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Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
Google analytics-basics-presentation
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Google analytics-basics-presentation

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The Basics of Google Analytic, exploring integrations, and its full configuration.

The Basics of Google Analytic, exploring integrations, and its full configuration.

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Transcript

  • 1. Google Analytics BY Zia Ur Rahman CyberdesignZ
  • 2. Todays Goals• Google Analytics: what is it?• Google analytics setup and configuration?• Google analytics internal map/how to use it?
  • 3. What is ?"Google Analytics is a full-featured, powerfulanalytics package.“Track usage, entry points, searches, etc. via aweb based interface. Reports can be viewed,emailed and exported.This free version is limited to 5 millionpageviews a month
  • 4. What is ?• Free service offered by Google• The most widely used website statistics service*• Provides statistics and reports about visitors and transactions on a website• At-a-glance dashboard view as well as detailed reports
  • 5. Brief History of Google Analytics• Developed from Urchin – acquired April 2005• Publically available to all users since August 2006• Current tag rolled out in late 2007• Major upgrades in Q4 in 2008, 2009
  • 6. What does it do?Google Analytics is a powerful tool that analyzes:• Website traffic – Where visitors came from – How they are navigating through your site • How they navigated from page to page • Which pages they stayed on longest or left from the most frequently (“bounce rate”)• Conversions• E-commerce – Volume of transactions – Dollar value of transaction – Success of transactions • % complete and % dropped out of sales funnel• AdWords Performance
  • 7. How does Google Analytics work?• Establish a User ID and password at google.com/analytics• Google then provides a “page tag” or Google Analytics Tracking Code that needs to be added to each page of a website• This tag collects data and sends it back to the Google servers for processing
  • 8. • Google Analytics Setup And configuration
  • 9. Getting Started – What you need:• A Google Account – http://google.com/accounts• A website• Access to your website’s code (or CMS in some cases)
  • 10. Creating a GA account• Login to http://www.google.com /analytics
  • 11. General Information• URL & Account Name beyond the pageview: whats going on with your dynamic content?
  • 12. Contact Information• Enter proper contact information
  • 13. GA Tracking Code
  • 14. Google Analytics Setup cont…
  • 15. Configurations• Filters• Adding Profiles• Custom Segmentation• Goals• E- Comerace Tracking
  • 16. Filters• Applied to profile• Change data (forever!)• Business rules• 2 sorts: predefined and custom
  • 17. How do filters work?Filter data before submitting it to GA DB
  • 18. Filter Type• 10 different types• 3 predefined• 7 custom
  • 19. 5.1 Exclude all traffic from a domain
  • 20. 5.2 Exclude all traffic from an IP address IP ranges with RegEx !!!
  • 21. 5.3 Include only traffic to a subdirectory
  • 22. Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Come race Tracking
  • 23. Adding Profile
  • 24. Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Come race Tracking
  • 25. Goals• Conversions ?• Conversion rate• Reports• Success of site• “Thank you” page• Max. 4 per profile• Contact – buy – download - register
  • 26. Setting up goals
  • 27. Goal Types• Four Types URL Destination Visit Duration Page/visit Events
  • 28. Setup Funnels
  • 29. Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Comerace Tracking
  • 30. Custom segmentation• To Segment the visitor type, source type, ETC
  • 31. Custom segmentation exampleVisitor Member Customer
  • 32. Adding segment
  • 33. Graphical Visitors
  • 34. Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Commerce Tracking
  • 35. Implementing E-commerce tracking• Activate E-commerce tracking in profile• Add code below GATC• Extra reports• Data from transaction needs to be transfered to GA• urchin.js vs. GA.js
  • 36. Enabling E- Commerce Transaction
  • 37. E-commerce reports
  • 38. E-commerce reports
  • 39. E-commerce reports
  • 40. Funnels• Extension of goals• Predefined steps• Track conversion process• Required steps ? Step 1 Step 3 Step 2 conversion
  • 41. Funnel visualisation
  • 42. Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Commerce Tracking
  • 43. Todays Goals• Google Analytics: what is it?• Google analytics setup and configuration?• Google Analytics Internal Map
  • 44. Google Analytics Internal Map• Home• Standard Reporting• Custom Reporting• Admin• Help

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