Online landscape - Russia and Europe (some facts and figures)

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Just some data charts on Russian and European internet audience presented at recent conferences

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Online landscape - Russia and Europe (some facts and figures)

  1. 1. Russia OnlineHUBFORUM 2013Key Facts and Figures on Russian and European InternetPopulationEmail: tkhandurova@comscore.com www.comscore.comPhone: +7 926 779 82 89 www.facebook.com/comscoreinc www.facebook.com/comscoreincMedia Requests: worldpress@comscore.com @comScoreEMEA @comScore © comScore, Inc. Proprietary.
  2. 2. GLOBAL OVEREW: Time Spent and Growth Across RegionsUS Users Spent Most Time, Whilst Asia Pacific Outgrows Rest of the World 42,8 Global Average: Hours per Visitor 24.7 Hours a Month 26,9 22,7 18,9 18,2 North America Europe Latin America Asia Pacific Middle East - Africa +7% 637 596 Unique Visitors (MM) +7% 382 408 +2% +6% +1% Dec-11 211 215 127 135 129 131 Dec-12 Asia Pacific Europe Middle East - North America Latin America Africa © comScore, Inc. Proprietary. Source: comScore MMX, December 2012, Worldwide 15+, 2
  3. 3. ONLINE POPULATION EUROPE and RUSSIA © comScore, Inc. Proprietary.
  4. 4. Online Audience Across Europe15% of Europe’s 408 Million Internet Users are in Russia Russia’s internet audience grew 15% since December 2011 and reached a new milestone: over 61 million internet users Total Unique Visitors (000) 61 345 52 448 43 021 39 357 28 722 23 917 22 410 19 350 12 006 6 404 6 371 5 034 5 027 4 743 3 772 3 476 3 336 2 598 © comScore, Inc. Proprietary. Source: comScore MMX, December 2012, Europe 15+ 4
  5. 5. Engagement Across EU Audiences United Kingdom 37,3 Turkey 31,0 Netherlands 30,6 Poland 29,3 Finland 27,8 France 27,7Average Hours per Visitor Europe 26,9 Russian Federation 26,1 Norway 24,9 Germany 24,6 Spain 23,8 Belgium 22,4 Sweden 22,0 Portugal 20,6 Denmark 20,6 Ireland 19,5 Italy 18,5 Switzerland 16,6 Austria 14,4 © comScore, Inc. Proprietary. Source: comScore MMX, December 2012, Europe 15+ 5
  6. 6. Device Share of Page Views Across Countries in EuropeOver 25% of Russia’s Page Views are from Mobiles and Tablets 65% 70% 75% 80% 85% 90% 95% 100% United Kingdom 68,1% 24,0% 6,8% Ireland 71,4% 21,8% 5,6%Russian Federation 74,8% 21,7% 3,4% Norway 86,4% 7,3% 6,2% Netherlands 86,5% 5,2% 8,1% Switzerland 86,6% 7,9% 5,2% Finland 87,6% 7,9% 4,3% Austria 88,5% 7,9% 3,5% Sweden 89,0% 7,2% 3,7% Denmark 89,3% 5,8% 4,7% Italy 89,6% 6,7% 3,5% Germany 90,2% 5,6% 3,3% Spain 91,0% 6,2% 2,3% Belgium 91,9% 3,4% 4,3% France 92,3% 4,6% 2,6% Portugal 94,0% 3,8% 2,1% Poland 95,7% 3,2% 1,0% Turkey 96,2% 2,3% 1,5% PC Mobile Tablet Other © comScore, Inc. Proprietary. Source: comScore Device Essentials, December 2012, Europe – Share of browser based page views 6
  7. 7. Device Preferences Throughout the Day Most Weekday Tablet Usage Occurs Between 8pm and 9pm Tablets popular at night PCs dominateShare of Device Page Traffic on a Typical Workday working hours Mobiles brighten the commute © comScore, Inc. Proprietary. Source: comScore Device Essentials, Monday, 21st January 2013, UK 7
  8. 8. Turkey Leads The Way With Most Searches per Searcher in Europe Russia Internet Users Searched 118 Times on Average During December 242,7 195,4Searches per Searcher 160,8 149,5 138,4 138,8 133,6 131,0 127,3 125,9 124,0 118,2 118,2 117,4 115,5 105,5 103,8 93,4 89,6 © comScore, Inc. Proprietary. Source: comScore, qSearch, December 2012, Europe 15+ 8
  9. 9. Under 35 Year Olds Accrue Nearly 50% of Time Spent in EuropeComposition of Minutes per Age Group Varies Greatly Europe 23,1 24,2 20,6 17,5 14,7 France 15,1 17,6 20,2 19,2 27,9 % of Total Minutes Germany 15,7 19,3 19,3 24,3 21,4 Italy 20,8 21,2 23,5 19,4 15,1 Spain 16,4 24,9 25,4 19,1 14,3 UK 20,1 22,8 20,2 19,4 17,6 Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+ © comScore, Inc. Proprietary. Source: comScore MMX, December 2012, Europe 15+ 9
  10. 10. Russian Online Audience is Younger than the Audience in Europe Unique Visitors by Age, %Europe 21,6 24,0 21,0 17,3 16,0 Age groups: 15-24 25-34 35-44 45-54 55+Russia 24,9 31,0 22,2 14,7 7,2 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% © comScore, Inc. Proprietary. Source: comScore MMX, February 2013, Europe 15+, Russian Federation !5+ 10
  11. 11. Profile: Russian Online Audience 19 052 Total Unique Visitors (000) 15 256 13 645 9 033 4 396 48% Male Age: 15-24 25-34 35-44 45-54 55+ 52% Female St Petersburg 2 457 Moscow 6 756 Far-Eastern 2 636 The Urals 5 368 Siberian 8 084 Southern 8 555 Volga Basin 12 120Northwestern (excl. St Petersburg) 4 490 Central (excl. Moscow) 10 915 © comScore, Inc. Proprietary. Source: comScore MMX, February 2013, Russian Federation 15+ 11
  12. 12. ONLINE VIDEO - RUSSIA © comScore, Inc. Proprietary.
  13. 13. Russian Online Audience and Online Video Viewing Audience64 000 Unique Visitors (000)62 000 14%60 000 61 76958 00056 00054 000 Total Unique Viewers (000) 54 21852 00050 000 Jan Jan 2012 2013 16%58 000 Unique Viewers (000)56 00054 000 55 97552 00050 00048 00046 000 48 145 Total Unique Viewers (000)44 000 Jan Jan 2012 2013 Source: comScore Video Metrix, January 2013 vs 2012, Russia 15+ © comScore, Inc. Proprietary. Source: comScore MMX, January 2013 vs 2012, Russia 15+ 13
  14. 14. Russian Online Video Audience is Growing Fast +16% 56,0 mln AUDIENCE GROWTH 48,1 mln Jan 2012 Jan 2013 © comScore, Inc. Proprietary. Source: comScore Video Metrix, January 2013 vs 2012, Russian Federation 15+ 14
  15. 15. Engagement is Also Growing 77,4 billion minutes 50,9 billion minutes January 2012 January 2013 © comScore, Inc. Proprietary. Source: comScore Video Metrix, Russia, Age 15+, January 2012 vs 2013
  16. 16. Who Are Those People 17 348Unique Viewers a month (000) 13 967 12 486 8 215 52% 3 958 48%Age 15-24 25-34 35-44 45-54 55+ 7% •  Women represent more than 15-24 half of the audience (52%), 15% 25% 25-34 however they view only around 35-44 44% of all videos 45-54 •  31% of the total audience are 22% 25-35 year olds, viewing around 31% 55+ 32% of all videos © comScore, Inc. Proprietary. Source: comScore MMX, January 2013, Russia 15+ 16
  17. 17. More mature audiences are catching up with teenagers and youngerpeople 18% -2% 52% Audience Growth 26% 48% January 2012 26% January 2012 январь 2012 January 2013 январь 2013 January 2013 39% Age 15-24 25-34 35-44 45-54 55+ © comScore, Inc. Proprietary. Source: comScore MMX, Demographic Profile, Russia 15+, January 2012 vs 2013 17
  18. 18. Engagement in video viewing is growing too 213,7 196,8 Videos per person a month 179,1 52% 157,1 159,9 141,6 48% 133,3 123,3 112,7 97,3 +36% + 48% + 45% + 42% +46% Age 15-24 25-34 35-44 45-54 55+ The most engaged online video audience are still 15-24 year olds, however 25-34 and even 35-44 are not that far behind © comScore, Inc. Proprietary. Source: comScore MMX, Demographic Profile, Russia 15+, January 2012 vs 2013 18
  19. 19. 3 of 5 Top Social Networks in Europe are Russian Top 5 Social Networks in Russia VK.COM 43 912 Unique Visitors (000) Odnoklassniki 33 858Mail.Ru - My World 16 816FACEBOOK.COM 11 900 TWITTER.COM 4 823 Top 5 Social Networks in Europe FACEBOOK.COM 260 426 VK.COM 66 573 TWITTER.COM 53 708 Odnoklassniki 50 217 Linkedin 48 547 © comScore, Inc. Proprietary. Source: comScore MMX, February, Russia 15+, Europe 15+ 19
  20. 20. TOP 20 PROPERTIES IN RUSSIA – comScore MMX, January 2013 TOP 20 SITES IN RUSSIA Total Unique Average Usage Average Minutes comScore MMX, January 2013 Visitors (000) Days per Visitor per Visitor Total Internet Audience Age 15+ 61 769 18,0 1 591,7 1 Mail.ru Group 53 086 12,7 364,6 2 Yandex Sites 52 578 12,5 91,9 3 Google Sites 46 604 8,6 101,1 4 VK.COM 44 511 12,0 387,6 5 Microsoft Sites 27 660 4,6 16,6 6 Wikimedia Foundation Sites 26 418 3,8 15,0 7 Ucoz Web Services 24 433 2,8 6,5 8 RosBusinessConsulting 19 394 3,3 25,0 9 Rambler Media 18 688 5,3 23,110 AVITO.RU 16 472 3,6 54,311 SUP Media 15 528 3,8 13,112 Gazprom Media 13 104 2,6 10,813 Technorati Media 12 857 2,1 2,014 FACEBOOK.COM 12 826 4,0 33,115 KINOPOISK.RU 11 972 3,0 13,516 MIH Limited 11 610 2,4 12,517 Pronto Moscow 9 030 2,2 10,718 VGTRK Sites 8 659 3,1 9,419 Map Makers Sites (GISMETEO) 8 584 5,3 5,820 LiveInternet 8 540 2,2 9,1 © comScore, Inc. Proprietary. Source: comScore MMX, January 2013, Russia 15+ 20
  21. 21. Key Takeaways .Russia has the biggest online audience Local social networks remain the leading socialin Europe network Social Networks reach 87,8% of Russian15% of European online population comes online population capture the largest share offrom Russia consumers’ time - 9,6 hours per person a month onMedia landscape is fragmenting averageOver 25% of page views in Russia nowoccur on a smartphone or tablet. The rapidadoption of internet enabled devices is Russian Internet companies are among topcontributing to a more fragmented digital internet publishers on the international level.media landscape. Whereas they still dominate local media landscape Mail.ru Group, Yandex and VK are among TOP 20Online video is rapidly growing internet publishers in Europe and TOP50 WW.The online video audience in Russia grew16 percent in the past year. YouTube still Yandex is is in TOP5 WW search engines.top video property followed by local Russianstreamers. © comScore, Inc. Proprietary. 21
  22. 22. ABOUT COMSCOREcomScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, deliveringinsights on web, mobile and TV consumer behaviour that enable clients to maximise the value of theirdigital investments.A preferred source of digital audience measurement, comScore offers a variety of on-demand softwareand custom services within its four analytics pillars: Audience Analytics, Advertising Analytics, DigitalBusiness Analytics and Mobile Operator Analytics. By leveraging a world-class technology infrastructure,the comScore Census Network™ (CCN) captures trillions of digital interactions a month to power bigdata analytics on a global scale for its more than 2,000 clients, which include leading companies such asAOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, France Telecom, Financial Times, Fox,LinkedIn, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon,ViaMichelin and Yahoo!. STAY CONNECTED www.facebook.com/comscoreinc www.twitter.com/comScoreEMEA www.linkedin.com/company/comscore-inc www.youtube.com/user/comscore © comScore, Inc. Proprietary. 22

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