Google analytics-basics-presentation
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Google analytics-basics-presentation

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The Basics of Google Analytic, exploring integrations, and its full configuration.

The Basics of Google Analytic, exploring integrations, and its full configuration.

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    Google analytics-basics-presentation Google analytics-basics-presentation Presentation Transcript

    • Google Analytics BY Zia Ur Rahman CyberdesignZ
    • Todays Goals• Google Analytics: what is it?• Google analytics setup and configuration?• Google analytics internal map/how to use it?
    • What is ?"Google Analytics is a full-featured, powerfulanalytics package.“Track usage, entry points, searches, etc. via aweb based interface. Reports can be viewed,emailed and exported.This free version is limited to 5 millionpageviews a month
    • What is ?• Free service offered by Google• The most widely used website statistics service*• Provides statistics and reports about visitors and transactions on a website• At-a-glance dashboard view as well as detailed reports
    • Brief History of Google Analytics• Developed from Urchin – acquired April 2005• Publically available to all users since August 2006• Current tag rolled out in late 2007• Major upgrades in Q4 in 2008, 2009
    • What does it do?Google Analytics is a powerful tool that analyzes:• Website traffic – Where visitors came from – How they are navigating through your site • How they navigated from page to page • Which pages they stayed on longest or left from the most frequently (“bounce rate”)• Conversions• E-commerce – Volume of transactions – Dollar value of transaction – Success of transactions • % complete and % dropped out of sales funnel• AdWords Performance
    • How does Google Analytics work?• Establish a User ID and password at google.com/analytics• Google then provides a “page tag” or Google Analytics Tracking Code that needs to be added to each page of a website• This tag collects data and sends it back to the Google servers for processing
    • • Google Analytics Setup And configuration
    • Getting Started – What you need:• A Google Account – http://google.com/accounts• A website• Access to your website’s code (or CMS in some cases)
    • Creating a GA account• Login to http://www.google.com /analytics
    • General Information• URL & Account Name beyond the pageview: whats going on with your dynamic content?
    • Contact Information• Enter proper contact information
    • GA Tracking Code
    • Google Analytics Setup cont…
    • Configurations• Filters• Adding Profiles• Custom Segmentation• Goals• E- Comerace Tracking
    • Filters• Applied to profile• Change data (forever!)• Business rules• 2 sorts: predefined and custom
    • How do filters work?Filter data before submitting it to GA DB
    • Filter Type• 10 different types• 3 predefined• 7 custom
    • 5.1 Exclude all traffic from a domain
    • 5.2 Exclude all traffic from an IP address IP ranges with RegEx !!!
    • 5.3 Include only traffic to a subdirectory
    • Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Come race Tracking
    • Adding Profile
    • Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Come race Tracking
    • Goals• Conversions ?• Conversion rate• Reports• Success of site• “Thank you” page• Max. 4 per profile• Contact – buy – download - register
    • Setting up goals
    • Goal Types• Four Types URL Destination Visit Duration Page/visit Events
    • Setup Funnels
    • Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Comerace Tracking
    • Custom segmentation• To Segment the visitor type, source type, ETC
    • Custom segmentation exampleVisitor Member Customer
    • Adding segment
    • Graphical Visitors
    • Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Commerce Tracking
    • Implementing E-commerce tracking• Activate E-commerce tracking in profile• Add code below GATC• Extra reports• Data from transaction needs to be transfered to GA• urchin.js vs. GA.js
    • Enabling E- Commerce Transaction
    • E-commerce reports
    • E-commerce reports
    • E-commerce reports
    • Funnels• Extension of goals• Predefined steps• Track conversion process• Required steps ? Step 1 Step 3 Step 2 conversion
    • Funnel visualisation
    • Configurations• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Commerce Tracking
    • Todays Goals• Google Analytics: what is it?• Google analytics setup and configuration?• Google Analytics Internal Map
    • Google Analytics Internal Map• Home• Standard Reporting• Custom Reporting• Admin• Help