Deesha communications

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  • 1. D eesha Communications About us D eesha Communications is a Mumbai based professional consultancy firm specializing in Public Relations, Corporate Communications, Public Affairs, Crisis Management, Event Management and total Brand Management in India. We, at Deesha Communications, have special experience of working with major Jewellery, Finance, Electrical & Engineering and US based IT & highend Technology organizations in India. Deesha Communications is founded with an objective to provide the best possible services in the domain of Brand Management through effective and result oriented communication process. It is a team of enthusiastic, energetic and seasoned professionals possessing strong research and analytical skills and having the ability to look at situations objectively. We, at Deesha Communications, have very strong media relations with strong expertise of strategic media management. We design our services to meet the requirements of our clients with the best innovative and value added services. Our reputation as an organization providing solutions beyond PR is largely based on our performance as professionals in the domain. Our presence in Mumbai, Delhi, Bangalore, Kolkata and Guwahati apart from professional associations with other reputed agencies is made to offer quality services in the most cost-effective manner. Services Deesha Communications is one of the leading professional Consultancy agencies in India with base in Mumbai and specializes in Corporate Communications, Strategic PR, Public Affairs, Crisis Communications in India, Celebrity Endorsement solutions, Brand
  • 2. Management, Event Management and other Core Marketing consultancies at policy level in India. As an accountable Public Relations (PR) Consultancy agency in India, we implement strategic PR that enables our clients to leave their competitions far behind. Unlike other Public Relations (PR) consultants in India, we step into your shoes and try to look at any given situation from your point of view. As knowledge based Public Relations (PR) consultancy agency in India with strong research capabilities and marketing intelligence, we continuously observe, research, strategise and implement new avenues to drive sales enhancing the brand value of our clients. Our team of consultants offers the following services • Public Relations (PR) consultancy in India Crisis Management Consultancy in India • Brand Management Consultancy in India • Celebrity Endorsement Consultancy in India • Event Management Consultancy in India • Public relations (PR) The approach adopted by Deesha Communications offers the clients more than just an advertising agency in India or a Public Relations (PR) agency in India does. Instead of going in for a "quick-hit" ad or public relations campaign in India, we insist on a long-term approach towards educating and influencing your target audience through strategic public relations in India. Our research team is fully equipped to implement strategic public relations (PR) optimizing your communication process to drive your sales figure enhancing the brand and corporate image in the industry. We, at Deesha Communications, study both at micro and macro level to design strategic public relations (PR) program for your organisation to understand the implications at every level. We emphasize to know your target audience & the industry, like – the demographical profile of your target audience, their psychology towards your products and services, your competitors & their positioning and communication
  • 3. purpose, and media perception towards your brand and industry, which help us to come up with successful public relations (PR) strategy in India. Public Relations (PR) Challenges in India ● Effective and consistent communications ● Deliver compelling messages to extremely large target audiences ● Ensure regulatory compliance in India ● Key executive communications ● Do more with less ● Build the company brands Benefits of Strategic Public Relations (PR) ● Significant reduction in cost of credible communications ● Greater reach for executive and marketing communications ● More consistent and compelling delivery of messages ● Higher morale of your employees ● Stronger leadership in the industry ● More powerful brand image and awareness in India We also come up with proper media training program for our clients to produce the best result out of the designed strategic public relations (PR) in India. Understanding the sensitivity and significance of the public relations (PR) program, we also sign NON DISCLOSURE FORM with sufficient precautions to avoid misinterpretations and miscommunications in the communication process Brand Management Proper Brand building and management decides the success or otherwise of any product or services. It requires the comprehensive knowledge of the market and competition to position or fine-tune your brand to get an edge over your competitors. Deesha Communications, a leading brand consultant in India with agency offices in Mumbai, Delhi, Guwahati and Kolkata, with the right
  • 4. exposure and expertise meets the challenges of the ever-evolving global economy. As a successful team of strategic brand consultants in India, we conduct Brand Audit to collect sufficient market and product intelligence in India to formulate appropriate and effective strategy for its positioning and management. Our consultants come up with optimizing solutions to get more mileage out of the precise positioning in the market. In the process our brand management consultants also study the distribution network and the parameters associated with to chalk out the strategy fits for the particular brand to widen the network driving the sales volume. Our consultants with strong expertise in brand management in India are also well equipped in using advanced statistical tools in the process. Celebrity Endorsement Often celebrity endorsement in India is considered to develop required image which can influence the decision making process of your customers. But due to the lack of compatibility between the celebrity and brand, the celebrity can't do their part of job. Instead, the celebrities confuse your target customers in their decision making process. The impact of wrong celebrity endorsement is decline in competitive advantages of the organization & huge loss both in terms of money (Advertising and other Marketing Expenditure involving the celebrity & the Endorsement amount which are generally very high) and brand equity in India. Deesha Communications, with its strong expertise in celebrity endorsement study in India, has developed a strong statistical model to conduct comprehensive feasibility study for any endorsement. In the celebrity endorsement process, we understand the Brand Objective of your brand, it's positioning in the industry and the budget allocated for the endorsement in India. For an intelligent endorsement & strong compatibility between the celebrity and the brand, we apply our own developed model to optimize the compatibility between the brand and the celebrity, which is to enhance the brand equity influencing the perception and purchasing decision-making process in
  • 5. a positive manner. In the process we also consider all the risks involved with the celebrities before coming up with celebrity endorsement solutions in India. We also provide consultancy to our clients to utilize the celebrity endorsement in the best possible manner in the specified contract duration. Crisis Management Strategic planning, communications and monitoring play a vital role in addressing any organizational crisis for any strategic crisis management firms in India. As a top crisis management firm and crisis PR firm in India, our high level crisis management experts come up with comprehensive crisis management plan after a thorough situation analysis considering all the possible moves and their counter moves in the crisis management environment. In the process of strategic crisis management, our crisis management experts finalize policies and crisis management strategies with the approval of our client's top management. It requires crisis management experience, strong research and highly analytical view to come up with an unbeatable crisis management strategy. We have very successful experience of national as well as state level crisis management in India with our expertise in the domain. Our expertise in the field of strategic crisis communications and crisis management in India primarily consists of the following attributes – • • • Crisis Management Intelligence Crisis Management Model & Policy Experience & Crisis Management Experts Event Management We provide the whole gamut of Event Management activities in India including but not limited to Event Planning, Participant Acquisition & Orientation, Pre-Event Promotion, Live Event and Feedback Management. With our agency expertise in event management in India, Deesha Communications with agency offices in Mumbai, Delhi, Bangalore,
  • 6. Kolkata, & Guwahati offers event management consultancy for events such as Corporate Seminars, Press Conferences, Product Launches, Corporate Launches, Inaugural Ceremonies, Road Shows, Awards' Functions, Theme Parties, Live Shows etc in India. Our event management approach is totally objective oriented. Our event management professionals design the events considering your target audience and your objectives of the event. In the process with our expertise in event management in India, we successfully achieve to leave your target audience highly charged perceiving the desired image of your products/ services/ institution, your care, and professional supports, which are essential to attain desired goal of the events. Achievement Having been appreciated for our excellent strategic media management in India and encouraged by the results delivered by the team of leading professional media management consultants in Deesha Communications since its inception in 2002, we have extended our strategic media management expertise from IT & Telecom sector to Jewellery, Finance, Life style, Textiles & Garments, FMCG, Electrical & Engineering sectors. Our greatest achievement is the Satisfactions of Our Clients delivered by the performance of our media management professionals. With our strong expertise in strategic media management in India, we have been able not only to place our clients in the high visibility area but also to keep delivering results in quantitative terms in a consistent manner. Our Strength in Media Management • Strong Brand Management & Marketing Intelligence Highly Proactive & Analytical Research Team in India • Result Oriented Approach • Strong Media Relations in India • Experience of Working for Reputed Organizations •
  • 7. Orion PR About us Orion PR is a full-service Indian PR Agency backed by rich experience in all aspects Corporate Communications, Media Mobilization, Public Affairs, Crisis Management, Brand PR and other important tools of PR Communiqué. In fact, our hallmark lies in our abilities to integrate all these specialties on a single platform and mount integrated campaigns for our clients. Orion PR is driven by its core values - the 4Cs: Competency, Communication, Consistency and Commitment. Competency: We are a knowledge-driven company bringing multi-disciplinary communications approach to work for you in the dynamic and everchanging business environment. We track developments in the media and business environment closely to come up with effective campaigns for impacting key influencers and Mediation With the Media. Communication: We develop compelling communication where messages come through clearly and impact the audience. We have honed this art and know exactly how the raw information has to be packaged into clear communication for building, managing, reinforcing and protecting reputation. Consistency: Today’s environment doesn’t have any place for complacency. Successes have to be repeated to build and sustain the reputation advantage. We, as a team, go all out to ensure that the success of our client is repeated, from campaign to campaign, and deploy our
  • 8. skills in Creativity and Client Servicing to full play to achieve this objective. Commitment: Our commitment to the success of our clients’ campaigns makes all the difference to our attitude. We get involved deeply with the clients’ assignments with a sense of ownership banking on our high Energy, Pro-activeness and respect for deadlines to go beyond the brief. Services Reputation Management: An expertise honed by us in the Indian context with the aim of building & managing reputation of organizations, products and individuals in the constantly changing business environment. We adopt multi-disciplinary approach to reputation management engaging stakeholders in dialogue with positive outcome across all parameters and objectives thereby creating and retaining the goodwill. We work with clients to achieve objectives as diverse as building reputation of the product for increase in sales to handling issues which might affect the industry and economy or simply nipping at the bud of rumour / ill-intentioned communication that can potentially damage reputation, thereby protecting reputation. Corporate Communications: We bring vast experience in integrated corporate communications that covers all aspects of external and internal communications of the organization ranging from defining the framework of the organization's communications policy and system to developing core identity of the organization. The service covers a wide range of activities including developing all external and internal communication resource such as newsletters, annual reports, updates, intranet, preplacement communication, identity manuals, employee
  • 9. communication, communication for culture-building, top management's addresses, communication for inculcating vision and mission of the organization. For clients who do not wish to set up internal corporate communications resource, we take up the assignment on an ‘outsourcing’ basis. We have demonstrated capabilities in this area. For clients who already have the Corporate Communications Department, we help them with improving the existing dept., putting in place systems, procedures and defining and developing policies such as organization' media and communication policy, training of corporate communications personnel, reviews of PR campaigns etc in advisory role. Issue Management / Public Affairs: We advise and handle issues that may arise from time-to-time influencing public opinion and attitude vis-a vis our clients and their interests. We operate in both proactive and reactive modes tracking and handling issues that might emerge from any quarters - litigation to pressure groups and media to legislation. Media Relations: Our in-depth understanding and long years of experience position us advantageously to mobilize and manage the media appropriately across the country in any situation, be it an editorial programme for increasing visibility of a brand, an event , a crisis situation or mediation with the media. Visibility Management: We help our clients create opportunities for enhancing and reinforcing brand equity through tactful exercises combining relevant events, networking with the relevant forums, create speaking opportunities and developing other PR opportunities that drive visibility. Editorial Communication Materials: Our specialist team takes extra care to produce communication materials which are balanced and authentic and stand a chance of
  • 10. greater acceptability. The in-house team produces social media materials, press kits, editorial write ups, articles, videos, A/V Presentations, web-enabled communications and other materials required for an impactful PR campaign. Research and Media Monitoring: We use various in-house processes to track 'Image' of our clients across all mainline channels of communication covering several parameters such as Media Visibility and importance given to the client's communiqué, media presence vis-a-vis competitors etc and accordingly fine-tune our clients' PR programme. Event Management: Our Event team helps organize PR events at all locations in India , be it metro cities or semi-urban or rural areas. Our network comprising off 150 associates has proved vital for communication campaigns for our clients, especially those from Healthcare and FMCG sectors. Media Training, Personal Image & Corporate Grooming: Our training outfit Oriel provides a range of training solutions, from Corporate Grooming and Media Training to Business English Language and cross-culture training. The emphasis is to train our client's employees in a manner that they portray a certain 'live image' of the organization thus reinforcing the positive perception of the organization. We also devise and implement internal branding and communication campaign, including management communication and mediation with the internal stakeholders. CSR (Corporate Social Responsibility): We develop and execute CSR strategy and programmed in consonance with the clients' corporate philosophy. We work in coalition with NGOs and local bodies to ensure effective and result oriented programmed implementation.
  • 11. Mutual PR Company profile One of the fastest growing full-service public relations companies in India, Mutual PR offers a unique blend of knowledge-led clientcentric communications solutions. With over 10 offices in 7 countries and team strength of more than 100 specialized communications professionals, Mutual PR offers customized communication solutions across diverse industries. The company has three service verticals – Public Relations, Equity Dialog and Corporate Affairs – each having a specialist team, offering 360-degree communication solutions. Service verticals Public relation Overview Established in 1996, Mutual PR has been the part of the some of the most challenging communications assignments in the country during this period. The customer centric approach adopted by us is focused towards delivering quality solutions and creating value consistently. Our strength lies in the team comprising of former senior equity analysts, media professionals, bureaucrats and investor communication professionals. • • • • • Corporate PR Product PR Technology PR Human resources Corporate social responsibility Exclusive issues of public significance
  • 12. • • • • • • • • • • • • • • Media Relations Due diligence, research and developing innovative business related story ideas for media coverage across media landscape (Print, broadcast & Web 2.0) Profiling of the management team and creating relationships with senior media persons Media monitoring - tracking and analysis of the company’s position and the industry segments Crisis management, strategy development and implementation Media Training and Management Select content drafting and writing services Corporate Communication and Brand Management Exclusive branding of products, services & organizations comprising parameters including loyalty building, positioning, identity mapping, promotion and reputation management Cross-sector expertise in building, nurturing and sustaining stakeholder relationships Proactive planning and execution of innovative cost-effective campaigns for wider visibility Advocating customized communications strategies and insights Monitoring audience response and perceptions to create effective communication programmes Customized Events Conceptualization, audience generation, and execution Targeted at CXOs, IT Heads in PSUs and government departments and other stakeholders Explore speaker opportunities at focused technology events (Free/Paid) organized by tech publications, Nasscom and other industry associations like IAMAI
  • 13. • • • Digital PR Relevant social media tracking (monitoring user generated content from social networking sites, blogs which make mention of clients and discussion around its business, competition tracking, etc) Creation and maintenance of India-specific social and professional networking pages (eg.Facebook, Twitter,Youtube, LinkedIn pages for reaching out and connecting with developer community) to update the target audience about latest announcements or technology update Neutralization of negative, false statements made about the clients in the social media circles and other websites