ANNA UNIVERSITY

                       MASTER OF BUSINESS ADMINISTRATION (MBA)

                                     CURR...
THIRD SEMESTER

BA 231          International Business Management           3   0      0        3
BA 232          Business...
BA 055        System Analysis and Design                3      0      0         3
BA 056       Project Management for
    ...
MASTER OF BUSINESS ADMINISTRATION (MBA)

                                     CURRICULUM (PART-TIME)

Course No.          ...
FIFTH SEMESTER
 BA 231    International Business Management          3      0      0        3
 BA 232    Business Policy a...
BA 100 STATISTICS FOR MANAGEMENT
                                                                         L     T   P     ...
BA 101 ECONOMIC FOUNDATIONS OF BUSINESS ENVIRONMENT
                                                                L T P ...
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT
                                                L T P    C
             ...
3. P.K. Gupta and D.S. Hira, “ Operations Research”, S. Chand & Co. Ltd., New Delhi, 2002
4. J. K. Sharma, “ Operations Re...
BA 103 ORGANISATIONAL BEHAVIOUR
                                                                                L T P C
  ...
BA 104 BUSINESS APPLICATION SOFTWARE

                                                                      L T P         ...
BA 105 ACCOUNTING FOR MANAGEMENT
                                                                                     L T ...
BA 106 LEGAL ASPECTS OF BUSINESS
                                                                          L T P C
       ...
BA 107 PRODUCTION MANAGEMENT
                                                                    L T P           C
       ...
Text Books:

1. R. Panneerselvam, “Production and Operation Management”, Prentice Hall of India, 2002.
2. Edward S. Buffa ...
BA 108 FINANCIAL MANAGEMENT

                                                                             L   T P     C
  ...
BA 109 MARKETING MANAGEMENT
                                                                       L   T   P      C
      ...
BA 110 HUMAN RESOURCE MANAGEMENT
                                                                   LT P C
               ...
BA 111 MANAGEMENT INFORMATION SYSTEM

                                                                               3   0...
BA 112 SYSTEMS MANAGEMENT

                                                                                       L T P C
...
BA 113 RESEARCH METHODS IN BUSINESS
                                                                      L T P        C
 ...
BA 114 COMMUNICATION SKILLS

                                                                             L   T P C
      ...
BA 231 INTERNATIONAL BUSINESS MANAGEMENT
                                                           L T P C
              ...
BA 232 BUSINESS POLICY AND STRATEGIC MANAGEMENT

                                                                         ...
BA 116 PRINCIPLES OF MANAGEMENT                           3 0 0 0


   1.    Foundations of Management
      Definition – ...
BA 031 STRATEGIC MARKETING
                                                                                  L T P   C
   ...
BA 032 RELATIONSHIP MARKETING
                                                                            L T P      C
   ...
BA 033     SERVICES MARKETING

                                                                       L T P          C
   ...
BA 034 ADVERTISING AND SALES PROMOTIONAL MANAGEMENT
                                                                 LT P ...
BA 035 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

                                                                       ...
BA 036 ADVANCED FINANCIAL MANAGEMENT
                                                                 L T P C
            ...
BA 037 INDUSTRIAL FINANCE
                                                                          L      T P C
         ...
BA 038 INTERNATIONAL FINANCE
                                                                           L   T P           ...
BA 039 MERCHANT BANKING & FINANCIAL SERVICES

                                                                            ...
BA 040 MANAGEMENT CONTROL SYSTEMS
                                                     L                       T P C
     ...
BA 041 DECISION SUPPORT SYSTEM
                                                                     L    T P       C
     ...
BA 042 RELATIONAL AND OBJECT ORIENTED
                        DATABASE MANAGEMENT SYSTEM
                                 ...
BA 043 INDUSTRIAL RELATIONS AND LABOUR WELFARE

                                                                         L...
BA 044 LABOUR LEGISLATIONS

                                                                         LTP C
               ...
BA 045 ENTERPRISE RESOURCE PLANNING FOR MANAGERS

                                                                        ...
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc
Upcoming SlideShare
Loading in...5
×

BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc

6,664

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
6,664
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
58
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT.doc.doc.doc

  1. 1. ANNA UNIVERSITY MASTER OF BUSINESS ADMINISTRATION (MBA) CURRICULUM (FULL-TIME) Course No. Course Title L T P C FIRST SEMESTER Theory BA 100 Statistics for Management 3 0 0 3 BA 101 Economic Foundations of Business Environment 4 0 0 4 BA 102 Applied Operations Research for Management 4 0 0 4 BA 103 Organisational Behaviour 3 0 0 3 BA 105 Accounting for Management 4 0 0 4 BA 106 Legal Aspects of Business 3 0 0 3 BA 116 Principles of Management * 3 0 0 0* Practical BA 104 Business Application Software 0 0 4 2 23 * This course shall be offered only to the students possessing qualification other than B.E./B.Tech. It is a zero-credit course and respective institutions shall conduct the examinations and furnish a certificate of completion to the university. SECOND SEMESTER Theory BA 107 Production Management 3 0 0 3 BA 108 Financial Management 3 0 0 3 BA 109 Marketing Management 4 0 0 4 BA 110 Human Resource Management 3 0 0 3 BA 111 Management Information System 3 0 0 3 BA 112 Systems Management 3 0 0 3 BA 113 Research Methods in Business 3 0 0 3 Practical BA 114 Communication Skills 0 0 4 2 24
  2. 2. THIRD SEMESTER BA 231 International Business Management 3 0 0 3 BA 232 Business Policy and Strategic Management 3 0 0 3 Elective I 3 0 0 3 Elective II 3 0 0 3 Elective III 3 0 0 3 Elective IV 3 0 0 3 Elective V 3 0 0 3 Elective VI 3 0 0 3 Practical BA 115 Practical Training (6 to 8 weeks during 0 0 0 2 previous summer vacation) 26 FOURTH SEMESTER BA 244 Project Work 0 0 24 12 Total Number of credits to be earned for the award of degree 85 ELECTIVES Course No. Course Title L T P C BA 031 Strategic Marketing 3 0 0 3 BA 032 Relationship Marketing 3 0 0 3 BA 033 Service Marketing 3 0 0 3 BA 034 Advertising & Sales Promotional Management 3 0 0 3 BA 035 Security Analysis and Portfolio Management** 3 0 0 3 BA 036 Advanced Financial Management 3 0 0 3 BA 037 Industrial Finance 3 0 0 3 BA 038 International Finance 3 0 0 3 BA 039 Merchant Banking and Financial Services 3 0 0 3 BA 040 Management Control Systems 3 0 0 3 BA 041 Decision Support Systems 3 0 0 3 BA 042 Relational and Object Oriented Data Base Management systems 3 0 0 3 BA 043 Industrial Relations and Labour Welfare 3 0 0 3 BA 044 Labour Legislation 3 0 0 3 BA 045 Enterprise Resource Planning for Managers 3 0 0 3 BA 046 E-commerce Technology and Management 3 0 0 3 BA 047 Managerial Behaviour and Effectiveness 3 0 0 3 BA 048 Entrepreneurship Development 3 0 0 3 BA 049 Logistics and Supply Chain Management 3 0 0 3 BA 050 Software Quality Management 3 0 0 3 BA 051 Risk Management 3 0 0 3 BA 052 Environment Management 3 0 0 3 BA 053 Infrastructure Management 3 0 0 3 BA 054 Web enabled Marketing Management 3 0 0 3
  3. 3. BA 055 System Analysis and Design 3 0 0 3 BA 056 Project Management for software development 3 0 0 3 BA 057 Investment Management** 3 0 0 3 BA 058 Consumer Behaviour 3 0 0 3 BA 059 Industrial Marketing 3 0 0 3 BA 060 Rural Marketing 3 0 0 3 BA 061 Marketing Research 3 0 0 3 BA 062 Stress Management 3 0 0 3 BA 063 Creativity and Innovation Management 3 0 0 3 BA 064 Total Quality Management 3 0 0 3 BA 065 Materials Management 3 0 0 3 BA 066 Value-engineering 3 0 0 3 BA 067 Modeling and Simulation 3 0 0 3 BA 068 Business Process Re-engineering 3 0 0 3 BA 069 Computer aided Production Management 3 0 0 3 BA 099 Special Elective (Need based) 3 0 0 3 ** A student can take either ‘BA057 Investment Management’ or ‘BA035 Security Analysis & Portfolio Management’ and not both.
  4. 4. MASTER OF BUSINESS ADMINISTRATION (MBA) CURRICULUM (PART-TIME) Course No. Course Title L T P C FIRST SEMESTER Theory BA 100 Statistics for Management 3 0 0 3 BA 101 Economic Foundations of Business Environment 4 0 0 4 BA 102 Applied Operations Research for Management 4 0 0 4 BA 116 Principles of Management * 3 0 0 0* Practical BA 104 Business Application Software 0 0 4 2 13 * This course shall be offered only to the students possessing qualification other than B.E./B.Tech. It is a zero-credit course and respective institutions shall conduct the examinations and furnish a certificate of completion to the university. . SECOND SEMESTER BA 103 Organizational Behaviour 3 0 0 3 BA 105 Accounting for Management 4 0 0 4 BA 106 Legal Aspects of Business 3 0 0 3 Practical BA 114 Communication Skills 0 0 4 2 12 THIRD SEMESTER BA 107 Production Management 3 0 0 3 BA 108 Financial Management 3 0 0 3 BA 109 Marketing Management 4 0 0 4 BA 110 Human Resource Management 3 0 0 3 BA 112 Systems Management 3 0 0 3 16 FOURTH SEMESTER BA 111 Management Information System 3 0 0 3 BA 113 Research Methods in Business 3 0 0 3 Elective I 3 0 0 3 Elective II 3 0 0 3 Elective III 3 0 0 3 15
  5. 5. FIFTH SEMESTER BA 231 International Business Management 3 0 0 3 BA 232 Business Policy and Strategic Management 3 0 0 3 Elective IV 3 0 0 3 Elective V 3 0 0 3 Elective VI 3 0 0 3 Practical BA 115 Practical Training (6 to 8 weeks during 0 0 0 2 previous summer vacation) 17 SIXTH SEMESTER BA 244 Project Work 0 0 24 12 Total Number of credits to be earned for the award of degree 85
  6. 6. BA 100 STATISTICS FOR MANAGEMENT L T P C 3 0 0 3 1. Sampling Distribution: Sampling Distribution Concepts - Normal Distribution - t-Distribution - Sample Size - Standard Error. 5 2. Estimation: Point and Internal Estimates of Proportions and Mean - Qualities of a Good Estimator. 5 3. Testing of Hypothesis: Hypothesis Testing of Proportion and Mean - Single and Two Tailed Tests - Errors in Hypothesis Testing - Measuring the Power of Hypothesis Test. 6 4. Chi - Square Analysis: Estimation of Chi - Square and Interpretation - Chi - Square Distribution Chi - Square Tests for Independence and Goodness of Fit. 5 5. ANOVA: Estimation and Interpretation of F Statistic - F Distribution - F Hypothesis Tests. 5 6. Non Parametric Methods: Sign Test of Paired Data - Rank Sum Tests - Mann-Whitney U Test- Kruskal - Wallis Test- One Sample Run Test - Rank Correlation- Kolmogorov -Smirnov Test. 6 7. Regression and Correlation: Estimation of Regression Line - Correlation Analysis - Measuring Reliability of the Estimating Equation - Making Inference About Population Parameters. 6 8. Time Series Analysis: Time Series - Variations in time series - Trend analysis - Cyclical, seasonal and irregular variations - Dealing with All Four Variations of Time Series. 7 ---- 45 ---- Text Books: 1. Amir D. Aczel, Complete Business Statistics, 5th edition, Irwin McGraw-Hill, 2001. 2. Richard I.Levin and David S.Rubin, Statistics for Management, 7th edition, Prentice Hall of India Pvt. Ltd., New Delhi, 1997. 3. David M.Levine, Timothy C.Krehbiel and Mark L.Berenson “Business Statistics: A First Course” , Pearson Education Asia, 2nd edition, New Delhi, 2000. References: . 1. Bruce L. Bowerman, Richard T.O’Connell and Michael L.Hand, Business Statistics in Practice, 2nd Edition, McGraw-Hill / Irwin, 2001. 2. Hooda,R.P., Statistics for Business and Economics, Macmillan India Ltd., 2nd education, 2001. 3. David F. Groebner, Patrick W. Shannon, Phillip C. Fry and Kent D. Smith, “Business Statistics”: A Decision making approach, 5th edition, Prentice Hall, 2001. 4. Chandan.J.S., Statistics for Business and Economics, Vikas Publishing House Pvt. Ltd., 1998. 5. Lawrence B.Morse, Statistics for Business and Economics, Harpercollins College Publishers, New York, 1993.
  7. 7. BA 101 ECONOMIC FOUNDATIONS OF BUSINESS ENVIRONMENT L T P C 4 0 0 4 1. Nature and scope of macro economic issues: Growth, employment, inflation, balance of payment exchange rate - circular flow of income - national income concepts - measurement of national income - the role of economic planning - Indian economic planning. 5 2. Analysis of national income, employment and inflation: Keynesian perspective multiplier - accelerator - Business Cycle - the role of fiscal policy - Indian fiscal policy and Experience. 15 3. Analysis of monetary sector: Demand and supply of money - equilibrium of money market - the role of monetary policy - Indian perspectives. 10 4. Integration of commodity and money market : Analysis of Inflation and unemployment - the role of economic policies - Indian experience. 15 5. Analysis of external sector: International trade - trade multiplier - linkage model - the role of trade policy - analysis of performance of Indian economy in external sector. 15 ----- 60 ----- Text Book: 1. Sloman, John, Economics, Prentice - Hall of India Pvt. Ltd., New Delhi, 1998. 2. Paul A. Samuelson & William D. Nordhans, Economics, Tata Mc Graw - Hill Publishing Company Limited, New Delhi, 1998. 3. Dwivedi D.N., Macroeconomics- Theory and Policy, Tata McGraw Hill Publishing Co. Ltd, New Delhi, 2001. References: 1. Ruddar Dutt and K.P.M. Sundaram, Indian Economy, S. Chand and Co., Ltd., New Delhi, 2002. 2 Irvin B.Tucker, Macroeconomics for Today, Thomson Learning, 2001. 3. Government of India, Economic Survey (Annual Publication ,New Delhi). 4. Business dailies like Economic Times, Financial Express and Business Line. 5. Economic and political weekly. 6. World Bank and IMF Reports. 7. Kirit S. Parikh (ed.), Indian Development Report, 1999-2000, Oxford University Press, New Delhi, 1999. 8. CMIE Reports.
  8. 8. BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT L T P C 4 0 0 4 1. Linear Programming Techniques: Graphical and Simplex solution for maximizing and minimizing problems – A case of degeneracy in Simplex method – Post optimality analysis, Sensitivity Analysis, Parametric programming – Revised Simplex problem – primal / dual relationship – Goal programming 10 2. Linear Programming Extensions: Transportation problem – North / West corner Solution, stepping stone method, Vogel’s approximate method, Modi method – Degeneracy , imbalance matrix. Assignment model: Branch and Bound Technique, Hungarian method,Trans-shipment problem, Travelling salesmen problem.15 3. Integer Linear Programming / Game theory Branch and bound Algorithm, Cutting plane algorithm, the fractional Algorithm, the mixed algorithm, zero-one Integer problem techniques – the additive algorithm, zero-one polynomial programming. Two person – zero sum games: Graphical and L.P. Solutions. 9 4. Dynamic programming and Project Scheduling: Dynamic programming models: Deterministic case. Maximization and Minimization problem. Use of the D.P. techniques to solve the L.P. problems. C.P.M. and P.E.R.T. for Project Scheduling. Resource levelling, crashing, Resource planning. 15 5. Decision Theory: Decision under risk, Decision trees, Decision under uncertainty. Use of Simulation technique for decision making. Case studies for the use of Simulation techniques for decision making. Optimal Simulation run. 6 ----- 60 ----- Text books: 1. R. Panneerselvam, “ Operations Research “, Prentice Hall of India, 2002. 2. P.C.Tulsin, “Quantitative Techniques: Theory and Problems”, Pearson Education, 2002. 3. Ronald L. Rardin, “Optimization in Operations Research” Pearson Education, 1998. 4. Hillier and Lieberman, “ Introduction to Operations Research”, Mc Graw Hill International Edition, Seventh Edition, 2001 5. Hamdy A Taha, “An Introduction to Operations Research, Prentice Hall, Sixth edition, 2000 6. Ravindran, Phillips, Solberg, “ Operations Research: Principles and practice”, Second edition, John Wiley , 1987. Reference books: 1. U.K. Srivastava, G.V. Shenoy, S. C. Sharma, “ Quantitative Techniques for Managerial Decision”, Second Edition, Prentice Hall of India, 2001 2. P. K. Gupta, D.S.Hira, “ Problems in Operations Research”, S. Chand & Company, 2002.
  9. 9. 3. P.K. Gupta and D.S. Hira, “ Operations Research”, S. Chand & Co. Ltd., New Delhi, 2002 4. J. K. Sharma, “ Operations Research: Theory and Applications”, Macmillan , 1997 5. C.K. Mustafi, “ Operations Research: Methods and Practice”, New Age International ( P) Ltd. Publisher, 2000. 6. S. Kalavathy, “ Operations Research”, Vikas Publishing House (P) Ltd., 2000
  10. 10. BA 103 ORGANISATIONAL BEHAVIOUR L T P C 3 0 0 3 1. Focus and Purpose Definition, need and importance of Organisational Behaviour - Nature and scope - Framework - Organisational Behaviour Models. 5 2. Individual Behaviour Personality - Types - Factors influencing personality -Theories. Learning - Types of Learners - The Learning Process - Learning Theories - Organisational Behaviour Modification. Attitudes - Characteristics - Components - formation - measurement. Perception - Importance - Factors influencing perception - Interpersonal perception. Motivation - Importance - Types - Effects on work behaviour. 12 3. Group Behaviour Organisation Structure - Formation - Groups in Organisations - Influence - Group Dynamics - Emergence of informal leaders and working norms - Group Decision Making Techniques - Interpersonal relations - Communication - Control 10 4. Leadership and Power Meaning - Importance - Leadership styles -Theories - Leaders vs Managers - Sources of Power - Power Centers -Power and Politics. 8 5. Dynamics of Organisational Behaviour Organisational Climate - Factors affecting Organisational climate - Importance. Job Satisfaction - Determinants - Measurement – Influence on behaviour. Organisational change - Importance - Stability vs change - Proactive vs Reactive change - The change process - Resistance to change - Managing change. Organisational Development - Characteristics - Objectives - Team building. Organisational Effectiveness - Perspectives - Effectiveness vs efficiency- Approaches – The Time Dimension - Achieving organisational effectiveness. 10 ------ 45 ------ Text Books: 1. Stephen P. Robbins, Organisational Behavior, Prentice Hall of India, 9th Edition, 2001. 2. Hellriegel, Slocum and Woodman, Organisational Behavior, South-Western, Thomson Learning, 9th edition,2001. References: 1. Schermerhorn, Hunt and Osborn, Organisational Behavior, John Wiley, 7th edition, 2001. 4. Jit S.Chand, Organisational Behavior, Vikas Publishing House Pvt. Ltd, 2nd edition, 2001. 5. Fred Luthans, Organisational Behavior, Mc Graw Hill Book Co., 1998. 6. New Strom and Davis, Organisational Behaviour, McGraw Hill, 2001. 5. Jeff Harris and Sandra Hartman, Organisational Behaviour, Jaico, 2002.
  11. 11. BA 104 BUSINESS APPLICATION SOFTWARE L T P C 0 0 4 2 1. Business Application Software – MS Office – Accounting Packages – Tally, Ex, SAPM, Metastock etc., Marketing packages – SPSS etc., Production Management Packages – ORSTAT and an introduction to latest packages. 20 2. Database Management Packages – Dbase, Foxpro, Foxbase, Visual Fox Pro, Visual Fox base, Ingress, Sybase, Oracle, Power builder, Developer 2000, Designer 2000. 20 3. In-house Development of a package. 20 --------- 60 --------- Text books: 1. Winston, Practical Management science: Spreadsheet Modeling and applications, Thomson learning, 2001 2. Carver, Doing Data analysis with SPSS 10.0, Thomson Learning, 2001 3. Namrata Agrawal, Financial Accounting using Tally 6.3, Dreamtech Press, New Delhi, 2002 4. Lucas, Information Technology for Management, Tata- McGraw-Hill, New Delhi, 2001. 5. Alexis Jeon, Introduction to computers with MS Office 2000, Tata- McGraw-Hill, New Delhi, 2001. Reference Books: 1. Norman Gaither and Greg Frazier, Production and operations management, South- Western College Publishing, An International Thomson publishing company, 1999. 2. V. K. Jain, Database management systems, Dreamtech Press, New Delhi, 2002. 3. Vikas Gupta, Comdex computer course kit, Dreamtech Press, New Delhi, 2001. 4. Vikas Gupta, Comdex computer programming course kit, Dreamtech Press, New Delhi, 2002. 5. Dreamtech Software team, cracking the code: peer-to-peer application development, Dreamtech Press, New Delhi, 2001. 6. Stephanie Cottrell, Bryant, Teach yourself HTML 4 with XML, DHTML and JavaScript, Dreamtech Press, New Delhi, 2001. 7. David Crowder and Rhonda Crowder, Web Design with HTML/ Flash/ JavaScript, E- Commerce, IDG Books India (P) Ltd., New Delhi, 2001.
  12. 12. BA 105 ACCOUNTING FOR MANAGEMENT L T P C 4 0 0 4 1. Basic Accounting Model Accounting as an Information System, Recording Business Transaction, Measuring Business Income, Completing the Accounting Cycle, Accounting for Merchandising transactions. 12 2. Accounting for Assets Liabilities and Shareholder’s equity, Internal control systems, cash and receivables, Inventories, Fixed Assets and Depreciation, Liabilities, Shareholder’s equity. 12 3. Analysis of Accounting Information Financial Statement Analysis, Statement of Cash flows. 12 4. Cost volume relationship Relevant costs in decision making 3 5. Cost Accounting and budget or control Cost determination, cost accounting systems, job costing, process Costing, allocation of overheads. 10 6. Manufacturing cost control Budgets, flexible budgets, control of programme expenses profit Budgeting and analysis, Zero base budgeting. 6 7. Standard costs. Historical and combination cost systems, differential cost and Direct costing, variance analysis and evaluation of divisional Performance. 5 ------- 60 ------- Text books: 1. M.Y.Khan & P.K.Jain – Management Accounting Tata McGraw Hill Publishing Company Ltd, 2. M.A.Sahaf - Management Accounting (Principles & Practice): 2000 edition Vikas Publishing House Pvt.Ltd., New Delhi Referrences: 1. R.S.N.Pillai and Bagavathi – Management Accounting, S.Chand & Co. Ltd., New Delhi (2002 edition) 2 R.Narayanaswamy – Financial Accounting – A Managerial Perspective-1997.Prentice Hall India Pvt.Ltd., New Delhi 3. Bhattacharya S.K. John Dearden – Accounting for Management Text and cases (2000 edition) – Vikas publishing House, New Delhi 4. Charles T.Horngren – Introduction to Management Accounting (2001 editiion)Prentice Hall, New Delhi
  13. 13. BA 106 LEGAL ASPECTS OF BUSINESS L T P C 3 0 0 3 1. Introduction Nature and function of legal rules, The courts and the process of Adjudication, The Trial Stage, Judicial Law Making, Law built on procedures, Law making by Legislature, Interpretation of Statutes, Interpreting the Constitution, Law making and adjudication by Administrative agencies, Law in Society. 5 2. Mercantile Law Contracts: Nature and Classification of contracts, The agreement- Offer and Acceptance, Reality of Assent - The effect of mistake, Fraud or duress, consideration, Legal capacity of partners, Illegal Agreements, contracts in writing, Assignment of contractual rights and duties, Performance and discharge of contractual obligations Remedies and damages for breach of contract. Sales: Sales contract, Transfer of title and risk of Loss, Warranties In Sales contract, Performance of sales contracts, conditional sales. 15 Negotiable Instruments Nature and requisites of Negotiable Instruments, Transfer of Negotiable Instruments and liability of parties, Enforcement of secondary Liability, Holder in due course, Special rules for cheques and banks Discharge of Negotiable Instruments. Agency Nature of agency – How created, Agent’s authority and Liability of Principal and third party, Rights and duties of principal, Agent and Third party, Liability of Principal or Agents Torts, Termination of agency. 3. Company Law Major principles – Types of Companies, Memorandum and Articles Of Association, Prospectus, Powers, duties and liabilities of directors. 10 4. Industrial Law An overview of Factories Act, Payment of wages Act, Payment of Bonus Act , Minimum Wages Act, Industrial Disputes Act. 10 5. Income Tax Act and Sales Tax Act Corporate Tax Planning, An overview of Sales Tax Act 5 ------ 45 ------ Text books: 1. N.D.Kapoor , Elements of Mercantile Law – Sultan Chand and Company, New Delhi – 1998. 2. Sen & Mitra, Arun Kumar Sen & Jitendra Kumar Mitra – Commercial and Industrial Law – The World press, Private Ltd., Calcutta – 1996. References: 1. P.P.S.Gogna, Mercantile Law, S.Chand & Co. Ltd, New Delhi, 1999 2. Dr.Vinod K.Singhania – Direct Taxes Planning and Management (1997 edition) 3. Respective Acts
  14. 14. BA 107 PRODUCTION MANAGEMENT L T P C 3 0 0 3 1. Introduction to Production and Operations Management: Types of production systems – Job shop industry, Process Industry, Project type of industry, Mass production Industry with product layout, process layout and cellular manufacturing system etc. Pre-planning, Planning, Staffing, Directing, Monitoring and Control activities in Shop floor Management for resources like Men, Machines, Money, Material, Minutes and Methods. The concept of strategic planning, transactional planning and tactical planning as applicable to Production functional areas. The sub functional areas of Production function, such as: Materials Management, Maintenance Management, Quality Management, Production, Planning and Control etc. Inter relationship among other functional and sub-functional areas. A typical organizational structure for the Production functional areas etc. 15 2. Product design and process selection: Product design and Process selection – Evaluation and Selection of appropriate Production and Operations technology. Product Design and process selection. Make or buy decision using the Break- even – analysis. Determination of Product and / or Process layout, Cellular manufacturing systems. Impact of Marketing decision (Varieties / Market segmentation) on Production function, Tolerance specification- Determination of Machine tool requirements, Layout design, Preparation route chart etc. 10 3. Managing the Supply chain Supply chain Management – Forecasting Techniques – Aggregate planning – Inventory Management for dependent and independent demands – MRP-I, MRP-II, ERP and use of Simulation technique for decision making in inventory management – Computer Integrated Manufacturing systems in Manufacturing. 7 4. Quality Management Statistical Quality Control for Acceptance Sampling and Process Control – Concepts of O.C.C. Curve – Use of the O.C. Curve – Concept of Type I and Type II error – Quality movement – Quality circles – Suggestion scheme for quality improvement – Concept of Quality as a mission – Total Quality Management Concept – ISO Quality Certifications and types – Quality assurance. Quality movement in India. 7 5. Design of facilities and Jobs Capacity Planning – Just-in-time production systems. Facility location – Facility layout – Job design and work measurement – Value Analysis – Business Process Re-engineering – Cellular Manufacturing systems - Use of CPM and PERT for Project scheduling – Man power planning and resource leveling – Crashing. 5 ------- 45 -------
  15. 15. Text Books: 1. R. Panneerselvam, “Production and Operation Management”, Prentice Hall of India, 2002. 2. Edward S. Buffa and Rakesh Sarin, “ Modern Production and Operations Management”, John Wiley & sons., 1987. 3. Lee J. Krajewski and Larry P. Ritzman, “ Operations Management: Strategy and Analysis”, Addison Wesley, 2000. 4. Chase, Aquilano & Jacobs “Production and Operations Management”,Tata McGraw Hill, 8th Edition, 1999. 5. Gaither, “Production and Operations Management ( with two CDs)”, Thomson Asia (P) Ltd., Bombay, Ninth Edition, 2002. References: 1. Arjan,J.Van Weele, Purchasing and Supply Chain Management, Vikas Thomson Learning, 2001. 2. Everett E Adam Jr. and Ronald J. Ebert, “ Production and Operations Management , Prentice Hall of India, 1992. 3. Seetharama L. Narasimhan, Dennis N Mc Leavey and Peter J.Billington, Production_Planning & Inventory Control, Prentice Hall of India, 2000. 4. Manoj Kumar Sarkar, “ Production Management”, Crest Publishing House, New Delhi, 2000
  16. 16. BA 108 FINANCIAL MANAGEMENT L T P C 3 0 0 3 1. Introduction Scope and goal of Finance function 3 2. Techniques of Investment Analysis: Payback period method, Accounting Rate of Return, Introduction to Discounting and cash flows estimation, DCF methods, IRR, NPV, PI, Discounted payback methods, DCF method compared- conflicts resolution-Leasing and Lease evaluation. 12 3. Financing decision: Cost of capital, cost of equity, Debt, convertible Debentures, preference share capital, Minimum rate of return, capital structure, Optimum capital structure, Traditional theory, MM theory, corporate debt capacity, Indifference point. 15 4. Dividend decision: Dividend policy, Gordon's dividend Growth model, Walter's model, MM dividend Irrelevance Model, Practice in Industry. 5 5. Working capital Management: Current asset and liability decisions, estimation of working capital requirements, cash and marketable securities, Management of accounts receivables, financial aspects of investment, spontaneous financing, short term borrowings. 10 ---- 45 ---- Text Books: 1. I.M.Pandey – Financial Management, Vikas Publishing House Pvt.Ltd, 8th Edition, 1999 2. Prasanna Chandra, Financial Management, Theory and Practice, Tata McGraw Hill Publishing Company Ltd, 5th Edition, 2001 Reference Books: 1. Aswat Damodaran, Corporate Finance Theory and Practice, John Wiley & Sons, 2000 2. Hrishikes Bhattacharya – Working Capital Management, Strategies and Techniques, Prentice – Hall of India Pvt.Ltd., New Delhi 2001 3. James C Vanhorne - Financial Management and Policy – Pearson Education Asia (Low th priced edition) 12 edition 2002. 4. Khan and Jain – Basic Financial Management & Practice – Tata McGraw Hill – 5th edition 2001
  17. 17. BA 109 MARKETING MANAGEMENT L T P C 4 0 0 4 1. Marketing conceptual frame work - Marketing environment - customer oriented organization- Marketing interface with other functional areas-marketing in a globalised environment 10 2. Product Planning and Development - Product Life Cycle- Brand management, Developing New Product - Market segmentation- targeting and positioning. Pricing decisions - Channel design and Management - retailing and wholesaling . Promotion methods: Advertising, personal selling, Public relations. 15 3. Understanding Buyer Behaviour - Influencing factors - responding buyer behaviour - Building customer satisfaction- marketing to organizations and marketing of services. 15 4. Marketing Research: Types, Process - Tools and Techniques- application of Marketing research- Product launching, demand estimation, advertising, brand preference ,customer satisfaction, retail stores image, customer perception, distribution, Customer Relationship, Competitor analysis and related Aspects- preparation of marketing research report- sample case studies. 10 5. Information Technology impact on marketing decisions: Online marketing- Web based marketing programmes - Emerging new trends and challenges to marketers. 10 ---- 60 ---- Text Books: 1. Philip Kotler: Marketing Management (Millennium edition) , Prentice-Hall of India (P) Ltd., New Delhi –2001. 2. Zikmund d’Amico, Marketing, South Western, Thomson Learning, 2000 References: 1. Michael R. Czinkota & Masaaki Kotabe, Marketing Management, Vikas Thomson Learning,2001. 2. Douglas J.Darymple, Marketing Management, John Wiley & Sons, 2000 3. NAG, Marketing successfully A professional perspective, Macmillan 2001. 4. Boyd Walker, Marketing Management, McGraw Hill, 2002. 5. Aakar, Day and Kumar, Essentials of Marketing Research, John Wiley & Sons, 2001. 6. Keith Flether, Marketing Management and Information Technology, Prentice Hall, 1998. 7. R.L.Varshney, S.L.Gupta, Marketing Management Indian Perspective, Sultan Chand, 2000
  18. 18. BA 110 HUMAN RESOURCE MANAGEMENT LT P C 3 0 0 3 1. Perspectives in Human Resource Management Evolution of Human Resource Management – The Importance of the Human Factor – Objectives of Human Resource Management –Role of Human Resource Manager – Human Resource Policies – Computer Applications in Human Resource Management. 5 2. The Concept of Best Fit Employee Importance of Human Resource Planning - Forecasting Human Resource requirements – Internal and External sources. Selection Process – Screening - Tests – Validation – Interview- Medical Examination – Recruitment. Induction – Importance – Practices – Socialisation benefits. 8 3. Training and Executive Development Types of training methods – Purpose – Benefits – Resistance. Executive development programmes – Common practices – Benefits – Self Development - Knowledge Management. 10 4. Sustaining Employee Interest Compensation Plans – Rewards – Motivation – Theories of motivation – Career Management – Developing Mentor – Protégé Relationships. 12 5. Performance Evaluation and Control Process Methods of Performance Evaluation – Feedback – Industry practices. Promotion, Demotion, Transfer and Separation – Implications of job change. The control process – Importance – Methods – Requirements of Effective Control System. Grievances – Causes – Implications – Redressal Methods. 10 -------- 45 -------- Text Books : 1. Decenzo and Robbins, Human Resource Management, Wiley , 6th edition,2001. 2. Biswajeet Pattanayak,Human Resource Management, Prentice Hall of India, 2001. References: 1. Eugene Mckenna and Nic Beach, Human Resource Management, Pearson Education Limited, 2002. 2. Dessler, Human Resource Management, Pearson Education Limited, 2002. 3. Mamoria C.B and Mamoria S., Personnel Management, Himalaya Publishing Company, 1997. 4 Wayne Cascio, Managing Human Resources, McGraw Hill,1998. 5. Ivancevich, Human Resource Management, McGraw Hill,2002.
  19. 19. BA 111 MANAGEMENT INFORMATION SYSTEM 3 0 0 3 1. Introduction: Information Systems – Establishing the framework – Business models – Information System Architecture – Evolution of Information Systems. 7 2. System Development: Modern Information System – System development Life Cycle – Structured Methodologies – Designing Computer based methods, procedures, control , Designing structured programs. 8 3. Information Systems Functional Areas, Finance, Marketing, Production, Personnel – Levels, DSS, EIS, ES – Comparison, Concepts and knowledge representation - Managing International Information System. 10 4. Implementation and Control: Control – Testing Security – Coding Techniques – Detection of error – Validating – Cost Benefit Analysis – Assessing the value and risk of information system. 10 5. System Audit: Software engineering qualities – design, production, service, software Specification, software metrics, software quality assurance – systems methodology – objectives – Time and Logic, Knowledge and Human Dimension – software life cycle models – Verification and Validation. 10 ---- 45 ---- Text Book: 1. Kenneth C. Laudon and Jane Price Laudon , Management Information Systems –Managing the Digital firm, Pearson Education, Asia, 2002. References: 1. Gordon B.Davis , Management Information System: Conceptual Foundations, Structure and Development, McGraw Hill, 1974. 2. Joyce J Elam , Case series for Management Information Systems’, Simon and Schuster Custom Publishing, 1996. 3. Steven Alter, Information Systems – A Management Perspective - Addison -Wesley, 1999. 4. James A O’Brein, Management Information Systems, Tata McGrawHill, New Delhi,1999. 5. Turban, Mc Lean and Wetherbe, Information Technology for Management- Making connections for strategic advantage, John Wiley, 1999. 6. Ralph M. Stair and George W. Reynolds, Principles of Information Systems - A Managerial Approach, Thomson Learning, 2001.
  20. 20. BA 112 SYSTEMS MANAGEMENT L T P C 3 0 0 3 1. System Analysis Fundamentals : Role of Systems Analyst – Understanding Organisational style and its impact on information systems – determining feasibility and managing analysis and design activities. 8 2. System Analysis Tools : Data flow diagrams, Decision Tables – Warnier Orr diagrams – Hierarchical Input Process Output Charts – Process flow charts – System flow chart. 8 3. Essential of Design : Designing effective input and output – designing database and files – designing user interface – designing accurate data entry procedures 7 4. Database system : Database system and evolution of database technology – Database systems in organisation- Objectives – Conceptual data modelling – Entities and Attributes – Schema and subschema 12 5. Database Design : Data models – Entity Relationship models – Hierarchical, Network and Relational models – Distributed Databases – Homogenous and Heterogeneous DBMS – Concurrency Control. 10 ------- 45 ------- Text Book : 1. Hawryszkiewycz , ‘Introduction to Systems Analysis and Design’, Prentice Hall, 1994. 2. Yourdon and Constantine , ‘Structured Design: Fundamentals of a Discipline of Computer Program and system Design’, Prentice Hall, 1995.. 3. Hofter, Joey F. George, Joseph.S Valacich, Modern Systems Analysis and Design, Addison Wesley, 2001. References: 1. Jeffrey L.Whitten, Lonnie D. Bentley and Kevin C. Dittman, Systems Analysis and Design Methods, Mc Graw Hill, Irwin, 2001. 2. Page Jone , ‘Practical guide to structured systems design’, 2nd Ed.,Prentice Hall, 1995. 3. James Martin , ‘Computer Database Organisation’, Prentice Hall, 1993. 4. David M.Kroenke , ‘Database Processing: Fundamentals, Design and Implementation’, Prentice Hall, 1995.
  21. 21. BA 113 RESEARCH METHODS IN BUSINESS L T P C 3 0 0 3 1. Introduction to Research: The hallmarks of Scientific research – the Building blocks of Science in Research – The Research Process for Applied and Basic Research – The need for theoretical frame work – Hypothesis development – Hypothesis testing with quantitative data. The Research design. The purpose of the study: Exploratory, Descriptive, Hypothesis Testing (Analytical and Predictive) – Cross sectional and Longitudinal studies. 8 2. Experimental Designs: The laboratory and the Field Experiment – Internal and External Validity - Factors affecting Internal validity. Measurement of variables – Scales and measurements of variables. – Developing scales: Rating scale and attitudinal scales. Validity testing of scales developed. Reliability concept in the scales being developed. Stability Measures . 7 3. Data collection Methods: Interviewing, Questionnaires etc. Secondary sources of data collection. Guidelines for Questionnaire Design – Electronic Questionnaire Design and Surveys. Special Date Sources: Focus Groups, Static and Dynamic panels. Review of the Advantages and Disadvantages of Various Data-Collection Methods and When to use each. Sampling Techniques . Probabilistic and non-probabilistic samples. Issues of Precision and Confidence in Determining Sample Size. Hypothesis testing. Determination of Optimal sample size. 10 4. A refresher on some multivariate statistical techniques : Factor Analysis – Cluster Analysis – Discrimnant Analysis – Multiple Regression & Correlation – Canonical Correlation – Application of SPSS Package 15 5. The Research report: The purpose of the written report – concept of audience – Basics of written reports. The integral parts of a report – The title of a report, The table of contents, The synopsis, The introductory Section, Method of sections of a report. Results Section – Discussion Section – Recommendations and Implementation section. 5 ----- 45 ----- Text Books: 1. Donald R. Cooper and Ramela S. Schindler, Business Research Methods, Tata McGraw Hill Publishing Company Limited, New Delhi, 2000 2. Uma Sekaran,Research Methods for Business, John Wiley and Sons Inc., New York, 2000. 3. C.R.Kothari, Research Methodology, Wishva Prakashan, New Delhi, 2001. Reference: 1. Donald H.McBurney, Research Methods,ThomsonAsia Pvt. Ltd. Singapore, 2002. 2. G.W.Ticehurst and A.J.Veal, Business Research Methods, Longman, 1999. 3. Ranjit Kumar, Research Methodology, Sage Publications, London, New Delhi, 1999. 4. Raymond-Alain Thie’tart, et.al., Doing Management Research, Sage Publications, London, 1999.
  22. 22. BA 114 COMMUNICATION SKILLS L T P C 0 0 4 2 1. Oral Communication: Verbal communication, body language, one to one communication, one to many and many to many communications, making presentations, communicating to mass media, listening techniques- interview techniques. The students are required to identify topics of interest and to make oral presentation in the class. The course instructor shall evaluate the student's presentation skills and suggests methods for improvement. 20 2. Written Communication: Characteristics of business letters / Electronic communication - graphic and visual Aids, generating business reports, Structuring analytical reports. Preparing tenders, Quotations, Comparative statements. The students are required to submit a written report on the topics as per the schedule suggested by the Course instructor. The report is evaluated on various dimensions of written Communication and suggestions for improvement will be offered. 20 3. Group Communication: Effective Group Discussion, essentials - role playing, Team building, Integrated Communication, In-basket exercises. Group Communication exercise will also be given and evaluated by the Course Instructor. 20 ------------ 60 ------------ References: 1. Lesikar, Pettit and Flatley, Lesikar’s Basic Business Communication, Tata McGraw Hill, 2001. 2. Mattukutty, M.Monippally, Business Communication Strategies, Tata McGraw Hill, 2001. 3. Courtland L Bovee & John V Thill, Business Communication today, Prentice Hall, 2000. 4. R.K.Madhukar, Business Communication and Customer Relations, Vikas Publishing House, 2001. 5. Joseph D.Andrew, Claire B May & Gorden S.May, Effective writing -A hand book for finance people, Prentice Hall, 1999. 6. A.C.Krizan, Business Communications, Thomson Asia Pvt.Ltd., 2002. 7. Shirley Taylor, Communication for Business, Pearson Education 1999. 8. Teri Kwal Gamble and Michael Gamble, Communication Works, McGraw Hill, 2002.
  23. 23. BA 231 INTERNATIONAL BUSINESS MANAGEMENT L T P C 3 0 0 3 1. Introduction : Definition - Trade and Investment flow - Economic theories - forms of international business. 8 2. International Business Environment : Globalization of business - WTO and trade liberalization - emerging issues-implications for India - Regional Trade Blocks - Inter- regional trade among regional groups. 10 3. Global Business Strategic Management Structural design of MNEs - Strategic planning - Strategic considerations - National vs Global competitiveness. 10 4. Control and Evaluation of International Business : Control for MNEs- approaches to control - the role of information systems - performance measurement- mechanics of measurement - various performance indicators- Evaluation and Evaluation systems. 10 5. Conflict in International Business and Negotiations : Factors causing conflict- Conflict resolution actions - the role of negotiations in international business - the role of international agencies in conflict resolution. 7 ----- 45 ----- Text Book: 1. John D. Daniels and Lee H.Radebangh, International Business, Pearson Education Asia, New Delhi, 2000. 2. Richard M.Hodgetts and Fred Luthans, International Management, Irwin McGraw Hill, New Yark, 2000. Reference: 1. Charles W.L.Hill, International Business, Irwin McGraw Hill, New York, 2001. 2. Anand K.Sundaram and I. Stewart Black, the International Business Environment, PrenticeHall of India, New Delhi,2001. 3. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffeff, International Business, Harcourt Thompson Learning, Singapore, 2002. 4. Don Ball and Wendell McCulloch, International Business, Irwin McGraw Hill, New York, 1999. 5. Roger Bennett, International Business, Pearson Education, 1999.
  24. 24. BA 232 BUSINESS POLICY AND STRATEGIC MANAGEMENT L T P C 3 0 0 3 1. Introduction The Strategic Management process, Mission and Goals; Corporate Governance and social responsibility. 5 2. Competitive Advantage External Environment, Porter’s Five Forces Model, Strategic Groups Competitive changes during Industry Evolution, Globalisation and Industry Structure, National Context and Competitive advantage Resources, Capabilities and competencies, Low cost and differentiation Generic Building Blocks of Competitive Advantage, Distinctive Competencies, Resources and capabilities Durability of competitive Advantage, Avoiding failures and sustaining competitive advantage. 8 3. Strategies Building competitive advantage through functional level strategies, Business level strategy, Strategy in the Global Environment, Vertical Integration, Diversification and Strategic Alliances, Building and Restructuring the corporation. 8 4. Implementation Designing organisational structure, Designing Strategic Control Systems, Matching structure and control to strategy, Implementing Strategic change; Politics, Power and Conflict. 8 5. Other Strategic Issues Managing Technology and Innovation, Entrepreneurial ventures And small business, Not for Profit organisations. 8 6. Cases in Strategic Management. 8 ------- 45 ------- Text books : 1. Charles W.L.Hill & Gareth R.Jones – Strategic Management Theory; An Integrated approach – Houghton Miflin Company, Princeton New Jersey, All India Publisher and Distributors, Chennai, 1998. 2. Thomas L.Wheelen, J.David Hunger – Strategic Management Addison Wesley Longman Singapore P.Ltd. – 6th Edition, 2000. References: 1. Azhar Kazmi – Business Policy & Strategic Management , Tata McGraw Hill Publishing Company Ltd., New Delhi – Second Edition 1998. 2. Harvard Business Review – Business Policy – Part I & II, Harvard Business School. 3. Saloner, Shepard, Podolny – Strategic Management – John Wiley 2001.
  25. 25. BA 116 PRINCIPLES OF MANAGEMENT 3 0 0 0 1. Foundations of Management Definition – Management Science concept – Management Practice – Technical, Human and Conceptual Requirements – Principles of Management – Nature of Managerial Job – Managers vs. Entrepreneurs – Managers vs. Leaders – Guidelines for Managerial Excellence and success. 5 2. Historical Evolution of Management theory Schools of Management – Management Practice – Planning – Organising- Coordinating - Controlling – Management Process – Universality of Management. 8 3. Planning and Organising Objectives – Nature of objectives – Types of Plans - Strategy and tactics – Implementation of Plans – Resistance to plans - Standards – Budget – Program – MBO – SWOT -Management by Exception- Organisational Structure and Design – Authority and Responsibility Relationships – Delegation – Informal Organisations – Decision making – Styles of Decision Making - Conflict. 10 4. Directing and Control Nature of Evaluation Design and Problems – Appraising Techniques– Developing Compensation Plans – Direction – Co-ordination - Quantitative and Qualitative measures of Control – Feed back Management. 10 5. Contemporary Management Issues Globalisation and Managers – Technology Enhanced Management- Social Responsibility – Managing Innovation -Ethical Dilemmas - Stress Management. 12 -------- 45 -------- Text Books: 1. Stephen P. Robbins and David A. Decenzo, Fundamentals of Management, Pearson Education, Third Edition, 2001. 2. J.S.Chandan, Management Concepts and Strategies, Vikas Publishing House,2002. References: 1. Tim Hannagan, Management Concepts and Practices, Macmillan India Ltd., 1997. 2. Hellriegel, Jackson and Slocum, Management: A Competency-Based Approach, South Western,9th edition,2002. 3. Stewart Black and Lyman W. Porter, Management – Meeting New Challenges, Prentice Hall, 2000. 4. Koontz, Essentials of Management, Tata McGraw Hill, 5th Edition, 2001. 5. Bateman Snell, Management: Competing in the new era, McGraw Hill Irwin, 2002.
  26. 26. BA 031 STRATEGIC MARKETING L T P C 3 0 0 3 1. New Paradigms in Marketing - Corporate strategy vs marketing strategy - strategic marketing and marketing management. 5 2. Marketing environmental audit- Assessing internal environment- mission-Vision-Core competence-Strategic intent - studies of excellence. 5 3. Customer analysis - grouping of customers - adoption process- brand loyalty analysis -Market analysis - broad market characteristics - segment -Selection-structural market changes - technology assessment- product analysis-cost dynamics-experience curve. 10 4. Competitor analysis - different models of competition- Porter's Five Force Model - Value chain analysis - competitive advantage - Global competition- information technology enabled competition - competitive intelligence - competitive strategies. 10 5. Strategy formulation - strategic market planning - three Cs framework-generic strategies-strategic position and action evaluation- growth strategies - Intensive, integrative and diversification growth-survival strategies - strategic alliances -strategies for domestic players-strategies for global players. 15 ----- 45 ----- Text Books: 1. David A.Aaker, Strategic Market Management, John Wiley, 2001. 2. Orville C.Walker,Jr.,Marketing Strategy, Tata McGraw Hill,2001. References: 1. Linda E.Swayne, Cases in Strategic Marketing, Prentice Hall, 2000. 2. Donald J.Bowersox, Strategic Marketing Channel Management, McGraw Hill, 2000. 3. Glen L. Urban and Stevan H.Star, Advanced Marketing Strategy, Phenomena, Analysis, Decision, Prentice Hall, 1999. 4. M.J.Xavier, Marketing in the New Millennium,Vikas Publishing House, 2001.
  27. 27. BA 032 RELATIONSHIP MARKETING L T P C 3 0 0 3 1. Conventional marketing approach - drawbacks - emerging challenges in the marketing front- Relationship marketing- definition- concepts - relevance of relationship marketing approach- significance. 10 2. Understanding buyers expectations - building customer loyalty - types of loyalty-influencing factors-loyalty ladder-significance of loyal customers-impact of lost customers - computing cost of lost customers. 10 3. Creating customer data base - process and approaches to data base marketing - application of data base marketing in relationship building. 10 4. Concept of customer-Driven organisations - learning organisations - internal Marketing. Customer satisfaction audit, Developing relationship strategies for different types of business under different competitive environment. 10 5. Information Technology application in building customer relationship - emerging new trends. 5 ----- 45 ----- References: 1. Jagadish N.Sheth and Atul Parvatiyar, Hand book of Relationship Marketing, Response Books, 2002. 2. Daragh O' Reilly, Building Buyer relationships, Macmillan India Limited, 2001. 3. Knapp, A guide to Customer Service Skill, Thomson Learning,2001. 4. Gosney, Customer Relationship Management Essentials, Prentice Hall, 2000 5. Angus Jenkinson, Valuing your customers, McGraw Hill, 2001. 6. Ken Burnett, Key Customer Relationship Management, Pearson Education, 2001.
  28. 28. BA 033 SERVICES MARKETING L T P C 3 0 0 3 1. Foundations of services marketing- concepts - scope and dimensions- services marketing environ ment -global and national perspectives. 5 2 . Classification of services-distinctive features of services- service market potential - factors contributing to the growth of service marketing in the Indian context. 10 3. Assessing service marketing opportunities - service market segmentation-targeting service users-positioning strategies- developing brand new services - pricing of service-issues relating to distribution. 10 4. Designing communication mix for promoting services- advertising and publicity for services - personal selling in relation to services-Information Technology impact on service marketing. 10 5. Building marketing strategy for hospitality, tourism, travel, medical, information technology, educational, financial, entertainment services. 10 ----- 45 ----- Text Books: 1. Christian Gronroos, Service Management and Marketing, John Wiley & Sons Ltd, 2000. 2. Valarie A. Zeithaml, et al, Service Marketing, Tata McGraw Hill,2000. 3. Christopher Love Lock, Service Marketing, Pearson Education Asia,2001. References: 1. Kruise, Service Marketing, John Wiley & Sons Ltd, 2000. 2. Tom Powers, Marketing Hospitality, John Wiley & Sons Inc.2000. 3. Philip Kotler, Marketing of non-profit organization, Prentice Hall, 2000. 4. Helen Woodruffe, Services Marketing, Macmillan, 2001.
  29. 29. BA 034 ADVERTISING AND SALES PROMOTIONAL MANAGEMENT LT P C 30 0 3 1. Advertising Advertising Concept – Economics, Social and Legal Aspects – Major Institutions Involved in Advertising. 5 2. Advertising Campaign Campaign Planning, Execution and Evaluation Advertising Objectives Budget – Appropriation. 5 3. Advertising Media and Media Plan Media Structure – Characteristics – Media Decision – Media Buying – Media Strategy and Scheduling – Media Plans – McDonalds – MEDIAC – ADMOD – Media Research. 10 4. Copy Decision Copy Structure – Creative Approaches and Styles – Copy Testing – Validity and Reliability 5 5. Advertising Production Design – Layout – Visualization – Visual Elements – Production of Print – Radio and T V Commercials. Productions of Advertising Films – Fundamentals of Production. 10 6. Coordination of Advertising Coordination of Advertising with Personal Selling, Distribution Channels , Sales Promotion and Public Relations- Advertising and Product Management. 5 7. Advertising Business Full Service Advertising Agencies – In house Agency – Special Service Groups – Research Suppliers 5 ------ 45 ------ Text Books: 1. David A.Aaker, Rajeev Batra and John G.Myers, Advertising Management, Prentice Hall of India Pvt. Ltd., New Delhi – 2001 2. BELCH, Advertising & Promotion, Tata Mc Graw Hill, 2002. References: 1. U.C.Mathur, Advertising Management, New Age International Publishers 2002. 2. William F.Arens, Contemporary Advertising, Mc Graw Hill, 2002. 3. Mahendra Mohan, Advertising Management, Tata Mc Graw Hill Publishing Company Ltd.,New Delhi – 2001.
  30. 30. BA 035 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT L T P C 3 0 0 3 1. Money and capital markets: Trends of savings and financial flow the Indian money market and capital market institutions. 8 2. Stock exchanges: Structure and functioning: The stock market in India, listing of securities in stock exchange-OTCE-New Issue Market-mechanics of trading in stock exchanges. 10 3. Investment analysis: Common forms of investment, types of securities, Government securities, Government securities market, economic and financial data for investment. 8 4. Prediction of Share Prices: Factors influencing share prices, forecasting stock prices- Fundamental analysis technical analysis-Efficient Market Theory- Risk and Returns. 10 5. Portfolio Management: Portfolio theory, portfolio management, Practical aspects. 9 ---- 45 ---- Text Books: 1. Donald E.Fischer & Ronald J.Jordan, Security Analysis & Portfolio Management Prentice Hall of India Private Ltd., New Delhi 2000. 2. V.A.Avadhani – Securities Analysis & Portfolio Management – Himalaya Publishing House, 1997. References: 1. Punithavathy Pandian, Security Analysis & Portfolio Management – Vikas Publishing House Pvt. Ltd., 2001.
  31. 31. BA 036 ADVANCED FINANCIAL MANAGEMENT L T P C 3 0 0 3 . Investment decision: Appraisal of Risky Investments, certainty equivalent cash flows and risk Adjusted discount rate, risk analysis in the context off DCF methods using Probability information, nature of cash flows, sensitivity analysis: Simulation . And investment decision, Decision tree approach in investment decisions, Capital asset pricing mode(CAPM) context. Evaluating project in terms of The total risk of the firm, reconciliation of the above two approaches. 16 2. Financing decision Simulation and financing decision, fixing norms for investment in Working Capital, discounting of current ratios, cash inadequacy and cash insolvency, Determining the probability of cash insolvency, Financing decision in the Context of option pricing model and agency costs. Leasing as an investment And financing decision, Inter-dependence of investment, financing and Dividend decisions. 14 4. Cost of capital: Weighted average cost of capital, company's cost of capital and divisions Cost of capital. 5 5. Management of accounts receivable: Credit and collection policies, evaluating credit applicants. 3 6. Cash Management: Application of some inventory models to cash management, dynamic Programming. 3 Emerging areas in Financial Management 4 ----- 45 ----- Text Books: 1. I.M.Pandey, Financial Management, Vikas Publishing House Pvt.Ltd. 8th edition 1999. Reference Books: 1. Hrishikesh Bhattacharya, Working Capital Management, Prentice Hall India Private Ltd., New Delhi, 2001. 2. Thomas E.Copeland and J.Fred Weston – Financial Theory & Corporate Policy, Addison –Wesley Publishing Company. 3. Raj Aggarwal – Capital Budgeting under uncertainty. Prentice Hall Englewood Cliffs, New Jersey 1993. 4. Cooley – Advances in Business Financial Management, The Dryden Press – 1990. 5. James C.T.Mao – Quantitative Analysis Financial Decision – The Macmillan Company, New York.
  32. 32. BA 037 INDUSTRIAL FINANCE L T P C 3 0 0 3 1. Finance and Development: Indian Financial System - Basic problem of Industrial Finance in India. 2 2. Long Term Finance: Debt finance-Institutional arrangements-Role of All India Financial Institutions, Reserve Bank of India, Investment Institutions, Mutual Funds, Indigenous Bankers. 6 3. Appraisal of Projects: Different schemes of finance Components of loan arrangements. 10 4. Equity-Debenture Financing: Guidelines from SEBI procedures, advantages and disadvantages and cost of each. 6 5. Lease Financing, Hire Purchase Financing 4 6. Short term-Working capital Finance Estimating working capital requirements- Approach adopted by Commercial banks, Commercial paper. 4 7. Finance for rehabilitation of sick units 2 8. Public deposits and inter-corporate investments 2 9. Finance from International Sources and Financing of exports- Role of EXIM bank and Commercial banks. 3 10. Recent Developments- Merchant banking - Functions of a Merchant bank- Securitisation of Govt./Public Sector Dept. in India-Institutional structure for merchant bank in India. 6 ----- 45 ----- Text Books: 1. Machiraju, Introduction to Project finance, Vikas Publishing House P.Ltd.2001 2. Machiraju, Indian Financial System, Vikas Publishing House P.Ltd. 2nd edition, 2002 References: 1. Economic Dailies like Economic Times, Financial Express. 2. Periodicals like Journal of Institute of Company Secretaries, India. 3. Annual Reports of IDBI, ICICI, IFCI, etc. 4. Report on currency and banking, Reserve Bank of India, Mumbai (Annual Publication.) 5. Report on Development Banking in India- Industrial Development Bank of India, Mumbai (Annual Publication.)
  33. 33. BA 038 INTERNATIONAL FINANCE L T P C 3 0 0 3 1. Introduction: The International monetary system, the internationalisation process. 3 2. Foreign exchange: Balance of payments, exchange rates, the basic equations, foreign exchange markets, theories and empiricism on exchange rate movements, definitions of foreign exchange risk, financial accounting and foreign exchange. 7 3. Hedging: Principles of exposure management, internal techniques of exposure management, external techniques of exposure management. 9 4. Derivatives Swaps, Financial futures and foreign exchange, currency options, interest rate risk, financial engineering. 8 5. International Capital Budgeting: Exchange controls and corporate tax in International investment, International capital budgeting framework, International capital budgeting model, International investment, political risk. 9 6. International financing: International debt instruments, financing the multinational and its overseas subsidiaries, project finance, financing international trade and minimizing credit risk, other issues in international finance. 9 ----- 45 ----- Text Book: 1. Adrian Buckley, Multinational Finance, Prentice Hall of India,3rd edition-1998. 2. Levi, International Finance, Tata McGraw Hill, 3rd Edition, 1997. Reference: 1. Shapiro, Multinational Financial Management, Prentice Hall of India, 4th edition,2001. 2. Madura, International Financial Management, South Western, 6 th edition, 2001. 3. Adrian Buckley-International Capital Budgeting, -Prentice Hall of India Pvt.Ltd., New Delhi-1996. 4. P.G.Apte, International Financial Management, Tata McGraw Hill, 2000. 5. Eun Resnick International Financial Management, McGraw Hill Irwin, 2001.
  34. 34. BA 039 MERCHANT BANKING & FINANCIAL SERVICES LT P C 3 0 0 3 1. Merchant Banking in India – An overview-Recent developments and challenges ahead – Institutional Structure – Functions of Merchant Banking – Legal & regulatory framework relevant Provisions of Companies Act, SERA, SEBI guidelines, FERA, Etc. – Relation with stock exchanges, OTCEI and NSE. 5 2. Issue Management – Appraisal of projects, Designing capital Structure and instruments – issue pricing – preparation of Prospectus – offer for sale – Selection of Bankers, Adverti- sing consultants, etc. – Role of Registrars - underwriting Arrangements, Placement with FIs, MFs, FIIs, etc. Issue Marketing – Advertising strategies – Brokers & Investors, NRI Marketing – Dealing with Bankers to the issue Underwriters, Registrars, brokers, etc.– Post issue activities- Private placement – Bought out deals – off – shore issues GDRs , etc. 12 3. Mergers and Acquisitions, Portfolio Management services Leasing and hire purchase, Bills discounting credit syndication. 10 4. Financial Services – Recent developments in factoring and Forfeiting, consumer finance, credit cards venture capital, Mutual funds, real estate financing, credit rating. 18 --------- 45 --------- Text Books: 1. M.Y.Khan, Financial Services – Tata McGraw Hill, 2ndEdition 2001 2. Machiraju, Indian Financial System – Vikas Publishing House, 2nd Edition 2002 References: 1. J.C.Verma, A manual of merchant banking, Bharath Publishing House, New Delhi, 2001. 2. K.Sriram, Hand Book of Leasing, Hire Purchase & Factoring, ICFAI, Hyderabad, 1992. 3. Economic Dailies, Relevant Publications of AMFS.
  35. 35. BA 040 MANAGEMENT CONTROL SYSTEMS L T P C 3 0 0 3 1. Introduction: The Nature of Management control, Control, Control and Organisational Behaviour, Goals and Strategies - Management Control view, Information. 12 2. The Management Control Structure: Responsibility Centres: Revenue and Expense Centres, Profit Centres, Transfer pricing, Investment Centres. 10 3. The Management Process: Programming, Budget preparation, Analyzing and Reporting financial Performance, the budget in the control process, executive incentive Compensation plans. 12 4. Special Management Control Situations: Multinational Companies, Service Organisations, Non-Profit Organisations, Management Control of Projects. 11 ---- 45 ---- Text Book: 1. Robert N.Anthony & V.Govindarajan – Management Control Systems – Tata McGraw Hill – 10th edition, 2002. Reference Books: 1. Joseph A Maciariello & Calvin J-Kirby, Management Control System –Prentice Hall of India, Second Edition (Second Printing) 1999. 2. Ramanathan Kavassari, Management Control in Non profit organization, John Wiley & Sons, New York, 1996.
  36. 36. BA 041 DECISION SUPPORT SYSTEM L T P C 3 0 0 3 1. Decision Support System: Decision Concept - Steps-Decision Support System-Components- Characteristics-Classification and Applications. 6 2. Model Management: Models - Modeling Process-Types of Models-Optimization- Simulation-Heuristic-Descriptive-Predictive-Model Base- Modeling Languages-Model Directory-Model Base Management System-Model Execution, Integration and Command Processing- Model Packages. 15 3. Data Management System: Data Base-Sources of data-Data Directory-Data Structure and Data Base Languages-Query Facility- Data Management System- DBMS as DSS Development Tool. 7 4. Dialog Management: User Interface-Graphics - Multimedia-Visual Interactive Modeling- Natural Language Processing-Speech Recognition and Understanding- Issues in User Interface. 7 5. Development of Decision Support System: Development Process-Software and Hardware and Data Acquisition- Model Acquisition-Dialog Development-Integration - Testing and Validation-Training and Implementation. 10 ----- 45 ----- Text Book: 1. Efraim Turban and Jay E. Aronson, Decision Support Systems and Intelligent Systems, Prentice Hall International, 1998. References: 1. Janakiraman V.S. and Sarukesi.K, Decision Support Systems; Prentice Hall of India, 1999. 2. Lotfi, Decision Support System and Management, McGraw Hill Inc., International Edition, New Delhi, 1996. 3. Maraks, Decision Support System, Prentice Hall International Paperback Edition, Delhi, 1998.
  37. 37. BA 042 RELATIONAL AND OBJECT ORIENTED DATABASE MANAGEMENT SYSTEM L T P C 3 0 0 3 1. Data models - Conceptual Data Modelling – ER diagrams – Hierarchical Network and Relational Models – Normalisation – Boyce Codd Normal Form- Case Studies 10 2. Query processing and concurrency management – Strategies – Representation – Transformation – Relations – Improvements – Concurrent transaction – Controls – Atomicity, Recovery. 8 3. Object orientated modelling – Object oriented concepts, principles – Object structure – business process and transaction modelling – object interaction modelling – object life cycle modelling 12 4. Object oriented development process – Feasibility analysis – requirements – Objects, classes and patterns – Business Analysis – Testing and Acceptance. 8 5. Analysis and guidelines – Identifying Relationships - inheritance – Aggregation – Operations – design pattern – guidelines for quality design. 7 ---- 45 ---- Text Books: 1. Gary W.Hansen and James V.Hansen , Database Management and Design, Prentice Hall, 1996. 2. Ronald J.Norman, Object oriented Systems Analysis and Design, Prentice Hall, 1996. References: 1. Bipin C.Desai , An Introduction to Database systems, Galgothia Publications, 1996. 2. Carlo Batini, Stefano Ceri and Sham Kant B.Navathe, Conceptual Database Design – An Entity Relationship Approach, Benjamin Cummings Publishing, 1992. 3. Fred R.McFadden, Jeffrey A Hoffer and Mary B.Prescott, Modern Database Management, Addison Wesley, 2000. 4. Edward Yourdon, Katherine Whitehead, James Thumann, Peter Nevermann and Karin Opel , Mainstream Objects: An analysis and Design approach for Business, Prentice Hall, 1995. 5. James Rumbaugh, Michael Blake, William Lorensen, Frederick Eddy and William Premelani , Object oriented modelling and design, Prentice Hall, 1991.
  38. 38. BA 043 INDUSTRIAL RELATIONS AND LABOUR WELFARE LTP C 3 0 0 3 1. Industrial Relations Concepts – Importance – Industrial Relations problems in the Public Sector – Growth of Trade Unions – Codes of conduct. 7 2. Industrial Conflicts Disputes – Impact – Causes – Strikes – Prevention – Industrial Peace – Government Machinery – Conciliation – Arbitration – Adjudication. 12 3. Labour Welfare Concept – Objectives – Scope – Need – Voluntary Welfare Measures – Statutory Welfare Measures – Labour – Welfare Funds – Education and Training Schemes. 8 4. Industrial Safety Causes of Accidents – Prevention – Safety Provisions – Industrial Health and Hygiene – Importance – Problems – Occupational Hazards – Diseases – Psychological problems – Counseling – Statutory Provisions. ` 9 5. Welfare of special categories of Labour Child Labour – Female Labour – Contract Labour – Construction Labour – Agricultural Labour – Disabled – Statutory Provisions – Social Assistance – Social Security – Implications. 9 ------ 45 -------- Text Books: 1. Mamoria C.B. and Sathish Mamoria, Dynamics of Industrial Relations, Himalaya Publishing House, New Delhi, 1998. 2. Dwivedi.R.S. Human Relations & Organisational Behaviour, Macmillan India Ltd., New Delhi, 1997. References: 1. Pylee.M.V. and Simon George, Industrial Relations and Personnel Management, Vikas Publishing House(P) Ltd., New Delhi, 1995. 2. N.G.Nair ,Lata Nair, Personnel Management and Industrial Relations ,S.Chand ,2001. 3. Srivastava, Industrial Relations and Labour laws ,Vikas , 4 th edition,2000. 4. C.S.Venkata Ratnam, Globalisation and Labour Management Relations, Response Books, 2001.
  39. 39. BA 044 LABOUR LEGISLATIONS LTP C 3 0 0 3 Legal Provision relating to a) Wages b) Working Conditions and Labour Welfare c) Industrial Relations d) Social Security Contained in the following acts are to be studied. 1. The Factories Act, 1948 5 2. The Trade Unions Act, 1926 5 3. The Payment of Wages Act, 1936 4 4. The Minimum Wages Act, 1948 2 5. The Industrial Disputes Act, 1947 5 6. The Workmen’s Compensation Act, 1923 2 7. The Payment of Gratuity Act, 1972 3 8. The Payment of Bonus Act, 1965 3 9. The Employee’s Provident Fund and Miscellaneous Act, 1952 3 10. The Employees State Insurance Act, 1948 4 11. The Industrial Employment (Standing Orders) Act, 1946 3 12. The Apprentices Act, 1961 2 13. The Equal Remuneration Act, 1976 2 14. The Maternity Benefit Act, 1961 2 ------ 45 ------- Text Books: 1. Kapoor N.D. Elements of Industrial Law, Sultan Chand, 1998. 2. Srivastava, Industrial Relations and Labour laws ,Vikas , 4 th edition,2000. References: 1.Respective Acts. 2.Dhandapani, Commercial and Industrial Law, Sultan Chand, 1998. 3.Das Gupta, Maintaining Industrial Discipline, Response Books, 2002.
  40. 40. BA 045 ENTERPRISE RESOURCE PLANNING FOR MANAGERS L T P C 3 0 0 3 1. Enterprise Resource Planning: Principle – ERP framework – Business Blue Print – Business Engineering vs Business process Re-Engineering – Tools – Languages – Value chain – Supply and Demand chain – Extended supply chain management – Dynamic Models – Process Models 10 2. Technology and Architecture: Client/Server architecture – Technology choices – Internet direction – Evaluation framework – CRM – CRM pricing – chain safety – Evaluation framework. 10 3. ERP System Packages: SAP,. People soft, BAAN and Oracle – Comparison – Integration of different ERP applications – ERP as sales force automation – Integration of ERP and Internet – ERP Implementation strategies – Organisational and social issues. 10 4. Oracle: Overview – Architecture – AIM – applications – Oracle SCM. SAP : Overview – Architecture – applications -Before and after Y2k – critical issues – Training on various modules of IBCS ERP Package- Oracle ERP and MAXIMO, including ERP on the NET 7 4. ERP Procurement Issues – Market Trends – Outsourcing ERP – Economics – Hidden Cost Issues – ROI – Analysis of cases from five Indian Companies. 8 ----- 45 ----- Text books: 1. Alexis Leon ,ERP Demystified, Tata McGraw – Hill Publishing company limited, New Delhi, 2002 2. Brady, Enterprise Resource Planning, Thomson Learning, 2001 References: 19981. Sadagopan.S , ERP-A Managerial Perspective, Tata McGraw Hill, 2001. 19992. Jose Antonio Hernandez , The SAP R/3 Handbook, Tata Mcgraw Hill, 2001. 20003. Vinod Kumar Crag and Bharat Vakharia, Enterprise Resource Planning Strategy, 2001 Jaico Publishing house, Mumbai, 1999 20024. ERPWARE , ERP Implementation Framework, Garg & Venkitakrishnan, Prentice Hall, 1999. 5. Vinod Kumar Grag and N.K.Venkitakrishnan, Enterprise Resource Planning, Prentice Hall of India, New Delhi, 2001.

×