2. Our Vision and Our Mission are
the heart of what we do.
Our Vision Our Mission
To promote the idea and
concept of fair trade in
To ensure sustainable Laos and empower small
livelihoods and scale producers to
contribute to improved combat poverty,
living conditions of the strengthen their position
poorest in Lao PDR. and distribute fair trade
products within and
outside Laos.
3. Background and Purpose.
Fair Trade Laos was established by a small group of motivated business people and
NGOs that recognize the social and economical viability of Fair Trade to improve
producers’ and farmers’ lives and at the same time offer a high-quality product.
Fair Trade Laos is a business initiative. It aims at becoming a self-sustaining service
provider and legitimate representative body for the Fair Trade sector in Laos.
Fair Trade is not a widely known concept in Laos, and becoming certified involves a
long, complex and pricy process. At present, in Laos only few business initiatives are
certified.
The development potential for fair trade in Laos is high. Fair trade could significantly
contribute to the necessary in-country value-adding required to capture its full
development potential.
4. Overall Objectives of Fair Trade Laos.
To offer economically viable To strengthen (M)SMEs and
solutions to poverty producer groups through the
alleviation amongst small development of value
holder farmers/workers and chains, applying principles
small producers/artisans and standards of fair trade
To contribute to improved
living conditions of the To promote principles and
poorest in Laos by ensuring standards of fair trade and
the country’s economic sustainable use of natural
growth goes hand in hand resources
with raised social standards
5. Derived Activities.
In order to achieve ist overall objective Fair Trade Laos aims to:
• develop national standards and membership criteria for fair trade in
Laos, compliance procedures and (internal and external) control
mechanisms
• develop a self-sustained model to support the development of Fair
Trade in Laos, including management support, business development
services and market access for producers and (M)SME’s.
• develop an alternative trade and business model that can serve as an
example for Lao producers, (M)SME’s and Government
• raise awareness about Fair Trade amongst Lao consumers, producers
and Government
• organize joint lobby and advocacy in support of an enabling
environment for fair trade
6. Self-Conception.
To satisfy both the
members with access to
markets and small evolving
Fair members with limited
Become an effective and knowledge of fair
professional service Trade trade, Fair Trade Laos
oriented membership body. developed an unique
Laos concept to meet the needs
of business
people, producers and
processors in Laos equally.
7. The Fair Trade Laos concept.
Give input and ideas Regular
Pay Membership fees
Member
Capacity Building
Information Regular
Fair trade in general Member
FTL work, benefits
and standards
Support Regular
How to comply with Member
standards
Training
Membership Benefits
and Services Regular
Marketing Member
Evolving Evolving Information
Member Member Certification
8. Evolving Regular
Members Members
Committed to and
Live and follow
interested in Idea
Fair Trade Concept
of Fair Trade
Fully understand
Do not fully
Fair Trade concept
understand Fair
and Work of Fair
Trade Concept yet
Trade Laos
Do not comply FTL support
Comply with FTL
with FTL
standards
standards yet
Potentially aiming
for international
FT labeling, FTL as
stepping stone
9. Key Benefits.
In order to attract additional
members, earn recognition
Besides Membership
of external parties and
Benefits, Fair Trade Laos
become self sustaining, FTL
offers some special services.
develops a needs based
service package.
10. Membership Provided
Benefits Membership
(free of charge) Services
Marketing Consultancy
• Website • Tailor-made Marketing
• Label Support
• Access to markets Platform • Pricing, Export Strategies
• Brochure • Business developement
• Etc.
Value Chain
• Analysis of existing skills and
20% discount on all products for further
services provided improvement and
development
Information
• Newsletter
• Relevant Laws and Placement of Volunteers
Regulations and Interns
• Fair Trade in Laos and
worldwide
11. Membership Services and Benefits
to be offered in the future.
Further Consultancy
Development of a
Fair Trade Laos Services (Export,
Further support for national Lao Fair
Selling Platform with Pricing, Marketing,
Evolving Members Trade Certification
Export Options International Fair
Scheme
Trade Certification,…)
