How to makebig things happenwith small teamsJason Fried, 37signals Presentation Copyright© 2005 37signals, LLC. All Rights...
Reducing massMaking things manageable        Lowering cost of change                                             Managing ...
Small has big advantagesPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or ...
The customer is closerLess distortionLess middle/muddleEveryone on the front lineChange is easierPresentation Copyright© 2...
The right peoplePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distribu...
Passionate and happyWell roundedQuick learnerGood writerTrustworthyPresentation Copyright© 2005 37signals, LLC. All Rights...
I’ll take someone happy andaverage over a guru who isdisgruntled and frustrated.Presentation Copyright© 2005 37signals, LL...
Act your sizePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed...
Less formalitiesLess massLess fearMore flexibilityMore changeMore freedomPresentation Copyright© 2005 37signals, LLC. All ...
Embrace constraintsPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distr...
Less people, more powerLess money, more valueLess resources, better useLess time, better timePresentation Copyright© 2005 ...
Build half a product                  not a half-ass productPresentation Copyright© 2005 37signals, LLC. All Rights Reserv...
Say no by defaultListen to the productIgnore details early onImprove what you haveDecisions are temporaryPresentation Copy...
Build Less SoftwarePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distr...
Lower cost of changeLess room for errorLess support requiredEncourage human solutionsPresentation Copyright© 2005 37signal...
Give people just enough tosolve their own problemstheir own way.Then get out of their way.Presentation Copyright© 2005 37s...
Get Real, start with the UIPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used ...
There’s nothing functionalabout a functional spec.Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These ...
Start designingStart prototypingStart experiencingStart changingRinse and repeatPresentation Copyright© 2005 37signals, LL...
Make most decisions JITPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or d...
ScalabilityAdmin interfacesBasecamp billing examplePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These...
Make decisions when youhave real information.Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slide...
Next most important thingPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or...
Is this it?If not, what is?Are we doing it?If not, why not?Presentation Copyright© 2005 37signals, LLC. All Rights Reserve...
Celebrate small victoriesPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or...
IterateCelebrateIterateCelebrateIterateCelebratePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These sl...
Feel the hurtPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed...
Builders support itChefs become waitersShared annoyancePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. T...
Publicity amplifiersPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or dist...
Feature foodPromote through education30-day major upgradeTransparency = TrustBlogglePresentation Copyright© 2005 37signals...
Reducing massMaking things manageable        Lowering cost of change                                             Managing ...
Any questions?                    jason@37signals.com                                 37signals.com                       ...
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How big things happen

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How big things happen

  1. 1. How to makebig things happenwith small teamsJason Fried, 37signals Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  2. 2. Reducing massMaking things manageable Lowering cost of change Managing debtPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  3. 3. Small has big advantagesPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  4. 4. The customer is closerLess distortionLess middle/muddleEveryone on the front lineChange is easierPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  5. 5. The right peoplePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  6. 6. Passionate and happyWell roundedQuick learnerGood writerTrustworthyPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  7. 7. I’ll take someone happy andaverage over a guru who isdisgruntled and frustrated.Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  8. 8. Act your sizePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  9. 9. Less formalitiesLess massLess fearMore flexibilityMore changeMore freedomPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  10. 10. Embrace constraintsPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  11. 11. Less people, more powerLess money, more valueLess resources, better useLess time, better timePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  12. 12. Build half a product not a half-ass productPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  13. 13. Say no by defaultListen to the productIgnore details early onImprove what you haveDecisions are temporaryPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  14. 14. Build Less SoftwarePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  15. 15. Lower cost of changeLess room for errorLess support requiredEncourage human solutionsPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  16. 16. Give people just enough tosolve their own problemstheir own way.Then get out of their way.Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  17. 17. Get Real, start with the UIPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  18. 18. There’s nothing functionalabout a functional spec.Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  19. 19. Start designingStart prototypingStart experiencingStart changingRinse and repeatPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  20. 20. Make most decisions JITPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  21. 21. ScalabilityAdmin interfacesBasecamp billing examplePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  22. 22. Make decisions when youhave real information.Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  23. 23. Next most important thingPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  24. 24. Is this it?If not, what is?Are we doing it?If not, why not?Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  25. 25. Celebrate small victoriesPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  26. 26. IterateCelebrateIterateCelebrateIterateCelebratePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  27. 27. Feel the hurtPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  28. 28. Builders support itChefs become waitersShared annoyancePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  29. 29. Publicity amplifiersPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  30. 30. Feature foodPromote through education30-day major upgradeTransparency = TrustBlogglePresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  31. 31. Reducing massMaking things manageable Lowering cost of change Managing debtPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
  32. 32. Any questions? jason@37signals.com 37signals.com basecampHQ.com tadalist.comPresentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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