Social Media Is
New Media For A New World
The World of Traditional Media The World of Social Media
Scarcity Mentality Abundant Mentality
Hierarchy/ Chain Web/ Cycle
Function vs. Design Purpose at Hand
Institutional Control Consumer Control
Contrived Open and Honest
Print, TV, Radio, Person Traditional + Web + Cell
Concentration Fragmented Attention
Brand Loyalty Self Satisfaction
Communication Impresses Communication Engages
Buying / Selling Matching
Rifle? Shotgun? AK47? Duck Online, Orchestrating Life
Controlled Information Open Information
Corporations Know Consumers Own
Transaction Lovin’ It, ‘n’ Livin’ It
The Social Media
Creating Social Media
Content For Sharing &
Magnetizing Your Prospects
Publish an Email Newsletter
Create A Screen Cast
Run A Webinar/Teleseminar
Answer LinkedIn Questions
Write Articles And Publish
Share PowerPoint Slides
Participate In Communities
11 Ways to Use LinkedIn:
1. Increase your visibility.
2. Improve your connectability.
3. Improve your Google PageRank.
4. Enhance your search engine results.
5. Perform blind, “reverse,” and company
6. Increase the relevancy of your job search.
7. Make your interview go smoother.
8. Gauge the health of a company.
9. Gauge the health of an industry.
10. Track startups.
11. Ask for advice. (LinkedIn Answers)