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How big things happen

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  • 1. How to makebig things happenwith small teamsJason Fried, 37signals Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 2. Reducing massMaking things manageable Lowering cost of change Managing debtPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 3. Small has big advantagesPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 4. The customer is closerLess distortionLess middle/muddleEveryone on the front lineChange is easierPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 5. The right peoplePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 6. Passionate and happyWell roundedQuick learnerGood writerTrustworthyPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 7. I’ll take someone happy andaverage over a guru who isdisgruntled and frustrated.Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 8. Act your sizePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 9. Less formalitiesLess massLess fearMore flexibilityMore changeMore freedomPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 10. Embrace constraintsPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 11. Less people, more powerLess money, more valueLess resources, better useLess time, better timePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 12. Build half a product not a half-ass productPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 13. Say no by defaultListen to the productIgnore details early onImprove what you haveDecisions are temporaryPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 14. Build Less SoftwarePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 15. Lower cost of changeLess room for errorLess support requiredEncourage human solutionsPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 16. Give people just enough tosolve their own problemstheir own way.Then get out of their way.Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 17. Get Real, start with the UIPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 18. There’s nothing functionalabout a functional spec.Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 19. Start designingStart prototypingStart experiencingStart changingRinse and repeatPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 20. Make most decisions JITPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 21. ScalabilityAdmin interfacesBasecamp billing examplePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 22. Make decisions when youhave real information.Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 23. Next most important thingPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 24. Is this it?If not, what is?Are we doing it?If not, why not?Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 25. Celebrate small victoriesPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 26. IterateCelebrateIterateCelebrateIterateCelebratePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 27. Feel the hurtPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 28. Builders support itChefs become waitersShared annoyancePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 29. Publicity amplifiersPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 30. Feature foodPromote through education30-day major upgradeTransparency = TrustBlogglePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 31. Reducing massMaking things manageable Lowering cost of change Managing debtPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  • 32. Any questions? jason@37signals.com 37signals.com basecampHQ.com tadalist.comPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com