Web Mastery for Authors
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Web Mastery for Authors

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Kavit Haria shares his strategies for monetizing your book online via this Web Mastery for Authors presentation. Presentation delivered at the Book Promotion Seminar, 10-11 April 2010.

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  • 1. Web Mastery For Authors Kavit Haria www.InsiderMusicBusiness.com www.InsiderWorkshops.com
  • 2. www.InsiderWorkshops.com When You Harness The Power Of The Internet,Your Sales Will Increase And Your Message Will Reach More People Faster.
  • 3. www.InsiderWorkshops.com Web Marketing Is 1) Creating An Online Presence 2) Driving Visitors To Your Site 3) Engaging Them With Compeilling Content 4) Converting Prospects Into Customers 5) Tracking & Measuring Everything
  • 4. www.InsiderWorkshops.com “How To Create The Best Book Website”
  • 5. www.InsiderWorkshops.com Two Groups For Book Prospects For Book Customers
  • 6. www.InsiderWorkshops.com Book Prospects The purpose of this site is to turn your visitors into book owners. Nothing else. No distractions.
  • 7. www.InsiderWorkshops.com Book Customers They already have the book. Feed them with more resources. Sell them other things.
  • 8. www.InsiderWorkshops.com TRAFFIC SQUEEZE SALES THANKS PAGE PAGE PAGE AWEBER BLOG
  • 9. www.InsiderWorkshops.com Web Marketing Is 1) Creating An Online Presence 2) Driving Visitors To Your Site 3) Engaging Them With Compelling Content 4) Converting Prospects Into Customers 5) Tracking & Measuring Everything
  • 10. Traffic Generation
  • 11. First, What Is Marketing?
  • 12. Marketing Is About Two Things: Customer Acquisition and Customer Nurturing.
  • 13. Marketing Is About The Transfer Of Passion And Emotion From You To Your Prospect.
  • 14. Marketing Revolves Around Three Things: Market, Medium, Message
  • 15. Marketing Is About Communicating What You And Your Business Are About
  • 16. Marketing Is About Telling Your Prospects What Value You Have To Offer Them
  • 17. www.InsiderWorkshops.com List of Tools Domains - www.namecheap.com Hosting - www.dreamhost.com (Coupon: FIRSTSTEPS) Aweber: $1 Trial Offer http://setupmytrial.aweber.com Blog - www.wordpress.com