There is no hegemony in the news industry anymore… 1.17 billion internet users worldwide (source: Internet World Stats 06/30/07) Around 70 million internet users in India (source: World Internet Usage 06/30/07) Swift changes being seen in newspaper readership habits Major circulation and ad revenue declines Newspapers testing new tactics (comments, popularity ranking, narrower pages) Five of the top 10 visited websites are social (source: Alexa)
Conversations are taking place online and it will continue to take place with or without you. It’s better to be there and take active participation in it
There are tools available to do so; these tools are more than you would ever know, with more tools introduced every week.
Social Media is much more than user-generated content. It’s driven by people in the communities where they communicate and congregate. They create, share, and discover new content without our help right.