Business is Changing, Can
Your Applications Keep Up?
Ajay Khanna
Director, Product Marketing,
Oracle

1

Copyright © 2012,...
The Widening Gap

Performance

Business conditions evolve faster than the company’s ability to change
and respond…
Busines...
Challenge 1: Siloed Applications
Where’s the Process?

 Lack of business visibility

 Inefficient operations
 Slow resp...
Enhance Business Visibility

Customer

4

Marketing

Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
...
Challenge 2: Brittle Customizations
Should I customize?
 Out-of-the box applications don’t

always meet 100% business
nee...
Eliminate Need of Brittle Customizations
Process
Composer
Mobile

Process
Spaces

Case
Management

Social

BAM

Service In...
Challenge 3: Demanding Customer Experience
What do Customers want?
 Social & Mobile
 Consistency - Common process

acros...
BPM helps Design Consistent Experience

Integrate for Applications and Data Exchange

8

Copyright © 2012, Oracle and/or i...
Add Social Capabilities to Improve Engagement
Customer
Engagement

Collaborative
Work
Text

Social Process
Design

9

Copy...
Add Mobile Capabilities

Location Data

Photos

Time, App data

10

Copyright © 2012, Oracle and/or its affiliates. All ri...
Challenge 4: Improving User Experience
Where is My Task?
 Multiple task lists
 Switch between applications
 Copy paste ...
Improve End User Experience
 Unified UI- No swivel chair

integrations, no alt+tab, no
copy+paste
 Unified dashboards - ...
The Challenge 5: Business IT Alignment
Why Business-IT Collaboration?
 Business shares requirements with

IT through docu...
Business IT Collaboration for Process Design
SINGLE MODEL FROM MODELING TO EXECUTION
 Social, collaborative

design
 Sin...
Application Extension - Use Case Patterns

Sales &
Marketing

Customer
Experience

Human Capital
Mgmt.

Customer
Relations...
Do More With Applications
 Make process more consistent by removing

whitespaces between applications
 Eliminate the nee...
Oracle BPM Suite for the Whole Enterprise
ENABLING ENTERPRISE WIDE ADOPTION

Business Driven

 Empower Business to

have ...
Oracle BPM- Full Application Extension Platform
Business Analyst Modeling &
Simulation
Process Composer, BPM Studio

End-t...
Get Engaged, Learn More

#OracleBPM

Twitter
twitter.com/OracleBPM

Facebook
facebook.com/OracleBPM

BPM
Self Assessment T...
20

Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
21

Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
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Business is Changing, Can Your Applications Keep Up?

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Webinar hosted by BPM Institute. Here I discuss how BPM can help keeping the applications agile and extend existing applications with newer capabilities.

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  • Abstract:Creating end-to-end business processes to remove the whitespaces between your applications is key for efficient processes and effective customer experience. BPM allows you to bring your applications together whether on premise or on cloud, to create unified processes that can be managed with better control. You can extend the existing applications with social, mobile and decision management capabilities.
  • Transcript of "Business is Changing, Can Your Applications Keep Up?"

    1. 1. Business is Changing, Can Your Applications Keep Up? Ajay Khanna Director, Product Marketing, Oracle 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    2. 2. The Widening Gap Performance Business conditions evolve faster than the company’s ability to change and respond… Business Requirements 5 1 IT Platform 2 1 Time 1995 2 2000 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2005 CRM Deployment Internet Explosion 4 3 2 3 Business Execution Gap 4 ERP Deployment Industry Consolidation 5 Mobile, Social …business performance suffers
    3. 3. Challenge 1: Siloed Applications Where’s the Process?  Lack of business visibility  Inefficient operations  Slow response to threats and opportunities 3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    4. 4. Enhance Business Visibility Customer 4 Marketing Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Sales Operations Support
    5. 5. Challenge 2: Brittle Customizations Should I customize?  Out-of-the box applications don’t always meet 100% business needs  Ad-hoc customizations are built on top of applications  Brittle customizations impact upgrades and maintenance 5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    6. 6. Eliminate Need of Brittle Customizations Process Composer Mobile Process Spaces Case Management Social BAM Service Integration App1 6 Business Rules Process Analytics Data Integration App3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Extension “Platform” Integration “Platform” App5 App6
    7. 7. Challenge 3: Demanding Customer Experience What do Customers want?  Social & Mobile  Consistency - Common process across all channels  Contextual - Real-Time Decisions for contextual offers  Adaptive – Changes with the needs 7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    8. 8. BPM helps Design Consistent Experience Integrate for Applications and Data Exchange 8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    9. 9. Add Social Capabilities to Improve Engagement Customer Engagement Collaborative Work Text Social Process Design 9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    10. 10. Add Mobile Capabilities Location Data Photos Time, App data 10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    11. 11. Challenge 4: Improving User Experience Where is My Task?  Multiple task lists  Switch between applications  Copy paste between applications  No single window for monitoring 11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    12. 12. Improve End User Experience  Unified UI- No swivel chair integrations, no alt+tab, no copy+paste  Unified dashboards - Real-Time visibility into performance  Unified task list– Manage work from single entry point 12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    13. 13. The Challenge 5: Business IT Alignment Why Business-IT Collaboration?  Business shares requirements with IT through documents, emails, presentations  IT implements with minimal business involvement  Business stops owning the process and depends on IT for changes  IT becomes the bottleneck 13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    14. 14. Business IT Collaboration for Process Design SINGLE MODEL FROM MODELING TO EXECUTION  Social, collaborative design  Single BPMN 2.0 model  WYSIWYE  Import/Export process models  Comprehensive IDE for developers 14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    15. 15. Application Extension - Use Case Patterns Sales & Marketing Customer Experience Human Capital Mgmt. Customer Relationship Mgmt Financial Management Procurement, Sourcing, Inventory Project Management Unified Worklist - Approval Management & Notifications Process Extensions – Create Custom Business Processes Add Social, Mobile 15 Application Customization Business Rules, Events Application Integration – Connect to external systems and apps Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Governance, Risk, Compliance
    16. 16. Do More With Applications  Make process more consistent by removing whitespaces between applications  Eliminate the need of brittle customizations  Enhance business visibility into transactions across applications  Extend applications with social and mobile capabilities  Improve user experience by streamlining navigation 16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    17. 17. Oracle BPM Suite for the Whole Enterprise ENABLING ENTERPRISE WIDE ADOPTION Business Driven  Empower Business to have more control  Facilitate Collaboration with IT 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Complete Best Practice  One platform for all  Built in patterns learnt flavors of processes from building applications  Start simple, evolve into  Pre-built best practice sophisticated processes processes and templates
    18. 18. Oracle BPM- Full Application Extension Platform Business Analyst Modeling & Simulation Process Composer, BPM Studio End-to-end Business Visibility BAM Dynamic policies & Decision Logic Business Rules Build Rich Process Interaction ADF, ADF Mobile 18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Collaborative Business Interfaces Social, Process Spaces Manage Approval Flows Sophisticated Human Workflow Leverage Existing Applications Adapters, Service orchestration
    19. 19. Get Engaged, Learn More #OracleBPM Twitter twitter.com/OracleBPM Facebook facebook.com/OracleBPM BPM Self Assessment Tool LinkedIn Oracle BPM bpm.oracle-dashboard.com/en Oracle BPM blog blogs.oracle.com/BPM Oracle BPM Web site oracle.com/BPM Oracle AppAdvantage 19 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. www.oracle.com/appadvantage #AppAdvantage
    20. 20. 20 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    21. 21. 21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

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