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Tms credentails

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  • 1. Services & Company Credentials
  • 2. Agenda ● TMS COMPANY OVERVIEW ● SUPPLY CHAIN OPTIMIZATION ● TMS SERVICES ● TMS APPROACH ● SERVICE PLATFORM-Channel ● METHODOLOGY ● SERVICE PLATFORM-CRP ● INT’L APPROACH-LOCAL ● IN-STORE DEVELOPMENTS ● APPROACH-6-MATRIX ● FOUNDER PROFILE ● PROJECT TIME LINE ● TMS CREDENTIALS ● FIELDWORK COMPONENTS ● STREAMLINE-TASK/DATA ● TMS ADVANTAGE ● CONCLUSION Page  2 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 3. TMS Overview Retail performance-based-solutions promotional planning new product launches supplier revenue management systems growth strategies A team of western retail business consultants with expertise in the Middle East retail industry. supermarkets malls other retail formats We know first hand what impacts profits and customer appreciation in the retail field and particularly, the Saudi Retail Market. We have over 20 years of combined Saudi Arabian hands-on-experience working with multi-cultural work forces; line associates, store management, middle, and senior management. Our diverse exposure gives us an edge in the market place. Page  3 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 4. TMS Services Understanding of the Issues You Face We have identified a number of specific retail services that improve overall ROI on marketing dollars. You can profit from the following services: • Growth strategy • Customer (re-enforcement) process • Market positioning • Promotional planning • New concept development • Revenue process improvement • Multi-channel strategy • Store operations • Forecasting and data analytics • Vendor/Supplier management • Merchandising maximization • Brand enhancement • Retail and shopper in-sights • Customer satisfaction surveys Managing a business in today’s GCC market is not an easy thing! The challenge is to figure out where to put your budget, which is unfortunately, limited. Page  4 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Electronic Research Email: info@trendsitemkt.com C.R. C.R. 4030176731 Jeddah JCCI# 126692 Page 4 Email: info@trendsitemkt.com 4030176731 Jeddah JCCI# 126692
  • 5. Service Platform-channel YOUR Channel vs. Competitors Representative(s) Distributor FMCG industry CPG industry- revenue & POLICIES CPG manufacturers large-scale local Companies An effective channel strategy must reflect shopper's desire vs. retailer’s ability to interact given the moment of truth “purchase environment”. Our channel strategy assesses a retailers efforts through the watchful eyes of the shopper/consumer. Our process help to create focused strategies, processes, services and offers the match of consumer needs with the retailers resources to service them effectively. Page  5 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 6. Service Platform-CRP Our services include; FMCG market studies, electronic data solutions in the retail sector What is the Customer Re-enforcement Process? Customer Re-enforcement is a process designed to emotionally engage and bond customers to your brand. TMS has developed a proven retail-focused methodology that designs the ideal customer experience for your retail business. CRP gives retailers a competitive advantage through a specific approach. By leveraging in-store and direct research Customer re-enforcement and audit tools, we develop a comprehensive evaluation of the current customer experience and help our clients design, execute and manage an experience that impacts customer value, loyalty and the bottom line. CRP improves • financial performance • strengthens competitive advantage • drive profitable growth, • builds brand loyalty Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Electronic Research Page 6 Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 7. In-Store Developments Our diverse exposure gives us an edge in the market place. Currently we are developing new ways of combining technology and old fashion retail savvy to produce new data on In-Store consumer behavior and shopping patterns. Page  7 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 8. Founder Profile "The vision of modern trade in Saudi is to 16 YEARS OF SAUDI-GCC sustain the efforts of professional retail development" RETAIL EXPERIENCE Ahmad A. Khan is the founder of TrendSite Marketing (TMS), co-founder of Belcurve Pty Ltd., International Training Excellence Company (ITEC), and Cuco Collection Australia Pty Ltd. Ahmad worked on his M.A. in organizational theory and earned a B.A. with a specialty in Public Relations & Marketing, Wayne State University Detroit, Michigan. After a very successful career in retail with PepsiCo, U.S.A., Ahmad Khan was later recruited by Pepsi (Bugshan) an internationally renowned franchise bottler as a training manager focusing on cultural diversity & procedure analysis. He worked on business cycle training in manufacturing, retailing, research, and in the service industries. He has extensive experience in the food industry working with many distribution and retail organizations. Ahmad Khan's interest in international business led to the development of a highly predictive marketing process used by a major supermarket & retail pharmacy chain in Saudi for marketing (Calendarized marketing abatement program) CMAP responsible for managing revenue in the tens of millions of Saudi Riyals. Ahmad has consulted many companies and has developed a unique assessment process for the Saudi business community. OVER 16 YEARS OF USA Ahmad Khan’s extensive research in organizational theory based RETAIL & ORGANIZATIONAL on the latest breakthroughs in cultural diversity ensures EXPERIENCE competency and the quick transfer of learning's back on the job, saving companies time and money. Page  8 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 9. TMS Credentials Page  9 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 10. TMS Advantage • Small Firm with low over head • Professionals with over 30 years of Market know how experience • International experience with local understanding • "Fact based" principle of decision making • Getting it right the first time • Out-sourcing with TMS and get better results! • Save thousands of riyals compared to the cost of hiring Page  10 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 11. Supply Chain Optimization How do you know your company is getting the maximum benefit from your supplier relationship? Are your suppliers giving you the maximum discount, promotional offers, do you have an evaluation process in place? Can you compare your trade discounts to the rest of the market? We are the only 100% American owned firm licensed in Saudi by SAGIA (Saudi Arabian General Investment Agency) specializing in electronic marketing data (retail). We have over 20 years of MENA exposure and retailing (360 degrees) expertise (exposure to retailing, manufacturer, & research). . Page  11 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 12. TMS Approach Too often the information in which we base our decisions is not fact based, but rather built on others experience in the market place. If their experience is good your advice is good, if it is bad, than guess what? So is your advice! APPROACH TO SUCCESS IN THE SAUDI MARKET… " If you are serious about succeeding in business, you need to start off on the right foot with Market & Consumer Insights" With our approach to market penetration, you can now rest assured that you are using current trends and fact based information targeting tools to plan your product launch. Page  12 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 13. Methodology ELECTRONIC RESEARCH APPROACH AND METHODOLOGY We compile and analyze relevant market and technology application information from a broad range of information sources that are known to be applicable for the task objectives. These sources include numerous market research and industry specific databases accessible through paid commercial gateways, or "portals" as well as some that are accessible through the Internet and custom crafted research methods. The specific sources include databases developed by over a dozen respected global market research firms (for example, Nielsen, MEMRB, TNS, United Consultants & Researchers-UCR, etc.) in addition to numerous trade-industry-and technology specific sources. For this task, TMS expects to compile pertinent information extracts from published and unpublished reports for subsequent analysis. Summary: we develop search strategies that yield general market information and specific data elements relative to the Saudi Arabian marketplace. Filtering and organizing the obtained information in a manner consistent with its end use. Reconciling the differences in related data elements from the different sources. Analyzing the resulting information relative to the study objective. Presenting the resulting analytical output in a concise manner that is most informative to the client and potential investors. BUT DO YOU KNOW YOUR CUSTOMERS? YOU SEE TMS SHOPPERS APPROACH Page  13 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 14. International Approach with local focus TMS approach & service offerings responds to our understanding of YOUR needs. We have developed a client industry/regional needs approach that starts addressing the specific needs of YOUR market based on APPROACH-6-MATRIX modeling. TMS is willing to offer the entire model (A6M) or segments as YOU deem appropriate. It is our intention to offer an approach that provides YOU with a clear road map of all activities (input & output) related to measuring & and managing its current business & potential growth opportunities. Our first object is to align on the scope of work, resources needed, time of completion, and final output of the project. Page  14 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 15. APPROACH-6- MATRIX InSights Diagnostic Road Map (DRM) 1. ASSESSMENT OF COMPETITIVE ENVIRONMENT 4. GROWTH STRATEGY • Customers usage & attitude research • Conjugate growth objectives and strategic • Measure & gauge competitors vs. YOUR market position recommendations • Suppliers analysis; “A balanced scorecard” • Sales plan: product and services sales by sector / client • Global trends vs. local industry norms: best practices, 5. MARKETING PLAN-Strategic re-alignment technology, innovation, consumer demands, etc.) • Product/service offerings; pre-sells, sells, and post sales 2. YOUR MARKET POSITIONING (Perceptual mapping) services, pricing strategy • Auditing, evaluating, and indexing operational • Commercial organization & internal processes processes; sales/marketing execution performance • Customer relationship management(CRM) measures. • Human resources development • Evaluate customer service program for the division 6. IMPLEMENTATION PLAN under study • Work-plan • Traveling to major and remote branches in order to conduct operational performance audits as demanded • Budget / projections • Customer support information systems - CRM • Performance indicators 3. CONCLUSIONS AND STRATEGIC DIAGNOSIS • SWOT analysis The sole purpose is to measure YOUR business environment and recommend factual basedSolutions: Marketing-Program Creation-Business Development-Commercial Research Page  15 Innovative Marketing Systems inititives to manage its business growth Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 16. Project timeline-Approach-6-DRM INSIGHTS Week 1 1. ASSESSMENT OF COMPETITIVE ENVIRONMENT U&A study  Preparatory work field work – DB, • Customers usage & attitude research questionnaires, training • Measure & gauge competitors vs. YOUR market position  Survey – field work 9-11 weeks • Suppliers analysis; “A balanced scorecard”  Data entry and analysis • Global trends vs. local industry norms: best practices,  Report documentation, review & technology, innovation, consumer demands, etc.) validation 2. YOUR MARKET POSITIONING (Perceptual mapping) 5-6 weeks Analysis other areas Competitive Environment • Auditing, evaluating, and indexing operational processes;  Interviews / research work through sales/marketing execution performance measures. secondary sources of information • Evaluate customer service program for the division under  Data analysis study  Report documentation, review & validation 3-4 weeks • Traveling to major and remote branches in order to conduct operational performance audits as demanded • Customer support information systems – CRM SWOT analysis and Final Documentation 3. CONCLUSIONS AND STRATEGIC DIAGNOSIS  Conclusions / preparation • SWOT analysis workshop  SWOT workshop DRM  Review and final documentation 4. GROWTH PLAN Evaluate current objectives and strategies for more organization success • Formulation of growth objectives and strategic lines of  Balanced goal setting workshop action  Realistic time line set • 2-3 weeks Sales plan: product and services sales by sector / client  Review and final documentation 5. MARKETING PLAN (RE)FORMULATION  Workshop • Product portfolio and post sales services, pricing strategy • Commercial organization & internal processes 2-3 weeks Process explanation • 2-3 weeks • Customer relationship management (CRM) Provide assistance in moving through • Human resources development difficult phase. 6. IMPLEMENTATION PLAN • Provide active direction throughout the • Work-plan process. • Budget / projections • Actively help set strategy. • Performance indicators • Actively pursue certain ideas. Week 14 Page  16 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 17. Field Work Components-Summary INSIGHTS Assessment of YOUR Business Climate input output Weakne W External Analysis S Internal Analysis Field work: surveys, work shops, focus Customers Weaknesses groups Strengths sses Competition Field work: surveys, work shops, focus groups O T Fieldwork: interviews & data mining Suppliers Opportunities Threats Secondary data source, portals & established gateways & sector reports Competition Industry Market Trends SWOT CORE DELIVERABLE: Current customer profile: by category, i.e., sector, division of services and as per YOUR company segmentation etc. Market segmentation: by customer, channel, share, value, volume Customer analysis: by satisfaction, cluster fact characteristics, YOUR performance vs. total market SWOT: by analysis & conclusions Global trend comparison: by major markets scale with MENA (Middle East, North Africa) Page  17 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 18. Streamline: task-data type-resources F2F in-depth interviews with: Top 10%current TMS-Team Customers by sales value (in close coordination with XXX management, salesman, and Top 10% potential customers By profile definition Task technicians) XXX’s customers database Analysis Survey covering all companies in three sectors (P&P, Packaging & Government): aprox. # companies Resources YOUR customers database analysis • Business description & contact details • Description machinery (years-old, manufacturer…) Survey company-TMS affiliates • Vol. of consumption of accessories, paper and other consumables. (under supervision of TMS – Affiliates) • Valuation of purchasing patterns • Main distributor: name, sales, product brands, prices, distribution Data type channels, & post-sales services (IF ANY) • Satisfaction levels with supplier and unmet needs • Investment over the next three years / business growth • Business description & contact details • Description machinery (years-old, manufacturer…) • Vol. of consumption of accessories, paper and other consumables. • Name of major distributors IMPLEMENTATION Page  18 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 19. Call Us Today TMS...the fact based marketing solution for your new or existing business. Our goal is to facilitate your company with its peak revenue, based on the total market performance. We will paint a clear factual picture and manage your action recommendations as well. Please contact us anytime! We look forward to hearing from you: Indeed! We specialize in the revenue maximization of Retail projects in Saudi & the GCC. Page  19 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692
  • 20. Consumer Conclusion ”TMS In-Store Solution for Efficiency ” PUSH In-Store To Start In-Sights Shoppers Activity Habits Time & Motion Thank you! & Shop Again Page  20 Innovative Marketing Systems Solutions: Marketing-Program Creation-Business Development-Commercial Research Email: info@trendsitemkt.com C.R. 4030176731 Jeddah JCCI# 126692 Page 20 Retail in the ME “Evolution vs. Revolution"”