HOW TO BUILD YOUR 6-FIGURE“BIG TICKET” LIFESTYLE BUSINESSONLINE IN 90 DAYS......even if you’ve never made a cent online be...
INTRODUCTIONIf you’re coming across my work for the very first time, welcome toour community. If you’re a regular subscrib...
THE LIFESTYLE BUSINESS ENTREPRENEURTo me, the phrase “lifestyle business” is defined as a vehicle for deliveringtransforma...
THE LADDER OF EXPERTISEIf you want to build a really successful businessonline, you need to build an authority business.An...
SIX STEP PLAN                What follows here is a six step plan – a systematic                process to help you design...
1   IDENTIFY YOUR BUYER PERSONA    Humanising your ideal client is far better than just    choosing a target market. The m...
2   DISCOVER YOUR OFFER    Your offer is a statement of the transformation    you create on your clients lives when you de...
THE DETAILSOnce you have your offer down, you need tothink about a few other details based upon howyou’re going to actuall...
3   DESIGN YOUR MONEY MAGNET    A “Money Magnet” is a high-quality piece of    engaging content which draws attention from...
4   BUILD YOUR PLATFORM    Your platform is where the business is attracted,    sealed, and delivered.    Once you’ve iden...
BRAND YOUR PLATFORMAs a professional lifestyle business, you will wantto look and feel the part. Your clients will come to...
5   CONVERT NEW CLIENTS    You could have the best money magnet in your    industry, the most persuasive website and a    ...
6   SERVE AND OVER-DELIVER    If you want your future business to be taken care of,    focus on nothing else but serving a...
YOUR JOURNEYBEGINS HERESo there you have it – the complete outline for my6-step plan for building a six figure business in...
Any Questions?Get In Touchkavit@insiderinternetsuccess.comUK:	 +44 (0) 20 8133 7437USA:	+1 (954) 892 5016www.insiderintern...
Upcoming SlideShare
Loading in …5
×

6 Steps To Build A 6 Figure Lifestyle Business Online

1,367 views
1,307 views

Published on

Written by Kavit Haria and distributed by InsiderInternetSuccess.com
Visit www.insiderinternetsuccess.com for more free videos, training and webinars to help you build a business online that supports who you are, the people you serve and the lifestyle you love.

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,367
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

6 Steps To Build A 6 Figure Lifestyle Business Online

  1. 1. HOW TO BUILD YOUR 6-FIGURE“BIG TICKET” LIFESTYLE BUSINESSONLINE IN 90 DAYS......even if you’ve never made a cent online beforeYour Six Step Plan For Doing MeaningfulWork And Making More Money Kavit Haria
  2. 2. INTRODUCTIONIf you’re coming across my work for the very first time, welcome toour community. If you’re a regular subscriber or client, you’re verywelcome again. Insider Internet Success is a place for authentic,committed savvy entrepreneurs to learn and get support on theirjourney of building a lifestyle business online.What follows is the most important foundations for your 6-figure you decide today that you are ready to build a 6-figure business To your greatest success!lifestyle business. My goal with this guide is to prepare you mentally online in 90 days, then forget everything else and follow this oneand give you the exact stages of building your own business. path wholeheartedly with sharp focus and you will reach your destination faster than you ever thought possible.Too many people fail too often when they set out to build a business.They are drawn in by the incredible lifestyle and perks that comes Do not forget - everyone who has ever succeeded in anythingwith owning a business instead of being compelled by the true value has worked hard. It’s not easy building a business on your own. Business consultant and mentorof service and the burning fire of desire that a true entrepreneur That’s why you have this guide, my help, and our community. Myshould have. No doubt, money is a motivating factor, more time off job is to simplify the process as much as possible for you - but P.S. I have put several hours into writing and fine-tuning this guideis also a motivating factor, and freedom is a motivating factor. But you still have to work hard to implement. That’s why, the true for you, in the hope that it will give you everything you need tothe biggest drive of an entrepreneur should always be his or her entrepreneur is always filled with desire and abundance that understand and implement to get started. I have done my best toability to serve a core group of people and transform their lives. allows him or her to flow to the result. keep it as short yet concise as possible so you can take what youDo this - and you’ll reach your 6-figure blueprint goal in 90 days. need and get started. In the end, I hope you will look back and say, This guide is best read on a tablet, smartphone or computer. It “Wow, really, this was for free?” and then be compelled to share itBefore reading this very guide, you may have read, watched, is designed for easy reading. I would also suggest that you print with your friends.or listened to other material and tutorials that teach you how it out and keep a hard copy for you to scribble your ideas andto make money online or build a business fast. One may have highlight the important parts. Learning becomes implementation P.P.S. I’ve extended a special opportunity for you to schedule adiffered from another. I often tell my clients that there are as when you take an active part in the process. complimentary Strategy Session with me if you’d like to discussmany ways to make money as there are ideas born. So jumping how to build your business online and perhaps how my mentoringfrom one thing to another, without properly following a set plan, is Let this be the start of your new, successful, 6-figure service can benefit you. Details are at the back of this guide if you’dgoing to lead to overwhelm. It is the single cause of overwhelm. lifestyle business online. like to take advantage.The most successful entrepreneurs have learned to dissolve their If you have any questions, comments, feedback, testimonials, or justoverwhelm by clearing everything out, focusing on one path and want to get in touch, I really look forward to hearing from you. Youcompleting the tasks. With this guide, I offer you the same. If can email me directly at kavit@insiderinternetsuccess.com
  3. 3. THE LIFESTYLE BUSINESS ENTREPRENEURTo me, the phrase “lifestyle business” is defined as a vehicle for deliveringtransformation, requiring as little time as possible from its leadership, yet deliveringthe right rewards for the owner to create the lifestyle they truly want for themselves.I built my consulting and mentoring business on the premise They understand that the bulk of the work is done once andthat I could work from anywhere in the world as long as I had that selling can happen constantly. Without mental preparation,access to the internet or a telephone. I also wanted to be able you will not be able to hang on to the customers that stop atto travel regularly and thereby work just 2-3 hours per day. I your online doorstep.set an income goal that was appropriate for my lifestyle, yetstill challenging enough and also filled my savings each year. Lifestyle entrepreneurs are strategic. They don’t jump fromThis is how I want to live - and having identified this clearly I opportunity to opportunity. They are not interested in shinyset out to design my business in order to serve me in this way objects that scream out for their attention. Instead, they arewhilst I had the pleasure and good fortune of serving many determined to stay on the same path and follow through tohundreds and thousands globally. their results.Being a lifestyle entrepreneur is not something you are born as. It Lifestyle entrepreneurs don’t harbour negativity. In a businessis something you become. But changing from a corporate position where you only work a few hours, there is no time for negativity.or your 9-5 job to the position of a lifestyle entrepreneur is not That is why you must also identify clearly what you will do withalways easy if you have not cultivated the necessary mentality, your time off. Not doing so will keep your mind idle and open tobeliefs and habits. negativity. It is all about positive planning and brainstorming. Kavit Haria, Internet entrepreneurLifestyle entrepreneurs welcome more time off and use it Lifestyle entrepreneurs are laser-focused. In an office wherewisely. If you haven’t got interests, hobbies and passions you you must start at 9am and finish by 5pm, you usually finish allcan pursue in your time off, identify those first. Having time off your work you’re given. It’s very likely that if you could workand not doing anything productive and useful with it can lead you 9-1 instead of 9-5 you’d still finish all the same work in theto doing unnecessary things within your business that may even shorter time frame. Parkinson’s Law states that you’ll complete Are you ready to be a all work in the time frame given by making it fit. If you had 3lead to its downfall - or your own doubts and worries increasing. hours a day or 10 hours a day, you’d make the work fit. Lifestyle lifestyle entrepreneur withLifestyle entrepreneurs are prepared to attract a lot of entrepreneurs force themselves to have just 3 hours and so need your own online business?money in a short space of time and whilst doing nothing. to be laser-focused to reap the same rewards faster.
  4. 4. THE LADDER OF EXPERTISEIf you want to build a really successful businessonline, you need to build an authority business.An authority business is one where you become the go-to person or website for your chosenmarketplace. It takes time, but it becomes easy if you already are an expert in what you are sharing.If you don’t have an existing business and are starting from scratch, make a list of the variedinterests and topics that you know about or could teach about. Everyone has at least one thing thatcould go on this list. Think about how you may have helped, taught, advised, or guided a friend orfamily member in the past. What was that about?The most common objection I get about this is that “But I’m not an expert!” to which I share what Icall the Ladder of Expertise - and then the light bulb moment comes.As a simple example, if you have made $250,000 via stock trading, you know how to reach therevia stock trading. You can reach out and easily educate someone who wants to get there. But youprobably wouldn’t call yourself “learned” if you want to teach to $1M and haven’t got there yet.I do not believe for a second that you have no knowledge, no experience, no expertise.Everyone has expertise to some level.
  5. 5. SIX STEP PLAN What follows here is a six step plan – a systematic process to help you design, create and implement the foundations of your online business. These are not six steps that are meant to be done in one night. If you do that, you will burn out. The hardest part of any business is the starting of the business when you have to lay the foundation correctly in order to ensure a successful future. There are a lot of people that want to brainwash you to believe that building a strong business can be done overnight and will lead to instant riches. This is not true. If it ever happens, it’s a fluke. But don’t worry - anyone can build a successful lifestyle business with commitment and determination. One more thing - these six steps look easy and you may feel that there must be more to building a business than just this. In reality this is all there is. This is the core outline and framework for the making of a business worth millions. Anything else is just detail that will fit into these steps. Don’t be fooled. The six step plan: 1 2 3 4 5 6Identify yourbuyer persona Discover your offer Design your money magnet Build your platform Convert new clients Serve and over deliver In the following pages, we’ll explore each step one-by-one.
  6. 6. 1 IDENTIFY YOUR BUYER PERSONA Humanising your ideal client is far better than just choosing a target market. The moment I learned this, my business shifted another gear. I started to attract the people I truly wanted to work with and they were all able to pay the fees that I commanded. Carefully think about who you want to serve. Use this step to get clear again on your ideal client. Give him or her a name, identify their characteristics, interests and behaviours. Doing this will help you find them really easily too. If you are already in business, the best way to do this exercise is to look back at 3-5 of your previous clients and profile them in exactly the same way described above. You want to build an exhaustive list about them. Look specifically at their behaviours too - where do they hang out online or offline? Do they comment on articles or videos? (This will tell you how they prefer to consume information). Do they have jobs or businesses? Do they travel or stay-at-home? Create a complete profile of your ideal client, print it out and keep it with you wherever you go.
  7. 7. 2 DISCOVER YOUR OFFER Your offer is a statement of the transformation you create on your clients lives when you deliver your service. Once you are clear on who you sell to, it’s time to outline your offer. Your offer is not the details of what you sell. It should not be described as the service you provide. Your offer is the RESULT or OUTCOME of what you do. Everything we are focusing on here is about the RESULT - not about us, or what we provide. It is about the massive value that we offer. For example, I run a mentoring program called the Big Ticket Group in which my offer is this: “I help entrepreneurs build a $1000-per-day business that gives them time and money freedom to live life large”. That is the transformation I offer. Notice how I’ve not mentioned any other logistics on how I’ve done that. Just that one statement starts to get people interested. Here’s the secret to winning clients quickly and easily – work out what it costs a client to NOT take advantage of your offer. If you can figure this out, you’re onto a winner. The more you can diagnose their current position and figure out what it costs them to NOT take action, the more you’re onto a sale. Get even more clear about your offer by answering these questions: • What are the biggest challenges people in your market face? • Describe the pain they currently experience having not solved this problem. • escribe the end point - the pleasure and bliss they will experience on the other end. What is D that state? What will they feel like once they’ve achieved their goals? • What would it cost them NOT to engage with you? • What results do you WANT to be known for? • What are the biggest benefits your clients will get from working with you?
  8. 8. THE DETAILSOnce you have your offer down, you need tothink about a few other details based upon howyou’re going to actually deliver the Statement ofTransformation that you’ve designed.Here are some questions to get you started: • How will you package your training? • Will this require a one-off payment for one-off course delivery or is it a continuity program? • Will there be any form of live interaction with you in a group or privately? • What price point are you going for? If one-off, can you start with charging $1,000? • How will you increase your pricing? Will you employ deadlines or scarcity?
  9. 9. 3 DESIGN YOUR MONEY MAGNET A “Money Magnet” is a high-quality piece of engaging content which draws attention from your audience and invites your prospects to connect with you. If you don’t have the luxury of being a famous name like Tony Robbins, Oprah, or any other household name (which most of us don’t have) then you probably won’t already have an amount of trust built up about you in the market. Marketing is about allowing your prospects to know, like and trust you. When you succeed with doing this, it becomes easy for the prospect to contact you about doing business. Your money magnet is the answer to this. It works by providing value upfront, for free, to your prospect. The more they see you are open, giving, caring and foster the abundance mentality, the easier it will be for them to begin to know, like and trust you. The money magnet creates a sense of bonding between you and the prospect before you even discuss your offering. For example, a free report you may write and share is a money magnet. People can come to your website and download it by giving you their details, if you choose to ask for them. Another example is a live teleseminar or Webinar where your marketing invites people to attend your live event and join you. Your money magnet content could be framed in multiple ways. Two ways that work really well are: 1) design your piece to feature the answer to the top 3 most pressing challenges your market faces, or 2) provide the full outline or framework for a system they need to master. Your job with this is not to teach your prospect the content. You do not show them HOW; you show them WHY. You get them to see where they are in their life by helping them paint the reality. You then help them paint a picture of the ultimate goal they are seeking. You make the gap evident. You make them realise the cost of not taking action. Then you invite action - to make the sale, to visit a website, to make a phone call, to contact you, etc.
  10. 10. 4 BUILD YOUR PLATFORM Your platform is where the business is attracted, sealed, and delivered. Once you’ve identified your offer and you’ve designed your money magnet in step 2 and 3 respectively, you need to begin to think more strategically and carefully about your platform. You platform starts with your base which is your website and blog. It is not possible to run a successful business online without actively sharing content on a regular basis and having a blog where you can host this is the best way to do this. You also need to have a specific landing page where you will offer your prospects the opportunity to request your money magnet by filling out a form. Asking for their e-mail address is most important and a list management service like Mailchimp or Aweber will really help you automate your delivery and follow up which is a huge part of your business Your platform must be well-connected socially too, so don’t forget the importance of having your presence on Facebook, LinkedIn, Twitter and/or any other social website that your prospects may hang out at. Connect these to your website so that others can share your content too.
  11. 11. BRAND YOUR PLATFORMAs a professional lifestyle business, you will wantto look and feel the part. Your clients will come totrust you more when they see a presence that’s intune with who you are and that is coherent acrossyour entire online platform.To identify your brand, here are some questions to help: • What do you stand for? • What three keywords describe you? • What three keywords describe what you do? • What colours best suit your audience and will help you stand out? • What font, size, style and imagery will appeal to your audience best?Give this to any good designer and it will allow them to create a strong branding throughout youronline platform for you.
  12. 12. 5 CONVERT NEW CLIENTS You could have the best money magnet in your industry, the most persuasive website and a brilliant follow up system – but if your lead flow is dried up, you’ll convert zero clients. Traffic and lead flow is different. Traffic is the visitors that come to your website, read your blog, interact with you on social websites, and even hit your landing page. Leads, however, are those wise people that complete a form to request your money magnet and seek more information. They have showed their curiosity and desire to find out more. If you are selling direct from a website, you will want to warm up your leads using your automated e-mail follow up, webinars, teleseminars, free ebooks, etc and then direct them to the sales page where they can choose to purchase right away and convert to client status. If you are selling via the telephone, your approach has to be more qualified. If you don’t do this, you’ll speak to dozens and dozens of people and the odd one or two may buy. Using this process I’m about to briefly outline, my students and I are able to complete a 1/5 conversion with a no-push or no-hard-sell selling approach. If the prospect is interested in speaking about working with me, I invite them to book a time when we can talk on the telephone one-to-one. I conduct this as an application process before we speak, so that I have a few critical pieces of information at hand. Then, on the telephone, I simply allow them to speak with me about what they want to achieve, where they currently are, and what it will cost them should they decide to not take action today. I’ll then tell them about how I can help, their investment, and leave the decision to them. There is no hard selling; it is more an authentic, caring and helpful conversation. Whenever I sell anything that is “big ticket” and worth $2,000+ or more to me, I use the telephone approach. I’m able to really connect with the prospect and sales come naturally. Let the prospect become a client without any push using this no-sales selling process!
  13. 13. 6 SERVE AND OVER-DELIVER If you want your future business to be taken care of, focus on nothing else but serving and overdelivering to your current clients. That is the secret. There is nothing worse than someone paying you $1,000 and you not delivering on your promise. It is bad for business and bad for your reputation. If you want to save yourself from financial ruin, business worry and struggling to find clients, go the extra mile with the ones you currently have. First of all, identify the ways in which they best consume information. Do they prefer to access material digitally or physically? Do they prefer to talk, read or listen? Do they prefer to meet in person or are happy doing things virtually? Get clear on this and you can deliver your training and service in the way that meets their expectations for your specific offering. Taking extra care and having attention to detail will foster client loyalty. You’ll become their primary choice in your field. They’ll hire you and convince their friends to hire you. Inject personality and make your relationships personal. Care about them more than just the money and the business. Consistently check-in and give them what they need.
  14. 14. YOUR JOURNEYBEGINS HERESo there you have it – the complete outline for my6-step plan for building a six figure business in 90days. It really can be easy, lucrative and fun.One of the reasons people ask me to mentor them through this process is because I’ve gonethrough it many times myself. I’ve lived through dozens of different online business models andhave myself offered many types of products and services, so I can safely and confidently guide youin the direction of your result.Schedule Your Complimentary One-On-One Strategy Session With Kavit Haria(Worth $397)If you’re ready to build your business online from scratch - or Which is why we don’t charge for this Strategy Session, makingyou’ve got an existing business that needs a push online and it a risk-free way of getting a lot of value and ideas for your ownyou want to create a strategy for building more traffic, leads and business and finding out whether you would be interested insales, take advantage of this special offer and book a 30-minute working with Kavit.one-to-one complimentary Strategy Session with marketingexpert Kavit Haria. Play a bigger game. Schedule your Strategy Session by visiting the URL below or calling us on any of the numbers listed below.This call is an opportunity for Kavit to get to know you and yourbusiness. He will also share several insights, tips and strategiesthat you could implement immediately to get started or grow yourmarketing and profits. www.InsiderInternetSuccess.com/strategyThere is no cost for this Strategy Session. It’s entirely free to you.We’re convinced that when you see what Kavit has to share - UK office: +44 (0) 20 8133 7437and how he can help you transform your business and income in USA office: +1 (954) 892 5016a short space of time - you’ll be interested in speaking with himabout how you can have him as a mentor.
  15. 15. Any Questions?Get In Touchkavit@insiderinternetsuccess.comUK: +44 (0) 20 8133 7437USA: +1 (954) 892 5016www.insiderinternetsuccess.com

×