Google analytics-basics-presentation

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The Basics of Google Analytic, exploring integrations, and its full configuration.

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Google analytics-basics-presentation

  1. 1. Google Analytics BY Zia Ur Rahman CyberdesignZ
  2. 2. Todays Goals• Google Analytics: what is it?• Google analytics setup and configuration?• Google analytics internal map/how to use it?
  3. 3. What is ?"Google Analytics is a full-featured, powerfulanalytics package.“Track usage, entry points, searches, etc. via aweb based interface. Reports can be viewed,emailed and exported.This free version is limited to 5 millionpageviews a month
  4. 4. What is ?• Free service offered by Google• The most widely used website statistics service*• Provides statistics and reports about visitors and transactions on a website• At-a-glance dashboard view as well as detailed reports
  5. 5. Brief History of Google Analytics• Developed from Urchin – acquired April 2005• Publically available to all users since August 2006• Current tag rolled out in late 2007• Major upgrades in Q4 in 2008, 2009
  6. 6. What does it do?Google Analytics is a powerful tool that analyzes:• Website traffic – Where visitors came from – How they are navigating through your site • How they navigated from page to page • Which pages they stayed on longest or left from the most frequently (“bounce rate”)• Conversions• E-commerce – Volume of transactions – Dollar value of transaction – Success of transactions • % complete and % dropped out of sales funnel• AdWords Performance
  7. 7. How does Google Analytics work?• Establish a User ID and password at google.com/analytics• Google then provides a “page tag” or Google Analytics Tracking Code that needs to be added to each page of a website• This tag collects data and sends it back to the Google servers for processing
  8. 8. • Google Analytics Setup And configuration
  9. 9. Getting Started – What you need:• A Google Account – http://google.com/accounts• A website• Access to your website’s code (or CMS in some cases)
  10. 10. Creating a GA account• Login to http://www.google.com /analytics
  11. 11. General Information• URL & Account Name beyond the pageview: whats going on with your dynamic content?
  12. 12. Contact Information• Enter proper contact information
  13. 13. GA Tracking Code
  14. 14. Google Analytics Setup cont…
  15. 15. Configurations• Filters• Adding Profiles• Custom Segmentation• Goals• E- Comerace Tracking
  16. 16. Filters• Applied to profile• Change data (forever!)• Business rules• 2 sorts: predefined and custom
  17. 17. How do filters work?Filter data before submitting it to GA DB
  18. 18. Filter Type• 10 different types• 3 predefined• 7 custom
  19. 19. 5.1 Exclude all traffic from a domain
  20. 20. 5.2 Exclude all traffic from an IP address IP ranges with RegEx !!!
  21. 21. 5.3 Include only traffic to a subdirectory
  22. 22. Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Come race Tracking
  23. 23. Adding Profile
  24. 24. Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Come race Tracking
  25. 25. Goals• Conversions ?• Conversion rate• Reports• Success of site• “Thank you” page• Max. 4 per profile• Contact – buy – download - register
  26. 26. Setting up goals
  27. 27. Goal Types• Four Types URL Destination Visit Duration Page/visit Events
  28. 28. Setup Funnels
  29. 29. Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Comerace Tracking
  30. 30. Custom segmentation• To Segment the visitor type, source type, ETC
  31. 31. Custom segmentation exampleVisitor Member Customer
  32. 32. Adding segment
  33. 33. Graphical Visitors
  34. 34. Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Commerce Tracking
  35. 35. Implementing E-commerce tracking• Activate E-commerce tracking in profile• Add code below GATC• Extra reports• Data from transaction needs to be transfered to GA• urchin.js vs. GA.js
  36. 36. Enabling E- Commerce Transaction
  37. 37. E-commerce reports
  38. 38. E-commerce reports
  39. 39. E-commerce reports
  40. 40. Funnels• Extension of goals• Predefined steps• Track conversion process• Required steps ? Step 1 Step 3 Step 2 conversion
  41. 41. Funnel visualisation
  42. 42. Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Commerce Tracking
  43. 43. Todays Goals• Google Analytics: what is it?• Google analytics setup and configuration?• Google Analytics Internal Map
  44. 44. Google Analytics Internal Map• Home• Standard Reporting• Custom Reporting• Admin• Help
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