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Social Media Seminar
Social Media Seminar
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Social Media Seminar

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  • 1. Kavit Haria’s Social Media Money Seminar facebook.com/kavitharia twitter.com/kavitharia linkedin.com/in/kavitharia youtube.com/kavitharia
  • 2. There’s A Huge Wave Around The Corner.
  • 3. The Social Media Wave.
  • 4. You Have A Choice: Ride It And Rise. Or Do Nothing And Drown.
  • 5. If You Ride The Wave, You Will Be Wealthy For A Very Long Time.
  • 6. You Will Generate Positive Cashflow Every Single Day
  • 7. You Will Finally Be Able To Take Up All Those Fun Things You Have Always Wanted To Do
  • 8. You Will Get To Spend Time With Your Family & Friends - Forget Those Long Hours & Lots Of Tension/Stress
  • 9. Most Exciting To Me... You Will Be Able To Travel To All The Villages, Cities, Towns, Countries, Etc In The World That You Have Only Dreamed About Visiting...
  • 10. Sept & Oct - Toured Africa Jan & Feb - Toured India Checking Internet A Total Of 7 Times And Still Making Money.
  • 11. Photo - Looking At Table Mountain From Robben Island
  • 12. Photo - On Dune 45 In Namib Desert
  • 13. Photo - Lake Malawi, 2009.
  • 14. Photo - Giant Tortoises at Prison Island
  • 15. Photo - Natural Sunset In Zanzibar!
  • 16. What You Decide Today Will Determine Your Results As The Social Media Wave Crashes By.
  • 17. And Remember... The Key To All This Isn’t Just Social Media - It’s About Building A Strong Foundation To Your Online Business
  • 18. Why An Internet Business? 1. Run your biz from ANYWHERE in the world 2. You don’t really have to be TECH savvy 3. Work ONCE. Get paid on AUTOPILOT. 4. Do this from the comfort of your home 5. You can do this in your SPARE TIME! 6. It is the most REWARDING business :-)
  • 19. So How Did I Get Started Online...
  • 20. - Tabla Player - Struggling For Gigs and Opportunities - Worked on PD / Confidence - Networked - Learned Some Awesome Marketing / Gigs Strategies
  • 21. - Was Asked To Share My Stuff - Got Into Ebooks / Made $$$ - Automated $$$ Brought Smiles - Mastered Myspace - Then Facebook / Twitter - Created My Own Products & Affiliate Products As Well - Grew My Own Database, Which Meant Everlasting $$$ In Pocket.
  • 22. • I have been doing this since 2004. • I run my company Insider Music Business - pretty much fully outsourced - makes 6 figures a month • I co-run Profits 4 Plumbers • I travel the world every few months; for few months at a time.
  • 23. Company Website www.InsiderMusicBusiness.com
  • 24. Company Squeeze Page www.InsiderMusicBusiness.com
  • 25. DVD Product Sales Page www.InsiderMusicBusiness.com/products/
  • 26. eProduct Websites www.Wellness-Junction.com
  • 27. www.Profits4Plumbers.com
  • 28. As A Result, I Sell Information Products And Training. I Work 3-4 Solid Hours A Day. And Best Of All I Can Travel Wherever & Whenever I Want.
  • 29. Where I Come In... I Want To Give You The Step- By-Step Action Plan To Building Your Very Own Money-Making Social Media Business Today.
  • 30. ARE YOU READY?
  • 31. BEFORE WE BEGIN: The Most Important Thing For Your Biz Success Is...
  • 32. RELATIONSHIP BUILDING!
  • 33. RELATIONSHIP BUILDING! Create Conversation Engage & Interact People Sharing Quotes/Inspiration Create Drama/Stories
  • 34. Social Media Is Editable Popular Conversational Ever-changing Engaging Historical
  • 35. New Media For A New World The World of Traditional Media The World of Social Media Scarcity Mentality Abundant Mentality Hierarchy/ Chain Web/ Cycle Function vs. Design Purpose at Hand Tell Talk Institutional Control Consumer Control Contrived Open and Honest Time-Delayed Real-Time Print, TV, Radio, Person Traditional + Web + Cell
  • 36. 4 Step Process
  • 37. Step #1 Identify Your Niche
  • 38. Top Questions To Ask Yourself 1. What are my core motivations? 2. What makes me come alive? 3. What subjects do I know the most about? 4. What topics do I want to learn about? 5. What are my hobbies? “The More Clarity I Have The More Money I Will Make”
  • 39. Tools To Establish Your Market 1. Google Keyword Tool 2. www.ppcwebspy.com 3. www.marketsamurai.com
  • 40. Step #2 Create Your Product
  • 41. What Are You Going To Sell? Who Is The Ideal Client?
  • 42. Affiliate Products VS Own Products
  • 43. www.clickbank.com Click on Marketplace
  • 44. Step #2 Create Your Product
  • 45. My Opinion - Continuity Is The Best 1. Fixed continuity provides regular income. 2. Fixed continuity provides the customer with a view of the start and finish. 3. Fixed continuity is easy to measure. 4. Once you create a fixed continuity programme, you don’t have to keep creating.
  • 46. Step #3 Create Your Website
  • 47. TRAFFIC SQUEEZE SALES THANKS PAGE PAGE PAGE AWEBER BLOG
  • 48. Squeeze Page • Headline • Video (telling people who you are, what you’ve got and how they can get it) • Opt-in form • What freebie will you offer?
  • 49. Website Building Resources 1. Domain - $9.69 - www.namecheap.com 2. Hosting - $100/year - www.dreamhost.com Coupon Code -- “FIRSTSTEPS” 3. Aweber Email List Tool ($1 for 30 Day Trial) http://setupmytrial.aweber.com 4. Collect payments - www.paypal.com
  • 50. 12 Step Sales Page Template 1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6. Give social proof
  • 51. 12 Step Sales Page Template 7. Make your offer 8. Inject scarcity 9. Give a guarantee 10. Call to action 11. Give a warning 12. Close with a reminder
  • 52. Sales Page Tips • The purpose of this page is only to Sell. Nothing else. Don’t add anything that diverts the prospect away. • If you can add a video that tells a story using the 12-step formula, you’ll get an even better result. Meaning more £££ in your pocket.
  • 53. TRAFFIC SQUEEZE SALES THANKS PAGE PAGE PAGE AWEBER BLOG
  • 54. Step #4 Develop Traffic Systems
  • 55. 1
  • 56. Facebook fan pages
  • 57. Facebook fan pages 1. Set up page and add all your details
  • 58. Facebook fan pages 1. Set up page and add all your details 2. Add boxes; add your optin.
  • 59. Facebook fan pages 1. Set up page and add all your details 2. Add boxes; add your optin. 3. Promote your webpage.
  • 60. Facebook fan pages 1. Set up page and add all your details 2. Add boxes; add your optin. 3. Promote your webpage. 4. Get people to your optin.
  • 61. 10 Laws Of FB Advertising
  • 62. 10 Laws Of FB Advertising 1. FB is least effective at direct sales
  • 63. 10 Laws Of FB Advertising 1. FB is least effective at direct sales 2. Create a greater volume of ads that target less people
  • 64. 10 Laws Of FB Advertising 1. FB is least effective at direct sales 2. Create a greater volume of ads that target less people 3. Friend user before you sell to them
  • 65. 10 Laws Of FB Advertising 1. FB is least effective at direct sales 2. Create a greater volume of ads that target less people 3. Friend user before you sell to them 4. Understand your market and demographics thoroughly
  • 66. 10 Laws Of FB Advertising 1. FB is least effective at direct sales 2. Create a greater volume of ads that target less people 3. Friend user before you sell to them 4. Understand your market and demographics thoroughly 5. Set advertising budgets with a goal in mind - know clearly what you want to achieve
  • 67. 10 Laws Of FB Advertising
  • 68. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly
  • 69. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages
  • 70. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages 8. Split Test Ads By Demographic
  • 71. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages 8. Split Test Ads By Demographic 9. Develop Creative Ad Copy
  • 72. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages 8. Split Test Ads By Demographic 9. Develop Creative Ad Copy 10. Don’t Over Target Or Spam.
  • 73. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages 8. Split Test Ads By Demographic 9. Develop Creative Ad Copy 10. Don’t Over Target Or Spam.
  • 74. Next Strategy...
  • 75. 2
  • 76. Twitter page
  • 77. Twitter page 1. Set up your Twitter.com account.
  • 78. Twitter page 1. Set up your Twitter.com account. 2. Search for related accounts based on your keywords.
  • 79. Twitter page 1. Set up your Twitter.com account. 2. Search for related accounts based on your keywords. 3. Add 300 a day. They will follow back.
  • 80. Twitter page 1. Set up your Twitter.com account. 2. Search for related accounts based on your keywords. 3. Add 300 a day. They will follow back. 4. Post tips, quotes, ideas, linking back to your site. Plus affiliate.
  • 81. Twitter page 1. Set up your Twitter.com account. 2. Search for related accounts based on your keywords. 3. Add 300 a day. They will follow back. 4. Post tips, quotes, ideas, linking back to your site. Plus affiliate. 5. Repeat in 10 accounts.
  • 82. Link up Twitter, LinkedIn, Facebook, etc. Create contests that include participation Create multiple accounts and link up with www.socialoomph.com
  • 83. Automated Tweet Formula
  • 84. Automated Tweet Formula 1. Send out a blatant ad tweet on every 10th message.
  • 85. Automated Tweet Formula 1. Send out a blatant ad tweet on every 10th message. 2. Send out inspiring quotes - people love these and follow you for them. (Get them from quotegarden.com)
  • 86. Automated Tweet Formula 1. Send out a blatant ad tweet on every 10th message. 2. Send out inspiring quotes - people love these and follow you for them. (Get them from quotegarden.com) 3. Ask topical questions related to the news and use hashtags to get found.
  • 87. Automated Tweet Formula 1. Send out a blatant ad tweet on every 10th message. 2. Send out inspiring quotes - people love these and follow you for them. (Get them from quotegarden.com) 3. Ask topical questions related to the news and use hashtags to get found. 4. Include other people’s Twitter ID in your status so you can spread out.
  • 88. 3
  • 89. My YouTube Strategy
  • 90. My YouTube Strategy 1. Write out 10 most pressing questions in your niche.
  • 91. My YouTube Strategy 1. Write out 10 most pressing questions in your niche. 2. Record them. 2-3 minutes each.
  • 92. My YouTube Strategy 1. Write out 10 most pressing questions in your niche. 2. Record them. 2-3 minutes each. 3. Put them on Youtube.
  • 93. My YouTube Strategy 1. Write out 10 most pressing questions in your niche. 2. Record them. 2-3 minutes each. 3. Put them on Youtube. 4. Title, Description, Tags - most important to getting traffic.
  • 94. My YouTube Strategy 1. Write out 10 most pressing questions in your niche. 2. Record them. 2-3 minutes each. 3. Put them on Youtube. 4. Title, Description, Tags - most important to getting traffic. 5.You will get a lot of traffic back :-)
  • 95. Next Slide: The Social Media Landscape
  • 96. STUMBLEUPON TWITTER USTREAM LAST.FM DOCSTOC BLOGCATALOG YOUTUBE FLICKR FACEBOOK MYBLOGLOG SCRIBD DIGG BEBO LINKEDIN ORKUT SQUEEZE POWNCE REDDITT SQUIDOO SLIDESHARE SALES MYSPACE HUBPAGES
  • 97. STUMBLEUPON TWITTER USTREAM LAST.FM DOCSTOC BLOGCATALOG YOUTUBE FLICKR FACEBOOK MYBLOGLOG SCRIBD DIGG BEBO LINKEDIN ORKUT SQUEEZE POWNCE REDDITT SQUIDOO SLIDESHARE SALES MYSPACE HUBPAGES
  • 98. SOCIAL MEDIA MAP
  • 99. CONTENT IS KING!
  • 100. SUMMARY
  • 101. • Step #1 - Discover your niche
  • 102. • Step #1 - Discover your niche • Step #2 - Brainstorm your niche into specific modules/chunks of content
  • 103. • Step #1 - Discover your niche • Step #2 - Brainstorm your niche into specific modules/chunks of content • Step #3 - Decide what kind of product to create. Weekly fixed continuity lessons are great. CD/ DVDs are great products as well. Find affiliate products from Clickbank.
  • 104. • Step #1 - Discover your niche • Step #2 - Brainstorm your niche into specific modules/chunks of content • Step #3 - Decide what kind of product to create. Weekly fixed continuity lessons are great. CD/ DVDs are great products as well. Find affiliate products from Clickbank. • Step #4 - Get domain and hosting
  • 105. • Step #1 - Discover your niche • Step #2 - Brainstorm your niche into specific modules/chunks of content • Step #3 - Decide what kind of product to create. Weekly fixed continuity lessons are great. CD/ DVDs are great products as well. Find affiliate products from Clickbank. • Step #4 - Get domain and hosting • Step #5 - Set up your squeeze page and freebie for giveaway in order to grow a list
  • 106. • Step #6 - Open an Aweber account - create follow up messages for your prospects
  • 107. • Step #6 - Open an Aweber account - create follow up messages for your prospects • Step #7 - Set up your Blog and start posting regularly.
  • 108. • Step #6 - Open an Aweber account - create follow up messages for your prospects • Step #7 - Set up your Blog and start posting regularly. • Step #8 - Setup your Facebook Fan page. Go to different groups and post comments to get them to come to your Fan page and join.
  • 109. • Step #6 - Open an Aweber account - create follow up messages for your prospects • Step #7 - Set up your Blog and start posting regularly. • Step #8 - Setup your Facebook Fan page. Go to different groups and post comments to get them to come to your Fan page and join. • Step #9 - Set up your Twitter account and add 300 people a day. Unfollow 100.
  • 110. • Step #6 - Open an Aweber account - create follow up messages for your prospects • Step #7 - Set up your Blog and start posting regularly. • Step #8 - Setup your Facebook Fan page. Go to different groups and post comments to get them to come to your Fan page and join. • Step #9 - Set up your Twitter account and add 300 people a day. Unfollow 100. • Step #10 - Create 10 YouTube videos asking the most pressing questions and link back to your site.
  • 111. CAN YOU DO THIS?
  • 112. So If It Sounds Like This, Then Why Won’t You Do This?
  • 113. #1 - It’s too complicated If you can picture your business on a piece of paper, and explain it to your designer, (and send an email] you have ALL the skills you need. You just need proven systems.
  • 114. #2 - I’ve Missed My Chance Online sales are projected to DOUBLE in next 3 years - and think of all the countries that are not even fully online yet.
  • 115. #3 - I wanna be rich without doing all this. I am lazy. Go buy your lottery tickets.
  • 116. #4 - I don’t have time. Just 2-3 Hours A Week Is Minimum To Get Started
  • 117. #5 - It’s too risky. Let’s calculate. $10 domain; $80 hosting; $20 aweber per month.
  • 118. #6 - I still don’t believe you can make money online Please leave now
  • 119. Let Me Ask You A Question...
  • 120. “Would You Like To Work With Me To Build Your Very Own Internet Based Business Online?”
  • 121. I Have Coached Over 105+ Different Entrepreneurs Like You Set Up Businesses On The Internet -- Just Like I’ve Set Up My Own Company.
  • 122. This Is About Building A Real Business - And Passive Income Stream To Live A More Comfortable Happier Lifestyle For The Rest Of Your Life.
  • 123. Introducing the... “Getting Started Online Mentoring Programme”
  • 124. Described As The Most Practical, Zero OverLoad, Hand-In-Hand Program To Building Your Money Making Website
  • 125. Here’s A Selection Of People Who Have Followed Through And Gotten Results:
  • 126. Andrew Bridgewater CLIENT CASE STUDY: www.ByeByeBabyBelly.com www.ByeByeBeerBelly.net Attended Hands-On Workshop In Feb 09 Took 10 Days To Build New Site Making $500 Ebook Sales + Consulting Biz
  • 127. “Weʼve been on our laptops for the weekend and learning useful material to put into practice immediately. I now know how to drive traffic to the site and make simple changes to my website. Simple stuff I would have had to pay others. I feel in control. If youʼre watching this you need to go along to the workshop. You wonʼt regret it.” - Andrew Bridgewater, www.byebyebabybelly.com
  • 128. Paul Brackley CLIENT CASE STUDY: www.MillionairePlumber.com Attended Hands-On Workshop In Dec 08 Took 3 Weeks To Build Site Generates Over $1,000 A Month In Ebook Sales
  • 129. Paul Brackley CLIENT CASE STUDY: www.MarketingForTrades.com/freecd Attended 2 Day Workshop In Dec 08 Took 1 Week To Build Site 5 CDs A Day Via Minimal PPC Campaign Upsells £297/Mo Continuity Program
  • 130. “I have a lot of knowledge as I have been around the internet marketing industry, but Iʼve been at a loss, unable to put the pieces together. This course has done that for me, putting it all together. This has been extremely clear and Iʼm very excited and that excitement comes from knowledge. Before all Iʼve done is just listen to people and they tell us what to do, this course has actually shown me what to do on my laptop.” - Sonny Walia, www.HighFlyersNetwork.com
  • 131. “Itʼs been an amazing course. I didnʼt know very much at all about internet marketing and Iʼve now come away with all the tools I need to build a profitable business. If you get a chance do come on one of the courses. They are very very much worth it.” -Dominic Francis-Smith
  • 132. “Absolutely brilliant. Iʼve come away with some amazing strategies Iʼm going to implement with plans all set up. All in all, if anybody really wants to make a choice and decision to move forward, then Kavit Haria is the way to go.” -Ciaran Doyle, www.CiaranDoyle.com
  • 133. “Iʼve just finished the course with Kavit and it was absolutely wonderful. I had started a website a while ago and it was coming along but with this course what Iʼve managed to “Itʼs been an amazing course. I get is the whole framework... didnʼt know very much at all how to drive traffic to it... I have about internet marketing and got a very clear idea of what it Iʼve now come away with all the all entails, which direction it tools I need to build a goes in and what I have to do profitable business. If you get a to get the whole thing up and chance do come on one of the running and to make money. courses. They are very very much Probably one of the best, if worth it.” not the best workshop I have -Dominic Francis-Smith ever done.” -Max Alter, www.MyHealthyBreakfast.com
  • 134. “Iʼve thoroughly enjoyed it. Itʼs been a huge amount of content, almost blown my mind. Iʼve got so much to trawl through, strategies to think about and ultimately Iʼve got enough to put together a money-making business and Iʼm doing it right now. The funnel strategy Kavit was talking about was really really useful to me.” - John Brant, www.jbexecutivecoaching.co.uk
  • 135. CASE STUDIES: www.BeingInRelationships.com www.HowToStartAChauffeurBusiness.com www.YouTimeAndMoney.com www.FreePropertyInvestmentCD.co.uk www.sixdaystosaturday.com www.raisingcapitalsecrets.com www.howtorentyourhousenow.com
  • 136. NEW CLIENT SITES: www.DeepConsciousBreathing.com www.Football-Betting-Secrets.com www.RedressClaims.co.uk www.AloeVeraSolutions.com www.OnceRidden.com www.FindMySoulMateNow.com www.HowToSingSuccessfully.com www.BecomeASuccesfulCoach.com
  • 137. Paul Barnett CLIENT CASE STUDY: www.Access-Databases.com Attended Hands-On Workshop In Dec 08 Took 1 Week To Build Site Sells Over 15 Different Products, Courses, Software Main Continuity Itself Generates Over $2k/mo Overall Business In Excess Of $5k Monthly
  • 138. “Iʼve attended this workshop several times. Each time I learn something new. My business has grown leaps and bounds from the discussions and lessons from Kavit. The workshop showed me how to actually, practically put it all into place - something that isnʼt done elsewhere. I thoroughly recommend you sign up. - Paul Barnett, www.Access-Databases.com
  • 139. 3-Day Hands-On “Social Media Workshop” 15-18 July 2010 12-14 August 2010 (£1,997 Value) AVAILABLE ONLY FOR 15 PEOPLE
  • 140. Complete “Plug & Profit” Website Template System (£197 Value)
  • 141. Internet Business Masterclass Home Study Course (£497 Value)
  • 142. Entire “NEWBIES” Online Training System (£1,970 Value)
  • 143. BEST OF THE BEST: Fornightly Mentoring Calls With Kavit Haria For Six Months (£2,997 Value)

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