Content Matters. Businesses communicate to the Prospects and Customers through various means. Read article version of this slideshare: http://www.hassaankhan.com/blog/2014/09/21/persuasive-content/

1. How to Write Persuasive
Content?
Make Your Readers Fall in Love…
Hassaan Khan

2. Content Matters.

3. Content Matters.
People Already Know!

4. Content Matters.
People Already Know!
Then why they fail?

5. Content Matters.
People Already Know!
Then why they fail?
Because, their content fails…

6. Content Matters.
Does Content Matter for Businesses?

7. Content Matters.
Does Content Matter for Businesses?
It does…

8. Business and Content
What Content has to do with Business?

9. Business and Content
What Content has to do with Business?
Why Businesses need Content?

10. Business and Content
What Content has to do with Business?
Why Businesses need Content?
What to deliver in the Content?

11. Business and Content
Business needs to Communicate with the
Customers!

12. Business and Content
Business needs to Communicate with the
Customers!

13. Business and Content
Because Business involves people.

14. Business and Content
Because Business involves people.
People need people.

15. Business and Content
Because Business involves people.
People need people.
People need solutions.

16. Business and Content
Because Business involves people.
People need people.
People need solutions.
People need answers.

17. Business and Content
Because Business involves people.
People need people.
People need solutions.
People need answers.
People need products.

18. Business and Content
Because Business involves people.
People need people.
People need solutions.
People need answers.
People need products.
People need services.

19. Business and Content
People want to

20. Business and Content
People want to

21. Here comes another thing

22. Here comes another thing
Content Marketing

23. Content Marketing
Content Marketing refers to the utilization of Content

24. Content Marketing
Content Marketing refers to the utilization of Content
To engage the audience

25. Content Marketing
Content Marketing refers to the utilization of Content
To engage the audience
To deliver them the message

26. Content Marketing
Content Marketing refers to the utilization of Content
To engage the audience
To deliver them the message
To market a vision

27. Content Marketing
What is a Persuasive Content?

28. Content Marketing
What is a Persuasive Content?
Persuasive Content refers to the

29. Content Marketing
What is a Persuasive Content?
Persuasive Content refers to the
convincing

30. Content Marketing
What is a Persuasive Content?
Persuasive Content refers to the
convincing, satisfactory

31. Content Marketing
What is a Persuasive Content?
Persuasive Content refers to the
convincing, satisfactory & meaningful
content

32. Content Marketing
Do you know David Letterman?

33. Content Marketing
Do you know David Letterman?
Yeah!

34. Content Marketing
The host of Late Show with David Letterman

35. Content Marketing
The host of Late Show with David Letterman
Do you know why I like his show?

36. Content Marketing
The host of Late Show with David Letterman
Do you know why I like his show?
Because of its Edgy,

37. Content Marketing
The host of Late Show with David Letterman
Do you know why I like his show?
Because of its Edgy, Comic

38. Content Marketing
The host of Late Show with David Letterman
Do you know why I like his show?
Because of its Edgy, Comic & Interesting talks…

39. Content Marketing
So it’s the Content that I Love and Enjoy.

40. Content Marketing
5 Elements of Persuasive Content

41. Content Marketing
5 Elements of Persuasive Content
1 - Influential Start

42. Content Marketing
5 Elements of Persuasive Content
1 - Influential Start
Because no one likes a boring start.

43. Content Marketing
5 Elements of Persuasive Content
1 - Influential Start
Because no one likes a boring start.
To attract the audience to create an impact.

44. Content Marketing
5 Elements of Persuasive Content
1 - Influential Start
Because no one likes a boring start.
Attract them to create an impact.
To keep them abreast.

45. Content Marketing
5 Elements of Persuasive Content
2 - Appealing Style

46. Content Marketing
5 Elements of Persuasive Content
2 - Appealing Style
It always sounds good.

47. Content Marketing
5 Elements of Persuasive Content
2 - Appealing Style
It always sounds good.
It makes you feel original.

48. Content Marketing
5 Elements of Persuasive Content
2 - Appealing Style
It always sounds good.
It makes you feel original.
It shows a clarity of message.

49. Content Marketing
5 Elements of Persuasive Content
3 - Story Inside Message

50. Content Marketing
5 Elements of Persuasive Content
3 - Story Inside Message
There is always a Concept, Story and Imagination
in that Content.

51. Content Marketing
5 Elements of Persuasive Content
4 - Edgy Title and Sub-headings

52. Content Marketing
5 Elements of Persuasive Content
4 - Edgy Title and Sub-headings
Titles and Sub-headings are the storyteller of
whole Content.

53. Content Marketing
5 Elements of Persuasive Content
5 - Filled with Examples

54. Content Marketing
5 Elements of Persuasive Content
5 - Filled with Examples
It has examples to clarify the concept. People
love it. Enjoy it. Remember it.

55. Content Marketing
Persuasive Content

56. Content Marketing
Persuasive Content
helps

57. Content Marketing
Persuasive Content
helps
to

58. Content Marketing
Persuasive Content
helps
to

59. Content Marketing
Conclusion

60. Content Marketing
Conclusion
- Content should mean something.

61. Content Marketing
Conclusion
- Content should mean something.
- It should help people.

62. Content Marketing
Conclusion
- Content should mean something.
- It should help people.
- It should make their lives easier.

63. Did you like it?

64. If yes, Please share on Facebook,
Twitter and Google+…

65. Awesome…

66. Thank You…
Hassaan Khan
hassaankhan.com/blog

67. Listen!

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70. Thank You!