http://www.insiderinternetsuccess.com Fourth session of the Info-Marketing Millionaire Seminar presented by Kavit Haria.

1. How To S.E.T.U.P Your
Web Business Online
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2. What makes a successful online business?

3. What is the purpose of
your website?
To educate, to inspire, to
demonstrate or to sell?

4. The website needs to inspire the user to act.

5. Each page of the site should have a distinct reason for
existing. What is its goal?

6. The website needs to retain attention for as long as
possible, taking people on a journey through its pages.

7. Ultimately, we’re talking about creating a website to help
us build our expert status, educate the market and sell
our information products.

8. Are you ready to discover
my five step system for
getting your website and all the
related technology completely
ready for business?

9. S.E.T.U.P.

10. Select a domain name
Establish website hosting
Think about the user process
Upload your files
Prepare for your first order

11. Select a domain name
My personal rules for selecting a domain name:
1. Make it up with your main keyword
2. Stick with a .com
3. Shorter is better
4. If it’s possible, don’t use hyphens.
5. Avoid slang.
6. Avoid industry jargon if not needed.
I buy my domains at $10/yr from www.namecheap.com

12. Establish website hosting
Your website needs space to be hosted.
I recommend www.dreamhost.com

13. Think about the user process
Now you have the bare essentials, you need to think about
the design, look and feel, and development of your website.

14. Think about the user process
What are the key pages for helping you to build authority,
grow your list and generate sales online?
Squeeze page (to grow your list)
Sales page (to offer the product)
Thank-You page (for product delivery options)
Blog (for publishing free content)
You’ll also need a method for collecting e-mail addresses
and a method for collecting payment.

15. Traffic
Squeeze Page Sales Page Thank You Page
Aweber BLOG

16. Think about the user process
Squeeze Page

20. Think about the user process
High-converting squeeze pages
1. Headline
2. Body copy
3. Opt-in Box
4. Design

21. Think about the user process
What Is A Sales Page?
Video vs Text sales page?
Long vs Short sales page?
Hard-sell vs Soft-sell sales page?

22. Think about the user process
Let’s analyse the key parts of a sales page by looking at real-
life examples that convert very well today.

23. Headlines

24. Headlines
Getting “buy-in”

25. Headlines
Getting “buy-in”
My story

26. Headlines
Getting “buy-in”
My story
Product/solution

27. Headlines
Getting “buy-in”
My story
Product/solution
Bullets (benefits)

28. Headlines
Getting “buy-in”
My story
Product/solution
Bullets (benefits)
Social Proof

29. Headlines
Getting “buy-in”
My story
Product/solution
Bullets (benefits)
Social Proof
Bonuses

30. Headlines
Getting “buy-in”
My story
Product/solution
Bullets (benefits)
Social Proof
Bonuses
Price

31. Headlines
Getting “buy-in”
My story
Product/solution
Bullets (benefits)
Social Proof
Bonuses
Price
Guarantee

32. Headlines
Getting “buy-in”
My story
Product/solution
Bullets (benefits)
Social Proof
Bonuses
Price
Guarantee
Call To Action

33. Headlines
Getting “buy-in”
My story
Product/solution
Bullets (benefits)
Social Proof
Bonuses
Price
Guarantee
Call To Action
Sign Off / P.S.

34. Think about the user process
The Thank You pages

36. Think about the user process
The Blog.

38. Think about the user process
You are also going to need an e-mail management service to
help you collect, store and use prospect and customer data.

39. Think about the user process
AWEBER.COM
1. Create unlimited lists
2. Create follow up messages (autoresponders)
3. Create broadcast messages
4. Create web forms

40. Think about the user process
What will I use to get all of this actually built?
I recommend Wordpress (platform) and OptimizePress
(theme) as a brilliant starter for building your website. Both
require a very minimal amount of technical skill.

41. Think about the user process
How will I get it all built quickly and easily?
The easiest way is to outsource all of this. It will save you
many hours and a lot of energy.
www.elance.com

42. Think about the user process
What to think about and tell your designer:
Colour schemes
Types of images (message you want to get across)
Body copy
Examples of websites you like (structure)
Always ask your designer to look at their portfolio of work

43. Upload your files
If you’re outsourcing (which I recommend), this step is done
for you.
If you’re not, you will need to look into FTP.

44. Prepare for your first order
Just as your site goes live, you’ll need to be ready for your
first order and every order.
1. How will you take payment?
2. How will you deal with new orders?
3. How will you avoid buyers remorse?

45. Select a domain name
Establish website hosting
Think about the user process
Upload your files
Prepare for your first order