Social Media
For Authors
          Kavit Haria
  www.InsiderWorkshops.com
www.InsiderWorkshops.com



  Social media is content
  created by people using
    highly accessible and
  scalable publi...
www.InsiderWorkshops.com
www.InsiderWorkshops.com



Social Media Is
     Editable
     Popular
 Conversational
  Ever-changing
    Engaging
    Hi...
New Media For A New World
The World of Traditional Media          The World of Social Media
                   Scarcity Me...
www.InsiderWorkshops.com




   Next Slide:
The Social Media
  Landscape
www.InsiderWorkshops.com
STUMBLEUPON                    TWITTER
                 USTREAM                      LAST.FM
DOCS...
www.InsiderWorkshops.com
STUMBLEUPON                    TWITTER
                 USTREAM                      LAST.FM
DOCS...
www.InsiderWorkshops.com




 When You Harness
 The Power Of The
 Internet,Your Sales
Will Increase And Your
 Message Will...
www.InsiderWorkshops.com




CONTENT IS KING!
www.InsiderWorkshops.com




  Creating Social Media
 Content For Sharing &
Magnetizing Your Prospects
       (share strat...
www.InsiderWorkshops.com




Publish an Email Newsletter
   Create A Screen Cast
Run A Webinar/Teleseminar
Answer LinkedIn...
www.InsiderWorkshops.com


          11 Ways to Use LinkedIn:
           1. Increase your visibility.
        2. Improve y...
Social Media for Authors
Social Media for Authors
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Social Media for Authors

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Kavit Haria shares his strategies for generating people to your website via social media. Presentation delivered at the Book Promotion Seminar, 10-11 April 2010.

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Social Media for Authors

  1. 1. Social Media For Authors Kavit Haria www.InsiderWorkshops.com
  2. 2. www.InsiderWorkshops.com Social media is content created by people using highly accessible and scalable publishing technologies. It is based on user participation and user-generated content.
  3. 3. www.InsiderWorkshops.com
  4. 4. www.InsiderWorkshops.com Social Media Is Editable Popular Conversational Ever-changing Engaging Historical
  5. 5. New Media For A New World The World of Traditional Media The World of Social Media Scarcity Mentality Abundant Mentality Hierarchy/ Chain Web/ Cycle Function vs. Design Purpose at Hand Tell Talk Institutional Control Consumer Control Contrived Open and Honest Time-Delayed Real-Time Print, TV, Radio, Person Traditional + Web + Cell Concentration Fragmented Attention Brand Loyalty Self Satisfaction Communication Impresses Communication Engages Buying / Selling Matching Rifle? Shotgun? AK47? Duck Online, Orchestrating Life Controlled Information Open Information Corporations Know Consumers Own Transaction Lovin’ It, ‘n’ Livin’ It *Finis* Etc…
  6. 6. www.InsiderWorkshops.com Next Slide: The Social Media Landscape
  7. 7. www.InsiderWorkshops.com STUMBLEUPON TWITTER USTREAM LAST.FM DOCSTOC BLOGCATALOG YOUTUBE FLICKR FACEBOOK MYBLOGLOG SCRIBD DIGG BEBO LINKEDIN ORKUT POWNCE BLOG REDDITT SQUIDOO SLIDESHARE WEBSITE MYSPACE HUBPAGES
  8. 8. www.InsiderWorkshops.com STUMBLEUPON TWITTER USTREAM LAST.FM DOCSTOC BLOGCATALOG YOUTUBE FLICKR FACEBOOK MYBLOGLOG SCRIBD DIGG BEBO LINKEDIN ORKUT POWNCE BLOG REDDITT SQUIDOO SLIDESHARE WEBSITE MYSPACE HUBPAGES
  9. 9. www.InsiderWorkshops.com When You Harness The Power Of The Internet,Your Sales Will Increase And Your Message Will Reach More People Faster.
  10. 10. www.InsiderWorkshops.com CONTENT IS KING!
  11. 11. www.InsiderWorkshops.com Creating Social Media Content For Sharing & Magnetizing Your Prospects (share strategies/ideas)
  12. 12. www.InsiderWorkshops.com Publish an Email Newsletter Create A Screen Cast Run A Webinar/Teleseminar Answer LinkedIn Questions Write Articles And Publish Share PowerPoint Slides Participate In Communities
  13. 13. www.InsiderWorkshops.com 11 Ways to Use LinkedIn: 1. Increase your visibility. 2. Improve your connectability. 3. Improve your Google PageRank. 4. Enhance your search engine results. 5. Perform blind, “reverse,” and company reference checks. 6. Increase the relevancy of your job search. 7. Make your interview go smoother. 8. Gauge the health of a company. 9. Gauge the health of an industry. 10. Track startups. 11. Ask for advice. (LinkedIn Answers)

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