRIORITIES WHAT SETS US APART? We are the only town in Australia that grows XXXX hot chillies. We hold the national chilli eating competition and have the world record for chilli consumption. In 2013 were featured in Gourmet Traveller for best chilli. WHO ARE WE? A non-profit organisation, we are a group of chilli lovers who volunteer to stage Australia‟s annual chilli celebration. 1. Partnerships – strengthening partnerships with sponsors and community 2. Venue – securing a permanent venue for the festival 3. Accommodation – increasing accommodation capacity to cater for increased visitors 4. Increasing Yield –strategies to increase visitor spend on-site and in town TRENDS + CHALLENGES More Aussie‟s are eating chilli and travelling as a family or group to our region. 5. Succession plan – mentoring and recruitment strategies to increase skills of existing team and attract new team members MAKING IT HAPPEN Keeping a Helicopter View of Program, People + Resources OUR PRIORITY ACTIONS Partnerships Presentations to community & industry networks. 3 year partnership agreements. Networking. Naming Sponsor. Community outsourcing. Venue Site feasibility study. Purchase of permanent venue. Accommodation Increase accommodation capacity with overflow camp site, tent city, glamping and packages. Increasing Yield Develop VIP packages, VIP camping/parking. Introduce coffee vans. Succession Plan Mentor current volunteers in senior positions. Attract new volunteers. Partner with sponsors‟ human resources.
  56. 56. Priority 2013-14 Budget/ Resources 2014-15 3 year agreements Naming Sponsor Presentations Partnerships Community outsourcing Projected Budget/ Resources KPIs      Networking  3 yr partnerships confirmed Sponsorship/grant income No. of repeat sponsors No. of new sponsors Increased involvement by local businesses Direct festival spend in region Venue Feasibility Secured venue   Improved infrastructure Improved greening, hardening and signage of site Accommodation Flow over camp site Tent City „Glamping‟  Accomm. packages   Improved on-site camping provisions Camping income Online accommodation sales Online ticketing New coffee shop VIP Packages Mid-week event  Mentoring program Vice-President, Vice-Treasurer Board training Trainee appointed Increase Yield Succession Plan      Increased income from valueadds Online ticketing sales VIP sales Mid-week event Potential committee members identified New volunteers recruited Training completed
  57. 57. We exist to ………. In 5 years ……….. Our Top 5 Actions 1. New brand 2. Simplify reporting 3. Visitor spend 4. Improve experience 5. Succession plan
  58. 58. 2 page business plan
  59. 59. THANK YOU
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