Marketing project topics

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Marketing project topics

  1. 1. MARKETING PROJECT TOPICS Study on creation of luxury brand Strategies used to build successful Internet based customer services Conspicuous consumption Changing trends in FMCG industry in India Promotion strategies followed in retail sector Study on changing consumer preference towards organized retailing from un-organized retailing. Study on "impact of advertising in B2B marketing" Distribution network & general insurance industry Study on strategies for promoting retailers brands The impact of tax on electronic goods & products (industrial marketing) Merchandising key account management in apparel exports Marketing in FMCG sector E-marketing of financial services: Relationship approach Impact of promotional activities at mall on consumer’s behavior at shopping malls Managing of luxury brands Role of emotional satisfaction in service encounters - retail sector Study on factors influencing adaptability & usability of consumer electronics Future of consumer durables pertaining to standard brands & own brands of retailer like (next, bigbazar) Study of consumer behavior related to different soap brands in a location Influence of branding on consumer purchasing behavior Analysis of sales promotions ability to prompt brand Measuring effectiveness of display system for chocolate in retail Choosing retail locations for shopping in India (retail industry) Study on "impact of web 20 technologies on B2B marketing" Integrated marketing communications (IMC) Analysis of the role of outdoor advertising and establishing strategies for managing space media Factors affecting real estate markets in a location Logistics & Rink management Impact of customer relationship management in retail industry" The study of customer perceptions towards ayurvedic health spas" A study on factors influencing adaptability & usability of consumer electronics" An analysis of possible strategies for successful internet based customer services" Impact of promotional activities on consumer’s behaviour at retail outlets" Present and future potential of users generated content and its role in on-line advertising" Retail outlet mapping of retail stores and shopping malls
  2. 2. Impact of buying factors on the sales of chemical goods"Analysis of the effectiveness of branding on luxury productsA study of implementation & effectiveness of competence managementA study on changing importance of various media vehicles of advertising"Study of factors which influence the location of retail outlet"A study of buyer behavior towards after-sales-service of electronic products”Effect of big box retail chains on small business"An analysis of consumer behaviour in upgrading to conspicuous goods in brandedapparelsStudy of consumer behaviour related to different bathing soap brandsThe factors affecting and enhancing the brand equity of multinational corporations inIndiaStudy on consumer behavior with special reference to preference of brands in cellularphones"A study of attributes in accepting specialty pharmaceutical products among medicalpractitionersEffects of negative word of mouth communication on brand equity“A study on motivational significance of various reward and recognition programs"A study on the impact of loyalty programs on consumer purchase behavior and loyalty"Marketing strategy adopted for selling different mobileMarket potential for turnkey conferencingMarket feasibilityEffective retail distribution in insuranceDealership network & effectiveness of distribution systemCustomer satisfaction electronic productsCustomer behaviorCustomer awarenessCustomer preference towards promotional activitiesBrand imageComparative study on brand loyaltyBrand awarenessChannel recruitment & developmentBrand preferenceCustomer expectationsDistribution channelDeveloping marketing strategiesDistribution & promotional strategiesEffectiveness of rural distributionGlobal scenario & market potentialImport consolidationLogistics operation
  3. 3. Management automationMarketing mixGlobal supply chain mgt & logisticsCustomer satisfaction surveyConsumer perception surveyService quality studyService blueprintingService process mapping – back stage, on-stageImproving service quality using service blueprintingCompetition analysisService standardsStudy on effectiveness of employee’s role in service deliveryEffectiveness of channels (distributors/ dsas) in service deliveryEffectiveness of channels (on-line/ internet) in service deliveryCustomer data analysisStudy of institutional marketsEffectiveness of promotion schemesMeasurement of brand awareness and brand perceptionCustomer loyalty studyStudy of purchase influencing factorsCustomer profilingAdvertising effectiveness studyCustomer satisfaction surveyConsumer perception surveyService quality studyService blueprintingService process mapping – back stage, on-stageImproving service quality using service blueprintingCompetition analysisService standardsStudy on effectiveness of employee’s role in service deliveryEffectiveness of channels (distributors/ dsas) in service deliveryEffectiveness of channels (on-line/ internet) in service deliveryCustomer data analysisStudy of institutional marketsEffectiveness of promotion schemesMeasurement of brand awareness and brand perceptionCustomer loyalty studyStudy of purchase influencing factorsCustomer profilingAdvertising effectiveness study
  4. 4. Strategies for marketing agro productsTelemarketing advantages & disadvantagesCustomer data analysisStudy of institutional marketsEffectiveness of channels ( online/ internet ) in service delivery

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