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What are they used for? NetworkingResearch SNS & Public Relation / μblogs Communication Branding
How are they used?Define your product Differentiate yourself Identify your audience and communities to which they belong Position yourself
Case Study 1 - Postcardmania on LinkedIn PostcardMania: Florida-based postcard marketing company established in 1998 Content Marketing Pioneer with good Social Media presence across various channels Using LinkedIn, PostcardMania generated 600 quality leads – with contacts providing their information – over the course of just over a year LinkedIn leads resulted in more than $72,000 in actual business
Case Study 2 - Adventures of Ice-cream NYC based home made ice cream company started using Tumblr in Sept ‘09 Published pictures of Ice creams (almost daily) to target their audience Got 150 – 200 notes from users on every post Got featured in food related # for Tumblr, blogs, and then mainstream media Started with 50 members in east village in NYC and now serving entire NYC with a waitlist of 1500 by 2011
SummarySNS and Microblogs are not restricted to Facebook and TwitterFocus on the marketing strategy of the company instead of social media channels Select channels that best fit your strategy