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First Steps To Internet Success
  How To Use Social
  Media To Build Your
  Internet Business
         KAVIT HARIA

    facebook.com/kavitharia
      twitter.com/kavitharia
   linkedin.com/in/kavitharia
Imagine This...
Imagine You Have A
    Business Online That
   Caters For A Particular
Target Group... Who Become
 Your Raving Fans Because
  You Service Their Needs.
Imagine You Have Money
Coming Into Your Business
       Every Single Day
 (i.e. A Healthy CashFlow)
Imagine You Work Just 3-5
    Hours Every Day -
  Tweaking, Monitoring,
    Communicating,
   Creating & Smiling
Imagine The Amount Of Free
Time You’d Have To Do What
 You Want, Spend Time With
 Friends & Family, Travel To
Your Favourite Destinations
And Live A Content Lifestyle.
Imagine The Free Time You
Have To Learn To Play That
 Instrument, Learn A New
 Skill (Cooking, Language,
    Wine Tasting, Etc).
Imagine The Places In The
     World You Could Travel...
 ... Without Having To Ask The
Boss If You Can Have Just One
  Week Off. Now You Can Take
As Much Time Off As You Want.
I Don’t Need To Tell You This...

   Having Your Very Own
 Internet-Based Business
Can Give You This And More.
You Are The Captain
   Of Your Ship.
How You Want To Live Your
 Life Is Entirely Up To You.
Why An Internet Business?

1. Run your biz from ANYWHERE in the world
2. You don’t really have to be TECH savvy
3. Work ONCE. Get paid on AUTOPILOT.
4. Do this from the comfort of your home
5. You can do this in your SPARE TIME!
6. It is the most REWARDING business :-)
So How Did I
Get Started Online...
Actually It Goes Way
Back To The Days When
  I Was A Musician On
 The Streets Of London
As A Tabla Player; That’s
 A Type Of Indian Drum.
Life Was Hard. Gigs Were Few
 And Far Between And I Was
 Getting Pretty Low On Cash.
People Started Feeling Sorry
For Me, Pitying Me, And I Hated
 It. I Knew I Needed Cash But I
  Didn’t Know Where To Get It.
And Then I Heard About
 People Selling Ebooks And
 Books Online. Well, People
 Thought I Was Stupid, And
That It Wouldn’t Be Possible
For Someone Like Me To Do.
But Boy Did I Prove Them
  Wrong When I Had £1,000s
Each Month Go Into My Pocket.
Better Still, Once Automated, I
 Was Free To Whatever Else I
        Wanted To Do!
I Learnt That Mastering
Promotion Strategies Via The
     Internet Is Key To My
      Financial Success.
• I have been doing this since 2004.
• I run my company Insider Music
Business - pretty much fully
outsourced - makes 6 figures a month
• I run Profits 4 Plumbers
• I travel the world every few months;
for few months at a time.
Company Website
www.InsiderMusicBusiness.com
Company Squeeze Page
www.InsiderMusicBusiness.com
DVD Product Sales Page
www.InsiderMusicBusiness.com/products/
eProduct Websites
www.RecordLaunchProcess.com
eProduct Websites
www.Wellness-Junction.com
www.Profits4Plumbers.com
Social Media - First Steps To Internet Success
Social Media - First Steps To Internet Success
As A Result, I Sell
 Information Products And
 Training. I Work 3-4 Solid
Hours A Day. And Best Of All I
   Can Travel Wherever &
     Whenever I Want.
Sept & Oct - Toured Africa
 Jan & Feb - Toured India

  Checking Internet A Total Of
7 Times And Still Making Money.
Photo - Looking At Table Mountain
       From Robben Island
Photo - On Dune 45 In Namib Desert
Photo - Lake Malawi, 2009.
Photo - Giant Tortoises at Prison Island
Photo - Natural Sunset In Zanzibar!
Where I Come In...
I Want To Give You The Step-
   By-Step Action Plan To
   Building Your Very Own
Money-Making Social Media
      Business Today.
ARE YOU READY?
BEFORE WE BEGIN:
The Most Important Thing
 For Your Biz Success Is...
RELATIONSHIP BUILDING!
RELATIONSHIP BUILDING!
   Create Conversation
 Engage & Interact People
Sharing Quotes/Inspiration
  Create Drama/Stories
Social Media - First Steps To Internet Success
Social Media Is
     Editable
     Popular
 Conversational
  Ever-changing
    Engaging
    Historical
New Media For A New World
The World of Traditional Media         The World of Social Media
                  Scarcity Mentality   Abundant Mentality
                   Hierarchy/ Chain    Web/ Cycle
               Function vs. Design     Purpose at Hand
                                Tell   Talk
               Institutional Control   Consumer Control
                          Contrived    Open and Honest
                      Time-Delayed     Real-Time
           Print, TV, Radio, Person    Traditional + Web + Cell
4 Step Process
Step #1
Identify Your Niche
Top Questions To Ask Yourself

1. What are my core motivations?
2. What makes me come alive?
3. What subjects do I know the most about?
4. What topics do I want to learn about?
5. What are my hobbies?


       “The More Clarity I Have
     The More Money I Will Make”
Tools To Establish Your Market


1. Google Keyword Tool
2. www.ppcwebspy.com
3. www.marketsamurai.com
Social Media - First Steps To Internet Success
Social Media - First Steps To Internet Success
Social Media - First Steps To Internet Success
Social Media - First Steps To Internet Success
Social Media - First Steps To Internet Success
Social Media - First Steps To Internet Success
Step #2
Create Your Product
What Are You Going To Sell?
 Who Is The Ideal Client?
Affiliate Products
        VS
 Own Products
My Opinion - Continuity Is The Best


1. Fixed continuity provides regular income.
2. Fixed continuity provides the customer with
   a view of the start and finish.
3. Fixed continuity is easy to measure.
4. Once you create a fixed continuity
   programme, you don’t have to keep creating.
www.clickbank.com
Click on Marketplace
Step #3
Create Your Website
TRAFFIC




    SQUEEZE            SALES   THANKS
      PAGE             PAGE     PAGE




              AWEBER
Squeeze Page

• Headline
• Video (telling people who you are, what
  you’ve got and how they can get it)
• Opt-in form
Website Building Resources

1. Domain - $9.69 - www.namecheap.com
2. Hosting - $100/year - www.dreamhost.com
   Coupon Code -- “FIRSTSTEPS”
3. Aweber Email List Tool ($1 for 30 Day Trial)
   http://setupmytrial.aweber.com
4. Collect payments - www.paypal.com
12 Step Sales Page
Template

  
 1.
 Get attention

2.
Identify the problem

3.
Provide the solution

4.
Present your credentials

5.
Show the benefits

6.
Give social proof
12 Step Sales Page
Template

  
 7.
 Make your offer

8.
Inject scarcity

9.
Give a guarantee

10.
Call to action

11.
Give a warning

12.
Close with a reminder
Sales Page Tips
• The purpose of this page is only to Sell.
  Nothing else. Don’t add anything that
  diverts the prospect away.
• If you can add a video that tells a story
  using the 12-step formula, you’ll get an even
  better result. Meaning more £££ in your
  pocket.
Step #4
Develop Traffic Systems
Social Media - First Steps To Internet Success
Social Media - First Steps To Internet Success
Social Media - First Steps To Internet Success
Social Media - First Steps To Internet Success
1
Facebook fan pages
Facebook fan pages

 1. Set up page and add all your
  details
Facebook fan pages

 1. Set up page and add all your
  details
 2. Add boxes; add your optin.
Facebook fan pages

 1. Set up page and add all your
  details
 2. Add boxes; add your optin.
 3. Promote your webpage.
Facebook fan pages

 1. Set up page and add all your
  details
 2. Add boxes; add your optin.
 3. Promote your webpage.
 4. Get people to your optin.
10 Laws Of FB Advertising
10 Laws Of FB Advertising
 1. FB is least effective at direct sales
10 Laws Of FB Advertising
 1. FB is least effective at direct sales
 2. Create a greater volume of ads that
   target less people
10 Laws Of FB Advertising
 1. FB is least effective at direct sales
 2. Create a greater volume of ads that
   target less people
 3. Friend user before you sell to them
10 Laws Of FB Advertising
 1. FB is least effective at direct sales
 2. Create a greater volume of ads that
   target less people
 3. Friend user before you sell to them
 4. Understand your market and
   demographics thoroughly
10 Laws Of FB Advertising
 1. FB is least effective at direct sales
 2. Create a greater volume of ads that
   target less people
 3. Friend user before you sell to them
 4. Understand your market and
   demographics thoroughly
 5. Set advertising budgets with a goal in
   mind - know clearly what you want to
   achieve
10 Laws Of FB Advertising
10 Laws Of FB Advertising

 6. Monitor Your Ad Performance And
   Adjust Accordingly
10 Laws Of FB Advertising

 6. Monitor Your Ad Performance And
    Adjust Accordingly
 7. Test Landing Pages Versus FB Pages
10 Laws Of FB Advertising

 6. Monitor Your Ad Performance And
    Adjust Accordingly
 7. Test Landing Pages Versus FB Pages
 8. Split Test Ads By Demographic
10 Laws Of FB Advertising

 6. Monitor Your Ad Performance And
    Adjust Accordingly
 7. Test Landing Pages Versus FB Pages
 8. Split Test Ads By Demographic
 9. Develop Creative Ad Copy
10 Laws Of FB Advertising

 6. Monitor Your Ad Performance And
    Adjust Accordingly
 7. Test Landing Pages Versus FB Pages
 8. Split Test Ads By Demographic
 9. Develop Creative Ad Copy
 10. Don’t Over Target Or Spam.
10 Laws Of FB Advertising

 6. Monitor Your Ad Performance And
    Adjust Accordingly
 7. Test Landing Pages Versus FB Pages
 8. Split Test Ads By Demographic
 9. Develop Creative Ad Copy
 10. Don’t Over Target Or Spam.
Next Strategy...
Social Media - First Steps To Internet Success
2
Twitter page
Twitter page
1. Set up your Twitter.com account.
Twitter page
1. Set up your Twitter.com account.
2. Search for related accounts based on
  your keywords.
Twitter page
1. Set up your Twitter.com account.
2. Search for related accounts based on
  your keywords.
3. Add 300 a day. They will follow back.
Twitter page
1. Set up your Twitter.com account.
2. Search for related accounts based on
  your keywords.
3. Add 300 a day. They will follow back.
4. Post tips, quotes, ideas, linking back
  to your site. Plus affiliate.
Twitter page
1. Set up your Twitter.com account.
2. Search for related accounts based on
  your keywords.
3. Add 300 a day. They will follow back.
4. Post tips, quotes, ideas, linking back
  to your site. Plus affiliate.
5. Repeat in 10 accounts.
Link up Twitter, LinkedIn,
     Facebook, etc.
  Create contests that
  include participation
Create multiple accounts
    and link up with
 www.socialoomph.com
Automated Tweet Formula
Automated Tweet Formula
 1. Send out a blatant ad tweet on every
   10th message.
Automated Tweet Formula
 1. Send out a blatant ad tweet on every
   10th message.
 2. Send out inspiring quotes - people
   love these and follow you for them.
   (Get them from quotegarden.com)
Automated Tweet Formula
 1. Send out a blatant ad tweet on every
   10th message.
 2. Send out inspiring quotes - people
   love these and follow you for them.
   (Get them from quotegarden.com)
 3. Ask topical questions related to the
   news and use hashtags to get found.
Automated Tweet Formula
 1. Send out a blatant ad tweet on every
   10th message.
 2. Send out inspiring quotes - people
   love these and follow you for them.
   (Get them from quotegarden.com)
 3. Ask topical questions related to the
   news and use hashtags to get found.
 4. Include other people’s Twitter ID in
   your status so you can spread out.
3
YouTube Cash Strategy
YouTube Cash Strategy

 1. Write out 10 most pressing questions
    in your niche.
YouTube Cash Strategy

 1. Write out 10 most pressing questions
    in your niche.
 2. Record them. 2-3 minutes each.
YouTube Cash Strategy

 1. Write out 10 most pressing questions
    in your niche.
 2. Record them. 2-3 minutes each.
 3. Put them on Youtube.
YouTube Cash Strategy

 1. Write out 10 most pressing questions
    in your niche.
 2. Record them. 2-3 minutes each.
 3. Put them on Youtube.
 4. Title, Description, Tags - most
    important to getting traffic.
YouTube Cash Strategy

 1. Write out 10 most pressing questions
    in your niche.
 2. Record them. 2-3 minutes each.
 3. Put them on Youtube.
 4. Title, Description, Tags - most
    important to getting traffic.
 5.You will get a lot of traffic back :-)
Next Slide:
The Social Media
  Landscape
STUMBLEUPON                    TWITTER
                 USTREAM                  LAST.FM
DOCSTOC
                           BLOGCATALOG
               YOUTUBE
    FLICKR                               FACEBOOK
MYBLOGLOG             SCRIBD
                                            DIGG
               BEBO
LINKEDIN                                   ORKUT
                           SQUEEZE
POWNCE                                    REDDITT
       SQUIDOO
SLIDESHARE                                 SALES
           MYSPACE    HUBPAGES
STUMBLEUPON                    TWITTER
                 USTREAM                  LAST.FM
DOCSTOC
                           BLOGCATALOG
               YOUTUBE
    FLICKR                               FACEBOOK
MYBLOGLOG             SCRIBD
                                            DIGG
               BEBO
LINKEDIN                                   ORKUT
                           SQUEEZE
POWNCE                                    REDDITT
       SQUIDOO
SLIDESHARE                                 SALES
           MYSPACE    HUBPAGES
SOCIAL MEDIA MAP
CONTENT IS KING!
Social Media - First Steps To Internet Success
SUMMARY
Social Media - First Steps To Internet Success
• Step #1 - Discover your niche
• Step #1 - Discover your niche
• Step #2 - Brainstorm your niche into specific
  modules/chunks of content
• Step #1 - Discover your niche
• Step #2 - Brainstorm your niche into specific
  modules/chunks of content
• Step #3 - Decide what kind of product to create.
  Weekly fixed continuity lessons are great. CD/
  DVDs are great products as well. Find affiliate
  products from Clickbank.
• Step #1 - Discover your niche
• Step #2 - Brainstorm your niche into specific
  modules/chunks of content
• Step #3 - Decide what kind of product to create.
  Weekly fixed continuity lessons are great. CD/
  DVDs are great products as well. Find affiliate
  products from Clickbank.
• Step #4 - Get domain and hosting
• Step #1 - Discover your niche
• Step #2 - Brainstorm your niche into specific
  modules/chunks of content
• Step #3 - Decide what kind of product to create.
  Weekly fixed continuity lessons are great. CD/
  DVDs are great products as well. Find affiliate
  products from Clickbank.
• Step #4 - Get domain and hosting
• Step #5 - Set up your squeeze page and freebie
  for giveaway in order to grow a list
Social Media - First Steps To Internet Success
• Step #6 - Open an Aweber account
• Step #6 - Open an Aweber account
• Step #7 - Register at Clickbank and Paydotcom
• Step #6 - Open an Aweber account
• Step #7 - Register at Clickbank and Paydotcom
• Step #8 - Setup your Facebook Fan page. Invite
  all your personal friends to join.
• Step #6 - Open an Aweber account
• Step #7 - Register at Clickbank and Paydotcom
• Step #8 - Setup your Facebook Fan page. Invite
  all your personal friends to join.
• Step #9 - Set up your Twitter account and add
  300 people a day by searching for related
  accounts
• Step #6 - Open an Aweber account
• Step #7 - Register at Clickbank and Paydotcom
• Step #8 - Setup your Facebook Fan page. Invite
  all your personal friends to join.
• Step #9 - Set up your Twitter account and add
  300 people a day by searching for related
  accounts
• Step #10 - Start finding and writing quality
  updates, quotes, comments, ideas, strategies and
  link back to your website.
CAN YOU DO THIS?
Introducing the...
“Getting Started Online
Mentoring Programme”
Described As The Most
Practical, Zero OverLoad,
Hand-In-Hand Program To
  Building Your Money
    Making Website
Social Media - First Steps To Internet Success
3-Day Hands-On “Social
   Media Workshop”
    18-20 June 2010
      (£1,997 Value)
AVAILABLE ONLY FOR 15 PEOPLE
Here’s A Selection Of People
Who Have Followed Through
    And Gotten Results:
Andrew Bridgewater
   CLIENT CASE STUDY:
www.ByeByeBabyBelly.com
www.ByeByeBeerBelly.com

 Attended Hands-On Workshop In Feb 09
     Took 10 Days To Build New Site
Making $500 Ebook Sales + Consulting Biz
“Weʼve been on our laptops for the
weekend and learning useful material to
put into practice immediately. I now
know how to drive traffic to the site and
make simple changes to my website.
Simple stuff I would have had to pay
others. I feel in control. If youʼre watching
this you need to go along to the
workshop. You wonʼt regret it.”
- Andrew Bridgewater, www.byebyebabybelly.com
Paul Brackley

    CLIENT CASE STUDY:
www.MillionairePlumber.com

  Attended Hands-On Workshop In Dec 08
        Took 3 Weeks To Build Site
Generates Over $1,000 A Month In Ebook Sales
Paul Brackley

       CLIENT CASE STUDY:
www.MarketingForTrades.com/freecd

      Attended 2 Day Workshop In Dec 08
           Took 1 Week To Build Site
    5 CDs A Day Via Minimal PPC Campaign
     Upsells £297/Mo Continuity Program
“I have a lot of knowledge as I have been
around the internet marketing industry, but
Iʼve been at a loss, unable to put the
pieces together. This course has done
that for me, putting it all together. This
has been extremely clear and Iʼm very
excited and that excitement comes from
knowledge. Before all Iʼve done is just
listen to people and they tell us what to
do, this course has actually shown me
what to do on my laptop.”
- Sonny Walia, www.HighFlyersNetwork.com
“Itʼs been an amazing course. I
didnʼt know very much at all
about internet marketing and Iʼve
now come away with all the tools
I need to build a profitable
business. If you get a chance do
come on one of the courses. They
are very very much worth it.”
-Dominic Francis-Smith
“Absolutely brilliant. Iʼve come away with
some amazing strategies Iʼm going to
implement with plans all set up. All in all, if
anybody really wants to make a choice and
decision to move forward, then Kavit Haria
is the way to go.”
-Ciaran Doyle, www.CiaranDoyle.com
“Iʼve just finished the course
with Kavit and it was absolutely
wonderful. I had started a
website a while ago and it was
coming along but with this
course what Iʼve managed to              “Itʼs been an amazing course. I
get is the whole framework...            didnʼt know very much at all
how to drive traffic to it... I have      about internet marketing and
got a very clear idea of what it         Iʼve now come away with all the
all entails, which direction it          tools I need to build a
goes in and what I have to do            profitable business. If you get a
to get the whole thing up and            chance do come on one of the
running and to make money.               courses. They are very very much
Probably one of the best, if             worth it.”
not the best workshop I have             -Dominic Francis-Smith
ever done.”
-Max Alter, www.MyHealthyBreakfast.com
“Iʼve thoroughly enjoyed it. Itʼs been a huge
amount of content, almost blown my mind.
Iʼve got so much to trawl through, strategies
to think about and ultimately Iʼve got enough
to put together a money-making business
and Iʼm doing it right now. The funnel
strategy Kavit was talking about was really
really useful to me.”
- John Brant, www.jbexecutivecoaching.co.uk
Paul Barnett
       CLIENT CASE STUDY:
    www.Access-Databases.com

      Attended Hands-On Workshop In Dec 08
             Took 1 Week To Build Site
Sells Over 15 Different Products, Courses, Software
  Main Continuity Itself Generates Over $2k/mo
    Overall Business In Excess Of $5k Monthly
“Iʼve attended this workshop several
times. Each time I learn something new.
My business has grown leaps and bounds
from the discussions and lessons from
Kavit. The workshop showed me how to
actually, practically put it all into place
- something that isnʼt done elsewhere. I
thoroughly recommend you sign up.
- Paul Barnett, www.Access-Databases.com
3-Day Hands-On “Social
   Media Workshop”
    18-20 June 2010
      (£1,997 Value)
AVAILABLE ONLY FOR 15 PEOPLE
Complete “Plug &
 Profit” Website
Template System
  (£197 Value)
Internet Business
Masterclass Home
  Study Course
   (£497 Value)
Entire “NEWBIES”
Online Training System
    (£1,970 Value)
BEST OF THE BEST:
Fornightly Mentoring
Calls With Kavit Haria
   For Six Months
    (£2,997 Value)
You’re getting a full website
    template, plus a complete
training system to get your website
          up in a weekend.

With my follow-up support at
 any time you require by e-mail,
        Skype and phone.
Although There’s A Lot Of
 Training Here, Nothing
Beats The Hand-Holding
You Are Going To Receive
From My Expert Team & I.
Therefore...
      I must stress...
This is only for 15 people!
And this is only for today
   So please act now.
So In Trying To Make It Fair
 And Affordable To You...
I Will NOT Charge You The
   Entire VALUE Price Of
      £8,055
I Will NOT Even Charge You
       £4,997
I Will NOT Even Charge You
       £3,997
I Will NOT Even Charge You
       £2,997
I Will NOT Even Charge You
       £1,997
Your Investment In This
Entire Training Is Just...
       £1,497
What’s Included
                                                                          Value

 3-day Social Media Workshop, 18-20 June                                 £1, 997

 Website Templates System For Your Social Profiles, Product
 Pages, Affiliate Pages, Etc                                               £197

 Internet Business Masterclass Home Study Course                          £497

 Madrisa Ski Chalet Tapes 8-DVD Set                                       £397

 BEST BIT: Personal Mentoring Calls, Every Two
 Weeks For 6 Months, With Kavit Haria                                    £2,997

 BONUS: Entire “Newbies” Collection of Online Training, which includes
                                                                          £1,970
 10 different labels (£197 each)

             Your Total Value Is £8,055.00

Your Investment Today Is Just £1,497.00
Join Me Today And You’ll
 Experience Everything
RISK-FREE. All The Risk To
    Deliver Is On Me.
That Means, If You’re Not
Happy By The End Of The
 Course, Ask Me & You’ll
 Receive A Full Refund.
Everything Today £1,497.
  Easy Instalment Plan To Help You Attend:
  £597 Today, And 2 More
 Monthly Payments Of £597

THERE ARE JUST 15 SPACES AVAILABLE!
Call Us Now On 020 8133
7437 To Book Your Space.
   Quote “SlideShare”

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Social Media - First Steps To Internet Success

  • 1. First Steps To Internet Success How To Use Social Media To Build Your Internet Business KAVIT HARIA facebook.com/kavitharia twitter.com/kavitharia linkedin.com/in/kavitharia
  • 3. Imagine You Have A Business Online That Caters For A Particular Target Group... Who Become Your Raving Fans Because You Service Their Needs.
  • 4. Imagine You Have Money Coming Into Your Business Every Single Day (i.e. A Healthy CashFlow)
  • 5. Imagine You Work Just 3-5 Hours Every Day - Tweaking, Monitoring, Communicating, Creating & Smiling
  • 6. Imagine The Amount Of Free Time You’d Have To Do What You Want, Spend Time With Friends & Family, Travel To Your Favourite Destinations And Live A Content Lifestyle.
  • 7. Imagine The Free Time You Have To Learn To Play That Instrument, Learn A New Skill (Cooking, Language, Wine Tasting, Etc).
  • 8. Imagine The Places In The World You Could Travel... ... Without Having To Ask The Boss If You Can Have Just One Week Off. Now You Can Take As Much Time Off As You Want.
  • 9. I Don’t Need To Tell You This... Having Your Very Own Internet-Based Business Can Give You This And More.
  • 10. You Are The Captain Of Your Ship.
  • 11. How You Want To Live Your Life Is Entirely Up To You.
  • 12. Why An Internet Business? 1. Run your biz from ANYWHERE in the world 2. You don’t really have to be TECH savvy 3. Work ONCE. Get paid on AUTOPILOT. 4. Do this from the comfort of your home 5. You can do this in your SPARE TIME! 6. It is the most REWARDING business :-)
  • 13. So How Did I Get Started Online...
  • 14. Actually It Goes Way Back To The Days When I Was A Musician On The Streets Of London As A Tabla Player; That’s A Type Of Indian Drum.
  • 15. Life Was Hard. Gigs Were Few And Far Between And I Was Getting Pretty Low On Cash.
  • 16. People Started Feeling Sorry For Me, Pitying Me, And I Hated It. I Knew I Needed Cash But I Didn’t Know Where To Get It.
  • 17. And Then I Heard About People Selling Ebooks And Books Online. Well, People Thought I Was Stupid, And That It Wouldn’t Be Possible For Someone Like Me To Do.
  • 18. But Boy Did I Prove Them Wrong When I Had £1,000s Each Month Go Into My Pocket. Better Still, Once Automated, I Was Free To Whatever Else I Wanted To Do!
  • 19. I Learnt That Mastering Promotion Strategies Via The Internet Is Key To My Financial Success.
  • 20. • I have been doing this since 2004. • I run my company Insider Music Business - pretty much fully outsourced - makes 6 figures a month • I run Profits 4 Plumbers • I travel the world every few months; for few months at a time.
  • 23. DVD Product Sales Page www.InsiderMusicBusiness.com/products/
  • 29. As A Result, I Sell Information Products And Training. I Work 3-4 Solid Hours A Day. And Best Of All I Can Travel Wherever & Whenever I Want.
  • 30. Sept & Oct - Toured Africa Jan & Feb - Toured India Checking Internet A Total Of 7 Times And Still Making Money.
  • 31. Photo - Looking At Table Mountain From Robben Island
  • 32. Photo - On Dune 45 In Namib Desert
  • 33. Photo - Lake Malawi, 2009.
  • 34. Photo - Giant Tortoises at Prison Island
  • 35. Photo - Natural Sunset In Zanzibar!
  • 36. Where I Come In... I Want To Give You The Step- By-Step Action Plan To Building Your Very Own Money-Making Social Media Business Today.
  • 38. BEFORE WE BEGIN: The Most Important Thing For Your Biz Success Is...
  • 40. RELATIONSHIP BUILDING! Create Conversation Engage & Interact People Sharing Quotes/Inspiration Create Drama/Stories
  • 42. Social Media Is Editable Popular Conversational Ever-changing Engaging Historical
  • 43. New Media For A New World The World of Traditional Media The World of Social Media Scarcity Mentality Abundant Mentality Hierarchy/ Chain Web/ Cycle Function vs. Design Purpose at Hand Tell Talk Institutional Control Consumer Control Contrived Open and Honest Time-Delayed Real-Time Print, TV, Radio, Person Traditional + Web + Cell
  • 46. Top Questions To Ask Yourself 1. What are my core motivations? 2. What makes me come alive? 3. What subjects do I know the most about? 4. What topics do I want to learn about? 5. What are my hobbies? “The More Clarity I Have The More Money I Will Make”
  • 47. Tools To Establish Your Market 1. Google Keyword Tool 2. www.ppcwebspy.com 3. www.marketsamurai.com
  • 55. What Are You Going To Sell? Who Is The Ideal Client?
  • 56. Affiliate Products VS Own Products
  • 57. My Opinion - Continuity Is The Best 1. Fixed continuity provides regular income. 2. Fixed continuity provides the customer with a view of the start and finish. 3. Fixed continuity is easy to measure. 4. Once you create a fixed continuity programme, you don’t have to keep creating.
  • 60. TRAFFIC SQUEEZE SALES THANKS PAGE PAGE PAGE AWEBER
  • 61. Squeeze Page • Headline • Video (telling people who you are, what you’ve got and how they can get it) • Opt-in form
  • 62. Website Building Resources 1. Domain - $9.69 - www.namecheap.com 2. Hosting - $100/year - www.dreamhost.com Coupon Code -- “FIRSTSTEPS” 3. Aweber Email List Tool ($1 for 30 Day Trial) http://setupmytrial.aweber.com 4. Collect payments - www.paypal.com
  • 63. 12 Step Sales Page Template 1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6. Give social proof
  • 64. 12 Step Sales Page Template 7. Make your offer 8. Inject scarcity 9. Give a guarantee 10. Call to action 11. Give a warning 12. Close with a reminder
  • 65. Sales Page Tips • The purpose of this page is only to Sell. Nothing else. Don’t add anything that diverts the prospect away. • If you can add a video that tells a story using the 12-step formula, you’ll get an even better result. Meaning more £££ in your pocket.
  • 71. 1
  • 73. Facebook fan pages 1. Set up page and add all your details
  • 74. Facebook fan pages 1. Set up page and add all your details 2. Add boxes; add your optin.
  • 75. Facebook fan pages 1. Set up page and add all your details 2. Add boxes; add your optin. 3. Promote your webpage.
  • 76. Facebook fan pages 1. Set up page and add all your details 2. Add boxes; add your optin. 3. Promote your webpage. 4. Get people to your optin.
  • 77. 10 Laws Of FB Advertising
  • 78. 10 Laws Of FB Advertising 1. FB is least effective at direct sales
  • 79. 10 Laws Of FB Advertising 1. FB is least effective at direct sales 2. Create a greater volume of ads that target less people
  • 80. 10 Laws Of FB Advertising 1. FB is least effective at direct sales 2. Create a greater volume of ads that target less people 3. Friend user before you sell to them
  • 81. 10 Laws Of FB Advertising 1. FB is least effective at direct sales 2. Create a greater volume of ads that target less people 3. Friend user before you sell to them 4. Understand your market and demographics thoroughly
  • 82. 10 Laws Of FB Advertising 1. FB is least effective at direct sales 2. Create a greater volume of ads that target less people 3. Friend user before you sell to them 4. Understand your market and demographics thoroughly 5. Set advertising budgets with a goal in mind - know clearly what you want to achieve
  • 83. 10 Laws Of FB Advertising
  • 84. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly
  • 85. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages
  • 86. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages 8. Split Test Ads By Demographic
  • 87. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages 8. Split Test Ads By Demographic 9. Develop Creative Ad Copy
  • 88. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages 8. Split Test Ads By Demographic 9. Develop Creative Ad Copy 10. Don’t Over Target Or Spam.
  • 89. 10 Laws Of FB Advertising 6. Monitor Your Ad Performance And Adjust Accordingly 7. Test Landing Pages Versus FB Pages 8. Split Test Ads By Demographic 9. Develop Creative Ad Copy 10. Don’t Over Target Or Spam.
  • 92. 2
  • 94. Twitter page 1. Set up your Twitter.com account.
  • 95. Twitter page 1. Set up your Twitter.com account. 2. Search for related accounts based on your keywords.
  • 96. Twitter page 1. Set up your Twitter.com account. 2. Search for related accounts based on your keywords. 3. Add 300 a day. They will follow back.
  • 97. Twitter page 1. Set up your Twitter.com account. 2. Search for related accounts based on your keywords. 3. Add 300 a day. They will follow back. 4. Post tips, quotes, ideas, linking back to your site. Plus affiliate.
  • 98. Twitter page 1. Set up your Twitter.com account. 2. Search for related accounts based on your keywords. 3. Add 300 a day. They will follow back. 4. Post tips, quotes, ideas, linking back to your site. Plus affiliate. 5. Repeat in 10 accounts.
  • 99. Link up Twitter, LinkedIn, Facebook, etc. Create contests that include participation Create multiple accounts and link up with www.socialoomph.com
  • 101. Automated Tweet Formula 1. Send out a blatant ad tweet on every 10th message.
  • 102. Automated Tweet Formula 1. Send out a blatant ad tweet on every 10th message. 2. Send out inspiring quotes - people love these and follow you for them. (Get them from quotegarden.com)
  • 103. Automated Tweet Formula 1. Send out a blatant ad tweet on every 10th message. 2. Send out inspiring quotes - people love these and follow you for them. (Get them from quotegarden.com) 3. Ask topical questions related to the news and use hashtags to get found.
  • 104. Automated Tweet Formula 1. Send out a blatant ad tweet on every 10th message. 2. Send out inspiring quotes - people love these and follow you for them. (Get them from quotegarden.com) 3. Ask topical questions related to the news and use hashtags to get found. 4. Include other people’s Twitter ID in your status so you can spread out.
  • 105. 3
  • 107. YouTube Cash Strategy 1. Write out 10 most pressing questions in your niche.
  • 108. YouTube Cash Strategy 1. Write out 10 most pressing questions in your niche. 2. Record them. 2-3 minutes each.
  • 109. YouTube Cash Strategy 1. Write out 10 most pressing questions in your niche. 2. Record them. 2-3 minutes each. 3. Put them on Youtube.
  • 110. YouTube Cash Strategy 1. Write out 10 most pressing questions in your niche. 2. Record them. 2-3 minutes each. 3. Put them on Youtube. 4. Title, Description, Tags - most important to getting traffic.
  • 111. YouTube Cash Strategy 1. Write out 10 most pressing questions in your niche. 2. Record them. 2-3 minutes each. 3. Put them on Youtube. 4. Title, Description, Tags - most important to getting traffic. 5.You will get a lot of traffic back :-)
  • 112. Next Slide: The Social Media Landscape
  • 113. STUMBLEUPON TWITTER USTREAM LAST.FM DOCSTOC BLOGCATALOG YOUTUBE FLICKR FACEBOOK MYBLOGLOG SCRIBD DIGG BEBO LINKEDIN ORKUT SQUEEZE POWNCE REDDITT SQUIDOO SLIDESHARE SALES MYSPACE HUBPAGES
  • 114. STUMBLEUPON TWITTER USTREAM LAST.FM DOCSTOC BLOGCATALOG YOUTUBE FLICKR FACEBOOK MYBLOGLOG SCRIBD DIGG BEBO LINKEDIN ORKUT SQUEEZE POWNCE REDDITT SQUIDOO SLIDESHARE SALES MYSPACE HUBPAGES
  • 120. • Step #1 - Discover your niche
  • 121. • Step #1 - Discover your niche • Step #2 - Brainstorm your niche into specific modules/chunks of content
  • 122. • Step #1 - Discover your niche • Step #2 - Brainstorm your niche into specific modules/chunks of content • Step #3 - Decide what kind of product to create. Weekly fixed continuity lessons are great. CD/ DVDs are great products as well. Find affiliate products from Clickbank.
  • 123. • Step #1 - Discover your niche • Step #2 - Brainstorm your niche into specific modules/chunks of content • Step #3 - Decide what kind of product to create. Weekly fixed continuity lessons are great. CD/ DVDs are great products as well. Find affiliate products from Clickbank. • Step #4 - Get domain and hosting
  • 124. • Step #1 - Discover your niche • Step #2 - Brainstorm your niche into specific modules/chunks of content • Step #3 - Decide what kind of product to create. Weekly fixed continuity lessons are great. CD/ DVDs are great products as well. Find affiliate products from Clickbank. • Step #4 - Get domain and hosting • Step #5 - Set up your squeeze page and freebie for giveaway in order to grow a list
  • 126. • Step #6 - Open an Aweber account
  • 127. • Step #6 - Open an Aweber account • Step #7 - Register at Clickbank and Paydotcom
  • 128. • Step #6 - Open an Aweber account • Step #7 - Register at Clickbank and Paydotcom • Step #8 - Setup your Facebook Fan page. Invite all your personal friends to join.
  • 129. • Step #6 - Open an Aweber account • Step #7 - Register at Clickbank and Paydotcom • Step #8 - Setup your Facebook Fan page. Invite all your personal friends to join. • Step #9 - Set up your Twitter account and add 300 people a day by searching for related accounts
  • 130. • Step #6 - Open an Aweber account • Step #7 - Register at Clickbank and Paydotcom • Step #8 - Setup your Facebook Fan page. Invite all your personal friends to join. • Step #9 - Set up your Twitter account and add 300 people a day by searching for related accounts • Step #10 - Start finding and writing quality updates, quotes, comments, ideas, strategies and link back to your website.
  • 131. CAN YOU DO THIS?
  • 132. Introducing the... “Getting Started Online Mentoring Programme”
  • 133. Described As The Most Practical, Zero OverLoad, Hand-In-Hand Program To Building Your Money Making Website
  • 135. 3-Day Hands-On “Social Media Workshop” 18-20 June 2010 (£1,997 Value) AVAILABLE ONLY FOR 15 PEOPLE
  • 136. Here’s A Selection Of People Who Have Followed Through And Gotten Results:
  • 137. Andrew Bridgewater CLIENT CASE STUDY: www.ByeByeBabyBelly.com www.ByeByeBeerBelly.com Attended Hands-On Workshop In Feb 09 Took 10 Days To Build New Site Making $500 Ebook Sales + Consulting Biz
  • 138. “Weʼve been on our laptops for the weekend and learning useful material to put into practice immediately. I now know how to drive traffic to the site and make simple changes to my website. Simple stuff I would have had to pay others. I feel in control. If youʼre watching this you need to go along to the workshop. You wonʼt regret it.” - Andrew Bridgewater, www.byebyebabybelly.com
  • 139. Paul Brackley CLIENT CASE STUDY: www.MillionairePlumber.com Attended Hands-On Workshop In Dec 08 Took 3 Weeks To Build Site Generates Over $1,000 A Month In Ebook Sales
  • 140. Paul Brackley CLIENT CASE STUDY: www.MarketingForTrades.com/freecd Attended 2 Day Workshop In Dec 08 Took 1 Week To Build Site 5 CDs A Day Via Minimal PPC Campaign Upsells £297/Mo Continuity Program
  • 141. “I have a lot of knowledge as I have been around the internet marketing industry, but Iʼve been at a loss, unable to put the pieces together. This course has done that for me, putting it all together. This has been extremely clear and Iʼm very excited and that excitement comes from knowledge. Before all Iʼve done is just listen to people and they tell us what to do, this course has actually shown me what to do on my laptop.” - Sonny Walia, www.HighFlyersNetwork.com
  • 142. “Itʼs been an amazing course. I didnʼt know very much at all about internet marketing and Iʼve now come away with all the tools I need to build a profitable business. If you get a chance do come on one of the courses. They are very very much worth it.” -Dominic Francis-Smith
  • 143. “Absolutely brilliant. Iʼve come away with some amazing strategies Iʼm going to implement with plans all set up. All in all, if anybody really wants to make a choice and decision to move forward, then Kavit Haria is the way to go.” -Ciaran Doyle, www.CiaranDoyle.com
  • 144. “Iʼve just finished the course with Kavit and it was absolutely wonderful. I had started a website a while ago and it was coming along but with this course what Iʼve managed to “Itʼs been an amazing course. I get is the whole framework... didnʼt know very much at all how to drive traffic to it... I have about internet marketing and got a very clear idea of what it Iʼve now come away with all the all entails, which direction it tools I need to build a goes in and what I have to do profitable business. If you get a to get the whole thing up and chance do come on one of the running and to make money. courses. They are very very much Probably one of the best, if worth it.” not the best workshop I have -Dominic Francis-Smith ever done.” -Max Alter, www.MyHealthyBreakfast.com
  • 145. “Iʼve thoroughly enjoyed it. Itʼs been a huge amount of content, almost blown my mind. Iʼve got so much to trawl through, strategies to think about and ultimately Iʼve got enough to put together a money-making business and Iʼm doing it right now. The funnel strategy Kavit was talking about was really really useful to me.” - John Brant, www.jbexecutivecoaching.co.uk
  • 146. Paul Barnett CLIENT CASE STUDY: www.Access-Databases.com Attended Hands-On Workshop In Dec 08 Took 1 Week To Build Site Sells Over 15 Different Products, Courses, Software Main Continuity Itself Generates Over $2k/mo Overall Business In Excess Of $5k Monthly
  • 147. “Iʼve attended this workshop several times. Each time I learn something new. My business has grown leaps and bounds from the discussions and lessons from Kavit. The workshop showed me how to actually, practically put it all into place - something that isnʼt done elsewhere. I thoroughly recommend you sign up. - Paul Barnett, www.Access-Databases.com
  • 148. 3-Day Hands-On “Social Media Workshop” 18-20 June 2010 (£1,997 Value) AVAILABLE ONLY FOR 15 PEOPLE
  • 149. Complete “Plug & Profit” Website Template System (£197 Value)
  • 150. Internet Business Masterclass Home Study Course (£497 Value)
  • 151. Entire “NEWBIES” Online Training System (£1,970 Value)
  • 152. BEST OF THE BEST: Fornightly Mentoring Calls With Kavit Haria For Six Months (£2,997 Value)
  • 153. You’re getting a full website template, plus a complete training system to get your website up in a weekend. With my follow-up support at any time you require by e-mail, Skype and phone.
  • 154. Although There’s A Lot Of Training Here, Nothing Beats The Hand-Holding You Are Going To Receive From My Expert Team & I.
  • 155. Therefore... I must stress... This is only for 15 people! And this is only for today So please act now.
  • 156. So In Trying To Make It Fair And Affordable To You...
  • 157. I Will NOT Charge You The Entire VALUE Price Of £8,055
  • 158. I Will NOT Even Charge You £4,997
  • 159. I Will NOT Even Charge You £3,997
  • 160. I Will NOT Even Charge You £2,997
  • 161. I Will NOT Even Charge You £1,997
  • 162. Your Investment In This Entire Training Is Just... £1,497
  • 163. What’s Included Value 3-day Social Media Workshop, 18-20 June £1, 997 Website Templates System For Your Social Profiles, Product Pages, Affiliate Pages, Etc £197 Internet Business Masterclass Home Study Course £497 Madrisa Ski Chalet Tapes 8-DVD Set £397 BEST BIT: Personal Mentoring Calls, Every Two Weeks For 6 Months, With Kavit Haria £2,997 BONUS: Entire “Newbies” Collection of Online Training, which includes £1,970 10 different labels (£197 each) Your Total Value Is £8,055.00 Your Investment Today Is Just £1,497.00
  • 164. Join Me Today And You’ll Experience Everything RISK-FREE. All The Risk To Deliver Is On Me.
  • 165. That Means, If You’re Not Happy By The End Of The Course, Ask Me & You’ll Receive A Full Refund.
  • 166. Everything Today £1,497. Easy Instalment Plan To Help You Attend: £597 Today, And 2 More Monthly Payments Of £597 THERE ARE JUST 15 SPACES AVAILABLE!
  • 167. Call Us Now On 020 8133 7437 To Book Your Space. Quote “SlideShare”